TV is a strong reach media that represents the largest portion of time spent with media for most consumers, even… Read more Adding TV to Media Mix for Brand Search Benefits This podcast is powered by Pinecast.

Attribution is the process of allocating credit for user acquisitions and transactions to various media included within a media plan.… Read more Multitouch Attribution for Online Marketing Podcast This podcast is powered by Pinecast.

Consumers still spend half of their media time with TV which is amazing considering all the headlines touting TV’s decline.… Read more Direct Response TV 101 Podcast This podcast is powered by Pinecast.

While there is no question that TV’s dominance as a mass reach vehicle is in flux, it is not slipping… Read more Is TV Really Dead? Podcast This podcast is powered by Pinecast.

For online marketers, the prospect of adding media such as TV to the media mix seems irrational. It is expensive,… Read more TV Media Response Attribution Podcast This podcast is powered by Pinecast.

Multi touch attribution takes into account all trackable consumer touchpoints, not just the last click before conversion. Multi touch attribution… Read more Digital Marketing and Multi-touch Attribution Podcast This podcast is powered by Pinecast.