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Beauty and the Biz

Catherine Maley, MBA

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Learn the Tactics and Strategies to take your Cosmetic Practice to the Next Level. Catherine has helped many practices double or even triple their revenue, all while creating a magnetic environment that encourages word-of-mouth referrals and repeat patients. Her proven, dynamic approach to marketing, advertising, sales and customer relations has been continually developed and refined for over 40 years. Starting as an interdisciplinary Staff Coordinator with the Illinois State Medical Society ...
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Master Griot / NBBTA Radio

MASTER GRIOT - NBBTA RADIO

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Mouth-To-Mind Resuscitation... Ask Alexa! Syndicated podcast station bringing you a power-packed collection of Art, Business, Tech, Youth, and Wellness Talk infused with conscious Hip Hop, Soul Music, and Spoken Word. Founded in 2006 as the voice of The Master Griot Project™, Master Griot / NBBTA Radio missions to foster strategic collaboration among small businesses and independent artists. **NBBTA stands for the former National Black Business Trade Association (founded by the late Lee Green).
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss Reza Najafian's journey from Iran to Oregon. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss being 6 months in private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aest…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how to differentiate with awake surgery. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how happy staff equal happy patients. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Ae…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Erez Dayan, MD, went from a rented office to 7K sq. ft. facility. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Cat…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss how Avron Lipschitz, MD, came to America from South Africa. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Mal…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz," where we’ll discuss finding a space to operate. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of "Your Aesthetic Pr…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to “Beauty and the Biz,” where we’ll discuss how to create the ultimate facial surgery practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, auth…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll answer the question of 'why do so many partnerships fail?' Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about the fastest path to more patients & profits. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about Brandyn Dunn, MD's 'Aloha' vibe practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Y…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to "Beauty and the Biz" where we’ll talk about the pros and cons of being a hospital employee. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how George Sanders, MD, has had the same staff for 38 years. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Ma…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about marketing mistakes to avoid. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesthetic P…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how Jose Barrera, MD, went from being an Air Force Master Surgeon, to going into private practice. Additionally, we’ll discuss the general business and marketing side of plastic surgery. …
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about if a satellite office is worth it. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about how live surgery can = 100k views. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of “Your Aesth…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll talk about Boris Ackerman, MD having 30 competitors, 30 years ago to now having 300. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host,…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we’ll explore hiring, training and paying a great coordinator. Additionally, we’ll discuss the general business and marketing side of plastic surgery. As always, I’m your host, Catherine Maley, author of …
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about going from having a med spa to a 50K square ft mansion. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine …
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to differentiate from your competitors. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, autho…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the demand for non-SX vs SX increases. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. As always, I’m your host, Catherine Maley, author of …
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the challenges of practicing in the city and suburbs. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. I’m your host, Catherine Maley, author…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to become patient-focused vs. ego-focused. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, autho…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about why SEO leads are declining, and how to stay ahead of the curve. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Cathe…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to safeguard from irrational patients. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, autho…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about making major career shifts. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Aestheti…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about managing and motivating 47 staff. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general. Indeed, I’m your host, Catherine Maley, author of “Your Ae…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll answer the question of "What should I pay my coordinator?" To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, autho…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how to hire and train RNs. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Practi…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss being in private practice inside a group practice. To be sure, we'll also discuss the general business and marketing side of plastic surgery. Indeed, I’m your host, Catherine Maley, author o…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss marketing a young practice. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthetic Pr…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to max your practice worth. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesth…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to obtain reviews & B/A photos. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your A…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to achieve a scarless facelift. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your A…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about the why and how private equity fails. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to live off of referrals. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthet…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about practicing in The Netherlands. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Maley, author of “Your Aesthe…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll discuss how Doctor Umstattd conceived her new buildout without help. To be sure, we'll also discuss the business and marketing side of plastic surgery, in general Indeed, I’m your host, Catherine Ma…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss hiring staff tips and challenges. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss customer service wins. In addition, we’ll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your patients a…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss how to fine-tune your follow-up. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What your …
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz as we discuss having a one-stop shop for cosmetic patients. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we’ll talk about how Doctor Stein is only 4 years out and busy. In addition, we'll also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesth…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we'll talk about how to set up your 2024 marketing plan. In addition, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about leads checklist for surgeons. To be sure, we also discuss the business and marketing side of plastic surgery. I’m your host, Catherine Maley, author of “Your Aesthetic Practice – What you…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz. Indeed, we talk about how Doctor Martin increased his PR image by appearing on "Botched", "Anderson Cooper", and "Dr. Oz". To be sure, we also discuss the business and marketing side of plastic surgery. I’m yo…
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📅 Schedule your free 30-min strategy call with Catherine ⚙️ Restart your practice in 7 days ⬇️⬇️⬇️ Hello, and welcome to Beauty and the Biz where we talk about the business and marketing side of plastic surgery. Therefore, we discuss the challenges of running a practice with 3 surgeons plus 33 staff. I’m your host, Catherine Maley, author of "Your …
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