Los mejores podcasts de Old News (2024)

1
Steve Rohrer: A Rise Through the TV Ranks 55:20

3d ago55:20

55:20

Send us a text Former TV General Manager Steve Rohrer started his broadcast career in the control room. From there, he went on to do it all...from promotions to sales...to management. Through it all, his humanity, work ethic and professionalism led to a successful career that spanned three decades. Steve talks to Dan & Carrie about the changes in t…

1
2024 Lessons Learned [Special Episode] (460) 52:35

3d ago52:35

52:35

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in 2024 Forget influencers. Invest in your creators. And many more. You don't want to miss this specia…

1
The Future Big Four Social Media. Did You Choose Correctly? (459) 1:06:40

10d ago1:06:40

1:06:40

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there? We look at the opportunities and challenges ahead. What are the most overhyped marketing strategies for 2024? I bet you can guess number one. Winners and losers includ…

1
Is Sora a Game Changer for Marketers and Creators? (458) 47:05

17d ago47:05

47:05

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI rel…

1
TMJ4's Steve Chamraz: Realizing His Dream/Changing Laws/Taylor Swift 1:00:58

21d ago1:00:58

1:00:58

Send us a text Award winning journalist Steve Chamraz gives us the inside scoop on how he became a main news anchor in Milwaukee. Hear how he rose through the ranks and why you may have to step back in market size to move up in the industry. Plus, how his work has changed laws, why he’s evolved his investigative approach (hint, no jumping out of th…

1
Will TikTok Challenge Amazon's Retail Dominance? (457) 1:15:53

24d ago1:15:53

1:15:53

The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues t…

1
A Trip Down Under for "Come From Away" 25:12

29d ago25:12

25:12

Send us a text Our old friend Shannon Payette Seip spent the start of the Holiday Season performing in the Western Australia Premiere of Come From Away. This episode she checks in with an update on her experience in the show and in Perth, Australia. WATCH on YouTube: https://youtu.be/T5U66dQh1qg **Please "like," "subscribe," write a 5-star review, …

1
Unconventional Content Marketing Strategies [Special Episode] (456) 42:45

1M ago42:45

42:45

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and…

1
Valuable Friction [Special Episode] (455) 43:49

1M ago43:49

43:49

A special This Old Marketing podcast episode featuring the one and only Robert Rose (with no Joe Pulizzi). In this special solo episode, Robert takes a deep dive into the state of marketing as we approach the end of 2024. As marketers, we’ve spent the last 25 years adapting to paradigm-shifting technologies — from the internet and social media to m…

1
Four Secret Questions [Special Episode] (454) 56:37

2M ago56:37

56:37

In this special episode Robert and Joe ask each other four secret questions. The answers will surprise you. The boys cover investing, travel, biggest regrets, bigger dreams and what's next in marketing and beyond. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just…

1
Tami Kou: "The Mistress of Disaster" - How a Decade in News Prepped Her for Crisis Communications 58:47

2M ago58:47

58:47

Send us a text Former TV News Reporter Tami Kou's perseverance is a lesson for us all. She set her sights on what she wanted and was relentless in her news and career pursuits. Kou's decade working in TV news gave her the skills to flip from asking tough questions to answering them. Learn how Kou Communications helps businesses by doing what Tami d…

1
Steve Sabatke: A Radio Journalist Delivers His Hometown News 51:05

2M ago51:05

51:05

Send us a text Radio was his medium but the Golden Age of TV delivered one of former journalist, Steve Sabatke's favorite stories. Listen in as Steve tells us about his conversation with TV Dad, Fred MacMurray of the 60's sitcom My Three Sons. Steve also talks about covering news in his hometown of Beaver Dam, Wisconsin and how it shaped his later …

1
Election Marketing: Why Trump Won (453) 42:49

2M ago42:49

42:49

The boys do a debrief of why Donald Trump beat Kamala Harris in the 2024 Presidential election. We can talk policies and character, but it's possible the Trump campaign outmarketed Harris. Winners and losers include Goldfish Crackers and the Nomad Capitalist. Rants and raves include ChatGPT Search and the Content Creator/Influencer. ------ This wee…

1
Big Opportunity for Brands in Local Content (452) 1:08:00

2M ago1:08:00

1:08:00

A continuing story on the content gaps available in local news. With more people trusting businesses than ever before, could this be the biggest content marketing opportunity in history? In other news, The Washington Post makes a horrible strategic decision to kill endorsements, costing them over 200,000 subscribers. Microsoft, Google and Apple rep…

1
Prof. Emeritus James Hoyt - Part 2: The Push to get Bob Teague into the UW Athletic HOF/Political Ads & Coverage/Cameras in the Courtroom 45:25

2M ago45:25

45:25

Send us a text In Part 2 of our conversation - Professor Emeritus James Hoyt's push to get Bob Teague into the UW Athletic Hall of Fame. Teague was a successful journalist, UW-Madison grad, and the first black starter on the UW-Madison football team. Plus political ads and political coverage. And how Professor Hoyt was instrumental in getting camer…

1
2025 Content Marketing Trends [Special Episode] (451) 49:12

2M ago49:12

49:12

The boys go deep into CMI's 2025 content marketing research report. While the results look pretty similar to last year's report, Joe and Robert offer some prescriptions for 2025 content marketing strategies, including: Think more local in 2025 Who's your "with"? Paid promotion of content for the win Less is more Time to kill some things Let's get r…

1
Prof. Emeritus James Hoyt - Part 1: The UW-Madison J-School Legend on Local News/College Athletics/Playing Tuba 1:05:31

2M ago1:05:31

1:05:31

Send us a text Professor Emeritus James Hoyt was (and still is!) a legend on the University of Wisconsin-Madison Campus. Not only did he teach 16,000+ students in the Journalism School, he has done everything in broadcasting from installing rooftop TV antennas as a teenager to taking the call at NBC the morning of the Watergate Scandal to winning p…

1
The Huge Opportunity to Build Trust with Media (450) 1:12:34

2M ago1:12:34

1:12:34

The boys are back with breaking news. Semrush, the online visibility company, purchases Search Engine Land and MarTech (plus all the conferences). Is this the start of acquisition season? Americans' trust in media sinks to an all-time low. Or did it? Actually, there's a big opportunity for content marketers here. TikTok's own research reveals it's …

1
Bob Miller: Part 2 - The Emerald Isle and his Bucket List 37:02

2M ago37:02

37:02

Send us a text How does a guy who grew up in Lac du Flambeau, Wisconsin get to be known as TV Boss Bob in Ireland? Find out as Bob Miller continues his conversation with Dan & Carrie on Old News. Plus, find out what's still on this former broadcast industry manager's bucket list. Listen wherever you get your podcasts and click to subscribe for more…

1
Humans No Longer Needed for Audio? (449) 1:10:58

3M ago1:10:58

1:10:58

Joe and Robert unpack Google's NotebookLM and how the AI audio machine has taken over the internet. Listen to the sample and see if you think it's usable. In other Google news, the DOJ is trying to break up Google into smaller pieces for better competition. This happens at the same time Google is losing its strength in the search market. And someon…

1
Bob Miller: Part 1 - A Broadcasting Innovator 46:53

3M ago46:53

46:53

Send us a text These days, Bob Miller tells his stories from the coast of Ireland. But, it all started in the Northwoods of Wisconsin for this former broadcast manager and innovator. In part one of our interview with Bob, find out how his career impacted TV weather, graphics and video editing. Watch the video on YouTube: https://youtu.be/FbhkiIo6Fr…

1
Your Content Marketing Questions Are Answered [Special Episode] (448) 55:14

3M ago55:14

55:14

A special episode of This Old Marketing where Joe and Robert answer AI and content marketing questions from some of the world leaders of marketing. Find your answers to content marketing spending, how AI is affecting content marketing, advice for new marketers, how to handle a personal brand in a business, how much to invest into internal content c…

1
X Takes Free Speech to a New Level (447) 1:11:28

3M ago1:11:28

1:11:28

Our old friend Leon rolls back another X feature and the haters go crazy. At the same time, X releases their Global Transparency Report (which is anything but transparent). The New York Times unveils a plan to sell audio subscriptions via Apple Music and Spotify. The boys aren't sure the plan has merit (uh, data concerns anyone?). And The Onion cre…

Podcasts que vale la pena escuchar

Podcasts de Old News

Podcasts que vale la pena escuchar

Guia de referencia rapida