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29 - Sofia Hernández / Global Head of Business Marketing, TikTok

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Contenido proporcionado por Sonoro | Claudia & Cynthia and Sonoro | Claudia. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sonoro | Claudia & Cynthia and Sonoro | Claudia o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.

Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.

A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversation

Key Takeaways:

  1. Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity.
  2. Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture.
  3. The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory.

Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

90 episodios

Artwork
iconCompartir
 
Manage episode 441593152 series 2110099
Contenido proporcionado por Sonoro | Claudia & Cynthia and Sonoro | Claudia. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Sonoro | Claudia & Cynthia and Sonoro | Claudia o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

In this inspiring episode of "A LA LATINA," Claudia Romo Edelman and Cynthia Kleinbaum Milner welcome Sofia Hernandez, Global Head of Business Marketing at TikTok. With over 18 years of experience leading iconic marketing campaigns for Fortune 500 companies like P&G, J&J, Netflix, and Spotify, Sofia shares her journey of blending authenticity with innovative marketing strategies that drive culture both on and off the platform.

Passionate about fostering inclusion, Sofia is part of the elite 1% of Latina executives in tech, committed to integrating diversity, equity, and inclusion into every facet of her work—from hiring practices to marketing strategies.

A social justice advocate at heart, Sofia also co-founded the apparel line Black on Black BK, promoting messages of equality and empowerment. Here the three takeaways of the incredible conversation

Key Takeaways:

  1. Bringing Your Authentic Self to Work: Discover the true meaning of authenticity in the workplace and how it can unlock your potential and foster creativity.
  2. Marketing for Latinos: Learn why marketing is a powerful career path for Latinos, who are not just consumers but creators of culture.
  3. The Power of Connection: Understand how building a robust network can open doors, as demonstrated by Sofia’s impressive career trajectory.

Join us for this empowering conversation and gain insights to thrive as your authentic self in every aspect of life!

Listen to the extended video version of this episode on our YouTube Channel: https://www.youtube.com/@ALaLatinaPodcast/videos

Visit our website to nominate yourself or another Latina to be on the podcast: alalatina.com

FOLLOW OUR SOCIALS

For partnership opportunities, click here.

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

90 episodios

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