The "Marketing Your Attraction" Podcast is essential listening for every member of the Attractions Industry, including theme parks, haunted houses, escape rooms, family fun centers and more. Every episode takes listeners on a deep dive into a different marketing topic and how it applies to the Attractions Industry. Hosts Brad and Philip have spent over a decade in the industry and bring a total of over 20 years of combined marketing experience. Subscribe now for your regular dose of marketin ...
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Hello marketers, I thought you'd enjoy this deep dive into the process that helped this attraction go viral on TikTok. Josh Sumsion from Dead City Haunted House comes on to discuss the process behind their TikTok videos, some of which are going viral. Here’s what you need to know to get your TikTok up and running.…
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This podcast is a recording from a recent panel on personalizing your messaging to guests in preparation of opening your attraction this season. The discussion is divided into three sections—recommendations about messaging for guests before you open, while guests are on-premises, and after it closes. Key Takeaways: Include safety in your messaging …
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Live Coaching Call with Jewish Escape Room 'OneBefore'
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For the first time on Marketing Your Attraction, we bring a listener on the show for live coaching. Gamliel Beyderman is Founder of OneBefore, America's First Jewish Escape Room in Brooklyn New York. Visit OneBefore here: onebeforeescape.com.Por Seasonal Entertainment Source Magazine
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Adapting your attraction to a new target market’s culture
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Main Topic: Adapting your attraction to a new target market’s culture Step 1: You should have the demographic and psychographic analysis of this new target market done. Additionally, your team must have decided the new market is worth testing. Step 2: What that we’re doing now needs to change? You’ll go through each of the below considerations befo…
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Marketing Your Attraction Episode 30: Coming up with better ideas
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Where do ideas come from? What makes someone creative? How do I get better ideas? Discover the process and best practices behind brainstorming in this episode.Por Seasonal Entertainment Source Magazine
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Struggling with your attraction's marketing plan? This episode walks you step by step through a marketing plan. Download the template from our email list!Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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How do you use retargeting? The cornerstone conversion tactic for your attraction explained.
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Por Seasonal Entertainment Source Magazine
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Main Topic: Use collaborative idea sessions with your team to become newsworthy. Notes: Melanie from T Brand Studios on T.R.U.T.H. (Teachable, Reputable Sources, Uniqueness, Teachable, & Human Connection). Move from Product to Role and to Emotion. Duncan Wardle (Previous VP of Innovation): Use Naive Experts. Write down all the rules and then think …
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Main Topic: Use 'Elevation' to craft memorable experiences for guests at your attraction. Summarized from "The Power of Moments" by Chip & Dan Heath. News: General Data Protection Regulation (GDPR) Google's Mobile First Index (Why websites need to be mobile friendly) Snapchat Rolls Out New Analytics : Social Media Examiner…
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Tyler and Philip discuss list building, the Fake News Epidemic on Facebook, Instagram's growth, and the death of Vine- all in the context of Themed Attractions. For 2017- We want to know what YOU want to hear and how we can help. Let us know here: hauntedapplication.com/Por Seasonal Entertainment Source Magazine
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What? Facebook is evolving! Founded in 2004 Facebook became the fastest company ever to reach $250 Billion in July of 2015, and now 5 accounts are created every single second. Continued Growth of this nature is a difficult thing for a business, and Facebook has made many changes to stay relevant. Today we'll go through some of those changes, and wh…
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This show is all about Instagram! Facebook's image driven social site may be a little young, but there's no doubting their power or intent to capture more of the social market. We'll talk tips, stats, guidelines and a little theory to give you a crash course.Por Seasonal Entertainment Source Magazine
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Tyler is back! This week Philip goes through his class from West Coast Haunters Convention on the role that social plays in your marketing and Tyler puts on the 'Haunt Owner' hat to ask questions. This week is a little dense, but you can get the notes by texting "HAUNTER" to 33444.Por Seasonal Entertainment Source Magazine
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Sean Norman from Wells Township Haunted House shares his marketing experiences for the 2015 haunt season and Philip recaps news on Google Ad changes, the Google Accelerated Mobile Project, and reads another of Austin Smoot's article "Social Media Marketing: Everything You Need to Know."Por Seasonal Entertainment Source Magazine
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Checkmate: A Simple Message That Fills The Market Hole.
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Budgeting: How To Determine Your Marketing Budget.
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