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The further adventures of two former work colleagues who chose to continue their lunchtime discussions on movies, games, and TV in podcast form. We discuss our nerd obsessions, and what we have been watching, playing, reading, or listening to! Join us for rants, raves, and banter every time we get a spare hour or two.
 
The CashPT Lunch Hour Podcast with Aaron LeBauer. Have you considered starting a cash practice but have doubts or were told it’s a bad idea? Join Aaron LeBauer as he explores how leading cash-based practice owners have achieved success, how leading physical therapists market their practice and what’s possible in a physical therapy cash-based practice. Learn more: www.LeBauerConsulting.com
 
Students make a boring lunch hour into an entertaining one. We encourage the audience to give us feedback on voice messages which we will not include in our episodes and to give us segment ideas, give their ideas when we have a group discussion on different things, such as our pandemic play segment, which could be on a future episode. Send me an email at thelunchhourpod.sn@gmail.com
 
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How fast are you moving potential clients from contact to contract? And businesses, which law practices most definitely are, need metrics, but the guys help you avoid the metrics that are really just noise. And, for a little something extra, we get into what’s been going on with Patagonia and a rant a little bit about the upcoming legal conference …
 
In a brand spanking, new geek out we introduce a new section of the podcast! In "The Supposed Classic" we revisit 1992's Bram Stoker's Dracula and 2014's first season of True Detective. In addition, John finally plays Elden Ring and we review Crimes of the Future, House of the Dragon, Glorious, Expeditions Rome, Mad God, and more! SPOILERS FOR MIDN…
 
On today’s episode, I’m going to talk to about how to Recession-Proof your business. You’ll never save your way to wealth. Invest in yourself! You are your best asset and your worth will only grow over time. Unlike a bank account or the stock market. Inflation is at least 9%. The Recession is Here now. Expenses and rent will go up What are you afra…
 
I can say with almost 100%certainty that I will never sell or close my cash-based physical therapy practice! And neither should you! Let me tell you why. Comment below and let me know what was most helpful about this video and what your next 2 or 3 action steps are going to be! Plus, whenever you're ready... If you would like to work together to la…
 
First Gyi and Conrad dig through the giant heap of legal marketing news that somebody left here since the last episode. Then, the guys help you avoid over-investing in every “cool new thing” right before they encourage you to invest in Google’s “cool new thing”. ----- Second Life! Pokemon Go! Clubhouse! (gasp) Whatever other nonsense you think migh…
 
On today’s episode, I talk about the only 4 strategies you need to grow from 6 to 7 figures in your Cash-Based physical therapy practice. If you are starting from zero, this first step is to join the CashPT Blue Print Case Study. It will give you all the steps you need to launch a 6-Figure cash-based physical therapy practice. If you’re already pre…
 
On today’s episode, the 5 habits I’ve noticed that are required for someone to be a high performance business owner. At the High Performance Business Summit lead by my coach, Bedros Keuilian. I’ll share my biggest take aways from the weekend and what I learned from the other high performers who were there. The number one thing that keeps people fro…
 
Taking off the Golden Handcuff with Dr. Owen Johnston, PT, DPT On today’s episode, I talk with Dr. Owen Johnston of Advanced Physical Therapy Wellness. He’s a physical therapist in San Diego, California. We hear Owen’s journey and how a hiking injury as a teenager lead him to peruse physical therapy. Owen tells us about his start as a physical ther…
 
You need to be on LinkedIn. Yes, it can be kind of painful, but it’s still the de facto social media platform of the business world. So if you HAVE to be on it, don’t f#¢% it up. Tune is as the guys share the best ways to make LinkedIn work for you. ----- Odds are, your LinkedIn profile is not working for you the way you’d like it to. Gyi and Conra…
 
On today’s episode, I talk about the cost of doing business. This is a question I’ve heard a lot in many different forms over the last few years. Should I charge extra for credit cards? NO! This comes from a poor money mindset. It tells me you’re not charging enough. A great place to shop for the best credit card processing fees is Go! CardConnect.…
 
On today’s episode, I talk about how to make your money matter. We need to keep having the money conversation because people still aren’t getting it. We need to talk about money in a positive light, the things money can do for us, the things we can use money to do for other people. THIS is the conversation we need to have around money. For example,…
 
Weed, cookies, Google, TikTok; this episode has it all! Gyi and Conrad sort through the latest and greatest in the world of law firm marketing, and help you stay ahead of the curve. Hope you’re hungry. ----- The new Hubspot Marketing Trends Report, The State of Inbound Marketing Trends is out. And you know what? Short videos, TikTok, and “reels” ar…
 
We are back! And it's time for opinions and banter! This week we talk all about the recently announced slate for the Marvel Cinematic Universe and the Batgirl debacle over at DC. After this, we review Prey, Bullet Train, Netflix's Resident Evil, and The Sandman, Stray, and Yellowjackets. Join us! Intro - 00:00:25 News MCU Phase 5 and 6 - 00:04:58 B…
 
On today’s episode, I talk about why I quit the APTA. Did I just trigger you? The APTA has actually done a lot of good for us. Without them, we wouldn’t ’ be where we are as a profession, because they are our ONLY unified voice for legislation! And I was a member for years, all the way up until 2020. Let me tell you why I decided not to renew my me…
 
Welcome to Season 4 of the CashPT Lunch Hour! Stay tuned for our first real episode of the season dropping tomorrow! Connect with Aaron: Facebook: https://www.facebook.com/AaronLeBauer Instagram: https://www.instagram.com/aaronlebauer/ CashPT Nation FB Group: https://www.facebook.com/groups/CashPTNation Plus: Whenever you’re ready… here are 3 ways …
 
Meh, links. A recent article claims that the hard work of building backlinks to drive traffic to your law firm’s website isn’t worth it. Is that right? Spoiler alert: No; no it is not. The guys break down the fundamentals of link building and share their top ten tips to improve your search ranking. ----- Conrad and Gyi debate whether the Siege Medi…
 
Chewy’s eating your marketing lunch straight outta the bowl, and Supreme Court rulings may seem removed from legal marketing, but this could be the moment to serve your community with empathy and a bit of humanity. ----- You want to see great customer service? Take a look in your pet’s food bowl. Gyi and Conrad discuss the recent virality of Chewy’…
 
After a series of tangents about DLC, puppets, gas bills, and governmental foolishness, we have a bumper crop of reviews. We get jiggy with Elvis, depressed with Pleasure, We Own This City, and the new Arcade Fire album. Plus Stranger Things season 4 part 2, Ultrasound, The Outfit, and Warhammer 40K: Battle Sector. In the news this week we discuss …
 
On a stomping new show on the podcast that refuses to stay extinct, we navigate evolution, logic, and terror to review Jurassic World Dominion. We also review French arthouse triumph Petite Maman, new horror movie The Black Phone, arcade throwback Teenage Mutant Ninja Turtles: Shredders Revenge, indie coming of age tale Cha Cha Real Smooth, and Far…
 
There’s no way around it, prospective clients want to talk to a lawyer, so get into your intake! Then the guys go LARPing—a little role play to quickly up your SEO game. Also, the return or Dear State Bar Regulator. As a lawyer, how involved should you be in the intake process? You’ve got people to handle that, right? After all, you’ve got better t…
 
After battling Covid-19 and a week of British celebrations, your hosts are back to smash through reality with a packed episode of reviews. In this episode, we review season 3 of The Boys and Love, Death and Robots, season 1 of Obi-Wan Kenobi, season 4 of Stranger Things, and then the movies Top Gun: Maverick and the breakout Indian hit RRR. In addi…
 
Why you shouldn’t just play the SEO long-game. Plus, a law firm’s surprising (and sketchy) use of Google review numbers. ----- Most marketing agencies tell you that SEO is going to take time. Well yeah, maybe, but it doesn’t ALWAYS have to. Gyi and Conrad reevaluate traditional “tempered” expectations and discuss how long SEO should take and whethe…
 
This week after a brief apology from one of our hosts, we head back into the darkest of all timelines to talk about Black Mirror season 6, This is Spinal Tap 2, Daredevil returning to screens, and The League of Extraordinary Gentleman. Then we go into a heavily packed reviews section that includes multiplayer madness in Evil Dead: The Game, stresse…
 
Conrad and Gyi tackle an (ahem) unusual marketing move by an attorney using TikTok video streaming. Plus, five big referral tips. ----- Wouldn’t it be great if your clients left you a good review online? Why wait? Why not just videotape them as you’re coming out of the courtroom? It’s “Marketing vs the Client’s Best Interest” in the bizarre case of…
 
Foiled again by time management and MCU "discourse" we instead turn our attention to multiverses of a different sort this week with reviews of Everything Everywhere All At Once, Licorice Pizza, old school point and click masterpiece Norco, documentary Next Goal Wins, The Pentaverate and the bleak High Life. Sadly no Strange GP's were involved here,…
 
You want to boost your conversions but only have so much bandwidth doing it all yourself. Stop thinking that tech equals cold and impersonal. Simple technologies like auto-response emails and text messages (done right!) can afford a personal touch for your clients, bring more prospects into your funnel, and convert those opportunities you’re curren…
 
On this week's dastardly yet "fine" new episode we talk all about the recent Netflix debacle, the possibility of a Streets of Rage movie, the resurrection of Crazy Taxi and Jet Set Radio and of course the announcement of The Batman 2. Then in our jam-packed reviews section, we ponder originality with The Northman, disagree about The Matrix Resurrec…
 
Dark Social — it just sounds nefarious, right? But there’s no need to break out a Tor browser and dive into the depths of the dark web; this stuff is legit. And once you understand and leverage it, it can be the difference between your marketing just “working” and blowing up. Gyi and Conrad explain what Dark Social is, why it can be difficult—nay, …
 
This week we have reviews of Ghostwire Tokyo, Apollo 10 1/2, Scream (5?), Moon Knight, Doctor Sleep, the original Dark Souls, and James saw Sparks live in Belfast! We also talk about the possibility of a remake of The Crow, Kathryn Bigelow's next film, Kristen Stewart in Love Lies Bleeding, and Rian Johnson coming to TV with Poker Face. Email Us: l…
 
Marketing’s not free. Is yours working? Conrad and Gyi dig into marketing attribution and how to ensure you’re spending wisely. Rand Fishkin’s new article claims “attribution is a boondoggle” and you should trust your gut, not a fancy attribution system (especially if you’re a smaller office). So, what’s going on? Can software track your marketing …
 
We are back! In our new episode in our new ongoing format, we talk all about the essential news and reviews that you need to hear! Capcom's Exoprimal, and CD Projekt Red's new Witcher game are discussed as well as the forthcoming Disney + Obi-Wan Kenobi show and Panos Cosmatos' Mandy follow up Nekrokosm. Then we review The Batman, Lamb, Olli Olli W…
 
On today’s episode, I’m wrapping up season 3 and re-capping what happened at PT Biz Con 2022! If you were there, I want to say thank you! We were so grateful for our sponsors for making the event possible! Rock Tape Roll Recovery JaneApp: use CashPT in the comment section and you will get a free month! GoCard Connect: https://lebauerconsulting.com/…
 
Should you be hiring a SEO specialist for your firm, or is SEO dead? Also, millions of people are suffering as a result of the war in Ukraine. Is this an opportunity to market your law firm? Spoiler Alert: No. No, it is not — but the right answer for you may be more nuanced. The guys tackle these big subjects as well as answer questions from ABA TE…
 
On today’s episode, I speak with Dr. Jerry Yoo. He is the Founder and CEO of Next Level Physio, which is a hybrid physiotherapy-fitness practice devoted to helping active women and men over 40 and their families stay active and fit without medication or surgery. Next Level Physio’s mission is personal development and transformation through physio, …
 
We are living in a post Covid word and you must adapt. People are online, but don’t want to be seen online. They value their time more than their money, but they are still insecure about their money. They want solutions to problems and often they put their family first. Here’s the problem you are experiencing Your marketing isn’t working People tel…
 
The guys are back at the ABA TECHSHOW with F.O.P. Carolyn Elefant, the “Godmother of Solos.” They talk about what’s in and what’s out in the latest edition of her book, “Solo By Choice.” Also, there’s more legal tech and more competition for your legal dollar than ever. That means great things for small and solo firms. Do you want something custom …
 
On today’s episode, I’m speaking with Dr. Gregg Todd, one of the world’s top healthcare business coaches. He’s helped thousands of physical therapists renew their careers, restart their lives, and make more money all while helping more people. He’s the founder of Smart Success Health Care Live! Greg is one of my best friends and has been on the pod…
 
On today’s episode, I’m speaking with Dr. Jess Jenney. She is on a mission to help PTs avoid burnout and design a career around a lifestyle they love through travel therapy, online business, cash-based PT, and gold-standard jobs. Jess is making 20-30k a month working 2 to 3 days a week helping other physical therapists travel and find jobs they lov…
 
The Super Bowl isn’t just about football and bean dip, it’s about the ads! Join Conrad and Gyi as they explore an increasing trend in the legal industry - ads during The Big Game. But first, the guys challenge Kevin O’Keefe’s latest take on Advertising vs. Business Development. How do we distinguish between the two, which is better? Is there room f…
 
On the final episode of season 3 of LHGO, we go through all of the things we have been doing over the last few months. Including reviews of *deep breath...Titane, The Kingsman, The Power of the Dog, The After Party, Resident Evil: Welcome to Raccoon City, Love Death and Robots, Sunshine, Ready Player Two, Pokemon Yellow, and The Colony. In addition…
 
On today’s episode, I’m speaking with Dr. Megan Greco, a certified Athletic Trainer and Doctorate in Physical Therapy. She began career in Miami, FL treating Ironman triathletes and marathoners. She worked in outpatient orthopedics in Maryland as a clinic director at Physiotherapy Associates and then started own cash physical therapy office, and ha…
 
On today’s episode, I’m speaking with Dr. Stefanie McMillin, a pelvic floor physical therapist and certified birth doula running a cash practice in Naperville, Illinois. She helps women prepare for and recover from birth. Stefanie has met and worked with hundreds of women over the years and is a vocal advocate for birth and women's health. She foun…
 
You’re spending money to attract potential clients, now take the next step to ensure every moment of that client experience is amazing from intake to follow-up. In a special LHLM 101 episode, Conrad and Gyi go deep into the mysterious world (well, not that mysterious) of Customer Relationship Management platforms, known as CRMs. Provide a better ex…
 
This week we have a topic that has been very important for one of us for a long time....we rake Hollywood over the coals for its inaccurate portrayal of historical events! From Brian De Palma's The Untouchables to U-571 and Braveheart to the more recent The Last Duel and Bohemian Rhapsody. Nobody is safe from our research! In addition, we review Ma…
 
On today’s episode, I’m speaking with my good friend, Alisha Wielfaert, Founder and Lead Coach at Yoke and Abundance. Alisha is a coach who helps creatives, entrepreneurs, and seekers, going through transitions, align with inner wisdom to create flourishing businesses and lives in 6 weeks. She lives by the motto “We rise by lifting others”. She is …
 
The Big Conversions you need to have for business success. Today, we’re doing something a little different on the podcast. A few months ago, I was interview on Bedros Keuilian’s show, The Empire Podcast. I wanted to share it here because the episode was so well-received by his audience! I have been working with Bedros for the past 4 years. In this …
 
Online Legal Directories can be useful tools for firms seeking to build visibility, increase traffic and attract clients. They may still provide value, but there are tricks and traps to avoid. Take a deep dive and hear how to ensure your marketing budget is well spent. And news: The University of Michigan reached a $490 million settlement over sexu…
 
This week we have a whole mess of news and reviews comin' at ya! First, we discuss the premiere date for season 3 of The Boys, then mull over a possible Quantum Leap reboot. We disagree over a possible Scott Pilgrim anime and ponder Sony's future after Microsoft purchased Activision/Blizzard. Then it is time for the reviews as we discuss The Book o…
 
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In today’s episode, the host of the show has become the guest. Joining Aaron is a second-year physical therapy student, Emily Pickup. She asks Aaron to teach her the ropes of making a business out of a career in physical therapy. They talk about several strategies and courses of action that one can follow if they choose to open a cash-based clinic …
 
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