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The Public Relations Podcast

ThePublicRelationsPodcast

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The Public Relations Podcast is more of an experience than a show. Expect a combination of technique discussions, technique news, chats, idea testing, and even campaigning for the comms industry, spread across 1 or more episodes a week of about 10 mins in length. Focused on helping independent PR and comms pros (in-house or agency) punch above their weight when resources are tight. Hosted by former PR, broadcaster, journalist and news editor Richard Midson. More: www.ThePublicRelationsPodcas ...
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The Digital PR Podcast is brought to you by public relations students at Kent State University. Join us as we talk about news and trends in the digital space and how it connects to the field of PR and communications.
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PRGN Presents is the essential podcast for international business leaders, non-profit executives, and those who hire public relations, marketing, and communications firms. It provides an exclusive look into the ever-evolving world of PR and communications, featuring experts from the Public Relations Global Network, “the world’s local public relations agency.” Is your message winning hearts and minds? No matter where you do business, there is a PRGN member agency in your region with the deep ...
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Copper State of Mind is a public relations podcast for Arizona executives, business owners, and directors of marketing and communications who want to increase the effectiveness of their PR, media, and marketing campaigns. From messaging and media relations to content strategy and crisis management, the dollars your organization spends on integrated marketing communications are an investment that helps boost your brand, break through the noise, and drive business results. Join Abbie Fink, Pre ...
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Public Relations Review Podcast

Peter C Woolfolk, Producer & Host

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An award-winning podcast with host Peter Woolfolk discussing substantive public relations topics, issues, and more with public relations professionals, educators, vendors, and others. Seasoned professionals provide expert content useful in your daily PR projects. Guests from around the U.S. {and some international} are interviewed, all while providing quality, useful information of interest to public relations professionals at all levels. APPLE ranks this podcast among the "Top 1%" of podcas ...
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PR Future, the USC Center for Public Relations Podcast

USC Annenberg Center for Public Relations, Fred Cook, University of Southern California

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The PR Future podcast from the USC Center for Public Relations (CPR) shares the latest trends and provides insight into the future of public relations and strategic communication. Produced at the USC Annenberg School for Communication and Journalism and hosted by CPR Director and Golin Chairman Emeritus Fred Cook, #PRFuture features discussions with communication executives, academics, students and more as part of our mission to define the future of our industry and to develop those who will ...
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Public Relations Podcast

Public Relations

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http://www.youtube.com/watch?v=NrXhhJ9Y2yI Public relations is a minefield. The wrong public relations strategy can spell disaster for your company or enterprise. Here we answer all of the frequently asked questions about public relations to help you make the right choice when choosing your public relations strategy.
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This is a publicity podcast for brand leaders, influencers, and entrepreneurs who want more visibility. Powered by TELL PUBLIC RELATIONS, this show gives you fast, actionable PR tips and industry secrets so that you can start getting more of the shine that you deserve with media coverage, brand partnerships, speaking engagements, and more. But as always, private members get full access to the vault with exclusive trainings, bonus episodes, and REAL LIVE MEDIA OPPORTUNITIES. More at TELLPUBLI ...
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The Future of Branded Content Marketing and PR, is all about the latest in trends in content marketing & public relations. The tips and techniques that modern marketers are using to reach their targetted customers. How to do it, when to do it & how to measure it!
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Accreditation in Public Relations Podcasts

Professional Podcasts LLC (www.professionalpodcasts.com)

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This blog is the home for podcast programs focusing on the value of the Accreditation in Public Relations (APR)credential offered through the Universal Accreditation Board to members of the Public Relations Society of America and 9 other UAB participating organizations.
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Blanket Enterprises is the worlds largest company founded by the worlds greatest business man/lover; Jim Blanket. In an interview with Forbes Magazine, Jim said his secret to success is to focus on everything. In this podcast, the PR Department and hosts Matthew and Christopher discuss all things Blanket Enterprises with news, announcements and interviews with staff of all shapes and sizes.
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Smoke Signal is Australia's first podcast dedicated to sharing news and views from Australia’s public relations and communication sector. Each episode features a conversation with industry professionals, educators and influencers on the themes, trends and issues shaping Australia's PR landscape. Smoke Signal is hosted by Paul Cheal - an experienced financial and corporate communications leader with over 20 years’ experience working with Australian and global brands to build and protect their ...
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Ever wonder what the fuss about Branding and PR was all about? Apparently Billions of Dollars in Revenue! The Phenom Communications Team Introduce our very own Entrepreneurs and SMEs to a Journey to business success and profitability via successful Branding and Public Relations strategies. Sign up to our podcast to discover just why Billionaire, Bill Gates is willing to spend his last marketing dollar on PR.
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Hello, I am a senior at the University of North Texas. I am an aspiring PR professional working on a podcast for my PR communication class. These professionals attended 8th Annual Celebrate Mayborn at UNT. I received their insights on the profession along with their educational experience that led them to where they are now.
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The publicity podcast: Advice for SMEs on media training, publicity stunts, how to write a press release, electronic press kits, small business marketing, how publicity fits into a marketing strategy and a marketing mix, social media, and blogging. Hosted on Acast. See acast.com/privacy for more information.
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This is the audio version of the Beyond Social Media Show, a weekly video podcast broadcast live on YouTube. Co-Hosts B.L. Ochman and David Erickson address all aspects of advertising, marketing, public relations and media in an irreverent, fast-paced style. The Beyond Social Media Show follows the following format: * Worst marketing stories of the week * Best marketing stories of the week * Shiny new tools * The Daily Numbers Each episode is 30-45 minutes long. Video of each episode is post ...
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Imagine you've been given a new job. You're no longer doing PR for your current place, you've been hired by a National Museum. But....there's a big problem, and people are turning to you to solve it. What are you going to do? Every week in The Public Relations Podcast newsletter, I have a comms conundrum, and I thought it would be fun to put one on…
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Abbie Fink and Terrie Ard discuss the 2025 M.Cast™ Trends Report and the importance of forward-looking thinking and data-driven insights for business leaders and communications professionals alike. Terrie shares how the M.Cast™ Trends Report was initiated as a guide to help leaders think like futurists, equipping them with the insights to foresee a…
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date: April 18, 2022. Unlock the secrets to effectively engaging with the Asian American market as host Peter Woolfolk talks with with Dr. Michael Soon-Lee, president of EthnoConnect. Dr. Soon-Lee brings his wealth of knowledge on cultu…
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Read the transcript and notes for this episode on our website. A high-profile legal battle has erupted in Hollywood involving Blake Lively and Justin Baldoni, following allegations of sexual harassment during the production of the film It Ends With Us. Abbie Fink and Dr. Adrian McIntyre talk about the complexities of reputation management in the pu…
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As part of USC Annenberg’s PR Futures podcast, Professor Burghardt Tenderich spoke with USC alum and former Annenberg Executive in Residence, Pilaar Terry. Pilaar is currently the Managing partner and COO of POV Agency and the conversation covers her experiences as a founder, client relationships, advice to those starting out and more. A production…
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I had a great chat the other day on how to raise the value of Public Relations in the eyes of clients in 2025.It was with Elie Jacobs from Purposeful Advisors, who is a fascinating contact, not the least because he started his career working for former US President Bill Clinton. One of the things he's found more recently is that instead of just tal…
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If you can’t get your story into the media and don’t want to pay for ads, what *else* can you do?It's a good question, and it dominates today's episode.In short:- Just because you can't get traction doesn't mean you should give up. The solution for many people is to reframe and deliver the story in different ways:-- That includes building narrative…
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How do you craft messages that resonate with different audiences? Whether you're navigating the complexities of global PR campaigns or fine-tuning your outreach for niche markets, the ability to tailor your messaging is essential for success in 2025.In this episode, we’re joined by Andrew Healy from Water & Wall (waterandwall.com), a leading financ…
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Welcome to Season 8 of The Public Relations Podcast! 🎉 This episode kicks off 2025 with a bang as we dive into one of the most critical strategies for PR professionals and marketers in the year ahead: momentum building campaigns.Are your campaigns falling flat or feeling like one-off efforts that don't build traction? Discover why momentum-driven c…
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date: October 13, 2020. Ever wonder how high-stakes political campaigns can shape a career in public relations? Join host Peter Woolfolk and guests for a compelling re-visit of a 2020 episode conversation with Adrian Grimes, Norris Clar…
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Read the transcript and notes for this episode on our website. The recent $15 million settlement between ABC News and President-elect Trump has sparked significant concern about the future of objective reporting and press freedom. Abbie Fink and Dr. Adrian McIntyre discuss the implications of this case, exploring how such legal actions can influenc…
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Members of the Public Relations Global Network have once again shared their predictions for the public relations industry as we look ahead to 2025. Gábor Jelinek reflects on the accuracy of last year's forecasts and discusses the evolving landscape of public relations, emphasizing the growing importance of integrated services, data-driven storytell…
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In this episode of The Public Relations Podcast, we explore why the most impactful campaigns don’t pull audiences into their world—they meet them where they already are. Learn how to find your audience, uncover the psychology behind their frustrations, and craft relatable messages that build instant trust and rapport. I’ll also tackle this week’s C…
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Original broadcast date March 21, 2022. Discover how the realms of public relations and Christian values intertwine through the insights of Dr. Amanda Stagenborg from George Fox University and Reverend Brian Fessler of the Religion Communicators Council. …
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In this episode of The Public Relations Podcast, we dive into how aligning your messaging with your audience’s mindset can lead to truly powerful results in PR-led marketing. Drawing from my experience as a journalist, I discuss how even the smallest shift in messaging can change the impact of a story—it's not about forcing a narrative but reflecti…
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Read the transcript and notes for this episode on our website. The holiday season presents unique challenges for communications professionals as we navigate a crowded landscape of messaging and marketing. With many shoppers planning their purchases well in advance—some starting as early as Labor Day—it's crucial for brands and organizations to stra…
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Read the English and Spanish transcripts of this episode on the podcast website. In today’s media landscape, especially in Latin America, the way companies communicate has evolved. Traditional approaches, where a company’s brand takes center stage, are being joined by a new strategy: unbranded communication. This method enables organizations to sha…
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Marketing has changed, but it doesn't seem that some people have. Jaguar Cars came out with a new marketing campaign that was widely criticised. It turned the old brand on its head but used techniques that worked well 10 years ago. It helps to highlight some of the ways that things have moved on, which we will look at in the podcast. PLUS, your wee…
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Listen in to the audible audio book for Chapter 14, "Looks like we made it" from the book, A Practical Guide to Starting Your Own PR Firm. Listen to this chapter narrated by Liselle DeGrave, from DeGrave Communications, as she shares insights to what success truly looks like! For more information on the book, A Practical Guide to Starting Your Own …
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Inside information that you can't easily find on Google is currency, and with information, you can buy access and favours. So why don't many press releases include it? Including inside information and insights magnifies the effectiveness of your pitches. We look at some ways to gather it for your pitches. And we look at some research on how to conn…
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Discover how to revolutionize your digital communications for social impact with insights from Nicolas Bruneau, a seasoned digital communications consultant from the United Nations. In the latest episode host Peter Woolfolk engages Nicolas to share transf…
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Calling all musical enthusiasts! In this episode, Madelyn and Bekah take a dive into the new movie Wicked and the different collaborations they have done. Learn more as we discuss the brands that had good SEO and ones that could use some improvement. We also discuss our thoughts on the trailer, and more. Tune in for fun and educational episode!Time…
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Read the transcript and notes for this episode on our website. The decline of local media outlets in the United States poses significant threats to democracy and community engagement. Abbie Fink and Dr. Adrian McIntyre discuss the phenomenon of "news deserts," areas devoid of reliable local news sources, drawing on a comprehensive study by Northwes…
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After generating an AI Christmas advert, Coca-Cola has found itself in an awkward situation. Some people are not happy about it. So, should they have made it clear it was generated by AI or shied away from it? PLUS, what would you do in this situation when you're trying to protect the reputation of a furniture maker when a product is not up to stan…
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Episode Summary: New research from WE Communications and USC Annenberg Center for Public Relations finds communication professionals who frequently use AI are more excited to come to work. In this episode of PR Future, host Fred Cook is joined by Lindsey Bastani and Michael Sullivan from WE Communications to discuss the impact of AI in the PR indus…
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What makes a story go from overlooked to irresistible? In this episode, we’re diving into the art of creating trends—how to take your story, even if it’s not already trending, and position it as something everyone wants to talk about. We’ll explore the psychology of FOMO, share real-world examples and give you practical steps to frame your story fo…
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Did you know that AI affects the environment? In this episode, Angie and Chloe dive into the surprising environmental footprint of AI. From the energy demands of data centers to electronic waste, they break down the facts of this popular innovation. Tune in for an eye-opening conversation about the intersection of technology and our planet.0:19 Wha…
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Hello everyone! Welcome to Chloe and Sarah’s episode on the Digital PR podcast where we are diving into popstar icon Taylor Swift and her life in the PR lens. We will be discussing some of her most prominent scandals and how she has handled them, and how she is portrayed in the media. We pulled some valuable information from Kaneland Krier and DGB …
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Balancing personal life and work can be tough for business owners. In this episode, we explore how leaders can step back, let their teams step up, and find clarity along the way. Louise Oliver, president of Peritus PR, shares her story of how stepping away from her role led to unexpected growth for her team. Louise opens up about the doubts she had…
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What is authenticity? Is it just one thing or different things to different people? In today's episode, I look at two very different politicians who are achieving authenticity with their audience and look at what comms pros can learn from it. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime…
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Join us for a PRessing On in Public Relations conversation with Lindsay Kirsh, from Slayer Public Relations, and listen in as we dig deep into what it means to brand boldly. With over 15 years of experience, Lindsay is a recognized leader in the public relations industry. She specializes in media relations, crisis communications and strategic publi…
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Are you curious about what happens when influencers’ scandals collide with the brands they promote or what happens to their reputation? In this episode, Blake and Malina discuss influencers Shane Dawson and James Charles’ past behaviors and how it has damaged their reputations and hurt their business.In this episode: What is cancel culture? (1:14)S…
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What does it take to turn a story into a spectacle that people want to discuss and cover? Last week, an event happened that summed up a lot of the approaches to doing this, and I discussed this in today's podcast. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com Where you can find me - …
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Discover the intricate maneuvers corporations perform when navigating social issues featuring Doug Pinkham, president of the Public Affairs Council. What does it take for a company to authentically engage in social movements without falling into the trap …
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Read the transcript and notes for this episode on our website. As the United States navigates the turbulent waters of a presidential transition, the ripple effects of the presidential election will be felt across the globe. A growing division in society—fueled by media that profits from polarization—calls for a reevaluation of how businesses and or…
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This episode, Olivia and Alexa talk through some notable case studies of social media and crisis communication. What can we learn about best practices from these cases? How we can apply this to digital PR?SHOW NOTES: https://docs.google.com/document/d/1xSep0P9on0Z6vdOh8f3Jp83opDZrbgAz1ggBuEgU-ug/edit?usp=sharing (SEE DOC FOR SOURCES)…
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On today’s episode of The Digital PR Podcast, Kaitlyn and Emilee discuss why PR campaigns are shifting towards using influencers to promote products and brands. They dive into successful examples, like Dunkin’ Donuts’ viral collaboration with Charlie D’Amelio, and less successful campaigns, such as Pepsi’s controversial partnership with Kendall Jen…
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Imagine your client was accused of a crime they didn't commit by an AI bot. How would you handle it? Plus, a book mention, a tip and a comms conundrum to think about. The Public Relations Podcast Website - ⁠thepublicrelationspodcast.com/⁠ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - ⁠LinkedIn⁠ / ⁠info@the…
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8.25 seconds. That’s how long the average human attention span is. In today’s episode of the Digital PR Podcast, AJ Scilla and Patrick Creedon dive into the difficulties Public Relations practitioners face in the age of a dwindling attention span. Getting your message across to your audience quickly is more important than ever, and Scilla and Creed…
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Speed is everything in modern comms, so how do you handle a real-time rebuttal as it emerges? In today's episode, I share some tips from my own experience and from what guests have shared with me. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me h…
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The European Union's new regulatory landscape is setting the stage for transformative changes in how companies report sustainability. With pending regulations set by the EU's Corporate Sustainability Reporting Directive (CSRD) and the European Sustainability Reporting Standards (ESRS), companies are facing new challenges in how they report on susta…
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In this episode, Kent State PR majors Ethan Madden and Jillian Schrift dive into PR crises in the video game industry, highlighting how major companies respond to controversies and what these responses reveal about their values and brand strategies. From Call of Duty and the Sims 4, to EA's wider reputation issues, they analyze fan backlash, repres…
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- Should PR demonstrate a clear ROI? - Reacting to Comms Question Time - This week's fictional scenario. The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragency…
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- How Much Are Micro-Influencers Really Earning? - Getting AI to Deliver Exactly What You Need - Story Pitching Tips The Public Relations Podcast Website - thepublicrelationspodcast.com/ CommsQuestionTime - commsquestiontime.com/ Where you can find me - You'll find me here - LinkedIn / info@thepublicrelationspodcast.com #PR #publicrelations #pragen…
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What do you think of this podcast? I would very much appreciate a review from you!! Thank you! Artificial intelligence is revolutionizing crisis communications, but what happens when powerful tools fall into the wrong hands? Jonathan Bernstein, chairman and founder of Bernstein Crisis Communications, joins host Peter Woolfolk to explore this comple…
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USC Research Fellow and Burson, Ogilvy, and Teneo alum David Michaelson, PhD, joins Fred Cook to discuss USC’s latest research on internal communications and the future of work. They note challenges in maintaining corporate culture following shifts to hybrid and remote working and emphasize how internal communications can be used to build employee …
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