Macbook Air Unboxing

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Hey folks, Michael from AmazingFBA. I just realized I was missing a golden e commerce opportunity here. It's kind of e commerce, I ordered something online, which is the latest the MacBook Air. So I've had a MacBook Pro And then a second MacBook Pro. And this time I'm going for a MacBook Air. I've kind of been forced into buying it because the old one slowed down. But nevertheless, buying a Mac is a serious, expensive hobby. guess I'm kind of excited as well. Nervous and excited because it's the nerve centre of all my business operations. Not that I'm running a million dollar empire, but I could be one day from this computer. And so Here's the unboxing video that I'd like to show you. So I've actually taken out the stuff already because it only just occurred to me. First thing to note is that Apple does a beautiful job of packaging. It's really thick, sturdy, lovely packaging. It's very clean. It's just got a very, very minimalist picture on, which goes with their brand. Apple's minimalist brand. And then. We've got the computer inside, which is lovingly packaged. I pull that up, look at that, the design detail, I can pull it up. And of course then it's got everything, which, which I've taken out. So that was put in here. This has got it had its own little, little thing that I've thrown away. So that went neatly. And now I've already messed that up, but I'm about to unlock the actual MacBook itself. Now, another thing they do, you can see they've wrapped it carefully and lovingly in a piece of paper. It's a waxed blue paper, I guess it's to protect it against getting any kind of dirt on it at all. Let's just take a moment to admire The beauty of the thing. Again, it's a design classic. They made it very, very sleek. It's a MacBook Air. So I guess it's not quite the same wedge shape as the classic one, but it has got that classic shape. Now what they've designed it again, this is more of an experiential thing than necessary. When you open it, it turns on so we can take the screen protection on that automatically turns on with its logo. So they're doing all the right things at Apple. They immediately get you into the experience of using the computer. Now, the first thing I'm going to need to do Is to move it from one computer to another. So I've done this before. I've moved all my data from one MacBook to another and it went pretty well and I'll try a different way of doing it today with an ethernet cable. The point is that they make it easier to start. And to use from the very beginning and to transition from a similar product to another one. So keeping you within the family of products, if you will. So stay tuned, I will give you a few updates on this, but it's just an example of creating a beautiful consumer experience, unboxing and hitting the ground running built into the actual products itself. So the simple challenge for you is if you create physical products, how can you create that wow factor. Don't forget the packaging, the unboxing experience itself. Is your packaging of the product, does it indicate that you love and care for the product? And of course, can you hit the ground running using the product even, and especially with a complex consumer product like a home computer, can you make that easy to hit the ground running ? That's kind of what part of the USP of Apple as a company, plus beautiful design. What is that equivalent for you and your products and your business? Right, enough chit chat. I've got a MacBook to transfer from one. computer to another. That wasn't even a sentence but you know what I mean. So I'll speak to you soon.