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From dietitian-turned website coach and full-time traveler Whitney Bateson comes the ultimate podcast for anyone looking for more purposeful and impactful growth. Join Whitney each week as she explores everything from mastering online business and savvy marketing to achieving personal fulfillment and financial stability. Balancing practical advice with laughter and wisdom, each episode is a short burst of transformative tips to help you create a business and life you genuinely love. Hosted o ...
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In this episode, join Whitney as she welcomes Jennie Wright, a lead generation expert, to share her tips on automated lead generation and email list building. You'll discover Jennie's innovative 'list injection method' for adding thousands of leads ahead of a launch, ensuring consistent business growth. Learn to reduce unsubscribe rates, maintain e…
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In this podcast episode, Janice Hostager, a seasoned marketing strategist and fractional CMO, shares her expertise in developing effective marketing strategies. She introduces her Trail to the Sale™ framework, guiding businesses through step-by-step strategies. The discussion includes common marketing pitfalls, the importance of understanding the b…
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In this episode, Whitney explores effective strategies for growing an email list, especially for those starting from zero. The discussion builds on previous talks about launching a course and emphasizes the importance of having an audience before launching a product. The episode offers unique ideas for promoting lead magnets to attract more subscri…
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Whitney breaks down the crucial steps to launching a successful online course in this solo episode. She stresses the importance of audience validation and pre-selling, explaining why understanding your audience’s needs should always come before creating your course. Whitney also highlights common mistakes wellness entrepreneurs often make—like spen…
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In this episode of the Growth Show, host Whitney interviews Linda Melone, a seasoned conversion copywriter. They explore the fundamentals of conversion copywriting, emphasizing the importance of creating revenue-driving content. The discussion highlights the role of AI tools, like ChatGPT, in brainstorming, refining, and enhancing copy. Linda elabo…
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In this episode, we explore the idea of breaking conventional rules in the business world, especially in the health and wellness field. Whitney shares personal stories about starting a business while traveling and discusses six key rules that, when broken, can lead to more freedom, success, and happiness. From challenging the need to be available 2…
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In this solo episode, Whitney provides an in-depth look into the technical aspects of creating a WordPress website. Whitney explains the importance of themes and plugins, providing best practices for selecting and managing them. She offers insights into her favorite tools such as Divi, WordFence, SiteGround Security, and Yoast SEO, explaining their…
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Ep 25 - Mastering Money Mindset: Empowering Dietitians to Command Their Worth with Holly Larson, MS, RDN
31:19
In this episode of The Growth Show, host Whitney interviews Holly Larson, a registered dietitian and the founder of the Dietitian Money Conference. The conversation revolves around empowering dietitians and nutrition professionals to advocate for better salaries and compensation. Holly shares her journey, the importance of negotiating, and how the …
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Ep 24 - Building a Passive Income Stream Through Blogging with Katie Dodd, MS, RDN, CSG, LD, FAND
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In this episode of The Growth Show, Katie Dodd, a dietitian and successful entrepreneur, shares her journey into the world of blogging and how she turned it into a lucrative passive income stream. Katie breaks down the key steps to starting and growing a blog, from finding your niche to mastering SEO and creating multiple income streams. She also h…
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Ep 23 - Mastering Multi-Niche Success: Building a Website and Business with Courtney O'Neill, MPH, RD, CDE
48:48
In this episode of the Growth Show, Whitney Bateson talks with Courtney O'Neill, a registered dietitian and former student of the Wellness Pro Website System. They explore building a niche business and website, attracting clients without social media, and overcoming 'comparisonitis.' Courtney shares her journey from rural chronic disease management…
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Ep 22 - Getting Clients from Your Website (without Social Media!) - Interview with Haley Schroth, RDN
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In this special episode, Whitney Bateson interviews Haley Shroth, a past student of The Wellness Pro Website System. Haley shares her inspiring journey as a trauma-informed functional medicine dietitian and holistic mental wellness coach. Learn how her website has become the cornerstone of her business, helping her grow and market her services with…
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In this episode, we dive into the essential steps for building a successful website. We'll cover why having a website is crucial in today's digital world and walk you through what you need to do before you start. We talk about identifying your ideal customer, defining your services, and picking the right platform, with a focus on WordPress. Plus, w…
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In this episode of the Growth Show, Whitney discusses the crucial topic of niching for business success. Whitney acknowledges the challenge many business owners face when choosing a niche, especially if they have multiple interests. The episode covers defining a niche before creating a website and the benefits of targeted marketing, standing out in…
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In this episode, Whitney breaks down the essential steps for setting up a professional email using your domain name, a vital component for credibility and email marketing. She explains why free email services like Gmail and Yahoo are not suitable for business, and the importance of a domain-based email for compliance with platforms like MailChimp a…
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In this episode of The Growth Show, host Whitney dives into the crucial topic of selecting the right fonts for your website. Whitney explains why the font choices on your site are different from those for your overall brand and provides practical advice on how to ensure your fonts are on-brand, legible, and consistent. She covers common mistakes su…
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In this episode, Whitney dives into why having a waitlist for your new services or courses is essential. She explains the benefits of gauging interest, building buzz, and nurturing potential customers before launching. Whitney shares her personal experience and strategies on effectively setting up and using a waitlist to boost your confidence and e…
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In this episode of The Growth Show, Whitney shares her transformative experience with Remote Year, a program designed for remote workers to travel the world. Over the course of a year, Whitney visited 12 countries while developing her business and forming lifelong friendships. She discusses the pros and cons of the program, offers tips for preparin…
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In this episode of the Growth Show, Whitney delves into the art of conducting impactful discovery calls. Drawing from her personal experiences both as a service provider and a customer, she highlights crucial mistakes to avoid. She offers practical advice on optimizing your intake forms, preparing a script or outline, and ensuring the call stays on…
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In this episode, Whitney offers valuable advice for making the most out of live events such as health fairs, conferences, and farmers' markets. The focus is on ensuring a high return on investment by converting booth visitors into leads and eventually customers. Whitney shares her strategies for offering actionable value related to your work, captu…
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In this episode, Whitney shares a comprehensive guide on the often-daunting task of hiring and managing team members. She shares personal experiences from her entrepreneurial journey, emphasizing the importance of having a structured hiring process. Key points covered include writing a detailed job description, applications, screening, video pre-sc…
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In this episode, Whitney delves into the importance and strategies of generating multiple revenue streams through your website. She provides an overview of her discussion with dietitian and side-hustle expert Katie Dodd, focusing on methods to effectively sell various revenue streams—both passive and active. She explains the difference between thes…
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In this podcast episode, Whitney shares their personal journey from battling depression and struggling with mental health issues in the past to adopting a full-time travel lifestyle. Following the announcement of the final enrollment window for the Wellness Pro Website System launch in 2024, the she delves into her experiences of traveling the worl…
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In this bonus episode, Whitney shares exciting news about the opening of the Wellness Pro Website System, designed specifically for health and wellness professionals looking to enhance their online presence and attract more clients. Through testimonials from past students, listeners can learn how the program offers a comprehensive approach to creat…
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In this episode of the Growth Show, Whitney dives into the critical decision of whether to DIY or hire a professional designer for your website (or even opt for a unique middle-ground option). With a background in custom website design, Whitney shares insights from her experiences and from observing entrepreneurs who have traversed the DIY route. S…
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In this episode, Whitney dives into her journey from starting her own business in early 2018 focusing on custom websites for nutrition businesses to developing a more impactful approach by offering customizable website templates. She emphasizes the importance of effective website creation that goes beyond aesthetics to include a goal-oriented strat…
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7 - Creating a Booming Child Nutrition Consulting Business - Interview with Tarrah Westercamp, MS, RDN, SNS
52:39
In this episode of The Growth Show, host Whitney welcomes Tarrah Westercamp as her first guest to discuss Tara's journey in growing her business within the school nutrition space. Tarrah, a registered dietitian with over a decade of experience in child nutrition, shares her transformative experience with the Wellness Pro Website System. Initially f…
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While many entrepreneurs question the necessity and timing of creating a website, a detailed site serves as a multi-functional tool, acting as an around-the-clock salesperson, and enabling business growth beyond your social media presence. Whitney shares why a website is not just an option but a foundational element for establishing credibility, pa…
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In this episode, Whitney shares her top software tools that save time and increase profitability for business owners. She discusses how to decide if a software investment is worthwhile, including evaluating its time-saving potential and ability to generate sales. Along the way, you'll learn how to consider your unique business needs and how to use …
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In this episode of the podcast, you'll be guided through the process of creating or improving a lead magnet to effectively grow their business email list. Whitney emphasizes the significance of email lists for business growth and discusses the differences between an ineffective newsletter opt-in and a valuable lead magnet. She outlines a three-step…
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In this episode, Whitney discusses the significance of building and nurturing an email list as a key marketing strategy for business growth. She explains how an email list serves as a pool of potential leads interested in your offerings and outlines how it can improve consistency and scalability in your business. You'll learn about the importance o…
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In this episode, Whitney discusses the importance of selecting the right color palette for DIY branding. She emphasizes how crucial brand appearance is for looking professional and trustworthy to customers and discusses not only the necessity of choosing a cohesive set of colors, but also common mistakes people make when choosing a palette. The epi…
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In the first episode of The Growth Show, Whitney tackles a common question regarding website platforms, emphasizing the importance of having a strategic website for business growth. She explains that websites are crucial for automating processes, attracting traffic, and engaging potential clients, even in an era dominated by social media. Whitney d…
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Welcome to The Growth Show! Your host, Whitney Bateson, a former dietitian turned online business consultant, shares her journey from working in school nutrition to helping health and wellness professionals grow their businesses online. With over five years of experience, Whitney provides insights into leveraging design, marketing, and technology t…
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