This Old Marketing - Content Marketing News With Joe Pulizzi And Robert Rose podcast

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

7:38

Last summer, something monumental happened. One of Uncuffed's founding producers, Greg Eskridge, came home after more than 30 years in prison. In this episode we’ll bring you back to that emotional day last summer when he walked out of the San Quentin gates, free at last. Our work in prisons is supported by the California Arts Council, the California Department of Corrections and Rehabilitation, independent foundations, and donations from listeners like you. Learn more, sign up for Uncuffed news, and support the program at www.weareuncuffed.org Follow us @WeAreUncuffed on Instagram and Facebook Transcripts are available within a week of the episode coming out at www.kalw.org/podcast/uncuffed…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

Series en casa•Feed

Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes.

470 episodios

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Series en casa•Feed

470 episodios

Todos los episodios

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Vertical AI Content Creation Next Big B2B Boom (469) 1:11:04

hace 1 day1:11:04

1:11:04

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force. And is Substack the new Instagram for smaller creators? Winners and losers include bars in Key West, Levi's and UTC. Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester. This week's links: Dow Jones and Content Marketplace B2BMX Speaker Highlights Is Substack the New Instagram? Levi's and Nostalgia UTC Expands Marketing Division Jeff Bezos New WaPo Moves How to Use X Advertising By Forrester ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Is Google Primed to Buy Reddit? (468) 57:42

hace 8 días57:42

57:42

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet? In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content? Winners and losers include Allstate and Kai Cenat. Rants and raves include the Associated Press and Major League Baseball. This week's links: Reddit's Growth Problems Create a Series Is the New Mandate AI and Allstate Kai Cenat to Launch Streaming University MLB Trying Out Robo Umpires The AP and Trump ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Super Bowl Ad Winners & Highest Ratings in History (467) 1:07:10

hace 15 días1:07:10

1:07:10

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and ChatGPT. Rants and raves include the end of book blurbs and Welch's content marketing. ----- This week's news links: Big Ratings Win for Super Bowl Super Bowl Ad Winners BuzzFeed Launches Social Media App The Paywall Dilemma OpenAI's Super Bowl Ad Welches Content Marketing The End of Blurbs ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
OpenAI's Deep Research and Super Bowl Marketing (466) 1:03:03

hace 22 días1:03:03

1:03:03

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do? Winners and losers include Nielsen and Hertz communications. Rants and raves include AMO and Trump Coin. ----- This week's news links: Super Bowl Winners Deep Research Next Big OpenAI Move Influencer Marketing Rises Cable News as We Know It Nielsen Ends Panels Trump Coin Rug Pull ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Cling, Cling, Cling...DeepSeek Strikes Back (465) 1:09:57

hace 29 días1:09:57

1:09:57

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: The Real DeepSeek Why Is Everyone Freaking Out Over DeepSeek? Trump, TikTok and Socialism White House In Talks with Oracle Substack Paying $20 Million The TGL Golf League Chalamet Goes Gorilla Chris Sacca on Tim Ferriss Nike's Destruction ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Will Meta Buy TikTok? (464) 1:22:00

hace 5 weeks1:22:00

1:22:00

The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local. ----- This week's news links: The TikTok Ban Update China Comments on TikTok Ownership RedNote Instagram Throws Money Meta Announces Community Notes Meta's Community Notes Don't Include Ads Edelman Trust Barometer Prof G with Andrew Ross Sorkin Inside Anthropic's AI Race ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
How to Be Content Marketing Meh in 2025 (463) 34:20

hace 6 weeks34:20

34:20

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to create content Put all your influence efforts into finding external influencers and none on building internal influence Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated Brand Schmand you should really focus on lead gen…. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
How AI Bots Will Dominate the Future of Social Media (462) 1:02:03

hace 7 weeks1:02:03

1:02:03

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok's future? More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here? Finally, the boys discuss the fastest growing marketing roles. Winners and losers include AI-free and NFL red zone. Rants and raves include the Michael Lewis podcast and Pornhub. ----- This week's links: TikTok's CEO and Elon Talk Popeye and TinTin to Public Domain Meta's Plan to Unleash AI Bots Fastest Growing Marketing Roles Greg Isenberg's AI Predictions NFL Red Zone and Commercials Against the Rules Podcast Pornhub Blocked in South ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
2025 Content Marketing Predictions [Special Episode] (461) 57:27

hace 8 weeks57:27

57:27

A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 Disease We All Saw Coming TikTok Will Not Be Banned The Donald Trump Presidency The Failure of Podcasts But we review our 2024 predictions as well as our NFL season-review predictions. How did we score? Listen to find out. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
2024 Lessons Learned [Special Episode] (460) 52:35

hace 9 weeks52:35

52:35

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in 2024 Forget influencers. Invest in your creators. And many more. You don't want to miss this special episode. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
The Future Big Four Social Media. Did You Choose Correctly? (459) 1:06:40

hace 10 weeks1:06:40

1:06:40

This week we break down Pew research on the Big Four in social media as it pertains to the youth of America. You may be surprised which four platforms they are...and...are you there? We look at the opportunities and challenges ahead. What are the most overhyped marketing strategies for 2024? I bet you can guess number one. Winners and losers include the Pivot podcast and McKinsey. Rants and raves include the OpenAI Santa and Sesame Street. ------ This week's links: Teen Social Media Research from Pew The Most Overhyped Marketing Strategies of 2024 Content Creators Find a Place in Newsrooms Pivot's New Deal McKinsey Pays OpenAI and Santa Mode MAX Kills Sesame Street ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Is Sora a Game Changer for Marketers and Creators? (458) 47:05

hace 11 weeks47:05

47:05

The first ever This Old Marketing where both Robert and Joe are NOT recording at the same time. If anything, you'll get a kick out of this episode for that reason. TikTok is in the news again. Does the impending ban and their emergency motion mean anything at all? Ad giant Omnicom merges with Interpublic in a $13 billion dollar deal. And OpenAI releases Sora, increasing the fight over generative AI video. Winners and losers include print catalogs and the Starbucks origin story. Rants and raves include an article from The Australian and the idea of change in content marketing. ------ This week's links: TikTok Files Emergency Motion Ad Giant Omnicom's Big Deal OpenAI Releases Sora Print Catalogs on the Rise Il Giornale and Starbucks Mission Letter Can Businesses Build Human-Centric Tech? ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Will TikTok Challenge Amazon's Retail Dominance? (457) 1:15:53

hace 12 weeks1:15:53

1:15:53

The boys are back with a regular episode this week! In big social media news, the Australian government plans to ban social media for children 16 or under. Could this actually work or is this a bluff? Black Friday is bigger than ever, with TikTok showing its retail teeth. Could TikTok actually be Amazon's biggest competitor? And Bluesky continues to hit on all cylinders. But will it last? Marketing winners include direct book sales and Jaguar. Rants and raves include ChatGPT for travel and the Elvis documentary. ------ This week's links: Australia to Ban Social Media Black Friday Hits Record Is TikTok Ready to Take on Amazon? What is Bluesky? Hat's off to Jaguar Louis Grenier's Book Launch Plan The Taylor Swift Direct Model ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Unconventional Content Marketing Strategies [Special Episode] (456) 42:45

hace 13 weeks42:45

42:45

Another very special episode of This Old Marketing...this time, without Robert Rose. Yes...this episode features Joe Pulizzi talking about unconventional content marketing strategies for 2025. Joe discusses how to leverage ChatGPT for persona building, treating employees as creators, leveraging more email and physical events, a big yes to print and much, much more. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Valuable Friction [Special Episode] (455) 43:49

hace 14 weeks43:49