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Mastering Brand Marketing and Recruitment in AEC
Manage episode 451549552 series 3408901
Contenido proporcionado por Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Katie Cash and Judy Sparks, Katie Cash, and Judy Sparks o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
In today’s talent war, outdated HR practices are holding firms back. The way forward is to create workplaces that attract and retain the best people.
In this AEC Marketing for Principals episode, host Katie Cash and co-host Judy welcome Mark Zweig, founder and CEO of Zweig Group, a leading AEC consulting firm. Mark talks about his journey from consulting to launching his own business and shares his perspective on some of the industry’s biggest challenges—especially when hiring and keeping top talent.
Mark’s perspective is both a wake-up call and an inspiration for you to embrace dynamic strategies for long-term growth and employee retention.
Topics discussed in this episode:
- serial entrepreneur
- consulting
- human resources
- CEO
- marketing
- talent war
- recruiting
- employee retention
- business growth
- open book management
- brand identity
Join Katie and Judy at SmartWin2025 on February 11, 2025. Use code "Smart30" and get 30% off your registration. https://smartegies.com/smartwin/
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