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In this Marketing Over Coffee: Marketing AI Update, Swinging Elections, Smart Home Update, and Tarot Chris Returns! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Streamyard tries to get me TikTok and YouTube vs. MSM on elections Canada shuts down TikTok business Katie Artifact – Running on Anthropic Claude 8:15 – 9:00 …
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In this Marketing Over Coffee: Now with more WP Feuds, AI Detectors and Lower Decks Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite WordPress vs. WPEngine feud Anthropic computer use – you can give AI permission to use your machine aka Rise of The Agents AI detectors are all garbage 14:27 Wix Studio is the web platform t…
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In this Marketing Over Coffee: Seth Godin, Best Selling Author of 21 books in 36 langugages talks with John Wall about Strategy Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book is This Is Strategy Field Testing it through videos on Purple.Space (that are now a course on Udemy) Why feedback is often just lies T…
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In this Marketing Over Coffee: Co-Founder and CTO of Uniqode, Ravi Pratap brings us up to date on the lastest marketing applications of QR codes Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Starting out in NYC at Morgan Stanley, and off to DC 7:45 – 8:27 Wix Studio is the web platform that gives agencies and enterprise…
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In this Marketing Over Coffee: Author Tamsen Webster talks about how to create impact in the real world with her latest book on The 9 Principles of Lasting Change Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio The new book: Say What They Can’t Unhear Interview on the previous book: Find Your Red Thread Driving action in …
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In this Marketing Over Coffee: Now with more synthetic focus groups, AI memory manipulation, and Deadpool Wolverine Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Open AI text to chat Voice Interface now available Voice as the next big interface Virtual focus groups by training models on your Ideal Customer Profile Try …
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In this Marketing Over Coffee: Learn how enterprise B2C organizations gather customer insights from around the globe for marketing, product and advertising insight on this Marketing Over Coffee Direct Link to File Brought to you by our sponsors:NetSuite and Wix Studio Bringing Hubspot to the rest of the world! Starting out in music and then becomin…
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In this Marketing Over Coffee: Now with more trip reporting, smart speakers, and Boston Accents! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The exceptional glory of "With Special Guest" Post MAICON trip report Headphone demos on the expo floor 8:14 – 8:56 Wix Studio is the web platform that gives agencies and enterp…
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In this Marketing Over Coffee: Mignon Fogarty talks about grammar, creating her digital network, writing and podcasting! Direct Link to File Brought to you by our sponsors: Wix Studio and Keeper 18 years of Grammar Girl! Quick and Dirty Tips Network Site Getting the network going right at the start Signing with MacMillian to get it all going Gettin…
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In this Marketing Over Coffee: Now with less gall bladder and more random… Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Firsthand account of using AI in healthcare Using RAG lock for post surgical recovery Mixing business with politics and surviving 9:58 – 10:40 Wix Studio is the web platform that gives agencies and e…
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In this Marketing Over Coffee: Katie does a tour of Google Gemini writing copy trained on an Ideal Customer Profile (ICP)! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Using your Ideal Customer Profile (ICP) to improve your storytelling ability If you want to watch the video on YouTube Ron Ploof’s StoryHow Pitch Deck …
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In this Marketing Over Coffee: It’s our week off but I wanted to talk with you about my new project! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite If you or someone you know is doing amazing work to help us all do better tell me about them. You can ping me on LinkedIn, on Threads, or our contact form. NetSuite is the n…
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In this Marketing Over Coffee: Learn about why email marketing stinks, why Flux.1 rules, fan service in Deadpool & Wolverine, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Are all email service providers horrible? Mautic, MailChimp, Ghost, AWeber Google Pixel 9 8:20 – 9:50 NetSuite is the number one cloud fin…
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In this Marketing Over Coffee: Learn about the Trust Insights ICP, Google Keep, True Crime, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Since the last interview…. Remodeling the house Changes in the market from analytics to AI Working with the 5P Framework Applying AI with a change management focus 10:26 – …
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In this Marketing Over Coffee: Learn about Snoop at the Olympics, SearchGPT, Dyson Headphones and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Olympic watch: Snoop Dogg carrying the torch, Flava Flav supporting Water Polo Llama 3.1 released to the public – what it takes for you to run it yourself 7:07 – 7:54 Wix…
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In this Marketing Over Coffee: Before he became the most popular author on stoicism, we talked with Ryan Holiday about his marketing books! Direct Link to File We put this episode together as part of some exclusive content, the feedback was so positive we’ve decided to put it in the feed for everyone! You can still check out Growth Hacking here and…
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In this Marketing Over Coffee: Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Email Changes to be aware of – Expiring email? Unsubscribe prompt after 30 days The future of GA4 7:22 – 8:13 Wix Studio i…
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In this Marketing Over Coffee: Learn about the Art, Business, Culture of GIFs and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite John is always using Ted Lasso And Robert Downey Jr.’s Eye Roll Gif versus Jif? (It’s all good, but the company is not Jiffy) They did the Peanut Butter Jar Neil Patrick Harris for Buble…
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In this Marketing Over Coffee: Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Customer Data Platform – a single customer record is maybe not required? What are the 3 functions of a CDP? Gemini showing up in Google Office and E…
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In this Marketing Over Coffee: Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities. Direct Link to File Brought to you by our sponsors: NetSuite and Wix Studio She’s been on both the client and agency side. Working with a team that designed si…
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In this Marketing Over Coffee: Learn about what came out of WWDC, how to market better on LinkedIn and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Apple WWDC Entering the age of on device AI 7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and …
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In this Marketing Over Coffee: Learn about how they shop, what they think of brands, who influences them, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What inspired the Gen Z Parent study? All Gen Zs are not broke and stressed out about money They will pay for value that aligns with their principles, and the…
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In this Marketing Over Coffee: Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite 60 hours in planes over 2 weeks Google Gemini Upgrades including AI Answers Rand is sent some leaked Google API Documentation – he then sent it to Mike King for further…
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In this Marketing Over Coffee: Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Previous interview on PESO Major changes with AI and how Earned Media has changed Adding EEAT to the strategic plan (4:32) Massive changes in sta…
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In this Marketing Over Coffee: Learn about GA Key Events, AI for Agencies, Smart Lights and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite German 4 Test pack (Covid, Influenza A & B, and RSV) Google in front of the DoJ – Slides if you want more GA4 Conversions are now Key Events, maybe time for Matomo? Google Disa…
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In this Marketing Over Coffee: Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite Starting as a fan of Hubspot and then being hired to grow the fandom there Finding the Customer Love Language Starting as English major and considering …
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In this Marketing Over Coffee: Learn how a TikTok ban would work, GenAI for Agencies, Star Trek and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite TikTok? Can’t be banned, but will it be bought? Google and Meta (+27%) Ad Revenue up for Q1 YouTube Pushing Back on Ad Blockers 6:04 Wix Studio is the web platform that…
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In this Marketing Over Coffee: Learn about Strategies for Facebook, Meta, Instagram and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite What was the path to becoming the Queen of Facebook? Emigrating in 1999 and becoming an entrepreneur Bringing her experience in relationships to tech 7:31 NetSuite is the number on…
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In this Marketing Over Coffee: Learn about Social Media Tool Consolidation, Free AI Resources, Review Strategies and more! Direct Link to File Brought to you by our sponsors: Wix Studio and NetSuite The Bank of America Boston Marathon! Nothing is replacing Twitter for live news Meta shutting down Crowdtangle Hootsuite acquiring Talkwalker 5:48 Wix …
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In this Marketing Over Coffee: Learn about Gemini 1.5, Gen AI for Agencies, Gran Turismo and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Alphabet talking to Morgan Stanley about making an offer for Hubspot – an exclusive from Reuters Google Privacy Sandbox, Clou…
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In this Marketing Over Coffee: Learn about Equity, Equality, How to Screen Your Content, and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Author Minal Bopaiah talks to us about her latest book: Equity – How to Design Organizations Where Everyone Thrives Equity as…
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In this Marketing Over Coffee: Ted Harrison talks about what makes people pay attention to videos! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Starting with Adobe Premiere at Summer Camp Weber Shandwick Dallas to NY Working at Twitter creating video content for their …
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In this Marketing Over Coffee: Learn about Adding Data Science to Your Team, Rendering Video, Media Servers and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights Data Analyst vs. Marketing Analyst vs. Data Scientist When do you need to hire a data analyst? 6:14 Wix St…
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In this Marketing Over Coffee: The World’s Smartest Man, Saul Colt returns to talk Electric Cars, Mad Magazine, Nike and more! Direct Link to File Brought to you by our sponsors: Wix Studio and The Generative AI for Marketing Course from Trust Insights 2011 Marketing Over Coffee Award Winner Saul Colt Returns!! The 19th Anniversary of the Agency – …
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In this Marketing Over Coffee: Learn about Account Based Marketing, AI Video, Testing and more! Direct Link to File Brought to you by our sponsor:The Generative AI for Marketing Course from Trust Insights San Diego for Social Media Marketing World to London ABM Join the Analytics for Marketers Slack Group! Open AI Sora for Video The New Percy Jacks…
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In this Marketing Over Coffee: Learn about Social Media Strategy, Channel Selection and more! Direct Link to File Brought to you by our sponsors: The Generative AI for Marketing Course from Trust Insights The book: Organic Social Media – How To Build Flourishing Online Communities from Kogan Page Television journalism inspired by Connie Chung Left …
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In this Marketing Over Coffee: Learn about Google Gemini, Switfies, Word Runner and more! Direct Link to File Brought to you by our sponsor: The Generative AI for Marketing Course from Trust Insights Google Gemini retires The Bard Standard prompts and how to beat them Using JSON for prompts Microsoft’s CoPilot Nice Super Bowl Roundup from Martech W…
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In this Marketing Over Coffee: Learn about Photoshop Generative AI, the Mariachi Button, Taylor Swift and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Trust Insights Livestream – Update on Photoshop and Generative AI Photoshop in the Browser Adobe Express and The Maria…
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In this Marketing Over Coffee: Learn about Email Deliverability, Swifties, Apple Vision, Echo Studio and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights Email Deliverability Day! Trust Insights Livestream on setting up email for maximum deliverability The Taylor Swift sta…
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In this Marketing Over Coffee: Learn about content management, brand repair, SEO at scale and more! Direct Link to File Brought to you by our sponsors: LinkedIn and The Generative AI for Marketing Course from Trust Insights Talking with Head of SEO Brand for Wix Mordy Oberstein Formerly at SEMRush Economies of scale that make the headaches go away …
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In this Marketing Over Coffee: Learn about the LinkedIn Algorithm, fake comments, Apple Vision Pro and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights How the LinkedIn Algorithm Works AI generated comments (aka turds) Fixing Email Deliverability What do Instagram Influenc…
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In this Marketing Over Coffee: Learn about how we built this podcast, Stanley Tumblers, Synthetic Influencers and more! Direct Link to File Brought to you by our sponsors: Miro and The Generative AI for Marketing Course from Trust Insights OpenAI did not go to Microsoft The GPT store opens Mixtral and other multi-modals like Meta’s virtual actors R…
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Episode guest Jay Baer delves into "Consumer Patience" and "Time to Win," detailing what those concepts mean for B2B marketers (hint: it has to do with a culture of responsiveness), what key elements they consist of, and how theyPor George B. Thomas
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Explore the intriguing concept of using AI to create your very own Digital Doppelg�nger, and discover how and when to use your creation by applying an AI Decision Matrix, with this episode's guest, Andrew Davis.Por George B. Thomas
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In this Marketing Over Coffee: Learn about the biggest events, best gear, most important media and more! Direct Link to File Brought to you by our sponsor: The New Generative AI for Marketing Course from Trust Insights Special Guest Katie Robbert! NYT Article on Tech Collapse Special Pre-Order Discount on the newest Generative AI for Marketing Cour…
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Host George B. Thomas is joined by bestselling author Matt Treacey, who shares his likening of a healthy email marketing program to a flourishing ecosystem. Learn about the stages of awareness, the stages of succession, the high risks of spam, and moPor George B. Thomas
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In this Marketing Over Coffee: In this episode learn why most organizations fail at content strategy, how you can build an effective strategy, and more! Direct Link to File Brought to you by our sponsor: Trust Insights and Miro Discovering Content Marketing as a Silicon Valley CMO Chief Strategy Advisor with The Content Marketing Institute The Cont…
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It's an episode of acronyms as Vin Turk joins George B. Thomas to talk about ABM and CTV for B2B. They even manage to sneak AI in there. But there's a lot more happening than alphabet soup. Check out the episode for tips on how to wrap yourPor George B. Thomas
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In this Marketing Over Coffee: In this episode learn about Negative SEO, Entity Poisoning, PR vs. The Algorithm, and more! Direct Link to File Brought to you by our sponsor: Miro Previous Interview on The Digital Pivot – Secrets of Online Marketing Get the White Paper: Defend Your Reputation After years of doing consulting on creating content for S…
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