When a young Eva Kollisch arrives as a refugee in New York in 1940, she finds a community among socialists who share her values and idealism. She soon discovers ‘the cause’ isn’t as idyllic as it seems. Little does she know this is the beginning of a lifelong commitment to activism and her determination to create radical change in ways that include belonging, love and one's full self. In addition to Eva Kollisch’s memoirs Girl in Movement (2000) and The Ground Under My Feet (2014), LBI’s collections include an oral history interview with Eva conducted in 2014 and the papers of Eva’s mother, poet Margarete Kolllisch, which document Eva’s childhood experience on the Kindertransport. Learn more at www.lbi.org/kollisch . Exile is a production of the Leo Baeck Institute , New York | Berlin and Antica Productions . It’s narrated by Mandy Patinkin. Executive Producers include Katrina Onstad, Stuart Coxe, and Bernie Blum. Senior Producer is Debbie Pacheco. Associate Producers are Hailey Choi and Emily Morantz. Research and translation by Isabella Kempf. Sound design and audio mix by Philip Wilson, with help from Cameron McIver. Theme music by Oliver Wickham. Voice acting by Natalia Bushnik. Special thanks to the Kollisch family for the use of Eva’s two memoirs, “Girl in Movement” and “The Ground Under My Feet”, the Sophia Smith Collection at Smith College and their “Voices of Feminism Oral History Project”, and Soundtrack New York.…
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Demand Revenue
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Contenido proporcionado por Alan Gonsenhauser. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alan Gonsenhauser o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Contenido proporcionado por Alan Gonsenhauser. Todo el contenido del podcast, incluidos episodios, gráficos y descripciones de podcast, lo carga y proporciona directamente Alan Gonsenhauser o su socio de plataforma de podcast. Si cree que alguien está utilizando su trabajo protegido por derechos de autor sin su permiso, puede seguir el proceso descrito aquí https://es.player.fm/legal.
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Alan Gonsenhauser of Demand Revenue discusses top 15 tips for Interim and Fractional CMOs from his last 4 years being an Interim CMO 4 times at Private Equity portfolio companies and being a CMO a total of 11 time now. Areas covered include: 1. How I started as a CMO Coach / Advisor and as an Interim / Fractional CMO after leaving Forrester (SiriusDecisions) in February of 2021. 2. How to balance supporting multiple customers and clients. 3. How being an outsider helps as a CMO Advisor and as an Interim / Fractional CMO. 4. Branding options (House of Brands and Branded House) and How to best start engagements. 5. Making Marketing staff comfortable with In Interim or Fractional CMO. 6. How to know your enterprise marketing is working with long selling cycles. 7. Typical accomplishments from Interim / Fractional CMO engagements. 8. Advice to folks considering becoming an Interim or Fractional CMO. 9. Tips for those new to Interim CMO or Fractional CMO. 10. We solve problems! And --- mitigating different marketing approaches between private equity owners and portfolio companies. 11. Ending Interim CMO engagements and/or pivoting as a CMO advisor and coach to the new full-time CMO. 12. Private Equity firms overrate or underrate aspects of marketing like demand, brand, or alignment. 13. Top skills full-time CMOs should hone to be ready for Interim CMO or Fractional CMO work. 14. Interim / Fractional CMO personality traits most helpful. 15. How to find your first clients and the benefits of going narrow. https://www.demandrevenue.com/podcasts/…
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Demand Revenue
Top 15 Tips to help Private Equity Portfolio Companies drive efficient, profitable growth. I give case study examples gained through working across many portfolio companies of PE firms. Also from being a Full-time and Interim CMO across 11 companies and coaching and advising over 150 CMOs and marketing leaders. https://www.demandrevenue.com/podcasts/…
Working with Alan Gonsenhauser at Demand Revenue, LLC, FinThrive implemented NPS 3.0, a customer feedback methodology designed to go beyond traditional Net Promoter Score (NPS) metrics. NPS 3.0 focuses on driving immediate action from customer feedback, enabling FinThrive to improve customer experiences in real-time. To learn more about the impact NPS 3.0 and how it was successfully deployed, Swaay.Health sat down with Brad Rennick, Chief Customer Officer at FinThrive, Jeffrey Becker, Vice President of Portfolio Marketing at FinThrive and Alan Gonsenhauser, Founder & CEO at Demand Revenue.Key Takeaways Reporting NPS scores is not enough. To truly improve teams must take immediate action based on the feedback provided by customers. This ensures customers feel heard. NPS 3.0 at FinThrive has resulted not only in improved customer experience scores and increased loyalty but has directly contributed to an improvement on their KLAS rankings. To implement NPS 3.0 successfully requires data, commitment from executives, buy-in from all internal departments, and an agreement on the metrics that matter. NPS 3.0 Results in Immediate Action “Traditional NPS is a great tool for taking a pulse on what the overall satisfaction of your customer is,” said Becker. “We wanted to go beyond that and take the information that we were gleaning from our traditional NPS program and take action on it so that we could drive perpetual improvement.” When Gonsenhauser was interim Chief Marketing Officer at FinThrive he helped to identify customer experience as a key area of improvement. At the time, the company was integrating several acquisitions and there was less focus on customers. “It is really important to invest in creating a remarkable customer experience,” said Gonsenhauser. “To do that, you need everyone that touches a customer to be involved. That means sales, marketing, operations…everyone. When customers provide feedback and do not see any change, they will stop giving you feedback. That means you will not have customer advocates and with out customer advocates you will not win new business.” With NPS 3.0, each comment that is received on a standard NPS survey is immediately investigated to determine which aspects of the business it pertains to (ie: product, implementation services, support, sales, etc.). Each team that is “tagged” on an NPS comment is then asked to address it. “The goal with NPS 3.0 is to close the loop and let our customers know they have been heard,” added Rennick. “They can see the actions and follow up that we have taken. My favorite part of NPS 3.0 is not what your NPS score is now, it is what your NPS is now versus what it was six months ago.” Improvements to KLAS Scores NPS 3.0 has also helped FinThrive to improve their KLAS scores and rankings. “We have watched our KLAS scores and our KLAS rankings climb steadily across all of our products,” shared Becker. “Through NPS 3.0, we have the ability to drive that score improvement across our entire portfolio.” Part of the KLAS ranking is based on customer feedback and perception of service. Since NPS 3.0 helps FinThrive respond immediately to feedback, it is not surprising that the NPS 3.0 processes have led to an improvement in KLAS scores. FinThrive’s success with NPS 3.0 reflects the company’s commitment to customer experience. Becker, Rennick, and Gonsenhauser each stressed how important the real-time processes of gathering, reviewing, and taking action on customer feedback is to maintaining customer loyalty and to fueling FinThrive’s future growth. https://www.demandrevenue.com/podcasts/…
1. Effective Product to Audience Transformations 2. Biggest Marketing Strategy Shifts in 2025 3. Economic & Marketing Budget Strategies into 2025 4. Focus on Reducing Customer Churn to Maximize Future Financial Results. 5. Break Through the Digital Noise in 2025 with Analog 6. Challenges for CEOs to Hire the Perfect CMO 7. Brand Seeds Demand Over Time 8. Common Marketing Strategy Mistakes 9. Top Marketing / Customer Due Diligence to drive better M&A 10. Creative + Analytical Marketing https://www.demandrevenue.com/podcasts/…
This masterpiece by David Fields is a tremendous resource for solopreneurs and entrepreneurs who initiate consulting and fractional CXO firms. David outlines how to position and grow consulting practices efficiently and create lasting relationships with clients. He begins with his term: “right side up thinking” meaning always bit the customer and their needs first before yours! https://www.demandrevenue.com/podcasts/…
Description: • Inflection points of emerging companies from problem-market fit, to product-market fit, to platform-market fit. • Retaining and growing existing customers to drive customer lifetime value. • Valuing the financial impact of your customer base with Earned Growth = Net Revenue Retention + New Logo business from customer advocates. • Creating a remarkable customer experience pre- and post-sale. • Establishing an Ideal Customer Profile, understanding the jobs your prospects need to get done and how your products uniquely fit. https://www.demandrevenue.com/podcasts/…
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In this milestone 100th episode, host Dean Waye engages with seasoned marketing leaders Alan Gonsenhauser, CEO of Demand Revenue and Evan James, CEO of Dream Writer.AI. The conversation delves into the core challenges of modern marketing, from aligning sales and marketing teams to the intricacies of prospecting, content marketing, and product-led growth. https://www.demandrevenue.com/podcasts/…
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In this podcast, Peter Mahoney , CEO of Plannuh interviews Alan Gonsenhauser of DemandRevenue.com to discuss the importance of creating and maintaining remarkable customer experiences, key metrics to track progress, and how to leverage NPS 3.0 to drive continuous improvement and long-term financial success. https://www.demandrevenue.com/podcasts/…
Exploring the Synergy between CFOs and CMOs | Grow CFO Show Join host Kevin Appleby and special guest Alan Gonsenhauser, Founder and CEO of DemandRevenue.com on the Grow CFO Show as they delve into the crucial relationship between Chief Financial Officers (CFOs) and Chief Marketing Officers (CMOs). https://www.demandrevenue.com/podcasts/…
In this episode of “Go Fast, Grow Fast,” join us as Shawn sits down with Alan Gonsenhauser, the Founder and CEO of Demand Revenue, LLC, for a discussion on driving revenue growth, navigating the challenges of scaling businesses, and mastering the art of marketing leadership. https://www.demandrevenue.com/podcasts/…
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Demand Revenue
1 Marketing Shifts and Strategies for 2025: Insights from Experts on AI, Budgeting, and Clients 25:59
In this episode, marketing experts Alan Gonsenhauser from Demand Revenue and Doug Hunter from Peak Point Solutions discuss the biggest shifts in marketing strategies as we move into 2025. With the rapid advancement of AI and changing economic conditions, companies need to be more deliberate about their marketing approaches. https://www.demandrevenue.com/podcasts/…
In this episode, we speak to Alan Gonsenhauser, the Principal and Founder of Demand Revenue about all things customer experience. Alan is an experienced CMO and general manager, and more recently as a CMO Executive Advisor and Analyst at Forrester and SiriusDecisions. He now offers Interim / Fractional Marketing Leadership, CMO Executive Advisory and Coaching, and Keynote Presentations, bolstered with comprehensive Strategic Marketing Services. Prior to Demand Revenue, Gonsenhauser spent 25 years as a chief marketing officer and general manager for leading global B2B firms across health IT, medical and dental devices, technology, financial and professional services firms, and more recently as a CMO Executive Advisor, Coach, and Analyst at Forrester and SiriusDecisions. https://www.demandrevenue.com/podcasts/…
The Trusted Advisor my David Maister is an excellent read about becoming a trusted advisor with your clients. To me, there's nothing more important than our personal reputations and building real trust with clients who know you always look out for their best interests. This book outlines the process of building and maintaining trust which is really critical for consulting, fractional executives, or just quality personal relationships! https://www.demandrevenue.com/podcasts/…
This season we’re gonna talk through scenarios that companies and these CMOs experience. To share lessons learned, and tips on how to get the most out of a fractional CMO you hired. 1. So you just started a hypothetical 1-year engagement, What’s the first problem most of your clients need to start fixing. And also please tell the audience a little about you. 2. Besides sharing information, what should a CEO do to get maximum value from a fractional CMO? 3. What lessons would pass along to fCMOs walking into a company where there are already people working in Marketing? 4. If you’re a FTE working in a marketing team, and the company hires a a fractional CMO, what changes can you expect to see in your job? 5. Is a fractional engagement better for everyone if it’s a marathon or a sprint? When should these engagements have defined end dates, and when should they have an ongoing part-time character? https://www.demandrevenue.com/podcasts/…
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