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Making Content Your Superpower with Danielle Messler (Exit Five)
Manage episode 434937033 series 3521688
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Marketing to marketers is both a challenge and a lot of fun. Hear from Danielle Messler, Head of Content at Exit Five (yes, Dave Gerhardt's company) about how she approaches both creation and distribution of content for such a powerhouse brand. In this episode, she and host Melissa Moody touch on:
- A tactical tip for making sure your content work can be scaled by your team, freelancers, or the person who comes after you in a job
- The luxury and wonderfulness of printed content in a digital world
- Our soft spots for simplicity in content and getting back the basics
- The insanity of old-school B2B marketing and how we're evolving
- The importance of community and connections because... marketers like to make friends with everybody
- Moving from a 3 person team to a 5 person team (still just one pizza!?)
Shout-outs to:
- Exit Five
- Danielle's newsletter for Exit Five
- Danielle on LinkedIn
- Tango, a tool for turning video into step-by-step playbooks
Learn more about Nut Tree: https://nuttr.ee/
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