The Smell of Memory with scent designer Dawn Goldworm

A Bit of Optimism

Contenido proporcionado por The Optimism Company from Simon Sinek and Simon Sinek. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente The Optimism Company from Simon Sinek and Simon Sinek o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

8M ago 44:56

MP3•Episodio en casa

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This...is A Bit of Optimism.

To learn more about Dawn and her work, check out:

12.29

170 episodios

#Business #The Infinite Game #Why #Motivation #Self-Improvement #Careers #Chat #Purpose #Fulfillment #Leadership #Inspiring #Podcasting Education #The Optimism Company from Simon Sinek #Simon Sinek #Start #Optimization #Conversations #IT Management