Ep. 62 What Are We Looking with Data and Understanding Its Limits - Entrevista con Christine Osazuwa (Founder of Measure of Music & UK Director at shesaid.so)

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(EN)
On today's episode were able to chat with Christine Osazuwa. Christine is currently the founder of Measure of Music and the UK director of shesaid.so. He sits down with us to share his experience and knowledge in the industry, talking about the importance and efficient way to use data when working with superstar artists such as emerging artists, the importance of representation in today's industry and more!

Detail:

(00:00) Introduction
(02:15) The process of using data with Superstar Artists vs Emerging Artists
(12:33) How can a Big Superstar target a smaller territory
(18:36) Up to what extent data is used in practice to find correlations?
(21:47) How to approach the situation of establishing social media KPIs to artists?
(27:57) How has representation improved over time in the music industry
(35:42) Wrap-up

(ES)
Continuamos con los grandes invitados en el verano y esta vez nos lucimos al poder conversar con Christine Osazuwa. Christine actualmente es la fundadora de Measure of Music y la directora de shesaid.so en el Reino Unido. Se sienta con nosotros a compartir su experiencia y conocimientos en la industria, hablando de la importancia y manera eficiente de usar la data cuando trabajas con artistas superestrellas como artistas emergentes, la importancia de la representación en la industria actual y más!

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Invitad@: Christine Osazuwa , (Measure of Music & Shesaid.so)