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BrandHook is a brand & customer experience consultancy. We are passionate about helping brands create powerful and connected customer experiences because we know that when a brand gets that right, it makes you feel wonderful. To help our clients build those great customer experiences we anchor our thinking in an ethnographical approach. We take you and your business into the world of your customer – their homes, the way they shop – with particular interest in the role that your brand plays i ...
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In this bonus last episode of this new podcast series, BrandHook MD, Pip Stocks, talks with former ANZ group general manager of marketing, Louise Eyres, talks about the importance of thinking like a customer and using intuition to solve customer painpoints.Louise is a global marketing executive with a career spanning 25 years in transformative mark…
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In Episode 11 of this new podcast series, BrandHook MD, Pip Stocks, talks with Australia Post chief innovation officer and former CMO, Greg Sutherland, about how brand reputation today is built on what customers say, how addressing a bad experience successfully can transform customer relationships, and what AusPost is doing to innovate customer int…
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In Episode 10 of this new podcast series, BrandHook CEO, Pip Stocks, talks with Country Road GM of brand and customer experience, Col Kennedy, about how brands enabling teams to support the customer no matter what they want to achieve is vital to the engagement equation. Col recently joined Country Road to the lead the focus on further building thi…
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In Episode 9 of this new podcast series, BrandHook CEO, Pip Stocks, catches up with VicSuper Executive Manager of Marketing, Insights and Experience, Sara Daymond, about why there’s no point only progressing something around the edges if you want to truly improve your customer experience, and how seamless interaction is vital to success.Daymond lea…
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In Episode 8 of this new podcast series, BrandHook CEO, Pip Stocks, talks with Meridian Energy Australia and Powershop Australia CEO, Ed McManus, about the importance of creating easy and quick experiences for customers - and being honest about what you can truly deliver as a brand.Ed became the CEO of Powershop Australia and Meridian Energy Austra…
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Delivering on your promises lies at the heart of authentic customer experiences and that’s exactly what the CX team at banking giant, NAB, is striving to do.In this latest podcast, CX team members, Sarah Graham and Donna Hutchison, share their views on what makes a great experience to them personally, and how a seamless promise and continuous impro…
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A business that cares about its customers is an easy thing to say; it’s much harder to do.In Episode 6 of this new podcast series, BrandHook CEO, Pip Stocks, talks with MYOB’s creative chief, Stanley Johnson, about the importance of creating in order to solve the customer problem.In a career spanning over 20 years, Stanley has held creative directo…
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