In this series of conversations, Maaria Ginai talks to people across professions about their personal and professional journeys, and gleans their insight into what it takes to resonate with an audience.
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Reaching every country in the world in a lifetime is an impressive feat. To do it all in 10 years without flying and with a global pandemic in the way? Truly remarkable. That’s exactly what our guest Thor Pedersen has been up to. Echoing the spirit of historical explorers, blending old-world adventure with modern-day perseverance, Thor's journey of…
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Think photography is about capturing something that looks good? Then you’re missing a trick. To be a photographer you need to understand your audience and express your perspective on the world through your images. Because iconic photographs don’t just look good. They make you feel something. In this episode I’m joined by Rankin, a photographer most…
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Talk to anyone who cares for a child and they’ll tell you how difficult, but ultimately rewarding it is. So when a child is sick, it takes a special kind of person to have the empathy, skill, and emotional resilience to care for them. In this episode I’m joined by Florence Li, a paediatric registrar at Great Ormond Street Hospital. Flo’s specialism…
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#18: Talking Body and Mind with Doug Wilson
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Let’s face it, we live in a fast-paced, technological world and it can be hard to catch a break. But self-reflection is so important in dealing with challenges and growing as a person. And in some cases, it can quite literally save your life. In this episode I’m joined by Doug Wilson, an IT infrastructure specialist, yoga teacher and public speaker…
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#17: Talking Community Psychology with Maria Qureshi
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Humans are complicated. Factor in the complex societal structures and imbalances in power, and it’s easy to see how mental health can be affected, both on an individual and on a community scale. In this episode I’m joined by Maria Qureshi, clinical psychologist and senior lecturer in clinical psychology. We talk about her interest in community psyc…
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Many people will be able to tell you a piece of music that made them feel something. Music is a universal communicator, bypassing the restrictions of language and geography and influencing us at a primal level. I’m joined by ONR, singer, songwriter, producer and multi-instrumentalist. We talk about his journey from rural Scotland to commercial arti…
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Digital content has exploded and there are so many ways to get a message across you might not think words can cut it anymore. But having well written copy delivered in the right setting can land you with millions of views and hundreds of leads. No pictures or dancing videos needed. I’m joined by Dave Harland, a freelance copywriter and wordsmith ex…
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We often think of academic science as a pure pursuit for knowledge. But when you’re building your research on inaccurately reported data in the hope to get your own narrative into a well-respected journal, the water can get muddied. In this episode I’m joined by Emily Sena, is a Senior Lecturer in Preclinical Research at the University of Edinburgh…
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Great leaders listen, even if they don’t like what they hear. Becoming a better leader takes an enormous amount of self-reflection and ego checking. And sometimes it takes the work of someone who’s outside of your sphere of influence who isn’t afraid to challenge you to help you achieve it. In this episode I’m joined by David McQueen, a professiona…
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You may think academia is for life, and for some people it is. But for many, the skills and knowledge acquired through research means it’s the springboard to a range of careers and pursuits. During the pandemic, being able to ‘talk science’ outside of the mainstream has never been more valuable. In this episode I’m joined by Shara Cohen, former sci…
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Being a prosecutor means you need to hone your skills of persuasion and storytelling. In complex cases which involve international components, it can be even harder to convince a jury of the defendant’s guilt based on the evidence you have. In this episode I’m joined by Zainab Ahmad, a former prosecutor with the US Department of Justice specialisin…
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#10: Talking Science and the Media with Fiona Fox
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During the pandemic science has been at the forefront of the media, and we’ve got to see the scientific process happen in real time. But it hasn’t always been like that. Mainstream media is the gateway to the public and remains an authority on information in a time of fake news, so accurate science reporting is crucial. I’m joined by Fiona Fox, the…
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If you think successfully leading an American Chemical Society division requires a chemistry degree and years of experience in a lab, think again. Being a great leader takes more than just technical knowledge. In this episode I’m joined by Lakisha Miller Barclay, CEO of the rubber division of the American Chemical Society. We talk about Lakisha’s r…
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As a police officer you need to interact with people with fairness and integrity, whether that’s diffusing a hostile situation on the streets, interviewing a suspect, or managing a team of officers investigating complex major crimes. But the treatment of minority staff within the force hasn’t always reflected the values and standards that the polic…
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The difference between Japanese and Western culture extends way beyond language. Japanese values, landscapes and cuisine are what make it an amazing place to visit. But Japan has a dark problem which its policies and people have failed to tackle- human sexual exploitation. I’m joined by Shihoko Fujiwara, the founder and former Director of Lighthous…
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When you think life science marketing you’ll probably think of LinkedIn, Twitter and white papers. But with the variety of innovative platforms and the pace of technology development, there’s so much more that life science companies could be doing to understand their audience and boost sales. In this episode I’m joined by Chris Conner, the founder …
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The UK has an incredible science landscape, but in the wake of Brexit how do we keep our world-class status and not lose access to all the amazing networks and technologies we’ve built in the EU? After all, collaboration and teamwork have been fundamental to the amazing scientific discoveries we benefit from. In this episode I’m joined by Mike Gals…
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Zebras are a perfect analogy to describe purpose driven businesses. Purpose and profit may seem like they’re at opposite ends of the spectrum, but for real change as a business it’s essential to balance them both equally. In this episode I’m joined by Jess MacIntyre and Natalie Moores, the founders of marketing communications agency Mac and Moore. …
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At their core, both business and politics want to bring value to their customers whether it’s consumers or the public. So keeping the government up to date about new innovations and the effects of policy change on the economy is essential in delivering good public service. In this episode I’m joined by Jimmy McLoughlin, who was a special advisor on…
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Neuromarketing delves into the subconscious to see how brands are received by consumers. It gives marketers a way to “see” how effective their communication is and what types of things people respond to. Neuro-Insight is one of the companies specialising in neuromarketing, and in this episode I’ll be joined by their UK CEO Shazia Ginai. Shazia has …
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As a journalist communication is your bread and butter. You need to be able to scrutinise and deliver new stories and information to the public in the most informative and eye-catching way. In this episode I’m joined by Rob Bailey, who is the Director of Education and lecturer at the Centre for Journalism at the University of Kent. He’s had a caree…
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Communication is essentially story telling, so on Pros and Comms I talk to professionals about their stories and how they've learnt to get a message across to their audience. Because we could all do a little better at communicating these days. And when it comes to business, there's so many things you can learn from other people. For more informatio…
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