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The SEO Rant Podcast, hosted by Mordy Oberstein (Head of SEO Brand) at Wix), gives its guests control of the mic so that they can share their deepest SEO thoughts without any inhibitions! Hear what search marketers of all backgrounds are saying about SEO both as a craft and as an industry. By giving each guest full rein the SEO Rant gives you the opportunity to get deep into how SEO experts feel and think about what does and does not work for ranking sites on the web!
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Dive into the history of link building to see how the practice has evolved as Roger Monitti shares his years of SEO experience from the early days of link building up to today.Por Mordy Oberstein
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Is branding building just for titans of industry? Ronell Smith joins the SEO Rant podcast to explain why every business can benefit from brand building:* How small businesses can build their brands up * The advantages small brands have over larger brands * How to hone your brand identity and overall business focusTune in to hear how Ronell and host…
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What does offering services look like in the modern web? Good question because it is not the same as what we've been used to as SEOs. Tune in as Jonas Sickler of Tarakeet joins the SEO Rant Podcast to discusss: * Why AI changes the nature of providing SEO as a service * How to use SEO as a brand-building method * Why organic traffic is the most rec…
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Uberall's Krystal Taing joins the SEO Rant podcast to share her thoughts on the content that small and local business owners should be creating: * Why Krystal thinks video content should be one of the main focuses of local businesses * Why SMBs are in a unique position to create video content* How video content can create authentic experiencesListe…
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Lisa Schneider joins the SEO Rant Podcast to explain how we (men) can all be doing better (myself included) when working with women in tech!Por Mordy Oberstein
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What content myths are being perpetuated and which ones should SEOs avoid the most? Missive Digitial's Himani Kankaria joins the SEO Rant Podcast to share her top content creation myths:* Why every piece of content does not need to drive conversions* Content marketing is not the same thing as content strategy * Why a good content strategy is not "s…
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How can you grow your SEO career? What mindset and attributes do you need? Crystal Ortiz joins the SEO Rant podcast to share her outlook:* How the nature of SEO and digital marketing forces you to adapt or fall flat* Why creating knowledge schemes is an SEO's best friend when advancing a careerListen in as Crystal and Mordy Oberstein share their ex…
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How can SEO agencies produce value for their clients? Nitin Manchanda joins the SEO Rant to talk SEO agencies and client satisfaction:* How to drive client communications that help drive organic success* How to tackle client expectations that change over time * How to best educate your clients about new SEO and content trendsTune in as Nitin and Mo…
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Does focusing too heavily on immediate ROI negatively impact long-term digital marketing success? LANC Marketing's Stephanie Pryor joins the podcast to share her outlook:Why pushing conversions too hard can have negative brand, and even SEO, consequencesThe impact of brand marketing on your performance marketing Why you need to value positive senti…
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Is E-E-A-T a ranking factor? Erika Varangouli joins the SEO Rant Podcast to solve this question once and for all... not really. Instead, we chat about:Even if E-E-A-T isn't a ranking factor how does it "factor" into the SEO equation?Does it even matter if E-E-A-T is a ranking factor? Author bylines, should SEOs even care?Listen in as Erika and Mord…
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Is there real value in making SEO accessible to business owners or should SEOs hold their cards (and their money) close to their vests? Crystal Waddell joins the SEO Rant Podcast to give her take on democratizing SEO. * The possibilities SEO creates for businesses and why they need to understand SEO* How to democratize SEO for broader audiences * W…
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How important is it for SEOs to have wider marketing knowledge? Ray Martinez shares his insights: * Why being top of mind is going to be more in focus and how SEOs need to adapt * Why SEO without qualifying leads and lead costs misses the mark * Why not thinking like a marketer makes SEOs miss their target audiences Tune in as Ray Martinez and Mord…
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SaaS Solutions seem to have a hard time getting some good marketing momentum. Why is that? SEO Testing's Ryan Jones joins the SEO Rant to offer his take: * Why SaaS companies often show a lack of content strategy * The propensity of SaaS companies to ignore brand identity * Why when marketing a SaaS product you should not default to PPC Listen into…
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Celeste Gonzalez joins the SEO Rant podcast to share her thoughts on the value of SEO testing in the local space. * Real examples of what SEO testing without massive data looks like* How to sell a client on SEO Testing * Why SEO intuition should be embracedIn SEO the little things can matter in big ways. That's why experimenting and testing is part…
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Ahref's Patrick Stox joins the SEO Rant podcast to share his take on how AI and SGE will impact SEO tools and the industry overall. * How SEO tools will need to adjust to an SGE world* Can SEO tools effectively integrate AI in a meaningful way? * Does AI mean the return of Google's walled garden? Listen in as Patrick and host Mordy Oberstein explor…
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With so many SEOs complaining about the Helpful Content Update demoting legitimate sites from the top of the SERP we ask: Is there really a problem with the Helpful Content Update?Rohan Ayyar joins the SEO Rant Podcast to separate the legitimate issues with the Helpful Content Update from just the usual SEO moaning and groaning. * The evolution of …
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SEO isn't a mundane process that can be boiled down to a checklist or cheat sheet. The best SEOs problem-solve and have a conceptual understanding of Search. Sarah Presch joins the SEO Rant podcast to share why critical thinking matters so much to doing SEO:* Don't use SEO tools unless you also use your brain* Why having a conceptual understanding …
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Listen in as Pedro Dias and host Mordy Oberstein discuss the balance between honesty and courtesy and how it can impact the SEO conversation. As etiquette evolves is it important to ensure both civility and integrity are maintained. Having honest and open conversations are vital for pushing the SEO industry to new places but basic civility has to b…
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Google's "Discovered- currently not indexed" - is it a simple indexation status or is it much more? RickeyRoo's Melissa Popp joins the podcast to explain what the status of your indexation says about your site's quality. * Why looking for pages marked "Discovered - currently not indexed" should be one of the first things you check when working on a…
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Google has come a long way from where it used to be and is far more communicative about its Google algorithm updates but is it enough? Caitlin Hathaway chimes in on: *Why Google updates are hard for SEOs *The case for Google being even more transparent about its algorithm *Confusion about where Google stands on the topic of AI contentHow transparen…
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When and where can you use AI-written content? It depends. One thing is certain you should be cautious. Ashwin Balakrishnan joins the SEO Rant to discuss the downside of over-relying on AI written content: * What AI lacks that makes it a terrible idea to use as a replacement for human content creators * Why making a business decision on a technolog…
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Do SEOs need soft skills to succeed? Russ Macumber joins the SEO Rant Podcast to share his thoughts on why soft skills for SEOs matter more than many think:* Why SEO communications are quite nuanced * The power of identifying client communication styles * How to deliver SEO communications that resonate with clientsListen as Russ and host Mordy Ober…
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What does it mean to be an LBGTQ+ ally if you're in the SEO community? Sarah McDowell stops by to share her thoughts: * Why brands should not fake their support for the LBGTQ+ community * Why being an LBGTQ+ ally is just good marketing * Why sometimes it's the subtle things that matter most when supporting the LBGTQ+ community…
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Rank tracking is a go-to practice for nearly all SEOs but that doesn't mean it's not without its problems and idiosyncracies. Jason Pollack (SEO manager at NBC Universal) and Gaby Alias (SEO specialist at Peacock) share their thoughts on rank tracking: * How Google's SGE will impact rank tracking * Why knowing your SERP is more important than ranki…
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Should you be testing your SEO efforts? What if I told you probably already are? Logan Bryant joins the SEO Rant Podcast to share his thought on SEO testing:* How and when to do SEO testing* How to measure SEO testing and when every SEO test can't be statistically significant * Why we're all SEO testersWe all see the value in SEO testing. Where we …
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Programmatic SEO can be great but are there gaps you need to be wary of? Anna Uss joins the SEO Rant podcast to share her thoughts on programmatic SEO: * What is programmatic SEO and what makes it unique? * When should you use programmatic SEO* What to be careful of when doing programmatic SEOHere's the problem. Programmatic SEO has you build out t…
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In the world of AI content generators making your content memorable is more important than ever. Lily Ugbaja joins the podcast to share her thoughts on making content more memorable for greater brand equity on the SERP:* How will AI-generated content change brand perception on the SERP? * How will users utilize the SERP for content exploration in a…
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An age-old debate in SEO has been about how to structure your domain: Should you use subfolders or subdomains? If you're in the international space, maybe you should be using ccTLDs? Alain Machado shares his thoughts on this timeless SEO question.Sometimes in SEO, we go in circles debating the same thing day after day, year after year. Nothing epit…
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Doing keyword research is not simply the gathering of keywords that might bring you traffic. There's a lot more that goes into it. Austine Esezebor joins the SEO Rant podcast to share what he thinks good keyword research looks like: * Why finding terms with search volume is not keyword research* Why keyword research requires a multi-faceted underst…
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SEO is for everyone and great content should be rewarded no matter the size of the site. That said, self-creators face some unique SEO problems. Riley Hope joins the SEO Rant Podcast to share her outlook on SEO for self-creators: * Does the future of Google's algorithm leave self-creators in the lurch? * How does AI factor into SEO for self-creator…
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Having your pages indexed by Google is not as easy as it used to be. Katherine Nwanorue joins the SEO Rant Podcast to share how she handles all sorts of Search Console indexation gaps:* What are the different kinds of indexation statuses and how to handle them * What types of pages are likely to face indexation issues * Techniques to increase the c…
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Owain Lyold-Willaims rejoins the SEO Rant Podcast as we dive into Baidu and take a survey of what the search engine has to offer: * How Baidu controls the user's journey in a far more aggressive way than Google* How the Baidu SERP differs visually from Google* How Baidu handles ads and local searchesThe Baidu SERP may be a foreign concept to many S…
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How should you get your clients to start creating content with SEO in mind? Nerdwallet's Jacob Clarke joins the SEO Rant Podcast to share his outlook: * How to build content creation and optimization momentum with quick wins*The power of a good content brief *Proper reporting for content-focused SEO clientsContent creation, content strategy, and SE…
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Is using an AI writer like chatGPT recommended from an SEO point of view? Nat Miletic joins the SEO Rant Podcast to share his outlook on SEO and AI writers: * The dangers chatGPT and AI writers present to the web * When is it OK to use an AI writer?* How Google might respond to a world filled with AI-written content?AI writers, like chatGPT present…
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Is TokTok a search engine? It's a more complex question than you might think. Limor Barenholtz joins the SEO Rant Podcast to share her view on TikTok as a search engine: * How do you define a search engine? * Can you really do SEO on TikTok? * Does TikTok present a threat to Google?Por Mordy Oberstein
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Six months. Usually, we hear it takes six months to see traffic from your SEO efforts. Sammie Ellard King joins the SEO Rant Podcast to explain why it's not that simple: * How long does it REALLY take to see traffic from your SEO efforts? * The value of having incremental goals * The problem with SEO case studies and realistic traffic expectationsI…
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OnCrawl's Rebecca Berbel joins the SEO Rant Podcast to talk about the role of language processing on SEO both now and in the future: * The evolution of Google's ability to understand content naturally* How language processing will impact SEO going forward * The impact of updates like the Product Review Updates & the Helpful Content Updates on the G…
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Can only the elite optimize a site for Search? Seth Goldstein joins the podcast to explain why SEO doesn't need always be as complicated as some make it out to be: * Why everyone can do some good SEO * Where SEO professionals fit into the picture* Why SEOs sometimes make SEO sound more complicated than it needs to beSEO can be very complex. If you'…
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Can SEOs and developers get along? SEO and Klingon speaker Jack Chambers-Ward joins the SEO Rant to share how SEOs and developers can work more efficiently together by staging a site: * Why staging a site is better than using a wireframe for dev relations* How to keep tempers down when working with devs by staging a site *Why staging a site allows …
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Did an hour-long webinar? Post it on YouTube, right? Not so fast says Kevin Knecht aka Carl Gratiot! * Why YouTube is not meant for blind uploading webinars & other long-form content* Avoiding uploading webinars to YouTube so you retain control over user behavior * Why automatically uploading webinars to YouTube could be a bad look for the brandWhe…
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International SEO is just ccTLDs and hreflang, right? Nope. Webcertain's Gemma Houghton joins the SEO Rant Podcast to share the deeper side of international SEO: * Why international SEO is its own art and science* When you should begin with international SEO efforts* The role of culture in international SEOListen as Gemma and host Mordy Oberstein d…
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Data is great. Every SEO should use data. But data that is not contextualized can be worthless at best and extremely misleading at worst. Semrush's Diana Richardson joins the SEO Rant Podcast to talk about the need for contextualized SEO data: * Why SEO data needs to be qualified* The need to see the larger picture when analyzing data* SEO tools ca…
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Everyone has their own SEO origins story. In this episode, Munene Kelvin shares how he got started in SEO. * How he went from psychology student to content writer to SEO professional* Where community fits into your journey as a new SEO* His experience learning SEO from some of the industry's top expertsWe all have our unique path to SEO. Munene Kel…
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What if a keyword research tool says there is no search volume for a keyword, should you target it anyway? Ebere Jonathan joins the SEO Rant Podcast to talk about zero search volume keywords:* When you should or should not target zero search volume keywords* Why zero search volume keywords should be part of your larger content strategy * Why zero s…
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Looking to jump into the wide world of digital marketing? Sodiq Ajala suggests you do so by first building your own website: * Gaining perspective by building your own site* Building your own site for the sake of personal branding* Why having a personal website is great for experimentingYou should build your own website about yourself. While it mig…
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Keyword research is one of those cliched and monolithic topics in SEO. That's why Deborah Oyewole joins the SEO Rant to share what new SEOs should know about keyword research: * Why keyword research starts with understanding the brand you're working with * Why asking the right questions is key to doing keyword research* When new SEOs should and sho…
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PPC and SEO can co-exist, but not always. Samuel Lavoie joins the SEO Rant Podcast to share his thoughts on when looking at SEO from a PPC perspective can be detrimental to organic growth: * Why we should separate SEO from PPC more than some might think* Why SEOs need to be informed of PPC campaigns * Why you should not have the same people doing S…
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How do you manage SEO projects effectively? Montse Cano joins the SEO Rant Podcast to share her best tips and overall outlook on staying organized when managing an SEO campaign: * Why SEOs need to learn how to be organized * What it means to run an organized SEO project * The importance of setting expectations & how being organized plays into thatM…
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Ronin Bennett-Vonderostensacken joins the SEO Rant Podcast to discuss what creating content that is driven by purpose looks like and how that plays into SEO: * How to decide on what content to write * Why having real experts write content is a huge advantage* How to keep your content focusAt the risk of stating the obvious, you should not create co…
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The great Azeem Digital joins the SEO Rant Podcast to share the problem that is a lack of diversity among SEO conference speakers: * What a lack of speaker diversity means for the industry * The ethics behind speaker diversity * The affordability of SEO conferences and its role in diverse attendanceToo often, the speaker lineup for an SEO conferenc…
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