Adii Pienaar talks about Measuring Life Profitability

A Productive Conversation

Today’s guest, Adii Pienaar, is not a fan of labels, but he’s a true life-first entrepreneur and avid writer. He also co-founded WooThemes in 2007, founded Conversio in 2014. His latest book, Life Profitability: The New Measure of Entrepreneurial Success distills a new perspective for becoming self-aware, recognising your values, and understanding your impact. I found it really impactful, so I couldn’t wait to bring Adii on to the show.

Listen to this conversation as we take a step back and review how to live an enriched life AND run a successful business. We discuss the power of language, journaling, what ‘harmony’ means to Adii – and cultivating ‘breadcrumbs’ of writing.

Talking Points

• Being a seeker
• The pros and cons of ambition
• Why we shouldn’t strive for ‘work-life balance
• Measuring qualitative goals
• How to maintain and sustain your life profitability
• How journaling has helped Adii
• Breaking old patterns

Quote

"Seek the newer versions of your truths."

Helpful Links

• ‘Life Profitability’ by Adii Pienaar
• ‘Motion’ by Adii Pienaar
• The Toxicity of Relentless Ambition
• ‘When Breath Becomes Air’ by Paul Kalanithi
• Episode 226: How to Build a Company of One with Paul Jarvis
• ‘Siddhartha’ by Hermann Hesse
• ‘The Values Factor’ by Dr. John DeMartini
• 13 Questions with Dr John Demartini
• Adii.me

Want to discover some of the books mentioned on the podcast? Check out Scribd, my reading app of choice.

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