EP 217 - AMA: What We Are Doing Differently in 2025

Alt Marketing School

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In this AMA-style episode, Fab and Emma discuss their plans for 2025, including personal changes, podcast format adjustments, and the evolving landscape of social media.
They dive into rolling with the punches when it comes to strategy, figuring out what actually counts as success (hint: it's not just about the numbers!), and why showing your existing audience some love is way more important than just chasing new followers. Oh, and they get into all the buzz around TikTok's future and how marketers need to stay on their toes for whatever comes next.
ABOUT OUR CO-HOST

Emma York is a social media trainer, digital marketing specialist and founder of Fresh Approach Digital.

Find out more about Emma on social

TikTok: @freshapproachdigital

Instagram: @FreshApproachdigital

EPISODE RESOURCES ✍️

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Top marketers: Read more

Brock Johnson: View profile

TikTok's sister app, Lemon8, is now one of the most popular on Apple's App Store: Read more

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