Los mejores podcasts de The Clickz Digital Marketing Podcast (2024)

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33. Being an effective marketing leader with Mark Evans, Direct Line Group 37:27

3+ y ago37:27

37:27

I'm joined by Mark Evans, Managing Director Marketing and Digital at Direct Line Group. We talk about what it takes to be a modern marketing leader, Sprintathons, audience insights, ad effectiveness, transparency and why curious marketers love a good challenge.Por ClickZ

1
32. The science of effective marketing with Dan Gilbert, CEO BrainLabs 38:44

4+ y ago38:44

38:44

This is the ClickZ digital marketing podcast and I’m joined by legendary marketer Dan Gilbert. We’ll be talking about how and why marketing has changed, bringing creativity and science together to produce highly effective marketing campaigns. Dan Gilbert is the CEO and founder of Brain Labs, one of the most effective and successful digital marketin…

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31. The Future of Programmatic Advertising with James Patterson from The Trade Desk 40:04

5y ago40:04

40:04

In this episode, I am joined by James Patterson from The Trade Desk. We discuss the future of online advertising, how programmatic has to evolve, creating greater transparency and the importance of the ad funded 'Open Web'.Por ClickZ

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30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic 47:27

5y ago47:27

47:27

Join Eric Bozinny from Pubmatic as we learn about the different types of ad fraud and what the industry is doing to combat them. You'll learn what marketers should be doing to ensure greater transparency and hear about industry wide initiatives to tackle ad fraud in display advertising.Por ClickZ

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29. Why do brands in-house their media buying? James Briscoe, Percept Audit 29:39

5+ y ago29:39

29:39

Many brands have brought aspects of their media buying in-house. So just what is involved and how straight forward is this process? We look at the benefits and challenges of in-housing with James Briscoe, COO at PerceptAudit who has helped a number of major brands with their in-housing projects.Por ClickZ

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28. Digital Marketing Trends for 2019 38:34

6y ago38:34

38:34

In this special episode, I will be giving you my perspective on the trends that I believe are going to be important for marketers to address in 2019. We'll look at the trends that have shaped digital marketing in the last couple of years and then I'll outline the 4 key trends that I think marketers need to address in 2019, and why I think the futur…

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27. The impact of the GDPR on advertising with Peter Milla 40:41

6+ y ago40:41

40:41

Join Peter Milla from Cint to learn what the new General Data Protection Regulation (GDPR) is and what impact it will have on any business that has customers or staff in the EU. We discuss the long term impact and whether this will change how consumers value their privacy and data.Por ClickZ

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26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein 47:17

7y ago47:17

47:17

Join Blockchain expert Jeremy Epstein, former VP of Sprinklr, and understand what Blockchain is (hint it's not just cryptocurrencies like Bitcoin)and start to recognise it's potential to empower consumers and revolutionize marketing.Por ClickZ

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25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation 39:13

7y ago39:13

39:13

Scott Brinker is the Chiefmartec, the globally recognised authority on the intersection of marketing and technology. In this episode we cover the phenomenal growth of 'marketing technology' and then discuss how CMOs can build processes in their teams to allow them to experiment and innovate, whilst still maintaining business as usual. It's fine to …

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24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt 40:05

7y ago40:05

40:05

In this episode we talk about the growth of the personal information economy and what it means for advertisers and consumers. Emboldened by recent legislation like GDPR, consumers are now more aware than ever of the value of their data. This presents risk and opportunities for all businesses, particularly advertisers. We chat to Liz Brandt, co-foun…

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23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon 50:26

7y ago50:26

50:26

Technology has changed the way that online media is sold, presenting a number of challenges for publishers. We discuss the impact of some of these changes, and look at Pangaea, the private marketplace that resulted from a consortium of publishers. Will collaboration allow publishers to compete and deliver additional benefits such as transparency? W…

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22. The power of programmatic advertising with Wayne Blodwell 47:17

7+ y ago47:17

47:17

Wayne Blodwell (Programmatic Advisory) explains what Programmatic advertising is, why it's still revolutionising online advertising, and we talk about the latest and future developments. We'll also hear how programmatic is not just a buzz-word in display advertising, but a data driven approach to marketing that applies to all channels. It's an esse…

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21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson 53:25

7+ y ago53:25

53:25

In this episode we talk about the future of advertising and why ad agencies must evolve to stay relevant in an increasingly diverse world. We'll discuss what role technology should play in the advertising of the future, whether AI can ever be creative and why it's such an exciting time to be an innovator in advertising. We'll also hear why agencies…

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20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin 46:22

7+ y ago46:22

46:22

In this episode I join Tom Goodwin, EVP, Head of Innovation at Zenith Media to take a look at the state of advertising and ask, does advertising have a future? Along the way we discuss everything from online banks, data privacy, personalisation, tracking and how technology should be making the industry more creative.…

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19. The importance of high quality content for publishers and marketers, with Andy Oakes 48:52

7+ y ago48:52

48:52

We'll hear how programmatic media buying has impacted on digital publishers and the importance of high quality content for marketers, from one of the best known voices in the industry. I'm joined by Andy Oakes, former publisher of New Media Age and former head of content and managing director of The Drum. We'll be discussing content marketing, publ…

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18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror 29:21

7+ y ago29:21

29:21

Join Amir Malik, director of programmatic for Trinity Mirror, as we discuss how programmatic has evolved and its impact on the world of publishing. We'll hear how publishers have had to build out whole new functions to trade programmatically, and what opportunities this presents for ad agencies and technology companies. We'll also discuss the impor…

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17. Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy 38:59

7+ y ago38:59

38:59

Join Matt Nash, Managing Partner UK at Neo @ Ogilvy as we discuss how ad agencies are harnessing the power of data to produce powerful and effective advertising. We discuss how the future of advertising lies in being able to predict what a user is going to do, and how we'll be able to tell stories in a sequence of ads across devices. Whilst data is…

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16. Smart location and the internet of things with Brian Katzman, VP marketing at Tile 44:24

8y ago44:24

44:24

What is smart location and how is a small bluetooth tracker leading innovation in this space? I talk to Brian Katzman, VP marketing at Tile and learn how Tile built a successful IoT brand, engage with customers around the world and continue to pioneer product development.Por ClickZ

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15. What is a Data Management Platform? Miles Pritchard from Lotame 46:46

8y ago46:46

46:46

What exactly is a Data Management Platform, and why is it so important? Miles Pritchard, Global director of marketer and agency solutions at Lotame, will explain what a DMP is and how they are being used by marketers and agencies. We'll also look ahead at some of the challenges that advertisers are facing, and how being able to collate data from mu…

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14. Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA 49:15

8y ago49:15

49:15

Targeting online consumers can be a blunt science, but VisualDNA have pioneered a way to collect psychological profiles for individuals on line to create enhance profiles. These profiles can then be used to create segments of users in ad exchanges based on personality. This allows advertisers to tailor ad creative and target to individuals based up…

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13. Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn 51:18

8y ago51:18

51:18

Advertisers are able to access a huge amount of data about the behaviour of online users, but few know how to analyse and interpret that data. We speak to Richard Robinson, MD of Turn. Turn (www.turn.com) is a marketing platform that allows advertisers to identify audiences and create highly targeted campaigns. We'll hear about their mission to wor…

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12. Adblockers and the future of online advertising. Ben Williams - Adblock Plus 49:04

8y ago49:04

49:04

Adblockers have become a major challenge for publishers and advertisers alike. 'Adblock plus' is the most popular and has been downloaded on over 500m devices around the world. I’m joined by Ben Williams the communications and operations manager from Adblock Plus. We hear the story of how Adblock plus has evolved and get Ben's perspective on the fu…

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11. The future of online advertising: A publisher's perspective. Zack Sullivan - Future Publishing 43:50

8y ago43:50

43:50

In Episode 11 I talk to Zack Sullivan, the head of delivery at Future Publishing to hear his perspective on the future of online advertising. Publishers have had to react to the changing demands of their audiences, as well as new disruptive technology such as programmatic ad buying, native advertising and ad-blockers. The continued ability of publi…

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10. How marketing can drive the technology agenda with Andrew Campbell 51:16

8+ y ago51:16

51:16

In Episode 10 I talk to Andrew Campbell about customer relationship marketing, and hear how marketers can harness the latest technology to continually improve the customer experience. Marketers should be obsessed with customer data. It is the raw material for generating insights into what the customer is thinking. The modern marketer has an incredi…

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9. Optimise your Check-Out process - practical tips and checklists - James Gurd 46:06

8+ y ago46:06

46:06

Join experienced digital strategist James Gurd and hear some practical advice for how you can start to set up and optimise an effective check out process on your website. These insights will be helpful for both ecommerce professionals and general marketers who are trying to optimise lead generation funnels and sign ups. James shares case studies of…

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8. Digital transformation and understanding millennials at the Prince's Trust with Rebecca Galambos 36:25

8+ y ago36:25

36:25

In Episode 8 we are joined by Rebecca Galambos, senior digital transformation director at the Prince's Trust. We discuss what digital transformation is and what is required to start and maintain change within an organisation. Rebecca also provides some great insights into the millennial generation through her work at the Prince's Trust. We'll be di…

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7. Shift London, how an event can be the catalyst for digital change with Charlie Salter 36:45

8+ y ago36:45

36:45

In this episode I am joined by Charlie Salter, the brains behind ClickZ's 'Shift London' event coming up in May. Charlie shares his experience of what makes a really effective event and how he's ensured these learnings are incorporated into the design of Shift London (digitalshiftevents.com). We'll be hearing what Charlie thinks are the major theme…

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5. Artificial Intelligence, a marketers guide with Martin Talks 40:44

8+ y ago40:44

40:44

Episode 5: The marketers guide to AI: You'll learn what Artificial Intelligence really is and see some very practical ways for marketers to use AI in their everyday campaigns and reporting. From analysing vast amounts of data, to writing content, there are already a range of tools available for marketers. Find out more in ClickZ's "A marketer's gui…

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6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO and Customer Acquisition 38:06

8+ y ago38:06

38:06

Episode 6 of the ClickZ Digital Marketing Podcast with Nick Hilsdon, SEO Lead, Global Channels Optimisation at Vodafone. We examine the latest developments in search engine optimisation and what opportunities these present for marketers. Nick shares some practical advice for getting started, and gives us some insights into what he thinks will be th…

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4. Kelvin Newman: Search marketing - what are the major trends in 2016? 31:23

9y ago31:23

31:23

Episode 4 of the ClickZ podcast with Kelvin Newman. Kelvin is the founder of Rough Agenda, a company that arranges specialist digital marketing events including Brighton SEO.In 2014 Kelvin was voted by eConsultancy as the most influential individual in digital and in 2013 won the Search Personality award at the UK Search Awards.…

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2. Using AI to improve your email performance with Parry Malm from Phrasee 24:07

9y ago24:07

24:07

Episode 2 of the ClickZ podcast with Parry Malm. Parry is CEO of Phrasee, the AI-powered subject line optimisation company. Previously he ran the strategy & commercial departments for an email service provider, and prior to that headed up a global marketing team for a FTSE250 media company.Get the full ClickZ Intelligence Digital Trends 2016 report…

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1. The latest trends in content marketing with Tessa Wegert 37:49

9y ago37:49

37:49

Episode 1 of the ClickZ podcast with Tessa Wegert. Tessa is a business and tech reporter, former media strategist, and branded content developer. She contributes to such publications as Business Insider, Adweek, and Contently’s The Content Strategist, and has worked with brands that include Audi, Audible, HubSpot, Shutterstock, and Blue Cross Blue …

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3. Google Analytics, the inside story, with Brian Clifton 28:27

9y ago28:27

28:27

Episode 3 of the ClickZ Podcast with Brian Clifton. Brian Clifton (PhD) is a measurement strategist, advisor and renowned practitioner of performance optimisation using Google Analytics. Recognised internationally as a Google Analytics expert, his best selling books have been translated many times and are used by students and professionals worldwid…

Podcasts que vale la pena escuchar

The Clickz Digital Marketing Podcast

Podcasts que vale la pena escuchar

1
The ClickZ Digital Marketing Podcast

ClickZ

1
33. Being an effective marketing leader with Mark Evans, Direct Line Group 37:27

1
32. The science of effective marketing with Dan Gilbert, CEO BrainLabs 38:44

1
31. The Future of Programmatic Advertising with James Patterson from The Trade Desk 40:04

1
30. Ad Fraud, what marketers need to know with Eric Bozinny from Pubmatic 47:27

1
29. Why do brands in-house their media buying? James Briscoe, Percept Audit 29:39

1
28. Digital Marketing Trends for 2019 38:34

1
27. The impact of the GDPR on advertising with Peter Milla 40:41

1
26. Blockchain for marketers, what every CMO needs to know, with Jeremy Epstein 47:17

1
25. Scott Brinker: What CMOs need to know about marketing technology, leadership and transformation 39:13

1
24. Why marketers need to understand personal data, the opportunities and risks with Liz Brandt 40:05

1
23. Private marketplaces, publisher collaboration and advertiser transparency with Fiona McKinnon 50:26

1
22. The power of programmatic advertising with Wayne Blodwell 47:17

1
21. Building the ad agency of the future: Diversity, trust and transparency with Mary Keane Dawson 53:25

1
20. Why advertising is broken and how technology will unleash our creativity with Tom Goodwin 46:22

1
19. The importance of high quality content for publishers and marketers, with Andy Oakes 48:52

1
18. Programmatic media, the publisher's perspective with Amir Malik, Trinity Mirror 29:21

1
17. Harnessing data, creativity and context to produce powerful ads - Matt Nash, Neo@Ogilvy 38:59

1
16. Smart location and the internet of things with Brian Katzman, VP marketing at Tile 44:24

1
15. What is a Data Management Platform? Miles Pritchard from Lotame 46:46

1
14. Using psychology to improve online advertising with Jim Hodgkins, MD of VisualDNA 49:15

1
13. Putting user data at the centre of effective advertising campaigns. Richard Robinson, MD of Turn 51:18

1
12. Adblockers and the future of online advertising. Ben Williams - Adblock Plus 49:04

1
11. The future of online advertising: A publisher's perspective. Zack Sullivan - Future Publishing 43:50

1
10. How marketing can drive the technology agenda with Andrew Campbell 51:16

1
9. Optimise your Check-Out process - practical tips and checklists - James Gurd 46:06

1
8. Digital transformation and understanding millennials at the Prince's Trust with Rebecca Galambos 36:25

1
7. Shift London, how an event can be the catalyst for digital change with Charlie Salter 36:45

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5. Artificial Intelligence, a marketers guide with Martin Talks 40:44

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6. Nick Wilsdon, SEO Lead at Vodafone: Enterprise SEO and Customer Acquisition 38:06

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4. Kelvin Newman: Search marketing - what are the major trends in 2016? 31:23

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2. Using AI to improve your email performance with Parry Malm from Phrasee 24:07

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1. The latest trends in content marketing with Tessa Wegert 37:49

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3. Google Analytics, the inside story, with Brian Clifton 28:27

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