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Smart entrepreneurs who want to use the web to attract leads and make sales must master the fields of psychology and human behavior. And Social Triggers Insider helps them do just that. On the show, Derek Halpern from Social Triggers features world-class researchers, professors from top universities, New York TImes Best-selling authors, and then he breaks down their insights into easy-to-implement action plans for entrepreneurs who leverage the web to grow their business. You can expect to l ...
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Today I’m pumped to share the unusual story behind how Marc Ecko turned his love of street art into a billion dollar clothing company. You see, like most artists, he got the “itch” early on, but he abandoned his craft for a much more stable career move – pharmacy school. He didn’t last long though, and he soon dropped out to launch a clothing compa…
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There are 2 types of passion: One is good. The other is very bad. I invited Adam Alter, NYT best-selling author, and professor at NYU, to explain the difference. I find myself walking the line between these “good” and “bad” passions. Especially when it comes to my business. You may notice the same thing. So, here’s what I’d like to hear from you… L…
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Before I got started packaging up my skills and expertise as online courses, I had a HUGE mental block standing between me and my success. I kept telling myself, “Why would anyone buy this? If they just buy these books, read these sites, and start testing things on their own, they’ll be able to figure it out.” Just writing that today makes me feel …
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Tim Ferriss thought about killing himself… …Now he’s a best-selling author, wildly successful investor, and entrepreneur. On this new podcast, for the first time ever, Tim Ferriss talks about his troubled beginnings — and how he became the Tim Ferriss we know today. And you can listen to the whole thing for free. We go deep. People always ask Tim q…
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Share on Facebook I recently read Adam Braun’s new book, “The Promise of a Pencil(affiliate link)” And let me tell you – it was GREAT. I could spend this whole blog post raving about how great the book is… …But instead, I’m going to share just one story inside his book that SHOCKED me (and I’m not easily shocked). This story reveals an important in…
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According to Adam Grant, the New York Times best-selling author of “Give and Take,” there are three types of people in the world. Givers. Takers. And Matchers. Which one are you? And does it matter? As you’ll soon see, the answer is YES. The most successful people in the world are Givers. But some of the least successful people are also givers. Wha…
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This past weekend, the day before I was set to give the closing keynote at the financial bloggers conference, a woman walks up to me, interrupts my conversation, and says, “I won’t be at your talk tomorrow, but don’t be a douche.” “Oh?” I said. And she went on. “I don’t subscribe to your site, and I don’t watch your videos. You’re always yelling an…
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A few weeks ago, I was browsing a book store – yes, I still do that – and I stumbled on this book called “Fooling Houdini” by Alex Stone. The title grabbed me by throat and said, “Take me home.” So I did. As I started reading the book, I realized something: I needed to cancel everything else for the day and finish the book. It was that good. And it…
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When you break down some of the best sales pitches, you’ll notice something that can change your business. You’ll notice that being GREAT at sales has nothing to do with “natural talent.” (As far as I know, there’s no “sales gene.”) Instead, when you break down the pitch, you’ll find that the world’s greatest salesmen follow a framework for selling…
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A few weeks ago, this guy asked me “Should I quit my job to start my own business?” This guy, and many other people who read Social Triggers, need help making tough decisions just like this. Decisions like: “Should I quit my job?” “Should I start a business?” “Should I invest in my education?” “Should I end my relationship?” “Should I fire an emplo…
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What’s the secret to successful viral marketing? An Ivy League professor, Jonah Berger, released a new book this week called Contagious: Why Things Catch On Contagious: Why Things Catch On A couple of years ago, I stumbled on some of Jonah Berger’s work while scouring through the academic journal databases. And I even featured him on Social Trigger…
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This guy spits in the face of “old school sales tactics,” and I’m happy that he did it. Here’s the deal: We live in a world where we’re all in sales. You. Me. Everyone. Whether we’re trying to convince our bosses to give us a raise, persuade our children to do their homework, enticing investors to part with their money, or turning a prospect into a…
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With the new year fast approaching, I’m setting some new goals for myself, and I’m sure you are, too. My New Year’s resolutions include breaking some of my annoying habits and making some useful ones. How will you keep your New Year’s resolutions this year? Well, that’s why I invited the New York Times best-selling author Charles Duhigg to join me …
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Before you become a highly-paid expert, you must first BE an expert. Yep… That means you can’t “fake it til you make it,” but instead, you’ve got to be a REAL expert. “How?” Ever since Malcolm Gladwell released Outliers, the world believes it takes 10,000 Hours or 10 years to become an expert. But what if I said “FORGET years!” In the latest Social…
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There are words that REPEL your customers… Words that stop them—dead in their tracks—from buying whatever it is you’re selling. Words that are so prevalent that you’ll be SHOCKED to hear that they’re HORRIBLE when it comes to communicating with your prospects and customers. But today, on Social Triggers Insider, you’ll see what those words are, and…
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If you think, “Derek, I’ll never have to give a presentation,” consider this: You may have to land a big client, create a compelling sales video, speak at a huge conference, or go on a job interview… …It doesn’t matter. Each scenario requires a presentation, and if you want to get what you want, you better know how to nail it. Question is how? How …
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Today I’m super excited to introduce the latest edition of Social Triggers Insider. You’ll learn: Why people buy what they can get for free Why you should design your website for the “Homer Simpsons” of the world Why people overvalue their work (better known as the Ikea Effect) And much, much, more In addition to the short video below, you’ll love …
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How would you enjoy suddenly having an influx of people, “chomping at the bit,” ready to buy whatever it is you’re selling? It would be insanely great! But what holds those people back… preventing you from experiencing the surge that you deserve… is something that I believe 95% of people (and businesses) suffer from. I call it the “customer coma.” …
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Back when the iPhone 3G first came out, people had two options: They could buy the black iPhone or the white iPhone. You may think people made their decision based on their color preference, but as you’ll soon find out, it’s not that simple. When people buy products, the reason why they buy is mysterious at best, and at worst, you’re left wondering…
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No matter what you do, you’re in the business of changing behavior. If you’re looking to sell products and services, you’ve got to get your target customers to switch from their trusted brands to your brand. And if you’re looking to improve yourself on a personal level, you’ve got to change your own behavior. Question is what’s the secret to changi…
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What makes people buy one product over another? Why is discounting HORRIBLE for your business? Or, more broadly speaking, how do people make ANY decision? The answer lies inside your brain… …and to help you understand how it works, I’ve got the New York Times best-selling author Jonah Lehrer on the latest edition of Social Triggers Insider. How Peo…
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How can you charge what you’re worth and get it? You could slap a price on your product (or service) and hope for the best… …or you can take matters into your own hands, and watch customers LINE UP to buy your products. I know you prefer the latter, and that’s why you’ll love the second Social Triggers Insider master class. Just click play to liste…
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Getting featured in the media is GREAT for credibility, traffic, and sales. And you can do it WITHOUT CONNECTIONS. Here’s how… How the “Drafting Technique” Helps You Score Loads of Press, Traffic, and Links What an unfortunate freeze frame, right? Quick, press play! How Bad Press Destroys—and Skyrockets—Sales Now let’s say you land that press, but …
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