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Bold brands are always taking chances on creative ad campaigns and salacious PR stunts to stand out from the crowd to get customers’ attention and money. Join marketing junkies and successful advertising agency owners Melissa & Alexis weekly for some creative inspiration as they explore crazy marketing moments in history that, whether they flourished or failed, got the world’s attention. Will It Stick? is a podcast for entrepreneurs and marketers who want BIG creative inspiration, covering t ...
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AZ Tech Podcast is hosted by Hamid Shojaee, an Arizona tech entrepreneur and investor who's been involved in the community for more than 20 years. The show features unscripted conversations with doers, from founders and investors to scientists and government officials, who are working to make a dent in the universe. Find out more about what's going on in the Arizona tech community by following AZ Tech Beat. Watch the full episodes on our YouTube channel: https://www.youtube.com/channel/UCVfe ...
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In January 2023, Tarte Cosmetics took 50 influencers (including Alix Earle, of course) on an insanely extravagant trip to Dubai which basically meant TikTok was full of Tarte Cosmetics mentions and commentary for two full weeks. Was it excessive or brilliant? Plus, how did Tarte's founder and CEO Maureen Kelly respond to the controversy? We dive in…
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Southwest Airlines has been all over the news this week because of major issues with its operation. So, what better time to replay one of our fave episodes, all about one of the country's most beloved airlines? When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of…
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It's officially the HOLIDAY SEASON! In honor, we are replaying one of our favorite holiday episodes where we cover the top 9 holiday PR stunts and campaigns. From TikTok-ing Turkeys to Elf-Themed Hotel Suites, this holiday-themed episode covers some of the craziest, coolest Christmas and holiday marketing campaigns and stunts. Did you know that con…
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In honor of Spotify Wrapped hitting this week, we are replaying our episode from last year all about the viral marketing move from Spotify. If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a f…
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In January 2008, Tropicana was selling about $700 million per year of its Tropicana Pure Premium Orange Juice. The brand decided it was time to rebrand its best-selling product, and that single move nearly crushed the brand - causing sales to fall by 20% in the 2 months after the rebrand launched....equating to about $30 million in losses overall. …
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It's time for our October 2022 PR Stunts and Campaigns round-up! In this episode, Alexis breaks the rules and throws in a few stunts that had nothing to with October (shocking!) and we cover a variety of brands, including: Dogs Only Kitchen Fecal Billboards Visit Sweden Geo-Restricted Audio Bumble & Ted Lasso Collab Dole Uses Trash to Fight Hunger …
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In just 10 years, Carvana has become the fastest-growing e-commerce company in U.S. History. At Carvana, you can buy a car 100% online, no salesperson required, and if you live in one of Carvana's 34 cities, you can even buy a car via a coin-operated vending machine. But, has Carvana bought its brand awareness? With a whopping $100 million advertis…
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It's officially SPOOKY SEASON! Our very own Alexis is the queen of Halloween, so join us as she takes us through some of her favorite Halloween campaigns and stunts. We talk about: - Snapchat sells costumes - Uber's tricked-out Halloween rides - Liquid Death collabs including Martha Stewart & Postmates - Heinz hawks tomato blood ketchup and pushes …
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It's time for September's PR stunts and campaigns round up! The brands we cover this month include: Tide, Mint Mobile + Arizona Iced Tea, Heinz, Draft Kings, Guitar Center + Southwest Airlines, M&Ms and My Little Pony. For source materials, please visit www.willitstickpodcast.com.
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Before you listen to this episode, make sure you go back and listen to Episode #59: Gatorade & Be Like Mike! Recently, we covered Gatorade's "Be Like Mike" campaign, which has gone down in history as one of the most iconic and memorable advertising campaigns in the history of sports marketing. Featuring Michael Jordan, this campaign origin story is…
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Chick-fil-A and its iconic Eat Mor Chikin advertising campaign featuring cows begging humans to choose chicken over beef was born out of necessity and lots of trial and error. How was a fast-food restaurant that exclusively served chicken and was only open 6 days a week going to compete with the big burger joints that offered larger menus, were ope…
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In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined!…
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We're back with our monthly round-up of the best (and worst) PR stunts and experiential marketing activations and campaigns. For our August 2022 edition, we cover: Burger King & Uber Eats "Messy Eaters" Collab Patron Enters the Metaverse Tito's Mocks Canned Seltzers Kidfresh Launches Wine Pairings for Nugget-Stealing Parents Fancy Feast NYC Restaur…
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"The best companies become verbs" - that's according to Uber CEO Dara Khosrowshahi. That puts Uber in the best company category ... Uber has become a verb in record time. So how exactly does a brand become a verb? We uncover some of the greatest (and weirdest) PR stunts Uber has pulled to stand out and rake in a whopping $25 billion in annual reven…
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The Dove Campaign for Real Beauty is a worldwide marketing campaign launched by Unilever in 2004 aiming to build self-confidence in women and young children and WOW has it made a mark. This campaign stands out as one of the most impactful advertising campaigns of our time. Tune in for the full scoop on how one of the world's largest brands took a s…
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Oh, Viagra! For a brand that promotes sexual consistency, it sure produces the most inconsistent advertising campaigns. This brand has immense value but is insanely all over the map with its marketing messages which just leaves us with some pretty awkward ad campaigns. We cover the hilarious, the horrible and a more recent ad campaign that actually…
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Duolingo is CRUSHING IT on TikTok. Since 2021, the company has grown its TikTok audience to 4 million followers and routinely fetches more than 1 million views per video. At the same time, it’s become one of the most popular educational apps with more than 500 million downloads and $250 million in revenue in 2021, up 55% from 2020. How have they do…
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In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Louis Vuitton has ruled the fashion world and won over the hearts of consumers for decades and decades and decades, since the mid 1800's. Louis Vuitton has managed to withstand the demise of the mall and rise of online shopping.…
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In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story about how Old Spice went from a not-so-popular brand that your Grandpa wore, to the top selling men's body wash brand in less than on year. All because of one insanely creative, sexy campaign that focused on…
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In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes! Check out this story we told about how despite only being around for a handful of years, White Claw has come to dominate the seltzer market and how it has truly become a people-powered brand. For source materials, please visit w…
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In honor of being named the Best Marketing Podcast of 2022 by Adweek, we are replaying some of our fan-favorite episodes. Enjoy this one, all about how Tuft & Needle made buying a mattress online the norm, and how it did it with an edgy, boundary-pushing ad campaign that paid off big time. For source materials, please visit www.willitstickpodcast.c…
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We round up all the weirdest, wackiest PR stunts and experiential campaigns of July 2022. We talk about Dole, Leafly, Pizza Pizza, Vita Coco, Subway, Heineken, Peas of Heaven, Pabst Blue Ribbon and MNTN. For source materials, please visit www.willitstickpodcast.com. Try Lit Videobooks for 50% off & a 3 day free trial! To get All Access to Lit Video…
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Would you ever go on a vacation and stay inside of a giant 6-ton potato? Well, Airbnb wants to entice you with all the crazy bookable rentals, contests, insane experiences, and more. Airbnb is the ideal example of how to utilize partnerships and PR stunts to drive insane awareness and revenue. In 2020, in the midst of a global pandemic that nearly …
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The Gerber Baby has stared at customers from every single bottle of Gerber baby foods and has appeared in every single Gerber ad since the 1900s! Today, it's considered one of the most recognized consumer logos and most trusted consumer brands... and did you know that the iconic face of America’s most famous baby was actually a real person whose id…
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When Southwest Airlines founder Herb Kelleher was faced with a competitor slashing prices in the 1970s in an effort to put Southwest out of business, Herb got creative and pulled a PR stunt. Then, in the 1990s, he did it again when faced with a potential legal battle over a tagline....he responded with an insanely creative PR stunt. In fact, the re…
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In 2009, Dominos suffered a major blow when a series of five viral videos were uploaded to Youtube showing a male employee at a Domino's Pizza chain in North Carolina contaminating ingredients with his body while a female narrates that items with those ingredients will go out to customers. Immediately the media went crazy and people were rightfully…
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Gatorade’s Be Like Mike campaign has gone down in history as one of the most memorable and effective campaigns in the history of sports marketing. From stealing Michael Jordan from Coke, to having to create a totally custom song in a matter of days when the original plan went sideways, this campaign was beloved and it elevated Gatorade’s brand awar…
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This is the second round of our Pride Campaigns series. This time, we take a look at the OG brands who came out with LGBTQ+ focused ads before it was really the norm, and for some brands, before it was even socially acceptable at all. From Ray Ban to Ikea, you'll be surprised to learn about how these brands took big risks to take a stand. For sourc…
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June is Pride Month! For brands, that means a big opportunity to show support and raise funds and awareness to continue to make real change. Pride is a celebration of people coming together in love and friendship, to show how far LGBTQ+ rights have come, and how in some places there's still work to be done. For source materials, please visit www.wi…
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Mountain Dew is most definitely one of the biggest risk-takers when it comes to marketing stunts, activations, and campaigns. From bogus focus groups to creating weird products for super fans, to a weird yet iconic Super Bowl commercial featuring a Puppy Monkey Baby, Mountain Dew keeps fans on their toes! For source materials, please visit www.will…
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What does a bad date and two frustrated 25-year old employees have to do with how Dos Equis' most iconic mascot was born? The Most Interesting Man in the World campaign by Dos Equis has a backstory you would never have imagined! It was essentially created out of spite and ended up being one of the most iconic and memorable ad campaigns, taking Dos …
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In 2007, Todd Davis the CEO of LifeLock decided to do something BIG to capture the attention of the millions of Americans he wanted to use his identify theft protection software. He shared his social security number with the world, because he was so confident in the strength of his product and the result was insane. Join us as we chat with Todd Dav…
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Finally, after two years of not much in the way of April Fools jokes from brands (thanks to the pandemic), we got a LOT of great pranks from big brands this year in 2022. In this episode, we both share our fave April Fools pranks with you, from brussels sprout fruit snacks to chocolate pads for your late-night period cravings, to a campaign to save…
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What do you get when you combine a viral talking asshole, a banned ad campaign turned three-minute SNL skit, a unique offer for the naming rights to the Buffalo Bills' stadium (who wouldn't attend the Toilet Bowl at Tushy Stadium?!), and the hands-down weirdest Super Bowl contest ever? You get TUSHY, the detachable bidet for people who poop. The br…
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Tiffany & Co. may be over 184 years old (WOW) but it is not afraid to shake things up to prove it is just as relevant today as ever. It is no easy task for such an iconic brand to be perceived as fresh and cool to new generations (we're talking about you Gen Z), but timeless, exclusive, and attractive to the generations who have been buying Tiffany…
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Adidas is one of the oldest sportswear manufacturers in the world, with a history dating way back to 1920. Adidas has decided to specifically dominate two key markets: hip hop culture and sports. It is currently the largest sportswear manufacturer in Europe, and the second-largest in the world, after Nike. In this episode, we cover everything Adida…
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Back in episode 20 we covered Tuft & Needle's amazing and totally loud marketing campaign: Mattress Stores Are Greedy. We had the chance to chat with Tim Hargis, one of the key players in the creation of that edgy campaign. Tim was the former VP of Marketing & Business Development for Tuft & Needle. He shares some great stories about how the campai…
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Super Bowl 2022 was finally a year full of pretty solid and entertaining advertising! We saw a few major themes: celebrities, climate change, and crypto. We've lined up our top six favorite ads and we talk about one pretty controversial ad that initially seemed strong but went off the rails. Let us know if you agree with our picks! For source mater…
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Britney Spears is one of the biggest pop stars in the world and that title has come with a lot of drama, controversy and public support ... and all of it started because of how Britney and her image was marketed as a brand, and how focused her label and family was on protecting her brand and image when she went through some personal struggles. The …
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My bologna has a first name, it's O-S-C-A-R.... there is no doubt about it - you cannot get the infamous Oscar Mayer jingles out of your head for hours after hearing them. The Oscar Mayer brand was the first to brand meat in the 1920s and has been super creative about its marketing strategies since the brand started. From weinermobiles to jingles t…
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House of Gucci has been a hit at the box office, so we wanted to find out a little more about how Gucci's marketing strategy helped explode the brand. Between Tom Ford's provocative products & racy ads, to finding insanely smart ways to entertain and delight Gen Z - Gucci's marketing strategy is as iconic as the brand itself. For source materials, …
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It’s almost that time of the year when big brands get ready to shell out beaucoup bucks for a 30-second spot in the Big Game, the Super Bowl. Many brands have taken the idea of advertising around the Super Bowl to new levels, by activating stunts instead of traditional ads. In this episode, we dive into the history of how the Super Bowl became the …
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Pornhub is the 10th most trafficked website in the world and 57% of the brand's website traffic comes from direct visits... this means that PornHub has become a true household name in the world of marketing, which is no easy feat for any company let alone a porn brand. Despite being risque in nature, Pornhub is continually featured in mainstream me…
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New year, new you! Every year, 45 million Americans spend $33 million on dieting and weight loss solutions. Weight Watchers, now called WW, leads the pack and has had an interesting road and made some really smart brand choices along with some pretty brutal marketing moves. From the Oprah effect to a sex campaign gone wrong, we cover it all! For so…
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We wouldn't let a new year go by without recapping some of the wildest moments in social media in 2021. We talk purpose-driven newsjacking, dropping social media to take a stand, founder fails, cancel culture rebrands and of course, shrimp tails inside of cereal boxes. For source materials, please visit www.willitstickpodcast.com…
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Peloton has been the talk of the town for the past few weeks, and this new Sex In The City controversy is definitely not the first time the brand has faced challenges with its advertising campaigns. We dive into ALL the dirt and share the details of how Peloton continues to dominate the home fitness category despite its marketing missteps. Peloton …
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If you paid any attention over the last few weeks to your social media feed, you couldn’t miss the fact that almost EVERYONE is sharing snippets of their Spotify Wrapped to social media. Spotify has curated a fun end-of-year wrap-up of its users' music listening habits into a shareable format that creates major FOMO for non-Spotify users and remind…
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Benefit Cosmetics is a marketing force! It's known for its out-of-this-world marketing stunts and pop-ups. Today the brand generates $633 million in revenue, with 3,000 BrowBars and 85 boutiques across 59 countries in 5 continents! But did you know the brand was started based on a coin toss by twin sisters? It was between a makeup shop and a casser…
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From TikTok-ing Turkeys to Elf-Themed Hotel Suites, this holiday-themed episode covers some of the craziest, coolest Christmas and holiday marketing campaigns and stunts. Did you know that consumer-facing brands typically earn 50% of their annual revenue all in the fourth quarter of the year? The holidays are BIG business for brands. In this episod…
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How do you create a market for a $300 cooler? Just ask the guys behind Yeti, one of the coolest people-powered brands out there. In just a few short years, Yeti has come to dominate the market and command insane prices for its indestructible coolers. Plus, there is SO MUCH content out there that Yeti customers create, for them, for FREE. This brand…
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