Los mejores podcasts de Media Strategy (2024)

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229. How to Build a Sustainable Brand as a Mom Entrepreneur with Rebekah Meredith 35:07

1d ago35:07

35:07

Hey, Mama! Since you listen to this podcast, I know you are focused on building a sustainable business that supports you in each season of life. In today's episode, I chat with Rebekah Meredith about how to build a sustainable brand as a mom in business. Rebekah shares so many great nuggets and insights into building a brand that lasts and doesn't …

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180 // Start Your Facebook Group in 6 Easy Steps. Replay. 18:12

12h ago18:12

18:12

Is starting your Facebook group on your to-do list in the new year? Ready to finally grow your community and start connecting with your ideal clients so you can make more money? Then let's get your Facebook group started! In today's episode, I'm sharing the 6 steps you need to create your Facebook group, optimize it, and get it ready for connecting…

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Bluesky: A New Decentralized Social Media Platform and Battling Burnout 33:32

26d ago33:32

33:32

Text Us 🧠 (Fan Mail) In this episode we'll introduce you to Blue Sky, a new social media platform focused on putting users in control of there data and controlling what you see in feeds. Olivia shares how Blue Sky stands apart in the digital landscape, offering creators independence and users a refreshing, less overwhelming social media experience …

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228. How to Leverage a Podcast For Your Business: When to Start Selling and What to Sell in Your Podcast Content 15:26

4d ago15:26

15:26

Hey, Mama! If you've tuned into any one of my episodes, then you know my podcast is part of my sales funnel. I leverage it for lead generation, and nurturing and converting my dream clients into my offers. In this episode, I'm sharing how to leverage a podcast for your business. Specifically, I'm answering the question of when you should start sell…

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227. How to Niche Down When You’re Struggling to Choose a Niche for Your Business with Lisa Avila 25:58

8d ago25:58

25:58

Hey, Mama! You've probably been told that the riches are in the niches and have heard of the many benefits of niching down, but the real question is, "How to niche down?" When you have so many passions and skills, what direction do you actually go with your business? In today's episode, I chat with business strategist, Lisa Avila, about how to nich…

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226. Is the Customer Buying Cycle Longer? 5 Things I’m Doing to Navigate a Longer Buyer Cycle in 2025 25:46

11d ago25:46

25:46

Hey, Mama! One thing we are all seeing in the online space is the customer buying cycle is much longer. Potential clients and customers are being more intentional in who and what they invest in, and are taking time to truly consider if a purchase is right for them. If you don't know how to navigate a longer buyer's cycle, then you can find yourself…

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179 // Stop Using Short Social Media Posts and Try This Facebook Strategy Instead. Replay 20:16

8d ago20:16

20:16

If your content is ONLY focused on being short, punchy, and engaging, you might be missing the mark when it comes to creating content that converts. Let's talk about why short social media posts don't always work and what to try instead. In this episode, I'm breaking down what kind of content is going to be the most effective on social media so you…

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225. How to Develop a Low Social Media Marketing Strategy as a Mom in Business with Katie Kastner 44:29

15d ago44:29

44:29

Hey, Mama! If you've been listening to this podcast for any amount of time, then you know I'm all about building a business that isn't reliant on social media, and I love connecting with other business owners who feel the same way. In this episode, I chat with my friend Katie Kastner all about developing a low social media marketing strategy. Katie…

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224. Behind the Scenes of My 2025 Business Planning: Marketing Plans, Business Goals, and Planned Investments 31:23

18d ago31:23

31:23

Hey, Mama! I don't know about you, but I love when my favorite business owners give their audience a behind the scenes look at what they are doing in their business. I learn so much from seeing how others are doing certain things in their business. In today's episode, I'm taking you behind the scenes of my 2025 business planning. I'm sharing all th…

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178 // Feeling Invisible on Social Media? It's Probably Not Your Fault! How the Algorithm Might Be Working Against You 30:07

15d ago30:07

30:07

I have had so many conversations with women over the past several months that have all touched on something similar. We've all felt like it's harder for people to see our content. Lots of business owners have noticed a drop in engagement, fewer people seeing posts, and a struggle to gain traction using the methods that have been successful over the…

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223. Running a Business as an Introvert: How to Get Comfortable with Getting Visible and Participating in Collaborations 19:04

21d ago19:04

19:04

Hey, Mama! Are you an introverted business owner? Running a business as an introvert can be overwhelming when it comes to putting yourself out there and getting more eyes on your business. This is especially true when you think about partnering with other business owners to get more visible. In today's episode, I share some tips and strategies for …

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222. The #1 Reason Why You Aren't Seeing Consistent Sales in Your Online Business 9:36

22d ago9:36

9:36

Hey, Mama! When you aren't consistently signing new clients in your business, your initial thought may be that the problem is your messaging or your offers. The reality is that you can't know what the problem if the people you want to serve haven't told you what it is. If you want to make consistent sales in your business and create irresistible of…

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221. How to Find Other Business Owners to Collaborate With: 4 Places to Find Collaboration Opportunities Within your Niche 15:29

23d ago15:29

15:29

Hey, Mama! One question I'm often asked as a visibility strategist is: How to find other business owners to collaborate with? As an online business owner, you know that collaborations are a great way to grow your network and get in front of established audiences. The challenge is finding the right business owners to collaborate with. In this episod…

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220. How to Generate High Quality Leads from Collaborations 13:54

24d ago13:54

13:54

Hey, Mama! Bundles and other collaborations can be an effective way to grow your audience with ready to invest clients. The key to attracting those dream clients through collabs is being strategic in the types of collaborations you're participating in and what you are bringing to the table for those collabs. In today's episode, I'm sharing the exac…

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219. Want to Generate More Leads in 2025? How The Social Media Detox Club Can Help You Bring in New Leads Consistently 18:32

25d ago18:32

18:32

Hey, Mama! We are almost to the end of 2024, which means you are most likely mapping out your 2025 business goals. One of those goals should be increasing your visibility and lead generation. The reality is that if you aren't growing an audience of your dream clients, you will run out of people to sell to. In this episode, I'm breaking down how The…

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177 // How She Grew Her Facebook Group 800% in 6 Months While Spending Less Time on Social Media. 29:51

22d ago29:51

29:51

Want to know the kind of results you could experience when you join the Profitable Facebook Group Program? I sat down with my student Alaine to chat about her experience working with me over the past 6 months. She talked about why it was so important for her to focus on creating an amazing community for her audience, some of her favorite parts of t…

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218. Building a Podcast Community for Moms with Jessica Lamb 25:22

29d ago25:22

25:22

Hey, Mama! Building community as a mom and business owner is so important. Community provides the support and encouragement you need in all seasons of life. One of my favorite ways for building community has been through this podcast. In today's episode, I chat with Jessica Lamb, host of the Mama Making Podcast, about building a podcast community f…

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134. Copywriting That Converts: How to Define Your Brand Voice, Master Storytelling, and Write Engaging Content with Sara Noel 50:50

1M ago50:50

50:50

Struggling to write copy that truly connects and converts? You’re not alone—and today’s guest, Sara Noel, founder of BTL Copy, is here to help! Sara is a Website Copywriter and Marketing Mentor dedicated to helping creative brands, founder-first businesses, and freelancers craft compelling narratives, build better client connections, and stand out …

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217. Podcast Growth Hack: 3 Ways to Use Threads and Facebook Groups to Get More Podcast Listeners 20:05

1M ago20:05

20:05

Hey, Mama! Every podcast host wants to get more podcast listeners and reach the people who can truly benefit from their podcast content. There are so many options for marketing your podcast. In today's episode, I'm sharing how I leverage Threads and Facebook groups to grow my podcast audience with my dream clients. In this episode, you will learn: …

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176 // Get Clear on Your Ideal Client So You Can Make Money From Your Facebook Group. Live Coaching With Kim. 25:37

29d ago25:37

25:37

Sometimes the biggest thing holding us back from making money in our business is that we don't have a clear picture of who our ideal client is. If we can't specifically define our ideal client, we're going to have a hard time creating marketing materials and content that deeply connect with them. The same is true for your Facebook group. If you can…

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AI-Powered Glasses and How They See the World 41:46

1M ago41:46

41:46

Text Us 🧠 (Fan Mail) Unlock the future of wearable tech with us as we explore Meta's groundbreaking AI-powered Ray-Ban glasses. What if your sunglasses could do more than just shield your eyes? Meet the smart eyewear that sees your world, all while letting you stay connected to the real world. Join Brian, Ashton, Olivia, and Shawna as we unveil how…

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216. Is Social Media Required for Online Business Owners? My Response to Social Media Managers 9:23

1M ago9:23

9:23

Hey, Mama! In this episode, I'm answering a question I received from a social media manager. I talk a lot about building a business without relying on social media, but does that mean you don't need social media as a business owner? In today's episode, I'm answering the question is social media required for online business owners. In this episode, …

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215. Struggling to Keep Your Home Clean as a Mom and Entrepreneur? Simple Home Management Tips for Work from Home Moms with Dominique Bradberry 28:55

1M ago28:55

28:55

Hey, Mama! We wear many hats as moms. Everything from caregiver to homemaker, and not to mention business owner, we do a lot. At times, managing each of these roles can be overwhelming and can result in certain tasks not getting done. As a mom of young children, keeping the home clean can feel like a losing battle. If that's you, then today's episo…

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214. How Long Does It Take to See Results from Other Marketing Platforms When Building a Business Without Social Media? 19:26

1M ago19:26

19:26

Hey, Mama! One question I'm often asked is how long it takes to start seeing results when you start building your business without social media. Many business owners believe that it takes a long time to start converting clients from non-social media marketing platforms, but that couldn't be further from the truth. In today's episode, I'm breaking d…

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213. How to Get More Eyes on Your Business Without Burnout as a Busy Mama 17:17

1M ago17:17

17:17

Hey, Mama! Visibility is a critical part of success as a business owner. The real question is how to get more eyes on your business as a mom in business without running yourself into the ground. In this episode, I break down how to create a visibility plan that you can realistically commit to and things to consider when increasing your visibility a…

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212. Change Your Podcast Name or Do a Complete Rebrand? 3 Signs It's Time Your Podcast Needs a Refresh 14:33

1M ago14:33

14:33

Hey, Mama! Is it time for you to rebrand your podcast or do you just need to change your podcast name? In today's episode, I'm breaking down when to do a full podcast rebrand or just change your podcast name, as well as the signs that your podcast is in desperate need of a change. In this episode, you will learn: When to change your podcast name or…

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175 // How to Use Your Facebook Group to Grow Your Email List 39:44

1M ago39:44

39:44

It is absolutely essential that you work on growing your email list as an online business owner. But I know that for many people, it's a challenge to gather those leads and get people interested in signing up. But it can be much simpler than you think! I grow my email list every single month by using a few very simple strategies, and they all come …

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211. BTS of My Podcast Rebrand: Welcome to Marketing Without Socials for Moms 21:28

1M ago21:28

21:28

Hey, Mama! I have officially rebranded the podcast to Marketing Without Socials for Moms! I'm so excited about this pivot and I wanted to take you behind the scenes of the podcast rebrand. In this episode, I'm giving you all the tea on why I decided to rebrand the podcast, what steps I took to move forward with the podcast rebrand, and so much more…

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210. Maternity Leave for Business Owners: How to Plan for a Peaceful Maternity Leave with Zhara-Marie Henry 34:38

1M ago34:38

34:38

Hey, Mama! One mistake I made when I started my business was not planning for my maternity leave. I don't want you to make this same mistake, so today, on the podcast, I chat with Zhara Henry about maternity leave for business owners. In this episode, Zhara shares tips for planning a peaceful maternity leave as a mom in business. In this episode, y…

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133. Increase Your Revenue with SEO & Case Studies: Expert Tips from Brittany Herzberg 39:44

2M ago39:44

39:44

In today’s episode of The Tropical Social Podcast, we’re diving into one of the most misunderstood organic marketing strategies—SEO. Joining us is Brittany Herzberg, an SEO expert who has transformed her career from massage therapist to helping six-figure entrepreneurs master SEO. Brittany is all about simplifying SEO to help business owners amplif…

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209. Are Online Bundle Collaborations Dead for 2025? 13:45

2M ago13:45

13:45

Hey, Mama! There has been lots of talk about online bundle collaborations being dead or only attracting freebie seekers. You may be wondering if participating in bundle collaborations in 2025 is worth it or just a waste of time. In today's episode, I share my thoughts on online bundle collaborations and provide some tips and strategies for finding …

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174 // How to Choose Membership Questions that Actually Support Your Online Business. Live Coaching with Kelsey 12:10

1M ago12:10

12:10

Facebook groups allow you to choose membership questions that you can require people answer before they join your group. But are you using those questions in a way that supports your business? In today's episode, I'm sharing a coaching call I had with Kelsey where we talked about how to optimize your membership questions. These tips will help make …

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208. How Your Business Capacity Impacts Your Goals with Amanda McKinney 32:30

2M ago32:30

32:30

Hey, Mama! We talk a lot about building a business that fits your current season of life and honoring your capacity as a mom in business on this podcast. But the real question is, how do you calculate your business capacity as a mom? How do you truly know what your capacity is? That's what we're talking about today! I chat with accountability coach…

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132. Building a Personal Brand That Feels Like You: Katie from Gotchu Studio 43:32

2M ago43:32

43:32

In this episode, I'm chatting with Katie, the founder of Gotchu Studio, a personal brand strategist and designer who helps female creatives build authentic brands. Katie shares how she empowers entrepreneurs to trust their gut instincts and create brands that reflect their unique vibes and values. From using brand photoshoots to showcase personalit…

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207. How to Name Podcast Episodes and Make Them Juicy: 3 Tips to Boost Your Visibility and Attract Your Ideal Listeners 16:30

2M ago16:30

16:30

Hey, Mama! One thing every podcaster wants to know is how to name podcast episodes so that people will click to listen. The reality is that if your podcast episode titles aren't enticing or juicy, people will not click to even check out the episode content. In today's episode, I'm sharing my framework and process for naming podcast episodes that le…

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173 // 4 Ways To Maximize Your Groups Potential Before The End of The Year 18:50

2M ago18:50

18:50

It's holiday season, and for many of us, that means wanting to wind down and take time away from business. But there are so many ways you can still make an impact with your group before the year ends without it taking up a ton of time. In today's episode, I'm sharing 4 ways you can use the rest of the year to boost your Facebook group. Whether your…

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131. Navigating Work-Life Balance as a Social Media Manager: Tips from VA Expert Katy Murray 49:12

2M ago49:12

49:12

If you're trying to balance work, life, and growing your social media management side hustle, this episode is for you! Today, I’m sitting down with Katy Murray—HR executive, award-winning photographer, co-founder of Katy & Co, VA, and host of the Ginger Biz podcast. Katy has built a thriving VA business while working full-time and raising a family,…

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206. How to Find Balance When You Are Showing Up on Multiple Marketing Platforms 31:47

2M ago31:47

31:47

Hey, Mama! You know that you can't build your business on a single marketing platform, but you may be wondering what is the most efficient way to do it. Your time and capacity are limited, so trying to create content for multiple platforms can feel overwhelming. It doesn't have to be that way. In today's episode, I'm sharing my process for showing …

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172 // Is Graphic Design Still Relevant on Facebook? A Conversation with Jacqui Naunton 38:56

2M ago38:56

38:56

When you're focusing on a less visual platform like Facebook, does graphic design still matter? What type of designs are most important to focus on as a business owner on Facebook? And how do I know what my branding should even be? We answer all these questions and more in today's guest episode with graphic designer Jacqui Naunton. Jacqui is a desi…

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205. Work Life Balance VS. Work Life Harmony: Why You Should Strive for Work Life Harmony as a Mom in Business with Miara Shaw 39:46

2M ago39:46

39:46

Hey, Mama! In today's episode, I chat with Miara Shaw about work life balance vs. work life harmony. We're often told we need work life balance when the reality is that balance is not an achievable goal. Your focus should be on finding ways to integrate work and life. Creating work life harmony allows you to pour into your family, yourself, and you…

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130. Monetizing Your Brand as a Micro-Influencer: Natalie Barbu’s Tips for Success 41:24

2M ago41:24

41:24

In today’s episode, I’m joined by Natalie Barbu, content creator, entrepreneur, and founder of Rella—a VC-backed startup that’s raised over $1M. With over 400K followers across platforms, Natalie has mastered the art of monetizing as a micro-influencer and building a personal brand that stands out. We dive into her journey from consulting to becomi…

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204. 3 Stories You Need to Create an Effective Storytelling Content Strategy for Podcasts and Email Marketing 24:52

2M ago24:52

24:52

Hey, Mama! Buying habits have changed and will continue to shift going into 2025. People want deeper connections, require more touchpoints, and want to get to know the business owner before investing. These shifts in the online space require you to have an effective storytelling content strategy. In today's episode, I share 3 stories you need to st…

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171 // Is a Lack of Clarity Holding You Back From Seeing Success In Your Facebook Group? Bootcamp Sneak Peek! 17:03

2M ago17:03

17:03

We can have the best strategy in the world for engaging and growing our Facebook group, but if our vision isn't clear, it's all for nothing. Not being clear on the direction we are trying to go leaves us spinning in circles and putting a ton of effort into something that isn't taking us anywhere. Getting clear on the vision for your Facebook group …

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129. Instagram Audits: How to Conduct Them for Yourself + Clients 14:39

2M ago14:39

14:39

Have you ever wished someone would just tell you where you’re going wrong with your content? In this episode, I share behind-the-scenes insights from my Instagram audits and explore why your posts might not be achieving the engagement or results you desire. I’ll walk you through my top strategies for auditing your social media, from setting clear g…

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203. How to Run a Business as a Mom: 5 Areas That Require Intentionality for Business Success 18:39

2M ago18:39

18:39

Hey, Mama! One question I see pop up often is how to run a business as a mom. Specifically, how to do it without feeling like you're constantly in survival mode. Let's be real, running a business as a mom is an extreme sport. Despite the challenges it brings, it is possible to thrive both in motherhood and entrepreneurship. In today's episode, I br…

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170 // Not Getting the Engagement You Want In Your Group? Here's How to Fix It! 29:50

2M ago29:50

29:50

Getting engagement feels harder than ever before in Facebook groups. The algorithms are shifting, seasons are changing, and so many people are experiencing far less engagement than before. It can be frustrating and seem like there is no solution or end in sight. But friends, that's not true. It's possible to fix your engagement! It just takes a few…

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202. How to Adopt Healthy Eating Habits as a Family with Saríce Holley 29:14

3M ago29:14

29:14

Hey, Mama! Eating healthy and staying in shape is something many of us desire. However, as a mom it can feel next to impossible at times, especially if you have picky eaters at home. In today's episode, I chat with registered dietitian nutritionist Saríce Holley about adopting healthy eating habits as a family. Saríce shares so many tips and strate…

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128. How to Find Your First Social Media Management Client 18:07

3M ago18:07

18:07

If you’ve been feeling like there’s too much competition or not enough clients to go around, let me tell you—you couldn’t be more wrong! In today’s episode, we’re diving into the million-dollar question: How do you land your first social media management client when you’re just starting out? I’ll guide you through essential steps to help you stand …

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201. Can You Really Send Too Many Emails? How Sending More Quality Emails Builds Trust and Connection 23:10

3M ago23:10

23:10

Hey, Mama! One topic that comes up a lot about email marketing is can you send too many emails. Far too many moms in business either delay starting their email list or don't fully engage with their subscribers because they are so worried about bugging their email community. In today's episode, I address the mindset drama that so many business owner…

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169 // What Does It Really Take To Get 2,000 Members in Your Facebook Group? 25:50

3M ago25:50

25:50

Growing a Facebook group to 2,000 members is not always easy. There can be a lot of ups and downs to reach that goal. In today's episode, I'm sharing 3 things it took me to get 2,000 members in my community. Use these things to motivate and inspire you to keep persevering, and to reassure you that the journey towards your goals is not always straig…

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