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Beyond the Image Podcast

James Patrick: Photographer, Marketer, Storyteller

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Develop beyond the image in your creative career! Hosted by photographer, best selling author and marketing strategist James Patrick, this weekly podcast is made for photographers and creative entrepreneurs who are looking to do more with the work they love. This show will give you the tools, resources, insights and information you need to amplify your creative profession! Beyond the Image is part of the IconRefined.com network. Connect with host James Patrick at JamesPatrick.com or on Insta ...
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Talking Shot is a relaxed look at the world of Photography and Filmmaking with lots of special guests and a variety of topics. We are frequently joined by special guests, who provide an even wider range of topics. Check out our podcast library and find out a bit more about the hosts at http://www.talkingshot.co.uk
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The Rob V Show

The Rob Velivis Show

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The Rob Velivis Show The show took form in 2010 when Rob and Glenn Tenor started broadcasting using a cell phone for two or three friends. Shortly thereafter Rob moved the show to the Toil Inc Studios and became the first syndicated broadcast to join the Gashouse Radio line-up (to be followed shortly by Toil Studios roommates Into the Pit and Toil Rock Radio). In June of 2011 Gashouse Radio was on hand to broadcast for the first time ever the Perkiomen Valley Twilight League All-Star Game, R ...
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When we think about creating our style as a photographer (or any creative professional) what we intially think is that we have to niche down who our core market is and the type of work we will be focusing on. And we are not wrong to think that. But surprisingly, there is actually a tremendous amount more we can do to define our style as a creative.…
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In this episode of The Beyond the Image podcast, host James Patrick reviews his recomended camera settings for a variety of various situational photo shoots. From in studio portraits to on location action photos to window lit natural light photos. James reviews each scenario and gives his recommended settings for ISO, f-stop and shutter speed. In a…
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"What do you charge" is a quesiton that can immediately generate a lot of panic for any photorapher. The fear is that the client is immediately trying to frame your pricing so they can find a potentially cheaper service provider. And likely, you may not be wrong. But what about those times when a genuine client approaches you with a real project? H…
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In over two decades as a professional photographer, I've spent more than I will ever admit on photo gear. From cameras to lenses, from modifiers to lights, from tripods to c-stands and from computers to editing softwares. In this episode of Beyond the Image, I spill the tea on all my favorite pieces of gear I've ever purchased as well as all of the…
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Short answer: VERY I've spent over 20 years working in print media and even own two magazines. So you can say I have a vested interest in this topic and this industry. I want to deep dive into how magazines got themselves into the hole they have with subscribers and with advertisers. Also I will explore what, if anything, magazine publisher's can d…
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Today, we’re talking about how to get good photos of bad subjects. When I say bad subjects, I don’t mean they’re bad people. What I mean is, they’re just not great on camera. “Regardless of how bad someone thinks they are on camera, it’s our job as photographers to make something great. And if not great, to make something usable.” IN THIS EPISODE A…
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Today, we’re talking about bad actors or bad faith clients. These are clients who could potentially be trying to rip off your business, steal from you and try to take advantage of you as a small business owner. “This can be, not only financially detrimental, it can be emotionally taxing.” IN THIS EPISODE Certain situations James has had in his busi…
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Welcome to the relaunch of the Beyond the Image Podcast! A show for creatives, made by a creative. If you’ve listened to this show over the last few years, you’ll realize it’s rare I bring a guest back on a second time. This is a mistake I want to rectify. I went back to our episode from March 5, 2019 with one of the first guests I had on. I heard …
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Here at the studio last week, we had our 4th annual get together where we had different creatives (whether photographers, videographers, producers, designers, etc.) to talk about the state of where the industry is at right now and the challenges we are facing as creatives within our businesses and to start to share best practices on how we can navi…
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In today’s episode, I want to talk about haters. Also known as, online trolls. In 20 years of running different businesses, I’ve had to navigate my fair share of trolling hate online. When you’re just starting in a new industry, this crap could be devastating. So, let’s talk about it. “If you’re not upsetting anyone, then you are simply not doing e…
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Before I really launched into my career as a professional photographer, I had a lot of hesitations and reservations. I had a lot of thoughts and questions about if I could make it. Had I allowed those thoughts to take root, I never would’ve picked up a camera. Let’s talk about what it takes to be successful. “What is actually stopping you from gett…
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Photographing SI Swimwear’s In Her Words with Taylor Ballantyne Hosted by: James Patrick We have a brand new approach for an episode today. I get to speak to a creative and we are going to unpack their catalog, work, and experiences and get a behind the scenes look at what it takes to bring some of these projects to fruition. My guest today who I’m…
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Things I USED To Think Mattered as a Photographer Hosted by: James Patrick There’s a handful of things I thought really used to matter as my career as a photographer. At some point in the 20 years, I’ve realized that these are things that don’t matter at all. Let’s talk about those things in this episode. “There is no right and no wrong in your sta…
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Producing a Fashion Photoshoot Hosted by: James Patrick We have a pretty large fashion campaign we’re doing in the studio tomorrow. This got me thinking about discussing all of the essential steps required in the pre-production of having a successful fashion campaign. Let’s get into it. “Once we set the theme, that will help us dictate all the othe…
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Today, we’re talking about the power of human connection. It is so easy to get lost in this endless sea of competition and comparison. It’s so simple to put yourself on an island and to contrast yourself against the rest of your industry and community. In this episode, we’re talking about working through that and forming connections. My guest today…
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Photographers Who Suck Hosted by: James Patrick Some photographers just suck, so in this episode, let’s give them a name. “The common denominator is them.” IN THIS EPISODE A list of photographers who really suck and why. What these photographers are doing in their free time. Advice for the photographers who made this list. Connect with James Websit…
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Self-Care for the Modern Entrepreneur with Daniel James Hosted by: James Patrick I still need to be reminded about the importance of prioritizing ourselves so that we can show up better in other places. We’re going to chatting about self-care today and where self-care could potentially be going. My guest today is the founder and CEO of Vortex, Dani…
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Should Photographers Give RAW Files to Clients? Hosted by: James Patrick Today, we’re addressing the question, “Should you as a photographer be giving away your RAW files?” Lets dive into it! “Asking for the RAW file ensures you’re getting the highest quality and highest file size.” IN THIS EPISODE Multiple reasons why clients may ask for the RAW f…
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When to Hire a VA with Kaelyn Marie Fuglaar Hosted by: James Patrick Today, we’re talking all about outsourcing: when to outsource, what tasks you should outsource, and how to get the most ROI when you choose to outsource. I’ve been outsourcing work for 18 years of the 20 years I’ve been in business and I can you that I wish I would’ve outsourced 2…
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7 Ways to Get MORE Clients as a Photographer Hosted by: James Patrick There is a very finite number of things a photographer can do to get work. In this episode, we’re diving into the 7 things a photographer can do to get more clients. “Nothing will work better than manual outbound.” IN THIS EPISODE 7 different strategies to get new clients. How pa…
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Why Your Ads Aren’t Working with Jason Wojo Hosted by: James Patrick In this episode, we’re talking about how we can best leverage advertising to enhance the awareness of our brand and generate leads for our business. We’re also going to dissect what works in advertising and what may be a useless investment. My guest today is Jason Wojo. He’s a 9 f…
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Why We Closed Get Published LIVE Hosted by: James Patrick In this episode, we’re sharing about why we’re closing the doors on something that we worked on over the last 10 years. “We decided we no longer wanted to be on the sidelines.” IN THIS EPISODE The original event and where the idea came from. The history of previous events. The reason behind …
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Getting Your Brand Published with Chelsea Clarke Hosted by: James Patrick In this episode, I have Chelsea Clarke with me, the editor of Icon Refined Magazine. We’re talking about leveraging the power of earned media to amplify brand awareness and generate leads for your business. “You have to figure out what you’re bringing to the table, where it c…
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Episode 484 of The Rob V Show was a special Memorial Day edition! Thank you to everyone that have served in the Military and for the people that didn't make it back. With out them I would not be able to do this crazy radio show every week. Addyson James joined the program and she was a lot to of fun to have on. We found out that she is a Navy Veter…
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Episode 483 of The Rob V Show Karissa Koxx joined the program she was a lot of fun to have on. I tired to talk her out of being a cowboys fan but I don't think it worked. We talked about how she got into the business and her love for going on cruisers. I hope we can get her out to Philly this summer! Check the whole show out right here!…
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Growth of Independent Magazines with Kaneo Biggs & Chelsea Clarke Hosted by: James Patrick In this episode, I have two amazing guests with me; Chelsea Clarke, the editor of Icon Refined Magazine and the one and only, Kaneo Biggs, Publisher and Editor in Chief of Ellements Magazine. Today, we’re diving into how magazines have changed and evolved ove…
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Shooting the Cover of Paradise Valley City Lifestyle with Nadine Bubeck Hosted by: James Patrick In this episode, we are going to be diving into my recent cover shoot for Paradise Valley City Lifestyle magazine. My guest today is Nadine Bubeck. She’s the publisher of Paradise Valley City Lifestyle magazine. “I believe in timing, I believe in fate. …
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Are Business Coaches Lying to You? Hosted by: James Patrick Are business coaches lying to you? If you’ve seen this show or listened to any previous episodes, you know the answer is probably going to be yes. So, let’s unpack what that looks like. “You can’t actually coach someone in 15 minutes.” IN THIS EPISODE A sneak peek behind the scenes of a bu…
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Let’s have a conversation about how you can be pricing your photo services. “Pricing as a creative is hard.” IN THIS EPISODE Determining what you should be charging. 3 pillars that will guide you as you price your services. The questions you need to answer before pricing your services. Establishing the creative and economic value. Determining the o…
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Why the Algorithm Hates You Hosted by: James Patrick Do you ever get a feeling that the Instagram algorithm hates you? I think I might have an idea why. Let’s dive into in this episode. “It was already daunting to begin with and it seems to have only gotten more daunting. ” IN THIS EPISODE What content is working right now. What content isn’t worki…
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Red Flag Requests for Clients Hosted by: James Patrick I’ve fallen for some pretty dumb requests as a photographer. In this episode, let’s look at some of the red flag requests that potential clients could be throwing your way. “You are not required to work for less to help someone else make more.” IN THIS EPISODE Things James has fallen for in the…
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Dealing with Excuses Hosted by: James Patrick People making excuses about why they don’t want to buy our products and services sucks. But, maybe we’re not actually hearing and understanding why these excuses are happening. Let’s talk about dealing with excuses in today’s episode. “What does that say about your confidence in your product or service?…
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What to Charge and How to Set Your Rates Hosted by: James Patrick My most profitable years in business were not the years that I made the most money. In this podcast, let’s talk about how to successfully budget in your business and determine what you need to be charging so you can increase your profitability. “Not every hour you’re working in the w…
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Really Bad Pitch Hosted by: James Patrick I for a really, really bad pitch recently. So, let’s dive into why this pitch was so offensively bad and how to avoid pitches this bad when you’re trying to warn media features. “When we’re getting pitches, we have to really quickly decide if this person is right for our audiences.” IN THIS EPISODE The key …
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Photo Scam to Watch Out For Hosted by: James Patrick There’s now a new scam out there to watch out for and photographers are the ones being targeted. Let’s talk about it in this episode. “Scammers are often provided scripts and manuals to help them increase the attraction you have to them and decrease any resistance or barriers you might have,” IN …
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Be the Perfect Podcast Guest with Ella Lucas-Averett Hosted by: James Patrick There are few things more frustrating and more annoying than when you bring a guest onto your show and you’re excited to dive into a conversation with them, but that guest falls completely flat. In today’s episode, we’re going to be chatting about how you can show up and …
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Getting Rejected to Speak on Stage Hosted by: James Patrick I just got rejected and that sucks. In this episode, I’m talking about how to navigate and deal with it. “It’s equally as important to talk about the things that I, as a host but also a coach, am going through that has not worked.” IN THIS EPISODE Why it’s important for James to share this…
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Avoid Being Taken Advantage of in Business Hosted by: James Patrick Do you ever get the sense that someone is trying to take advantage of your business? In this episode, we’re going to talk about how to spot it and how to respond to it. “You are not required to deal with someone’s emotional immaturity.” IN THIS EPISODE Red flags to look out for whe…
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The Software Every Entrepreneur Needs Hosted by: James Patrick I’m in a lot of Facebook groups for my industry and I see a very similar question pop up a lot. “What is the best software for…?” “What is the thing you use for…?” Regardless of what the question was, I have an answer for you in today’s episode. “The best one to use is the one you’re us…
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Get Your Brand to Stand Out with Chris Do Hosted by: James Patrick On the podcast today is Chris Do. He’s a branding coach and branding strategist and the recent cover of our issue of Icon Refined Magazine. “You’re either selling or being sold to.” IN THIS EPISODE How Chris started in branding. Why entrepreneurs struggle to understand how their bra…
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Jerks Who Undercut Rates Hosted by: James Patrick A photographer tried to poach my clients by telling them he would charge them less. In this episode, I’m sharing why it didn’t and won’t work out for him. “Competing exclusively on price will eventually put you out of business.” IN THIS EPISODE 4 reasons undercutting prices won’t work. What caliber …
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Cyber Security Tips Entrepreneurs Need to Know with Heather Monthie Hosted by: James Patrick I got an email yesterday about what is being dubbed as the mother of all data breeches which has impacted billions of individuals. I get emails like this every other month or so. It easy to look at these big companies and think it’s too far away to actually…
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When Everyone Does What You Do Hosted by: James Patrick “But everyone is a photographer now.” That was told to me by a photographer as a reason why their business was struggling. Let’s talk about why this isn’t a valid reason. “Ifl that is what you believe, then it’s going to be true.” IN THIS EPISODE The same thing James has heard for 20 years. Wh…
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