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Latina CEO Identity

Liz Fernandez, Identity Coach

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Latina CEO Identity is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Identity Coach. She helps Latinas create and claim their identity as booked out coaches and entrepreneurs. This is a show created for Latinas who want to take the unconventional path and who want to create their CEO Identity. In every episode, Liz will share her lived experiences and her clients to help you feel seen, have breakthroughs, inspire y ...
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We’re Adam Price and Jesse Paddock, and this is our podcast Fan’s Notes. Basically, it’s us yakking about two of our favorite things: books and basketball. Each episode will feature us discussing one of our favorite books, and then segue into some aspect of basketball (usually NBA-related but not exclusively.) We’re hopeful that the two will resonate in some thematic or aesthetic ways, but if not the conversation should still be lively.
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1. Aaron Duncan & The Mighty Sparrow - Legacy 2. Nailah Blackman - Calypso Baby 3. (Road Bounce Riddim) - Terri Lyons - Wuk Me Out 4. (Road Bounce Riddim) - Nadia Batson - Soca Party 5. (Road Bounce Riddim) - Problem Child & Viking Ding Dong - None Ya 6. (Trailer Jam Riddim) - Tempa - By D Truck 7. (Trailer Jam Riddim) - Yung Bredda - Road Jam 8. (Trailer Jam Riddim) - Fadda Fox - Jam It 9. (Trailer Jam Riddim) - Trinidad Killa - Right Down 10. Asake - Joha 11. Mohbad - Peace 12. (Brand New ...
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In this conversation, Liz Fernandez interviews Leticia Torres, a Latina money coach, about her journey to becoming 9 to 5 optional. Leti shares her experience as a therapist and how she transitioned into coaching. She discusses the hesitations and limiting beliefs she had to overcome, such as feeling the need for certification and thinking she need…
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In this Instagram Live conversation, Liz Fernandez interviews Joanna, a queer Mexicana and life coach, about her journey to becoming 9-5 optional. They discuss Joanna's decision to explore coaching, her experience in the Therapist to Coach Collective (TCC) program, and her breakthroughs in niching down. Joanna emphasizes the importance of listening…
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In this episode of the Beyond Private Practice podcast, Liz Fernandez interviews her client, Iris Canela, about her journey of transitioning from a full-time educator to a successful surrender coach. Iris shares her experiences in the Therapist to Coach Collective program and discusses the importance of being intentional with time management and re…
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In this Instagram Live conversation, Liz Fernandez interviews former TCC Client, Norma Garcia, a therapist and breakup coach, about her inspiring journey to becoming a full-time entrepreneur. Norma shares her experience before joining the Therapist to Coach Collective, her doubts and hesitations, and the mindset shifts she had to make. She highligh…
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In this special 100th episode, Liz Fernandez reflects on her podcast journey and shares 10 important lessons she’s learned along the way. From the power of taking small steps to the importance of self-belief, Liz's insights are sure to inspire heart-led entrepreneurs. A big thank you to all the listeners for their support over the past two years. E…
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Episode Summary In this episode, Liz Fernandez dives into how being the eldest daughter of immigrants can turn you into a natural CEO. She talks about the unique family roles and big responsibilities that come with it, like helping your parents and siblings, bridging language and cultural gaps, and leading family decisions. Liz shares her own stori…
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Are you getting tired of working in someone else’s group practice and want to become your own boss through private practice, group practice or through your coaching practice? You’ve come to the right place! That’s exactly what we’re covering with this week’s guest, Kathy Acosta! Kathy Acosta is an LCSW and EMDR-certified therapist. She is also a pr…
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Are you booking a ton of consultations but not booking any clients? Well, you’re in luck! That’s what we’re covering on this week’s episode of the Beyond Private Practice Podcast! Along with why your consultations aren’t converting, we’re also going to dive into the most common consultation mistakes so you don’t make them again. We’re also going to…
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Are you starting a coaching business from scratch and don’t know where to begin? Well, you’re in the right place! This week on the Beyond Private Practice podcast, we are diving into the topic of how you can start your online coaching business from scratch as a therapist. I'm very excited to talk about this! It’s something I help my clients with al…
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Do you want to know what it would look like to choose coaching as a career path over licensure? Well, you’re in the right place, because that’s exactly what we’re talking about this week! Fun fact: Many of you didn’t know that I'm not licensed! It’s true. I went through all the education necessary to become a therapist and, in the end, I chose a di…
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Have you been thinking about transitioning into coaching but don’t know what a successful coaching business looks like? Well, you’re in luck - that’s exactly what this week’s episode is about! This week's episode is an Instagram Live replay, where I talked about redefining success as a therapist who wants to coach and why I decided not to pursue li…
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Do you feel like you have no idea how to market your coaching services? Marketing yourself as a therapist can feel so different from marketing yourself as a coach. This week, I’m giving you a sneak peek into how I guide my clients through this marketing process. You definitely can’t use the same marketing plan you did when you were marketing your t…
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Is your therapy caseload overwhelming you? This is such a common issue among therapists and coaches - which is exactly why we’re talking about it on the podcast! This week, I’m giving you an inside look into how I help my clients reduce their therapy caseload while doubling their rates. So many of my clients struggle to balance a healthy caseload a…
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Do you want to start earning more income as a therapist but feel like a private practice is your only option? Well, you’re in luck! This week, I share some of the options you can explore to create an income beyond private practice. If you were told that private practice is the only way to earn income as a therapist, there is another way. There are …
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Beyond Private Practice is hosted by Liz Fernandez, a First-Generation Daughter of Immigrants, Marriage Family Therapist turned Multi-Six Figure CEO & Business Coach for Therapists. This show is created for therapists who want to expand beyond therapy, It’s a space where I will help educate, empower, and make you feel seen on your path to doubling …
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Do you want to start coaching as a therapist but are not sure how or if it’s sustainable? If so, then this episode is for you. This week, I’m launching my long-awaited rebrand and sharing how I went beyond private practice and dove head-first into my coaching business. If you’re a therapist or a private practice owner and you want to use your skill…
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Are you having a hard time selling your coaching services because you don’t want to be too salesy or pushy? If so, then this episode was literally made for you. Today we’ll be identifying the three mental barriers that are keeping you from selling your coaching services. If you’re a therapist, private practice owner, or a coach who's struggling to …
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Are you struggling to shift from only seeing yourself as a therapist to now also calling yourself and seeing yourself as a coach? If you are, then this episode is for you! Today we’ll be exploring the mindset shifts that are going to help you embrace your role as a coach. One of the benefits of expanding your services to include coaching is that yo…
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Are you wondering what it looks like to add coaching to your work as a seasoned therapist? Then this episode is for you, this week's guest shares her experience in embracing both of her roles as a therapist and coach. She shares how by offering decolonized guidance and coaching services, Sonia was able to break free from the limitations of being a …
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Are you wondering what it looks like to double your therapy income as a Private Practice Owner? Then this episode is for you! This week's guest had an incredible experience in the Therapist of Coach Collective and is back to share how she transformed her business with you! Ana Rodriguez was a part of the Therapist to Coach Collective for a full 12 …
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Do you want to take your practice to the next level? Then this episode is for you! Today we’re taking a closer look at my 12-month group coaching program - the Therapist to Coach Collective! This program helps Latina therapists, mental health providers, and counselors double their therapy income as a coach and in private practice. And it’s all beca…
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Does being a business owner seem complicated and out of reach? If so, then this episode is for you! Today we’re making running your own business as simple as possible so you can double your therapy income in no time. One thing I know for sure is that doubling your therapy income can be so freaking simple! And in this week’s episode, we’re going to …
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Are you a therapist struggling with the idea of being a business owner? Then this episode is for you! Today we’ll be talking about how to build your business owner identity and how you can let go of limiting beliefs. The most common challenge I see in my clients is stepping confidently into their business owner identity. They know how to be great c…
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Are you a Latina therapist curious about how your therapy skills can unlock new opportunities and double your income? Then I invite you to join me in today's podcast episode to discover the power of transferable therapy modalities! I'll guide you through five key therapeutic approaches that can be seamlessly transferred into coaching, offering you …
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Are you curious about expanding your services into coaching, but at the same time feeling afraid of ending up in the 'therapist burn book' and losing your therapy license? Then you are in the right place! In today's podcast episode, I dive deep into how you can protect your therapy license while expanding your services into coaching. You will learn…
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Are you interested in integrating coaching into your private practice but worried that you would lose the therapy identity that you worked so hard for? Then this episode is for you! In today's episode, I talk about why therapists have a lot of negative thoughts about the coaching industry and the title 'coach', and how it holds them back from doubl…
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Are you a therapist thinking of starting a coaching business but feeling so overwhelmed that you don't know where to start? Then you must tune into this episode! Today, I'm stripping away the complexities of entrepreneurship and you'll learn that starting your coaching business is simpler than you think—no LLCs, no fancy certifications, just pure p…
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Do you want to know the secret to building momentum in your coaching business? Then you are in the right place! Today, I share a powerful framework that I teach clients inside my signature program, Therapist to Coach Collective. It's called the Building Momentum Framework, and its purpose is not only to help you grow your coaching business but also…
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Are you struggling with overcoming the fear of visibility in your business? In today's podcast episode, I dive deep into a common struggle many new coaches face - hiding in their business. Together, we'll explore how this issue can hinder growth and why it's often more about mindset than strategy. You might be unknowingly holding yourself back with…
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Are you struggling to let go of the "baby coach identity"? Then you are in the right place! Overcoming the baby coach identity is something that I've been coaching my clients on over and over again for the last 3 years. So it's safe to say that I have become an expert at identifying when it comes up for you, especially when it blocks you from achie…
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Welcome back to another Latina CEO Identity episode! Today, I have prepared for you a very special episode; we are gonna go down memory lane and revisit your top 5 favorite episodes in 2023! We'll dive into topics like overcoming imposter syndrome, unlocking your 6-figure CEO identity, and even managing a coaching business with ADHD. You'll hear pe…
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Are you struggling to book your first coaching clients? Are you feeling stuck and ready to throw in the towel? When you're starting a coaching business and having a hard time booking clients, it's easy to get caught in a false sense of urgency, feeling like things are not happening for you and maybe this was all one big mistake. But what if I told …
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As they approach the end of the year, I thought it would be a perfect moment to reflect on the past 12 months and share with you the biggest lessons I've learned in 2023. To be honest with all of you, 2023 was a rollercoaster for me, not just in my business but in my personal life too! It was full of highs and lows. If I shared all the lessons I've…
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Get ready for another client success story! Today, I sit down with Iris Garcia, a life coach who has dedicated her life to empowering women of color on their healing journey. In our conversation, we explore the concept of surrender and why it's crucial to let go of the need to control every possible outcome. Iris talks about her planner identity an…
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Are you ready for another client success story? In today's podcast episode, we dive deep into the inspiring journey of Leticia Torres, a personal finance coach for Latinas and Latinos. From her humble beginnings as an immigrant and DACA recipient to becoming a first-generation college graduate and excelling in the corporate tech world, Leticia's st…
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