Make Your Marketing More Sustainable with Evergreen Content
Manage episode 366759438 series 3290776
Constantly cranking out new marketing content gets exhausting quickly. Using evergreen content that can be recycled makes the content marketing rat race a little more sustainable. Here’s some approaches for how to create and use evergreen content in your business.
What is evergreen content?- Topics that you can talk about at any point during the year
- Different from timely content that’s only relevant for a short period
- Evergreen content might change over time, but has a long shelf life
- It saves you from having to constantly generate new content
- It reinforces the most important themes in your business
- It gives you content to fill in during slower times
- It allows you to plan your content out in advance
- Think about the things you talk about often
- Consider what’s always relevant to your business over the long term
- Start with a short list and add to it over time
- These can be educational or promotional
- Your main product or service offerings
- Your company's core values
- Your team members or company history
- Partner organizations
- Cross-promoting your marketing channels (eg. blog, newsletter, etc.)
- Your main calls to action
- Come up with a list of topics
- Write up a blurb that’s easy to share with a link if applicable
- Save this content in an accessible space for your team
- Sprinkle these posts in your content calendar for various platforms
- Revisit annually to see how it needs to be updated or expanded
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