Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…
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VM3 - Creating Chabots for your business - Which platform is the quickest and easiest to use?
Manage episode 327403200 series 3122531
Contenido proporcionado por Alistair Vermaak. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alistair Vermaak o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Hey there,
NB: as you read, you'll see collect.chat in blue, that's an affiliate link, I may make a small commission if you decide to make a purchase, at no extra cost to you. I use them and promote them here because the platform works beautifully.
Today I wanted to cover a subject you may be curious about.
Chatbots.
They're everywhere, and for good reason, they simplify lead generation.
So which platform is the quickest and easiest to use so that anyone with very limited tech knowledge can create a chatbot in 5 minutes or less?
I've tried manychat and chatfuel, then stumbled upon collect.chat.
I was looking for something very simple to use:
- It had to have templates for multiple niches
- It had to send me leads directly and not to Facebook
- It had to be easily customizable
- It needed to be clean and simple
- It needed to be a conversational bot
- It should be extremely easy to edit
It needed to be a conversational bot that sent me notifications directly if someone sent a message, that's where collect.chat fitted in nicely.
Don't take my word for it, go have a look at manychat and chatfuel. They redirect your conversation to Facebook, I didn't want that, I wanted leads coming directly to my email, and Collect.chat does that.
I will be doing a complete walkthrough of the program, I will show you how quick and easy it is to create a bot and how to customize it to change the conversation as well as the look and feel.
I will also show you how to install it and get it working on a new Wordpress, Squarespace, Wix or Shopify site.
I will be doing a mini course on collect.chat, so, let me know if you're interested and i'll be in touch.
Have a great day.
4 episodios
CompartirManage episode 327403200 series 3122531
Contenido proporcionado por Alistair Vermaak. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alistair Vermaak o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
Hey there,
NB: as you read, you'll see collect.chat in blue, that's an affiliate link, I may make a small commission if you decide to make a purchase, at no extra cost to you. I use them and promote them here because the platform works beautifully.
Today I wanted to cover a subject you may be curious about.
Chatbots.
They're everywhere, and for good reason, they simplify lead generation.
So which platform is the quickest and easiest to use so that anyone with very limited tech knowledge can create a chatbot in 5 minutes or less?
I've tried manychat and chatfuel, then stumbled upon collect.chat.
I was looking for something very simple to use:
- It had to have templates for multiple niches
- It had to send me leads directly and not to Facebook
- It had to be easily customizable
- It needed to be clean and simple
- It needed to be a conversational bot
- It should be extremely easy to edit
It needed to be a conversational bot that sent me notifications directly if someone sent a message, that's where collect.chat fitted in nicely.
Don't take my word for it, go have a look at manychat and chatfuel. They redirect your conversation to Facebook, I didn't want that, I wanted leads coming directly to my email, and Collect.chat does that.
I will be doing a complete walkthrough of the program, I will show you how quick and easy it is to create a bot and how to customize it to change the conversation as well as the look and feel.
I will also show you how to install it and get it working on a new Wordpress, Squarespace, Wix or Shopify site.
I will be doing a mini course on collect.chat, so, let me know if you're interested and i'll be in touch.
Have a great day.
4 episodios
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1 VM3 - Creating Chabots for your business - Which platform is the quickest and easiest to use? 3:08
Hey there, NB: as you read, you'll see collect.chat in blue, that's an affiliate link, I may make a small commission if you decide to make a purchase, at no extra cost to you. I use them and promote them here because the platform works beautifully. Today I wanted to cover a subject you may be curious about. Chatbots. They're everywhere, and for good reason, they simplify lead generation. So which platform is the quickest and easiest to use so that anyone with very limited tech knowledge can create a chatbot in 5 minutes or less? I've tried manychat and chatfuel, then stumbled upon collect.chat . I was looking for something very simple to use: It had to have templates for multiple niches It had to send me leads directly and not to Facebook It had to be easily customizable It needed to be clean and simple It needed to be a conversational bot It should be extremely easy to edit It needed to be a conversational bot that sent me notifications directly if someone sent a message, that's where collect.chat fitted in nicely. Don't take my word for it, go have a look at manychat and chatfuel. They redirect your conversation to Facebook, I didn't want that, I wanted leads coming directly to my email, and Collect.chat does that. I will be doing a complete walkthrough of the program, I will show you how quick and easy it is to create a bot and how to customize it to change the conversation as well as the look and feel. I will also show you how to install it and get it working on a new Wordpress, Squarespace, Wix or Shopify site. I will be doing a mini course on collect.chat , so, let me know if you're interested and i'll be in touch. Have a great day.…
Hi there, This short podcast just asks the question of you, what does success mean to you? For me, it's the ammount of money I have in the bank. Money gives you options that someone without doesn't have. It's just a short podcast. Success is different for everyone, let me know your thoughts, leave a comment and check back every week for other topics. Have a great day!…
1 VM1 - The Customer Journey - How you should make sure your business aligns with customer needs 7:36
The customer drives your business and not you. Your wishes and desires should always come second. If you can make your business customer-centric and focus on their needs before your own, your business will become more successful. I've found that people value service above all else. If you give first and expect nothing in return, but keep offering value to your customer, the LTV (life time value) of that customer will increase. We'll be posting more in line with this topic weekly, hope to hear your thoughts. Have a great day.…
I just wanted to launch this podcast by introducing myself and letting you know what I plan for my podcast. It's my very first recording, so bear with me here. They say you get better at it over time. Let's see how we do. I plan to make this a weekly podcast, but if i'm being honest, I think it's easier to create audio content than it is to write, besides, who has the time to read a lot of stuff anyway. Hey, let me jump off here, have a great day.…
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