Los mejores podcasts de Marketing Communication (2025)

1
SMC227: Digital Marketing update, is content still king and could you advertise without your school's logo? 34:16

22d ago34:16

34:16

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode, Charlie and Rita are once again joined by imageseven Digital Marketing Specialist Harrison Shearn, who provides an update on the latest changes in Meta, Google and AI. The team then deep dives into the challenge of rising online advertising co…

1
226: Font psychology and how to write a brief like Charli XCX 30:20

2M ago30:20

30:20

School marketing and communications with Charlie Maughan, Rita Kilroy and Imogen Smith In this episode of SMC, Charlie and Rita are joined by imageseven Senior Designer Imogen Smith. In the Making News section, the team discuss the future of TikTok as the world watches on to see what the American Government’s next move will mean for the app. Imogen…

1
225: Managing your digital reputation, an AI Granbot and that Jaguar ad 26:04

4M ago26:04

26:04

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by imageseven Account Manager James Tindall, to discuss the impact of reviews on consumers’ purchasing decisions. In an extended Rants and Raves, Jaguar’s controversial new rebrand is put under the microscope…

1
224: The UK's most consistent brand and the latest AI developments 31:12

5M ago31:12

31:12

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by returning guest, imageseven Digital Specialist Harrison Shearn, to discuss the latest advancements in AI and LinkedIn’s new AI models. In the Deep Dive, we look at the surprising surprising company appoint…

1
223: Top five goals shared between Marketing and Enrolments 30:27

6M ago30:27

30:27

School marketing and communications with Charlie Maughan, Rita Kilroy and Pauline Shuttleworth In this episode of SMC, Charlie is joined by Rita and special guest, imageseven Advancement Specialist, Pauline Shuttleworth, to discuss how data-driven personalisation can co-exist with creativity. In the Deep Dive, we explore how to build a seamless rel…

1
222: Google still hungry for cookies, and addressing your detractors 17:38

7M ago17:38

17:38

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Rita is back to join Charlie, as they welcome special guest, imageseven Digital Specialist Harrison Shearn. We discuss Google’s surprising decision to keep third-party cookies in Chrome, an unexpected backflip from its plan to eliminate…

1
221: What is a Design System and do I need one? 31:03

8M ago31:03

31:03

School marketing and communications with Charlie Maughan, James Tindall and Chris Leopardi In this episode of SMC, Charlie is joined by imageseven Account Manager James Tindall and Senior Designer Chris Leopardi. In the Making News segment, the trio discuss where out-of-home media fits into your paid advertising mix and how to leverage its strength…

1
220: How to choose your digital marketing supplier 27:22

9M ago27:22

27:22

School marketing and communications with Charlie Maughan, Rita Kilroy and Harrison Shearn In this episode of SMC, Charlie and Rita are joined by Digital Specialist Harrison Shearn, to discuss Meta AI’s announcement that they will be using historical data and images posted by users to train its model, and what this means for schools and school marke…

1
219: Perfecting page plans and a sour apple ad 26:33

10M ago26:33

26:33

School marketing and communications with Charlie Maughan, Rita Kilroy and Vanessa Klomp In the episode of SMC, Charlie, Rita and Vanessa go square-eyed discussing screen time trends and what it means for school marketers when considering their paid media activity. In the Deep Dive, Vanessa shares her knowledge on how to create perfect page plans an…

1
218: How to fix your OOH ads 18:56

11M ago18:56

18:56

School marketing and communications with Charlie Maughan and Rita Kilroy In this episode of SMC, Charlie and Rita Oooh and Ahhh about out-of-home media. In the Making News segment, the team discuss the proliferation of fake ads and what it means for creativity and the advertising industry as a whole. In the Deep Dive, the pair discuss an analysis o…

1
217: Boosting conversions and why so much advertising is a waste of money 25:00

12M ago25:00

25:00

School marketing and communications with Charlie Maughan, Rita Kilroy and Sophia White In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – Sophia White. In the Making News segment, the team discuss the City of Sydney spending hundreds of thousands of dollars removing out-of-home street…

1
Why Customer Service Deserves More Respect 33:14

1y ago33:14

33:14

Amas Tenumah explains why customer service is broken and what we, as marketers and as consumers, can do to help fix it. The reasons range from the industrialization of the customer service function, where it became all about efficiency and cost-cutting, to the difficulty in demonstrating quick results from investments in happier customers. But he e…

1
216: Is your post-tour process up to scratch? 28:05

1y ago28:05

28:05

School marketing and communications with Charlie Maughan, Rita Kilroy and Isabella Tranchita In the episode of SMC, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Senior Account Manager – Isabella Tranchita. In the Making News segment, the team discuss the importance of local SEO for school marketers and how to capitalis…

1
Adapt or Die: The Future of Email 28:30

1y ago28:30

28:30

Whether you have heard email expert Jay Schwedelson talk before, or this is your first listen, you are in for a treat. Email is often said to be dead or dying as a media channel, but Jay makes a convincing case for its strengths—and successes. In fact, according to Jay, email is only dead for those marketers who failed to adapt to the new realities…

1
Do B2B Marketers Really Care About Branding? 28:34

1y ago28:34

28:34

B2B marketers who put all their focus on lead generation are missing 95% of the market opportunity, says our guest Drew Neisser, founder of CMO Huddles and author of Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands. "Only 5% of your target audience is likely in the market and ready to buy. It’s essential to build awareness and a posit…

1
215: Enrolment strategies and great recruitment ads 24:50

1y ago24:50

24:50

School marketing and communications with Charlie Maughan, Rita Kilroy and James Tindall In the first episode of the year, Charlie is joined in the studio by his co-host Rita Kilroy, and imageseven Account Manager – James Tindall. In the Making News segment, the team discuss the top 10 most valuable, and strongest, brands in Australia, and what scho…

1
The Past and the Future of Branding 33:37

1+ y ago33:37

33:37

David Aaker is the world’s leading brand strategist, having created the most recognized brand strategy model, written 18 books, and helped countless companies develop successful approaches to brand equity management. Join us as he shares the progression of his career and the evolution of his thinking regarding the real sources of brand value. A suc…

1
214: Your Data Goldmine: unleashing the power of first-party insights for your school marketing 26:58

1+ y ago26:58

26:58

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie is joined in the studio for the last episode of 2023 by his co-host Rita Kilroy, and Mentor Marketing Founder and Director – Amanda Reid. In the Making News segment, the team discuss the mass Optus out(r)age and the lack of communication w…

1
Multicultural Marketing Goes Mainstream 31:05

1+ y ago31:05

31:05

McGhee Osse is a trailblazer in multicultural marketing communications. As the Co-CEO of Burrell Communications Group, one of the most highly regarded multicultural advertising agencies in the country, she has both witnessed and influenced the evolution of diversity advertising in the U.S.—and the world. In our conversation, McGhee shares how under…

1
213: Fantastic surveys and where to find them 18:54

1+ y ago18:54

18:54

School marketing and communications with Charlie Maughan, James Tindall and Sophia White In this episode, Charlie is once again joined in the studio by imageseven Account Managers – James Tindall and Sophia White. In the Making News segment, the team discuss Ticketek’s recent fine for marketing spam breaches and what school marketers can learn. Unf…

1
A Maverick’s Life in Marketing Data 29:04

1+ y ago29:04

29:04

A self-described maverick and passionate advocate of ROMI (return on marketing investment calculations, for decision-making), Peter J. Rosenwald has built a stunning career leading prominent direct marketing agencies worldwide. His advice to marketers? Trust your heart, not your head. Don’t put money ahead of fun and adventure. Join us to learn why…

1
212: Preparing your best media plan, and do you have a 'clustomer' problem? 27:17

1+ y ago27:17

27:17

School marketing and communications with Charlie Maughan, Rita Kilroy and Amanda Reid In this episode, Charlie and Rita are joined by Mentor Marketing Founder and Director Amanda Reid. In the Making News segment, the team discuss why a slow economy doesn’t mean that school marketers can pull back on their marketing plans or media budgets. In the De…

1
On a Mission to make you Remarkable 30:16

1+ y ago30:16

30:16

Guy Kawasaki is an award-winning author, accomplished evangelist and world-renowned speaker. He did not invent secular evangelism, but he popularized it. This goes back to 1983 and his work with the Macintosh division of Apple. He is the author of fifteen books used in some of the finest academic institutions in the world and have been both New Yor…

1
211: Engaging your alumni, out-of-home on the rise and the best and worst of the Women’s World Cup 24:09

1+ y ago24:09

24:09

School marketing and communications with Charlie Maughan, James Tindall and Sophia White With Rita away from the studio, Charlie is joined on SMC by imageseven Account Managers James Tindall and Sophia White. In the Making News segment, the team discuss increased spends in out-of-home media and whether URLs or QR codes are the best option for your …

1
Business is Here to Serve, to Respect, to Make the World Better 33:06

1+ y ago33:06

33:06

Professor Kotler, recognized as one of the world’s leading marketing thinkers, has been called The Father of Modern Marketing. When in 1967 Professor Kotler published his groundbreaking book Marketing Management, now in its 16th edition, he changed the perception of marketing forever. He elevated the field of marketing, adding flesh and blood to wh…

1
210: Perfect publications, Twitter or Threads and marketing to the mind’s eye 18:58

1+ y ago18:58

18:58

School marketing and communications with Charlie Maughan, Rita Kilroy, Vanessa Klomp and Harrison Shearn Harrison Shearn, imageseven Digital Marketing Specialist, shares all the need-to-know facts and statistics of Meta’s new platform ‘Threads’ in the Making News segment, alongside Charlie and Rita. The trio discuss all things Twitter versus Thread…

1
The Founder of Quantifiable Loyalty 26:42

1+ y ago26:42

26:42

Fred Reichheld really needs no introduction, but here are some highlights. The founder of quantitative loyalty, Fred is best known as the creator of the Net Promoter® system of management used worldwide as THE loyalty predictor in business. According to The New York Times, he put loyalty economics on the map. But while he was trained in economics a…

1
209: How to grow marketing’s influence within your school 26:19

1+ y ago26:19

26:19

School marketing and communications with Charlie Maughan and Rita Kilroy Listen in as Charlie and Rita first discuss why registrations for school tours and events may not be an accurate reflection of promising buyer leads and the data you should be analysing instead. The duo then Deep Dive into how school marketing teams can grow their influence wi…

1
Why The Future Does Not Fit the Containers of the Past 31:20

2y ago31:20

31:20

If you’re looking for ideas for how to live a better life, and expand your career prospects, you must listen to our conversation with the brilliant marketing thinker and futurist, Rishad Tobaccowala. Rishad shares his secrets for career success and the six skills every business person must possess (Hint: It’s a twist on the 3 C’s), as well as the d…

1
208: The Google Analytics update you can’t ignore and the battle of radio versus podcast 27:17

2y ago27:17

27:17

School marketing and communications with Charlie Maughan and Rita Kilroy Tune in as Charlie and Rita Deep Dive into all things audio advertising, debating whether radio or podcasts are the best listening platform for school marketers to spend their hard-earned media budgets towards. In the Making News segment, the pair are once again joined by imag…

Podcasts que vale la pena escuchar

Podcasts de Marketing Communication

Podcasts que vale la pena escuchar

Guia de referencia rapida