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Hosted by digital marketers Gyi Tsakalakis and Conrad Saam, Lunch Hour Legal Marketing is jam packed with tips and tricks for attracting more clients and business to your legal practice. Tune in twice a month for expert advice to turbocharge your firm’s ability to generate cash money.
The further adventures of two former work colleagues who chose to continue their lunchtime discussions on movies, games, and TV in podcast form. We discuss our nerd obsessions, and what we have been watching, playing, reading, or listening to, as well as all the important news in the movie and game industries.
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Aaron LeBauer
The CashPT Lunch Hour Podcast with Aaron LeBauer. Have you considered starting a cash practice but have doubts or were told it’s a bad idea? Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
All things Louisiana sports
Talking about sports, tech, and haps within the last day or so every weekday at 1PM EST. On Apple Podcasts, Google Play, & Anchor.
Students make a boring lunch hour into an entertaining one. We encourage the audience to give us feedback on voice messages which we will not include in our episodes and to give us segment ideas, give their ideas when we have a group discussion on different things, such as our pandemic play segment, which could be on a future episode. Send me an email at thelunchhourpod.sn@gmail.com
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Make Your Money Matter
34:41
On today’s episode, I talk about how to make your money matter. We need to keep having the money conversation because people still aren’t getting it. We need to talk about money in a positive light, the things money can do for us, the things we can use money to do for other people. THIS is the conversation we need to have around money. For example,…
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Lunch Hour Legal Marketing
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” ar…
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The Lunch Hour Geek Out
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Predahontas
1:38:49
1:38:49
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We are back! And it's time for opinions and banter! This week we talk all about the recently announced slate for the Marvel Cinematic Universe and the Batgirl debacle over at DC. After this, we review Prey, Bullet Train, Netflix's Resident Evil, and The Sandman, Stray, and Yellowjackets. Join us! Intro - 00:00:25 News MCU Phase 5 and 6 - 00:04:58 B…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Why I quit the APTA
21:49
On today’s episode, I talk about why I quit the APTA. Did I just trigger you? The APTA has actually done a lot of good for us. Without them, we wouldn’t ’ be where we are as a profession, because they are our ONLY unified voice for legislation! And I was a member for years, all the way up until 2020. Let me tell you why I decided not to renew my me…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Welcome to Season 4!
5:01
Welcome to Season 4 of the CashPT Lunch Hour! Stay tuned for our first real episode of the season dropping tomorrow! Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation Plus: Whenever you’re ready… here are 3 ways …
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Medi…
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Lunch Hour Legal Marketing
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’…
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The King and Why
1:42:32
1:42:32
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1:42:32
After a series of tangents about DLC, puppets, gas bills, and governmental foolishness, we have a bumper crop of reviews. We get jiggy with Elvis, depressed with Pleasure, We Own This City, and the new Arcade Fire album. Plus Stranger Things season 4 part 2, Ultrasound, The Outfit, and Warhammer 40K: Battle Sector. In the news this week we discuss …
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Tractorsaurus Dominion
1:32:47
1:32:47
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On a stomping new show on the podcast that refuses to stay extinct, we navigate evolution, logic, and terror to review Jurassic World Dominion. We also review French arthouse triumph Petite Maman, new horror movie The Black Phone, arcade throwback Teenage Mutant Ninja Turtles: Shredders Revenge, indie coming of age tale Cha Cha Real Smooth, and Far…
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Lunch Hour Legal Marketing
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator. As a lawyer, how involved should you be in the intake process? You’ve got people to handle that, right? After all, you’ve got better t…
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RRR U OK?
1:44:07
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1:44:07
After battling Covid-19 and a week of British celebrations, your hosts are back to smash through reality with a packed episode of reviews. In this episode, we review season 3 of The Boys and Love, Death and Robots, season 1 of Obi-Wan Kenobi, season 4 of Stranger Things, and then the movies Top Gun: Maverick and the breakout Indian hit RRR. In addi…
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Lunch Hour Legal Marketing
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to. Gyi and Conrad reevaluate traditional “tempered” expectations and discuss how long SEO should take and whethe…
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Darkest Timeline Fun
1:42:09
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This week after a brief apology from one of our hosts, we head back into the darkest of all timelines to talk about Black Mirror season 6, This is Spinal Tap 2, Daredevil returning to screens, and The League of Extraordinary Gentleman. Then we go into a heavily packed reviews section that includes multiplayer madness in Evil Dead: The Game, stresse…
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Lunch Hour Legal Marketing
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. ----- Wouldn’t it be great if your clients left you a good review online? Why wait? Why not just videotape them as you’re coming out of the courtroom? It’s “Marketing vs the Client’s Best Interest” in the bizarre case of…
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Multiverse of Sadness
1:49:33
1:49:33
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1:49:33
Foiled again by time management and MCU "discourse" we instead turn our attention to multiverses of a different sort this week with reviews of Everything Everywhere All At Once, Licorice Pizza, old school point and click masterpiece Norco, documentary Next Goal Wins, The Pentaverate and the bleak High Life. Sadly no Strange GP's were involved here,…
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you’re curren…
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Procrastination Tube
1:49:36
1:49:36
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On this week's dastardly yet "fine" new episode we talk all about the recent Netflix debacle, the possibility of a Streets of Rage movie, the resurrection of Crazy Taxi and Jet Set Radio and of course the announcement of The Batman 2. Then in our jam-packed reviews section, we ponder originality with The Northman, disagree about The Matrix Resurrec…
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just “working” and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficult—nay, …
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Psychedelic Nostalgia Hug
1:48:04
1:48:04
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This week we have reviews of Ghostwire Tokyo, Apollo 10 1/2, Scream (5?), Moon Knight, Doctor Sleep, the original Dark Souls, and James saw Sparks live in Belfast! We also talk about the possibility of a remake of The Crow, Kathryn Bigelow's next film, Kristen Stewart in Love Lies Bleeding, and Rian Johnson coming to TV with Poker Face. Email Us: l…
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should trust your gut, not a fancy attribution system (especially if you’re a smaller office). So, what’s going on? Can software track your marketing …
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So Very Emo
1:45:48
1:45:48
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1:45:48
We are back! In our new episode in our new ongoing format, we talk all about the essential news and reviews that you need to hear! Capcom's Exoprimal, and CD Projekt Red's new Witcher game are discussed as well as the forthcoming Disney + Obi-Wan Kenobi show and Panos Cosmatos' Mandy follow up Nekrokosm. Then we review The Batman, Lamb, Olli Olli W…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I’m wrapping up season 3 and re-capping what happened at PT Biz Con 2022! If you were there, I want to say thank you! We were so grateful for our sponsors for making the event possible! Rock Tape Roll Recovery JaneApp: use CashPT in the comment section and you will get a free month! GoCard Connect: https://lebauerconsulting.com/…
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity to market your law firm? Spoiler Alert: No. No, it is not — but the right answer for you may be more nuanced. The guys tackle these big subjects as well as answer questions from ABA TE…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I speak with Dr. Jerry Yoo. He is the Founder and CEO of Next Level Physio, which is a hybrid physiotherapy-fitness practice devoted to helping active women and men over 40 and their families stay active and fit without medication or surgery. Next Level Physio’s mission is personal development and transformation through physio, …
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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New World, New Game
45:28
We are living in a post Covid word and you must adapt. People are online, but don’t want to be seen online. They value their time more than their money, but they are still insecure about their money. They want solutions to problems and often they put their family first. Here’s the problem you are experiencing Your marketing isn’t working People tel…
The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what’s in and what’s out in the latest edition of her book, “Solo By Choice.” Also, there’s more legal tech and more competition for your legal dollar than ever. That means great things for small and solo firms. Do you want something custom …
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I’m speaking with Dr. Gregg Todd, one of the world’s top healthcare business coaches. He’s helped thousands of physical therapists renew their careers, restart their lives, and make more money all while helping more people. He’s the founder of Smart Success Health Care Live! Greg is one of my best friends and has been on the pod…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I’m speaking with Dr. Jess Jenney. She is on a mission to help PTs avoid burnout and design a career around a lifestyle they love through travel therapy, online business, cash-based PT, and gold-standard jobs. Jess is making 20-30k a month working 2 to 3 days a week helping other physical therapists travel and find jobs they lov…
The Super Bowl isn’t just about football and bean dip, it’s about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game. But first, the guys challenge Kevin O’Keefe’s latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room f…
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LHGO Endgame
1:59:18
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On the final episode of season 3 of LHGO, we go through all of the things we have been doing over the last few months. Including reviews of *deep breath...Titane, The Kingsman, The Power of the Dog, The After Party, Resident Evil: Welcome to Raccoon City, Love Death and Robots, Sunshine, Ready Player Two, Pokemon Yellow, and The Colony. In addition…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Drop your Ego with Megan Greco
39:07
On today’s episode, I’m speaking with Dr. Megan Greco, a certified Athletic Trainer and Doctorate in Physical Therapy. She began career in Miami, FL treating Ironman triathletes and marathoners. She worked in outpatient orthopedics in Maryland as a clinic director at Physiotherapy Associates and then started own cash physical therapy office, and ha…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I’m speaking with Dr. Stefanie McMillin, a pelvic floor physical therapist and certified birth doula running a cash practice in Naperville, Illinois. She helps women prepare for and recover from birth. Stefanie has met and worked with hundreds of women over the years and is a vocal advocate for birth and women's health. She foun…
You’re spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake to follow-up. In a special LHLM 101 episode, Conrad and Gyi go deep into the mysterious world (well, not that mysterious) of Customer Relationship Management platforms, known as CRMs. Provide a better ex…
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Historical Outrage
1:50:41
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This week we have a topic that has been very important for one of us for a long time....we rake Hollywood over the coals for its inaccurate portrayal of historical events! From Brian De Palma's The Untouchables to U-571 and Braveheart to the more recent The Last Duel and Bohemian Rhapsody. Nobody is safe from our research! In addition, we review Ma…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
On today’s episode, I’m speaking with my good friend, Alisha Wielfaert, Founder and Lead Coach at Yoke and Abundance. Alisha is a coach who helps creatives, entrepreneurs, and seekers, going through transitions, align with inner wisdom to create flourishing businesses and lives in 6 weeks. She lives by the motto “We rise by lifting others”. She is …
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
The Big Conversions you need to have for business success. Today, we’re doing something a little different on the podcast. A few months ago, I was interview on Bedros Keuilian’s show, The Empire Podcast. I wanted to share it here because the episode was so well-received by his audience! I have been working with Bedros for the past 4 years. In this …
Online Legal Directories can be useful tools for firms seeking to build visibility, increase traffic and attract clients. They may still provide value, but there are tricks and traps to avoid. Take a deep dive and hear how to ensure your marketing budget is well spent. And news: The University of Michigan reached a $490 million settlement over sexu…
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Sparks Will Fly
1:31:46
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This week we have a whole mess of news and reviews comin' at ya! First, we discuss the premiere date for season 3 of The Boys, then mull over a possible Quantum Leap reboot. We disagree over a possible Scott Pilgrim anime and ponder Sony's future after Microsoft purchased Activision/Blizzard. Then it is time for the reviews as we discuss The Book o…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
[video_player type="url" url1="" url2="" style="1" dimensions="560x315" width="560" height="315" align="center" margin_top="0" margin_bottom="20" ipad_color="black"]aHR0cHM6Ly95b3V0dS5iZS9MTF9xLWNlTGxvOA==[/video_player] Today on the podcast, I interview Dr. Ben Bagge, PT, DPT, CSCS, owner of Pro Kenetics. They help active adults and athletes in Oa…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
In today’s episode, the host of the show has become the guest. Joining Aaron is a second-year physical therapy student, Emily Pickup. She asks Aaron to teach her the ropes of making a business out of a career in physical therapy. They talk about several strategies and courses of action that one can follow if they choose to open a cash-based clinic …
Our 50th episode features a deep dive into 2021 legal marketing trends and a look ahead at 2022. First, news: With a million new COVID infections nationwide, ALM’s New York Legalweek conference has been postponed to March 8-11. And a report on significant changes to Google’s vicinity advertising algorithm that may affect your firm. Gyi and Conrad a…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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Trends and Predictions for 2022
38:30
Are you curious about the trends and predictions for 2022 and how they will affect physical therapy? Here are the seven things I see that will impact how we will be doing business in the new year. 1) Alternative Streams of revenue. You need to build multiple streams of revenue for yourself, even if you just have 1 or 2 waiting to be your next thing…
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Goodbye / Hello
1:42:03
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1:42:03
After a brief Christmas-induced hiatus, your heroes are back! In our latest episode, we look back and say goodbye to 2021 and how we spent it with our favorite TV, Games, and Movies including Squid Game, Dune, Mass Effect, Succession, and Justice League. Then we look forward to things that are coming in 2022 including Avatar 2, Jurassic World: Domi…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
If there’s one thing this pandemic taught us, it’s this: it always pays to stash something away for the rainy day. Join Aaron in today’s episode as he dishes out the different income streams he has up his sleeve which helped him prep for times like this. He’ll teach us how we can navigate through this pandemic sans the financial struggle and perhap…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Being the end of the year, I want to look back and reflect on what worked and what didn't so 2022 can be even better! Here are my top six lessons! 1) The world is a different place. We are not going back to the way it was. It is the way is will be right now. We are going on year three of dealing with COVID, regardless of how you feel about it. Peop…
The end of the year means the start of new opportunities for next year. It’s time to think about business metrics, what you’ve learned, and how to build on that. It’s never too late to start planning ahead. Conrad and Gyi talk about ways to look back not just on last year’s revenue, profitability, retention, but also on team health, team building, …
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
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7-Figure Physical Therapy Funnel
32:50
On today’s episode, I’m going to show you how we made 7-figures in a single funnel. Because I want you to be able to do it, too! Here are the steps to create a 7-Figure funnel. Step 1: Know your customer Know what they need, want, ready. You can’t help people who don’t want help. You can have the best offer in the world, but if someone isn’t recept…
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The CashPT Lunch Hour Podcast | Build a Successful Physical Therapy Business Without Relying on Insurance
Maybe you don’t know this, but growing up I had a dream of racing in the Tour de France and winning bike races. Did I actually think I would make it tour the Tour de France? Maybe not, but I did know that I got a feeling racing bikes that I didn’t get from anything else. And I wanted to win. Everything I know about business I learned racing bicycle…
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Lunch Hour Legal Marketing
Are you working outside the law and ethical boundaries of Google Business functions? Or are competitors passing you by? Law practice marketing is one of the Internet’s roughest neighborhoods. Google has the tools, but what are the guardrails, and how does Section 230 dictate how far you – or your competitors – can go? Guest Eric Goldman, co-directo…
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Follow the White Rabbit
1:59:21
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This week we delve into the franchise that is about to see a massive comeback with The Matrix Resurrections. We get philosophical in bullet time with the 1999 original, then the Animatrix, the Enter the Matrix video game, and the release in 2003 of the back-to-back sequels The Matrix Reloaded and The Matrix Revolutions. Finally, we finish off with …
