The Smell of Memory with scent designer Dawn Goldworm

A Bit of Optimism

#Business #The Infinite Game #Why #Motivation #Self-Improvement #Careers #Chat #Purpose #Fulfillment #Leadership #Inspiring #Podcasting Education #The Optimism Company from Simon Sinek #Simon Sinek #Start #Optimization #Conversations #IT Management

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hace un año 44:56

MP3•Episodio en casa

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

Dawn Goldworm knows how to use scent to evoke emotion and create loyalty. From Lady Gaga to Ferrari to books, Dawn designs signature fragrances that allow customers to connect with brands in a more meaningful way. A perfumer turned entrepreneur, her company 12.29 works with some of the biggest names in hospitality, fashion, automotive, and beyond.
Many years ago, Dawn helped me create the Scent of Optimism. I was excited to talk with her about what it takes to compose a new smell from scratch and why smell has the unique ability to make a brand instantly memorable.
This...is A Bit of Optimism.

To learn more about Dawn and her work, check out:

12.29

174 episodios

A Bit of Optimism

The Smell of Memory with scent designer Dawn Goldworm

A Bit of Optimism

2,202 subscribers

published hace un año

MP3•Episodio en casa

Our sense of smell has the deepest tie to emotion and memory. But it's also the most overlooked. In business, that's a giant missed opportunity.

To learn more about Dawn and her work, check out:

12.29

174 episodios

Todos los episodios

A Bit of Optimism

1
The Climb Out of Pain is Taller Than Everest with National Geographic photographer Cory Richards (PART 1) 47:27

hace 6 días47:27

47:27

What happens when we reach the top? There’s only one place to go. Cory Richards has scaled the world’s highest peaks and fallen to life’s lowest lows. An acclaimed mountain climber, photographer, and filmmaker, Cory has literally reached the top of the world. He climbed Mount Everest with no supplemental oxygen, became the first American to summit an 8,000-meter mountain, and narrowly survived an avalanche, after which he skyrocketed to fame when his photos graced the cover of National Geographic. And yet, after all that success, Cory felt like an emotional wreck. As his mental health deteriorated, his volatile behavior damaged his career and his relationships. Without the identity of “climber” to give him validation, Cory was forced to confront who he really is.I n Part 1 of this conversation, Cory shares with me head-spinning stories from climbing the Himalayas, his struggles with mental health as a teen, and the difference between survival and resilience. This…is A Bit of Optimism. For more on Cory Richards and his work, check out: coryrichards.com…

A Bit of Optimism

1
Find Your Allies Fast with philanthropist Melinda French Gates 38:35

hace 13 días38:35

38:35

Change happens to all of us whether we choose it or not. What’s the best way to go through transition, especially when it’s something we didn’t want? Melinda French Gates has seen her fair share of big transitions. A philanthropist, author, and champion for female empowerment, she spent decades building the Gates Foundation into one of the mightiest charitable organizations in the world. But after 25 years, she decided it was time for a change. Leaving the Foundation and her marriage to Bill Gates behind, she struck out on her own for a new decade of philanthropy. I was delighted to sit down with Melinda to talk about how we can successfully navigate the big changes in life, and why finding your allies during tough transitions is the best way to start a new chapter. This…is A Bit of Optimism. For more on Melinda French Gates and her work, check out: her book, The Next Day: Transitions, Change, and Moving Forward her investment and philanthropy organization, Pivotal Ventures…

A Bit of Optimism

1
Who Are You, Really? with journalist Maria Shriver 41:41

hace 20 días41:41

41:41

We often define ourselves by what we do or who we are to other people. But at our core, who we are is often something much deeper, and sometimes wildly different, from the version that the world sees -- or projects onto you. Maria Shriver was born into the legendary Kennedy and Shriver families, arriving with a script already written for her—an identity shaped by legacy and expectation. From the start, the world had ideas about who she should be. But after decades as a journalist, years as California’s First Lady, and raising four amazing kids, Maria has been on a lifelong journey to peel back the layers and ask Who am I now?—and answer it for herself. Maria also happens to be my best friend. We talked about how we became each other’s “8-minute friends,” the quiet questions that shape us, and her beautiful new book of poetry—which she reads from in this episode. It’s all about identity, self-reflection, and finding your voice in a world that keeps trying to define it for you. This…is A Bit of Optimism. For more on Maria Shriver, check out: her book, I Am Maria mariashriver.com…

A Bit of Optimism

1
The Search for Self-Love with podcaster Lewis Howes 51:15

hace 27 días51:15

51:15

Self-love is never as easy as we think. Is it possible to fall in love with ourselves the way we fall for other people? Lewis Howes knows that learning to like yourself, let alone love yourself, can take decades. After surviving a traumatic childhood, Lewis spent years working on himself to try and understand what it takes for human beings to achieve greatness. He overcame learning disabilities, insecurity, and self-loathing to become who he is today. Lewis is a New York Times bestselling author, a former pro athlete, and host of the popular podcast The School of Greatness . After appearing several times on Lewis’s show, I was excited to finally have Lewis join me on A Bit of Optimism. Together, we unpack our insecurities, talk through our money trauma, and discuss why the first step to liking yourself is to find a little courage. This…is A Bit of Optimism. For more on Lewis and his work, check out: his book, Make Money Easy his podcast, The School of Greatness…

A Bit of Optimism

1
Revisited: Why Awkward Is Awesome with psychologist Ty Tashiro 31:51

hace 5 weeks31:51

31:51

A Bit of Optimism is on hiatus this week, so we’re revisiting one of our favorite conversations! In this episode, Simon talks with psychologist Ty Tashiro about social awkwardness and why being awkward can actually be a superpower. ***** Awkwardness gets a bad rap. But being awkward is often an indicator that someone has extraordinary. Psychologist and author Ty Tashiro has spent a great deal of time studying (and living!) social awkwardness. He's fascinated by how the same traits that cause us social embarrassment can also drive exceptional accomplishment. As a fellow awkward person, I was delighted to sit down with Ty and discuss the competitive advantages of social awkwardness, and how sometimes what society labels a weakness turns out to be our greatest strength. This...is A Bit of Optimism. For more on Ty and his work check out: his book, AWKWARD: The Science of Why We're Socially Awkward and Why That's Awesome tytashiro.com…

A Bit of Optimism

1
Does Gender Change How We Lead? with Retired Colonel DeDe Halfhill 40:39

hace 6 weeks40:39

40:39

Is there such a thing as female leadership? Or is gender not a factor? DeDe Halfhill would say yes and no. A retired Air Force colonel, Dede spent 20 years in the military, where she advised some of the military’s most powerful leaders during the War in Iraq. She was often the only woman in the room for weeks on end. And while DeDe found the principles of leadership to be universal, there was no denying her experience as a woman leader was different from the men. DeDe is an old friend of mine, and I was excited to talk with her about what she learned during her time in the Air Force. She explained to me why people react differently to male versus female leaders, why loneliness often shows up as exhaustion, and how the ability to do emotional labor makes all leaders great, regardless of gender. This...is A Bit of Optimism. For more on DeDe and her work, check out: dedehalfhill.com…

A Bit of Optimism

1
The Myth of the Perfect Meditator with podcaster Jay Shetty 50:25

hace 7 weeks50:25

50:25

We turn to ancient philosophies to help us cope with the stress of modern life. But what if ancient wisdom could use some help from the modern world? Jay Shetty has made it his life’s work to make wisdom, peace, and purpose available to everyone. After living as a monk for 3 years, he left his monastic lifestyle with the hope of spreading what he learned to as many people as possible. Today, he’s the host of the On Purpose podcast, a #1 New York Times bestselling author, a life coach, and an entrepreneur who has helped millions of people find clarity in their lives. I was excited to talk with Jay about the balance between ancient practices and modern life. He shared with me the three biggest lessons he learned as a monk, what people get wrong about meditation, and how we can slow down and reflect amid the bustle of modern society. For more on Jay and his work, check out: On Purpose Live Tour jayshetty.me…

A Bit of Optimism

1
When Your 'Flaw' Becomes Your Edge with Comedian Hasan Minhaj 44:43

hace 8 weeks44:43

44:43

To recognize your own talent takes time and self-awareness. But to find the courage to pursue it? That often requires a spark of inspiration from someone else. For Hasan Minhaj, that spark came from an unexpected trio—a teacher, a roommate, and Napster. A former correspondent on The Daily Show , Hasan’s natural gift of gab allowed him to build a wide-ranging career which spans standup, acting, Netflix shows, and, most recently, his podcast, Hasan Minhaj Doesn’t Know. I had the pleasure of sitting down with Hasan to discuss his journey—why gifted people crave external validation, why kids are braver than adults, and where comedians truly rank in the artistic hierarchy. This… is A Bit of Optimism. For more on Hasan and his work check out: hasanminhaj.com…

A Bit of Optimism

1
Humble Leaders Lead Better Teams with Retired Navy SEAL Jocko Willink 42:07

hace 9 weeks42:07

42:07

Most people believe the only way to lead is to become the best at something. But what if great leadership means admitting you’re not the best at anything? Jocko Willink believes the secret to his greatest achievements come down to one thing – humility. A retired Navy SEAL commander, Jocko served 20 years in the U.S. military, leading one of the most decorated special operations units through combat in the Iraq War. A New York Times bestselling author, podcast host, and entrepreneur, he now teaches those in the civilian world the skills he learned from his time in the SEAL Teams. This was my first time meeting Jocko Willink, and we discussed why new leaders should never try to prove their own competence and the difference between tyrannical and open-minded leaders. This…is A Bit of Optimism. For more on Jocko and his work, check out: jocko.com…

A Bit of Optimism

1
A Sweet Conversation About Dying with Death Doula Alua Arthur 45:22

hace 10 weeks45:22

45:22

Death is a word we like to avoid. We dance around the subject or use vague euphemisms to not hurt anybody. But what if being open about our deaths meant we could live happier lives? That’s where Alua Arthur comes in. Alua is one of the most prominent death doulas in the country, which means it’s her job to help people die. She offers support to her clients and their families as they embark on their dying journey, tackling everything from financial planning and insurance policy to emotional support and grief. When I sat down with Alua, I was prepared for a grim conversation. Instead, I was pleasantly surprised by her candor and good humor about dying. She shares with me how she made a career pivot from lawyer to death dula, the most interesting stories she’s heard from people on their death bed, and why thinking about our deaths is the key to living the way we wish to live. This…is A Bit of Optimism. For more on Alua and her work, check out: Going With Grace…

A Bit of Optimism

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The Secret Art of Micromanagement with Airbnb CEO Brian Chesky 44:06

hace 11 weeks44:06

44:06

People aren’t born great leaders. They learn to become great leaders. For Brian Chesky, the learning never stops. As the co-founder of Airbnb, he had to transition from an impassioned entrepreneur with a brilliant idea into a CEO responsible for thousands of employees. To make the hard decisions necessary for Airbnb to survive the COVID pandemic, a cataclysmic event for the travel industry, Brian had to lean into the skills and thinking he’d learned and practiced for over a decade of leadership. I’ve watched Brian grow as a leader for years, and so I was delighted to sit down with him for a conversation on what people get wrong about great leadership. He shares with me the difference between micromanagement and “eyes on” leadership, why leaders should fight the instinct to be liked, and why an existential crisis is the best thing to put a company’s values to the test. This…is A Bit of Optimism. For more on Brian and his work, check out: airbnb.com…

A Bit of Optimism

1
You Are More Like Grammy-Winner Jacob Collier Than You Think 57:33

hace 12 weeks57:33

57:33

To create something truly original, do we build something new or break what came before? Perhaps the answer is both—simultaneously. Jacob Collier does exactly that. A brilliant songwriter and musician, he’s known for transforming his live audiences into massive three-part choirs, making music with the very people who attend his concerts. His album Djesse Volume 4 was nominated for Album of the Year at the 2025 Grammy Awards, alongside icons like Beyoncé, Billie Eilish, and Taylor Swift. Although Beyoncé's Cowboy Carter won, Jacob snagged his seventh Grammy for his rendition of "Bridge Over Troubled Water." I sat down with him in a music studio a few days before the Grammys, surrounded by multiple pianos, and it was a joy to hear him play. Jacob’s approach to music—blending structure with spontaneity—offers insights into creativity that are as inspiring as his sound. This…is A Bit of Optimism. For more on Jacob, check out: jacobcollier.com…

A Bit of Optimism

1
Kids (And Employees) Know More Than You Think with Dr. Becky Kennedy 42:42

hace 13 weeks42:42

42:42

Parenting is the hardest job in the world—and it turns out, it’s also one of the best training grounds for leadership. Dr. Becky Kennedy, aka the “Millennial Parent Whisperer,” became an essential voice for caretakers by offering practical, actionable parenting advice that resonated with millions during the pandemic. As a clinical psychologist and founder of Good Inside, she’s now helping parents build sturdy leadership skills that not only transform their homes but also their work lives. In this conversation, Dr. Becky shares how understanding boundaries, emotional triggers, and big feelings can help us become more effective leaders. Whether you’re a parent or a manager (or both!), her insights will help you lead with more intention, connection, and confidence. This… is A Bit of Optimism . Check out Dr. Becky's work: https://www.goodinside.com/…

A Bit of Optimism

1
Spite Is The Greatest Motivator with Watch Duty founder John Mills 39:02

hace 14 weeks39:02

39:02

When the wildfires struck Los Angeles, turmoil quickly consumed the city. People were desperate for clear, reliable information—unsure of evacuation routes or how to track the fires as they spread in a history-making wind storm. Then, we found Watch Duty . This intuitive app became our lifeline. The visionary behind the app is John Mills, a seasoned tech entrepreneur who created Watch Duty out of necessity after his own community in Northern California was repeatedly threatened by deadly wildfires. But John didn’t just build an app—he reimagined how business and philanthropy can intersect to solve real-world problems. Watch Duty is a not-for-profit initiative that harnesses the power of technology and human talent, relying on volunteers to gather critical data from fire scanners and reporters to save lives. Despite its explosive growth, John has no plans to sell the app, because for him, the value isn’t in making money—it’s in using his skills to help others. In a world where many focus on getting rich, John is challenging us to rethink how we can use our talents to serve the greater good. This...is A Bit of Optimism. For more on John and his work, check out: Watch Duty…

A Bit of Optimism

1
The First Steps to Reducing Your Anxiety with author Mel Robbins 54:35

hace 15 weeks54:35