The Content Powering A 40% Increase In Discovery Calls - With Meredith Metsker 95% Content podcast

The content powering a 40% increase in discovery calls - with Meredith Metsker

4M ago 48:50

Contenido proporcionado por Erik Jacobson and Erik Jacobson from Hatch. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Erik Jacobson and Erik Jacobson from Hatch o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.

Meredith Metsker’s content playbook at uConnect has driven a 40% increase in booked discovery calls over the last 18 months.

In this episode of 95% Content hosted by Erik Jacobson (CEO of Hatch.fm), Meredith shares their community, podcast, newsletter and organic social playbook that has created an incredible amount of demand for uConnect’s all-in-one virtual career center platform, and with their niche audience of career services professionals at universities.

Here’s what we covered:

(0:00) Intro
(2:38) Marketing drives demand
(5:24) Create vs. capture demand with content
(10:29) Meredith’s content strategy
(13:14) Downloads and subscribers growth trends
(18:07) The content platform that has had the biggest impact
(20:19) How to do this as a 1 person content team
(25:16) Being the face of your company’s content brand
(29:35) How to measure content strategy success and ROI
(33:05) How to know if this content strategy will work for you?
(37:00) Creating effective CTA’s in your content
(42:17) The people doing content well that Meredith is studying
(46:26) The B2B content trends Meredith is most excited about

Hatch is a video-first content production agency that helps B2B marketing teams create video podcasts, video series, and short-form video content so they can run an efficient content engine, and be seen as experts in their industry.

To learn more, go to hatch.fm.

13 episodios