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Contenido proporcionado por AdTechGod, The AdTech God and The AdTech God. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AdTechGod, The AdTech God and The AdTech God o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Ep. 57 The Rise of CTV: Trends in Advertising with John Rogers from Nexxen
Manage episode 453424795 series 3510460
Contenido proporcionado por AdTechGod, The AdTech God and The AdTech God. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AdTechGod, The AdTech God and The AdTech God o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.
The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.
John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.
Takeaways:
- John's career began at Advertising.com in 2002.
- The culture at Advertising.com shaped many industry leaders.
- Daily management meetings foster accountability and performance.
- Nexxen's strategy includes both DSP and SSP capabilities.
- CTV is a significant growth area in advertising.
- Transparency is crucial for building trust with clients.
- The evolution of ad tech requires adapting to new demands.
- Leadership development is a passion for John.
- John values the connections made throughout his career.
- The future of ad tech will focus on data-driven solutions.
Chapters
00:00 The Journey Begins: John's Early Career in Ad Tech
10:09 Navigating the Evolving Landscape of Supply and Demand
14:50 Trends in Ad Tech: CTV and Market Dynamics
19:20 The Importance of Transparency in Advertising
24:34 Future Aspirations: Beyond Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
71 episodios
Compartir
Manage episode 453424795 series 3510460
Contenido proporcionado por AdTechGod, The AdTech God and The AdTech God. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente AdTechGod, The AdTech God and The AdTech God o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
John Rogers, SVP at Nexxen, shares his extensive journey in the ad tech industry, starting from his early days at Advertising.com to his current role at Nexxen.
The conversation digs into the evolution of supply and demand in ad tech, the growing importance of transparency, and the trends shaping the future of the industry, including the rise of CTV.
John also reflects on his leadership style and aspirations beyond ad tech, hinting at a potential future in education.
Takeaways:
- John's career began at Advertising.com in 2002.
- The culture at Advertising.com shaped many industry leaders.
- Daily management meetings foster accountability and performance.
- Nexxen's strategy includes both DSP and SSP capabilities.
- CTV is a significant growth area in advertising.
- Transparency is crucial for building trust with clients.
- The evolution of ad tech requires adapting to new demands.
- Leadership development is a passion for John.
- John values the connections made throughout his career.
- The future of ad tech will focus on data-driven solutions.
Chapters
00:00 The Journey Begins: John's Early Career in Ad Tech
10:09 Navigating the Evolving Landscape of Supply and Demand
14:50 Trends in Ad Tech: CTV and Market Dynamics
19:20 The Importance of Transparency in Advertising
24:34 Future Aspirations: Beyond Ad Tech
Learn more about your ad choices. Visit megaphone.fm/adchoices
71 episodios
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…
continue reading
Custom Manufacturing Industry podcast is an entrepreneurship and motivational podcast on all platforms, hosted by Aaron Clippinger. Being CEO of multiple companies including the signage industry and the software industry, Aaron has over 20 years of consulting and business management. His software has grown internationally and with over a billion dollars annually going through the software. Using his Accounting degree, Aaron will be talking about his organizational ways to get things done. Hi ...
…
continue reading
Kipp Bodnar (HubSpot’s CMO) and Kieran Flanagan (Zapier’s CMO), lead you down the rabbit hole of marketing trends, growth tactics and innovation. On the way you’ll pick up undiscovered strategies to give you that slight edge for success. These are not your typical twitter thread regurgitated marketing tactics that everyone is doing. These are new methods, with unfiltered examination of successful fresh ideas.
…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
No BS Allowed - Are you sick of empty suits telling you to work harder? - Learn about The Maverick Selling Method, which models the world's best salespeople and what they do differently. If you are in sales and are passionate about selling, you will like this podcast. The focus is on b2b sales and selling. If you are selling or in sales, this podcast is for you. I cover cold calling, spin selling, challenger sale, solution selling, and advanced selling skills. Strategic selling, LinkedIn, sa ...
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How can business help solve society’s biggest challenges? Welcome to Series 3 of Take on Tomorrow, the award-winning podcast from PwC that examines the biggest problems facing society and the role business can—and should—play in solving them. This series, we’re welcoming broadcaster and journalist Femi Oke to the show. She joins podcaster and journalist Lizzie O’Leary, and together with industry innovators, tech trailblazers and visionary leaders from around the globe, they’ll explore timely ...
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continue reading
Join host and Harvard Business School Online Creative Director Chris Linnane as he sits down with HBS faculty to discuss business education in a way that’s both entertaining and insightful. The Parlor Room is your key to breaking down academic theory without sacrificing depth—all while gaining practical takeaways for navigating the business world.
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continue reading
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…
continue reading
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This Podcast is created and curated by Deepak Jayaraman (an Executive Coach and a Leadership Advisor). He lives in Mumbai and works with successful Senior Executives by helping them play to their unique potential but with a sharp focus on transitions (business or career). Just like businesses need to think about "where to play" and "how to win", leaders need to be coherent about "where to go" and "how to grow" in their journeys. Deepak works with them during pivotal moments to help them with ...
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continue reading
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