#397 - Influencer Marketing Secrets for Amazon Sellers with Gracey Ryback

AM/PM Podcast

Gracey Ryback, the Amazon and TikTok influencer phenomenon with over 1.3 million TikTok followers, joins us for a compelling conversation on the AM/PM Podcast. Gracey shares her inspiring journey from a career in sales to becoming a full-time content creator in the e-commerce space. Her accidental rise to fame, driven by a passion for deals and saving money, offers a fascinating look into the world of influencer marketing and the organic growth of her platform. Listen as Gracey recounts her viral video successes, including a walking pad treadmill video that reached 2 million views, and learn about her innovative methods for discovering genuine Amazon deals.

In this episode, we break down the intricacies of creating engaging TikTok content and the art of viral marketing. Gracey provides valuable insights into the process of finding and promoting deals, emphasizing the importance of transparency in discount claims amidst Amazon's evolving pricing policies. We also explore the evolving aspirations of young people who dream of becoming influencers and the parallels with the unexpected success of third-party sellers on Amazon. Gracey's journey highlights the passion and dedication required to succeed in the influencer industry, and she offers advice on navigating the common pitfalls of trying to model oneself after established personalities.

As our conversation unfolds, Gracey discusses her involvement in the Amazon community, attending events like the Billion Dollar Seller Summit, and the enriching experiences gained from networking with successful entrepreneurs. She reflects on her recognition in the Dream 100 and the challenges of sustaining audience engagement in live streaming. Looking ahead, Gracey shares her thoughts on the future of her career, including potential opportunities like starting her own brand or collaborating with an agency. This episode is a must-listen for anyone interested in the influencer industry, effective content creation strategies, and the ever-evolving landscape of e-commerce on Amazon.

In episode 397 of the AM/PM Podcast, Kevin and Gracey discuss:

• 07:44 - How To Find Good Deals On Amazon
• 10:52 - Sourcing Deals Online for Savings
• 14:45 - Building Audience Engagement Beyond Social Platforms
• 18:31 - Changing Perceptions of Career Choices
• 25:59 - Creating Engaging and Efficient TikTok Videos
• 27:29 - Importance of TikTok Video Hooks
• 33:21 - Love for Work and Growth
• 34:35 - Amazon Community Involvement and Future Plans
• 41:11 - Helium 10 Elite Membership Benefits
• 42:47 - Influencer Marketing and Live Streaming
• 44:53 - Building Loyalty Through Consistent Live Streaming
• 47:53 - Influencer Brand Relationships and Expectations
• 49:42 - Navigating The TikTok Creator Studio
• 55:07 - Managing Brand Expectations for Virality
• 58:00 - Kevin King's Words Of Wisdom