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Welcome to the Digital Dominance Podcast, your go-to resource for leveraging SEO, websites, and digital marketing specifically for service-based businesses. Whether you run a medical clinic, plumbing company, or any other service-oriented business, each episode delivers powerful strategies and actionable insights designed to boost your online presence, attract more local clients, and help you dominate your market. Tune in to discover expert tips and proven tactics that will take your busines ...
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This podcast is inspired from observing the daily hurdles that the average person encounters - lack of time, attention and clarity. Jeffro designed this podcast to be a bite-size sharing of his views and experiences on personal discovery and performance. His aim to is to help young professionals to find and have better clarity, control in life, productivity at work, and ultimately to achieve personal mastery.
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Venture beyond traditional personal growth by diving deep into creative processes and transformative thinking with Carl Paoli, Bestselling Author, and Performance-Life Coach.
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This is a real play Dungeons and Dragons 5th edition podcast.
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Summary In this episode, Adam Heard, a business coach, shares his insights on simplifying business operations, the power of focused time blocks, and the importance of belief, behavior, and becoming. He emphasizes the need for personal development and mindset in addition to learning digital marketing strategies. Adam introduces the concept of the Po…
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Summary The conversation with John Horn, CEO of Stub Group, delves into the complexities of Google Ads account suspensions and the challenges faced by advertisers. John shares insights on the reasons for suspensions, the process of resolution, and the impact on businesses. He also discusses the comparison between Google and Facebook ads, the intera…
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Summary In this episode, Matthew Dicks, an internationally bestselling author and master storyteller, discusses the power of storytelling in digital marketing and its impact on service-based businesses. He explains the biological and psychological effects of storytelling, the ethical considerations of manipulation, practical steps for integrating s…
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How To Build A Company Culture That Strengthens Your Marketing... with Bart McCollum & Dr. Gerald Hannah
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Summary In this episode, Jeffro interviews Bart McCollum and Dr. Gerald Hannah, authors of the book 'You Before Me,' which focuses on company culture and its impact on digital marketing. They discuss the importance of aligning team values with the company's vision and how a healthy company culture can positively affect marketing messages. The conve…
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Summary In this episode, Jonathan Gilham, founder and CEO of originality.ai, discusses AI-generated content and its impact on SEO. He explains that Google is in a tricky position, as AI-generated content could potentially replace the need for Google search. However, Google also needs to ensure that its search results are not filled with spammy AI c…
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Summary In this episode, Jeffro interviews Nick Niehaus, the co-founder and CEO of Business Video School, about the intersection of video, artificial intelligence (AI), and lead generation strategies for small business owners. They discuss the power of video in marketing, the impact of AI on lead generation, and practical strategies for leveraging …
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Summary Humor works well in marketing as it captures attention, increases brand recall, and creates a positive brand image. Ryan Reynolds is a great example of using humor effectively in marketing. To infuse humor into social media content, it should be authentic to the brand and not forced. Memes are a popular form of humor that can be used in sta…
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Summary Nicole Glover, owner of Glover Strategic Marketing, discusses the importance of being prepared for dramatic business growth. She emphasizes the need for clear vision, authentic marketing, and investment in operations and strategy. Nicole advises business owners to identify bottlenecks and implement standard operating procedures to ensure sc…
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Summary In this episode, Aviva Fustochenko, a social media management expert, shares insights and tips on leveraging social media for small service-based businesses. The conversation covers the importance of social media engagement, optimizing content strategies, and utilizing Facebook groups for referrals. Aviva emphasizes the need for businesses …
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Summary In this episode, Enelin Toneva, CEO and founder of Vivian Agency, discusses influencer marketing for service businesses. She explains that service businesses can still benefit from influencer marketing by allowing influencers to try their services and share their personal experiences. Enelin also emphasizes the importance of working with mi…
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Summary In this episode, Jeffro and Tony Hsieh discuss the importance of video marketing for service businesses. They highlight the need for clear and effective communication of value propositions and pain points through video content. They also explore the process of developing a video marketing strategy, including the creation of organic content,…
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Summary In this episode, Jeffro and Garrett Miller discuss the importance of product market fit for service-based companies. They break down the elements that should be considered, such as audience, problem, offering, vehicle, revenue model, client acquisition, and sales. Garrett shares his personal experience of not having product market fit and t…
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In this episode, Jen Hartmann, the founder and CEO of NEAT, a boutique PR and marketing agency, joins Jeffro to discuss the importance of earned media and public relations (PR) for businesses. They explore the process of PR, building a PR strategy, and capitalizing on successful PR campaigns. They also discuss when it makes sense for small business…
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Don Wexler revolutionized architecture with timeless, innovative designs. Starting his career when television dominated business advertising, Wexler observed the internet democratizing content distribution, allowing smaller enterprises to reach wide audiences affordably. He recognized the importance of engaging visuals, especially as consumers shif…
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Chad Lauer is an expert in sales and client relations, particularly vocal about the challenges of quota-driven sales environments in large agencies. He persistently advocates for the personalized approach that boutique agencies offer, emphasizing the importance of building solid, consultative relationships with clients over transactional interactio…
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Jordan Aspen is a virtual and hybrid event coordinator that helps people connect with their audience in a way that aligns with their values and desires, not just the algorithms of social media. She and her husband Paul help with all aspects of your virtual event, from software, to speakers, production, and more. Jordan Aspen shares her expertise as…
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Thomas Helfrich is most fondly recognized for his sassy demeanor and his expertise in marketing. As a regular guest on a popular podcast, he not only entertains with his lively personality but also shares valuable insights into building successful sales pipelines. At the helm of his own marketing agency, Thomas is committed to guiding solopreneurs …
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David Newman is a seasoned professional who recognizes the critical yet often overlooked relationship between marketing and sales in corporate landscapes. He distinctly understands that while marketing's role is to create the charm that draws potential clients to the table, the true sales journey begins once that first conversation sparks. Jeffro i…
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Craig Graham, Co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Craig Graham, co-Founder and CEO of Grayvault Consulting, has been a leading figure in the world of lead generation and direct-to-consumer (DTC) e-commerce marketing for over 13 years. With a wealth of experience under his belt, he has collaborated with top DTC brands such as Big Blanket Co, ShearComfort Seat Covers, Kerotin Hair Care, and OMG Comm…
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Ben Albert isn't your typical marketer; he's a man whose professional journey has led him to embrace a "value first" philosophy. Shifting away from self-promotion, he focuses on building relationships and providing genuine value to audiences and clients. Ben believes that success comes not from declaring oneself the best, but from enhancing the liv…
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Charles Cormier gets 100 meetings per week using unconventional cold email tactics that leverage AI. He knows what works and what doesn’t, and he has refined the process to make cold email predictable and scalable. He founded a company called TopLeads where he helps set up these systems for his clients over and over again. He’s a true entrepreneur,…
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Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients. Janelle joins Je…
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Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s uniqu…
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Cal Fussman, a renowned journalist and raconteur, is a New York Times bestselling author, masterful storytelling coach, and world-renowned interviewer who has sat down with icons like Jimmy Carter, Muhammad Ali, and Richard Branson. Cal has an extraordinary ability to foster authentic connections and ask powerful questions that reveal profound insi…
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Inside the Customer's Mind: Unveiling the Secrets of Customer-Centric Marketing... with Shana Brewer
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Shana Brewer is a dedicated professional who combines her love for animals with her skills in audience engagement to assist businesses and nonprofits. An active volunteer in a boxer rescue organization, Shana is deeply invested in the welfare of dogs. She advises groups on pinpointing and understanding their target audiences, with a strong emphasis…
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Jeff Craven is a Certified StoryBrand Guide that specializes in working with consultants. He has been helping his clients communicate their value for over 10 years, and is great at helping people find their angle and turn it into messaging & collateral that makes decision makers sit up and listen. Jeff and Jeffro talk about the complexity of crafti…
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Everything you need to know to use content marketing in your business... with Jeff Mendelson
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Jeff Mendelson is the host of the One Big Tip Podcast, and he also develops comprehensive digital marketing campaigns for any size business. He focuses on lead generation and ROI-based initiatives, helping entrepreneurs conceptualize, develop, and then execute all-encompassing digital marketing strategies, sales funnels, paid campaigns, and more. W…
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Azhar Siddiqui is a business strategist with a focus on the critical role of employees in service-oriented businesses. He recognizes that personnel costs are essential investments for providing quality services. Azhar advocates for hiring talent from around the world, which he believes levels the playing field for businesses everywhere. With this g…
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Rachel Lee is not just a branding expert—it's the psychological depth she brings to the rebranding process that sets her apart. Understanding that true rebranding involves profound internal changes as much as external aesthetics, Rachel skillfully navigates individuals and companies through the introspective journey of shifting identity. Jeffro is …
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Chuck Anderson is an expert in selling high-ticket coaching and consulting services. He understands the critical role that a steady flow of consultation calls plays in the success of such services. To address the challenge of generating these calls, Chuck advocates for the use of free webinars as a key promotional tool. Jeffro interviews affiliate …
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Austin Falter is an enthusiastic and driven video marketer who eagerly awaits the release of reports from massive agencies. With a keen eye on trends, he is excited to see what small businesses are using and what is making money. As he eagerly anticipates the upcoming reports, Austin is determined to stay ahead of the curve in the ever-evolving wor…
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Julie Cortés, also known as the Freelance Rockstar, started her business before self-employment was cool and popular. She works with ad agencies, design studios, corporations and small businesses to elevate their brands through promotional copywriting. She has created a framework based on over 25 years as a copywriter & 20 as the founder of The Fre…
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Chase Barmore is the co-host of the Sales Players podcast, and a Strategic Account Executive at Hyros, one of the top ad tracking and attribution platforms. He has a deep understanding of campaign tracking and optimization, and a wealth of experience from launching two companies, plus helping his company grow from 0 to 1 million in annual recurring…
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Jim Schulze is a leading expert in lead generation and consumer intent. With a focus on high-quality leads generated through genuine interest, such as through Google ad searches and social media postings, he is dedicated to connecting businesses with valuable opportunities for growth and success. They explore the variation of leads, the importance …
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Chris Lipper has worked in finance on Wall Street and with entrepreneurial companies. He has experienced the transition to becoming publicly traded and understands the loss of control and power that can come with it. Chris continues to navigate the finance industry with valuable insight and perspective. Jeffro sat down with guest Chris Lipper, the …
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Christine Campbell-Rapine is the person you want to talk to if you need help figuring out what activities will drive revenue in the next 90 days. Christine helps creatives and professionals build six and seven figure businesses by creating a client growth engine that attracts buyers who are eager to invest in your services. They discuss the strateg…
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Nick Saller is a business consultant specializing in turning struggling businesses around. With a talent for identifying blind spots and a willingness to embrace change, he helps resistant owners find success. His dedication and innovative approach make him a standout in the consulting world. They discuss the common pitfalls of clinging to the stat…
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Clay Hicks is a seasoned networker and marketing expert who believes that networking is where it all begins. He emphasizes the importance of taking the first steps to build trust and understanding. Clay's approach to networking involves attending events, inviting others to one-on-one meetings, and focusing on earning trust with each other. His prac…
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Danny DelVecchio is a podcast host and social media enthusiast who found his passion for social media through the promotion of his own podcast. Starting out with little knowledge of how to promote his podcast, he began fumbling around and making mistakes, but eventually figured out how to effectively use social media to reach a wider audience. Jeff…
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Mark Savant is a passionate advocate for embracing emerging technology, particularly in the SEO world. With a focus on helping businesses succeed on Google, he is dedicated to preparing them for the impact of technological advancements on workflows, processes, and marketing strategies. Mark is committed to helping businesses adapt to the ever-chang…
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Carla Cherry is a person who has gone through a transformation in her life. Several years ago, she became tired of the cycle of making progress and then regressing in her personal goals. Today, Carla is dedicated to helping others uplevel themselves while also upleveling their businesses, creating a connected and supportive community for all. Carla…
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Defne Gencler is a marketing professional who understands the importance of clear and effective copy on a website. She has seen many businesses make the mistake of putting too much focus on design and development, while neglecting the significance of well-crafted copy. Jeffro and guest Defne Gencler discuss the importance of effective copywriting a…
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Jimmy Newson is a business strategist who is passionate about helping small businesses succeed. He understands the common misconception that strategy and vision are only for big businesses, and he is on a mission to change that mindset. Jimmy knows that investing in the foundational elements of a business is essential for long-term growth, and he i…
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#107 Lydia Barrington: Learing to Thrive and Level Up in Fitness and Life
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In this conversation, Carl Paoli and Lydia Barrington discuss their relationship and impact on each other's lives. Lydia shares her journey of finding her place in the fitness industry and struggling to fit in. She talks about the pivotal moments that led her to start her own business and the evolution of her coaching style. Lydia emphasizes the im…
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Rich Bornstein is a passionate storyteller with a knack for creating compelling video content. With experience in all aspects of video production, from scripting to shooting to producing, Rich has worked with a range of high-profile companies, including ESPN, CNBC, Sundance, and Adobe. He even played a role in the Netflix documentary about American…
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David Owasi is a successful service-based small business owner who has worked tirelessly to build a business he is proud of. He understands the importance of lead generation and has used digital marketing to achieve recognition and growth for his company. Jeffro is joined by digital marketing expert David Owasi, founder of Outreach Genius. Together…
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Hi, I'm Jeffro! I didn’t always have a fro. For most of my childhood, I had a flat top. Not sure why – maybe it was because it was safe, or it was just simple. But when I finally decided to grow out my hair in high school, something unexpexted happened. Turns out my hair was curly! And lo and behold, the fro was born. But beyond just having a more …
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#106 Jim Crowell: Finding Your Value Proposition
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In this conversation, Carl Paoli and Jim Crowell discuss various topics related to the fitness industry and entrepreneurship. They cover the challenges faced by solo fitness professionals, the importance of finding a unique value proposition, and the metrics to consider for a business of one. They also explore the dynamics of the influencer space a…
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Welcome to the Digital Dominance Podcast with Jeffro, the essential guide for local, service-based businesses striving to master SEO and Digital Marketing. Each episode is packed with actionable SEO insights and digital marketing strategies, offering practical tips to enhance your online visibility and attract local clientele. Our goal is to help y…
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