Yey Realtors...Why list homes during the holidays!

10X Real Estate Marketing & Coaching

Hey, there are 10 X real estate warriors. How are you today? So we're getting close to the end of the year. It's December 3rd, my book, and I'm, we're recording this. And you know, after this afternoon, I actually had a couple of conversations with several people that we spend time with in a prospect with lead generation, with if you want. And you know, and I, I always talk about it this time a year, huh? My business personally from November 30th, till about April 15th, goes through the roof. And I think that's, you know, due to a couple of things is one is I worked in Hudson County for years and in Hudson County, the average person there is about 38 years old. They're working on a bonus in most cases because they couldn't afford to live there unless they're making over a hundred, 150,000 a year.

See Bullet list below....11 Reasons to List During the Holidays

And those particular buyers and sellers you know, those people are working where the vast majority of their income comes in at the end of the year, which isn't at the end of November, December and January, February, March, and April. If you happen to work in wall street, you usually know what that number is by November. If you work in advertising or something along that lines, you may not see your bonus until the next fiscal year in April. But in most cases, you know, the, those people know what those numbers are and they're shopping for our house at the end of the year. And in some cases, you know, a lot of people get large payouts for businesses where they get a payout for their tax return or something like that. So, you know, and, and I think it was around 2005, we were actually in the New York times on one of the cover sections of the, of the paper.

See Bullet list below....11 Reasons to List During the Holidays

And they, you know, it was titled, it is the season to sell some say yes, some say no, and here's the re the 11 reasons why we say you should buy during the holidays or sell during the holidays. You know, and mostly on the sales side because people usually question, do I really want to have my house out there? Well, first of all, you know, it's, you know, people are looking to buy homes during the holidays. They're more serious. The people that are out there, they're not just kicking around, they're actually looking to buy a home you know, serious buyers have fewer houses to choose from during the holidays. And there's less competition. Which means that there's more money for you. Most of the realtors go to sleep at that time of year because they feel as though there's nobody out there to help them.

See Bullet list below....11 Reasons to List During the Holidays

So you end up scooping up a lot of cost customers that normally would have been working with somebody else. Also the supply chain, the supply of listings will dramatically increase in January. That means that there will be less demand for those particular homes. So if you have a house that's kind of older, or it needs some need some work or something like that, there's going to be less competition for it towards the end of the year, going into January versus after January. And even in March, when people bring in their new inventory and through our marketplace. So between January inventory start to go up about 10%, February, another 5%, and then March and April inventory will go up anywhere between 20 to 50% of the existing inventory that's in the market already. So when you start looking at those numbers, who else is actually looking at, you know, why else would you want to sell your house during the holidays?

Well, it's the one time a year that your house actually decorated and everybody on the street is decorated for you to sell. The other thing is, is that, you know, Tom Jones down the block was always a crotchety old man who never really likes to talk to anybody. That's the one time a year that if so many drove past him and said, Hey, Merry Christmas. He might actually say, Hey, Merry Christmas back. And actually he'll actually help you to sell your house too, though. Be like, wow, what a wonderful neighborhood everybody's so friendly. So what else buyers are more emotional during the holidays? They're actually more likely to pay a higher price because they just want to get it over with and get in by the end of the year. So why else buyers have more time to look during the holidays? They have more time off.

See Bullet list below....11 Reasons to List During the Holidays

And especially those buyers that are trying to transition from another state instead of telling their boss, Hey, I'm quitting my job at the end of the year, I'm waiting to get my bonus. And instead of telling you, I'm waiting at my bonus, I'm going to tell you I'm going to my mom's house to go, you know, for the holidays, when they're really coming into, you know, to a different area, to go interview for a job in addition to go see their family and they're looking for a new home. So there's a lot of people out there that are changing jobs, changing areas, where they live at the end of the year, and they may not be telling their boss, but there is plenty of those people out there. There's a lot of tax reasons why people will do it. In some cases, people have to be in by the end of the year for tax reasons.

See Bullet list below....11 Reasons to List During the Holidays

January is traditionally a month. When employees in new jobs they're getting transferred. They can't, you know, they can't wait until spring. That's another reason why also too, you can actually still be on the market, but have the opportunity to restrict the showings on your home during the five or seven days between Christmas and new year's. So if there's days that you don't, you, you know that you don't want people in your house cause your family or your kids are going to be visiting, we could just put a limited showing time on it. And on those days, we'll just limit your showings. But on other days, it's all, it's all bets are off. You can come in and show that house. And especially when the house is decorated for sale, I want to point out too, is, you know, people always ask me, well, what about if I decorate for Christmas?

See Bullet list below....11 Reasons to List During the Holidays

And people come in are Jewish. And they look at the house and I don't have a, I don't have a menorah. Well, ironically enough, a lot of areas or socially demographically and religiously people traveling groups. And you know, there's going to be, there's going to be a group of people that are one sector, group people that are other sec, but nobody's going to fault you. I mean, it's one thing. If you're decorating, you're putting stuff out there. That's like, you know, hate mail or you know, I don't know, big, like a skull and crossbones on your front lawn. Maybe that's a little bit different, but if you're decorating for your, how then would that weather, whatever that holiday is, as long as it's done tastefully and actually will spruce your house up and it'll take the, it'll take their eyes to be less critical about the house.

See Bullet list below....11 Reasons to List During the Holidays

Also, there'll be looking more about the neighborhood as opposed to the critical pieces of the house. So we can also show your house for more money see, cause we can provide a delay closing and, and go into the next year. But what's interesting is when there's a limited amount of inventory on the market, you know, I always use the cabbage patch kids as an example because when I was a kid, they had the cabbage patch kids out there. And it was a little bit after my era, but people, I, I knew guys that were trying to buy them for their kids. And they were willing to pay 10 times what a cabbage Pat was, cabbage patch, doll was really worth. And that's because there was just no inventory of it. There was no more left. Everybody wanted one, you couldn't get one. So you paid up for it.

See Bullet list below....11 Reasons to List During the Holidays

So right now we have 25% of the time normal inventory that we have normally at this time of year. And that's even going to go down even more because of the holidays. So that means that at any given time, during the holidays, this year, we're going to have probably 10 to 20% of the inventory that we normally have during that time of year. I'll say that again. We're going to be down to probably 10 or 20% of the inventory. That's normally in the market at that time a year. So if you're one of those situations where you have to buy a home and you're dragging your kids out and it's four degrees out and you got your mother-in-law in the backseat of the car, you're not out there cause you want to go tire kick and you're out there cause you got to buy a house.

See Bullet list below....11 Reasons to List During the Holidays

And what's funny is you're going to be willing to pay whatever that number is in order to get in the house. And in some cases, your company's going to help you pay for it. So there is buyers out there. Lastly, you may have the opportunity to be non-contingent a buyer by the spring. So when more houses are on the market for less money, this will allow you to sell your house at a high price and buy at a low price. So what do I mean by that is in some cases, if somebody's house is really, really, really desirable, we're going to put that house on the market in January and sell it, contingent to them, moving out. Let's say for argument's sake in July, when their kids get out of school and there's somebody going to be willing to wait six to seven months. Yeah.

See Bullet list below....11 Reasons to List During the Holidays

In some cases they are because they're figuring that my kid is four years old and I want to put them in the school system when they become five and the school system doesn't start, start until September. So in some cases, those buyers are going to be willing to buy your house in January and capture the interest rates and let you just stay in the house or rent it back from them for a period of time, until it's time for you to move. And your kid gets out of school and their kid wants to start school. So why are, why is this such a big concept for people to get their arms around? That's because you know, our industry has conditioned to where the average person in our industry is anywhere between 55, 60 years old, predominantly female in our industry, which means that their mothers and grandmothers.

See Bullet list below....11 Reasons to List During the Holidays

So what happens when you're calling them and you're saying, Hey, I want to put my house back on them. I want to, you know, I'm thinking about taking my house off the market. They're like, wow, that's a great idea. You know, nobody looks at homes during the holidays. I mean you know, and really what they should be saying is, you know, my kids are visiting my grandkids visiting. I really don't want to be answering the phone about your property. So why don't we take it out of the holiday? And even though that realtor may or may not know your is far more valuable during the holiday, when there's less inventory in the marketplace and they're super high demand. So that's today's bit for today. Why sell your home during the holidays? Because people want to buy it and there's less inventory in the market.

See Bullet list below....11 Reasons to List During the Holidays

Less inventory, high demand stands to reason your house is worth more. By the way, if you're a buyer in this market, in many cases that people marketing a home at this time, a year, half the sell in reverse, it's a great opportunity. I just got a rate from us bank. Jimmy choo over us bank is big shout out to him. He's one of our vendors. And one of our mortgage reps been using it for 25 years. He's probably closed over 500 transactions for my customers and I, my own, my own personal family. You know, I was quoted a rate at three and a quarter percent or three and an eighth for 30 year fixed rate mortgage on a jumbo loan, which is actually, I mean to amazing to me that you can get a rate at 3% right now. So listen, if you're thinking about buying, selling, investing, check us out, check out our podcast.

See Bullet list below....11 Reasons to List During the Holidays

Also, if you're a professional realtor and you want to find out how to become a 10 X real estate warrior, don't worry. We got to come in the summit for 2021 is coming on January 26, 27, the 28th. I am so excited to have you guys take part in that we're going to have 30 to 40 of the industries, best of the best people that are going to actually tell you exactly what they do behind the scenes in order to get buyers and sellers to buy houses and sell houses. So if you want to become one of the exclusive at 1% and you want to become a 10 X real estate warrior in your neighborhood and become the local expert, make sure you take partner summit. It's free actually again, I'm going to say that for again, it's free. So in the meantime, you can go to 10 X real estate warrior nation and check us out on, on our on our Facebook group. I look forward to seeing you on the other side, if I don't chat with you, have a great holiday.

11 Reasons to List During the Holidays

1. People who look for a home during the Holidays are more serious

buyers!

2. Serious buyers have fewer houses to choose from during the Holidays

and less competition means more money for you!

3. Since the supply of listings will dramatically increase in January, there

will be less demand for your particular home! Less demand means less

money for you!

4. Houses show better when decorated for the Holidays!

5. Buyers are more emotional during the Holidays, so they are more likely

to pay your price!

6. Buyers have more time to look for a home during the Holidays than they

do during a working week!

7. Some people must buy before the end of the year for tax reasons!

8. January is traditionally the month for employees to begin new jobs. Since

transferees cannot wait until Spring to buy, you must be on the market

now to capture that market!

9. You can still be on the market, but you have the option to restrict

showings during the six or seven days during the Holidays!

10. You can sell now for more money and we will provide for a delayed

closing or extended occupancy until early next year!

11. By selling now, you may have an opportunity to be a non-contingent

buyer during the Spring, when many more houses are on the market for

less money! This will allow you to sell high and buy low!