The only podcast that admits marketing is F@$!ing hard and makes it suck less for solo business owners who are juggling client delivery and sales on top of all those marketing tasks. I'm your host, Dr. Michelle Mazur, the author of the 3 Word Rebellion and founder of The Expert Up Club. Unlike most marketing podcasts that share the latest marketing fads that promise “Viral Internet Fame,” I know you don’t need any of that BS to run a thriving business. Each week, I share unconventional strat ...
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The InnovaBuzz Podcast explores the minds of innovators, entrepreneurs and creatives. You’ll learn about values, strategies, tactics and mindset from some of the world’s most successful entrepreneurs. Join internationally recognised transformational marketing strategist, speaker and podcaster, Dr Jürgen Strauss, The World's Best Human-Centred Podcasting Coach , as he chats with awesome guests who are committed to innovation, service and modern marketing. Each episode is a conversation with i ...
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Transforming Trauma through Humor, Storytelling, and Sparkle Skills in this Fun & Feisty* podcast for Empowered Women and Woke Menfolk! Join us as we pull back the veil to reveal how we are taking control of our life stories and creating a movement of positive change. If you are ready to Feel, Laugh & Heal, this podcast is for you!Co-hosted by Feisty & Fabulous cousins Nicole Lewis-Keeber and Michelle Lewis *sometimes we swear
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Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists. The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing o ...
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“I've been thinking all that time I'm spending over here on social, and I'm not spending really any quality time with the people that voluntarily chose to be in my world by opting into my thing.” Riddle me this, Batman. Why do we spend so much time on marketing that leads nowhere vs. focusing on marketing that works to get clients? It's probably be…
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In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, delves deep into China’s performance at the 2024 Games and the cultural phenomena surrounding Chinese athletes. The discussion kicks off with a review of…
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Our guest in this episode is Stephen Goldberg, owner and chief consultant at Optimus Performance. With over 30 years of experience, Stephen has transformed his journey from running a family business to becoming a leading coach and facilitator. His passion lies in helping small and medium-sized companies improve sales, leadership, and teamwork throu…
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Marketing feels like a time suck of doom. There's all this doubt. >>>Is it really working? >>>Am I getting it right? Whatever right means. And then despite spending so much time on your marketing, you're just not seeing the results you want to see. And then there's the beating yourself up of feeling like you're never doing enough despite your best …
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In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital technology scene. Ed, known for his deep insights into the intricacies of Chinese e-commerce, shares his expertise on the roles of major players like Aliba…
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Our guest in this episode is Elona Lopari, founder of Elona Lopari Coaching. Elona is dedicated to helping businesses align their purpose with profit, creating impactful and successful enterprises. She transitioned from a C-suite role to entrepreneurship to find more meaningful ways to contribute. Today, she leads a vibrant community of over 30,000…
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“I went down a whole path that was completely not right for my business, and it was very frustrating, and I wasted a lot of time doing a lot of stuff that wasn't really helpful.” You know what really sucks about marketing? When you're told to market in a certain way that works for every business. And only after you've done all that work, invested a…
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Our guest in this episode is Beejel Parmar, a pioneer in the virtual assistant industry and a thought leader in productivity and outsourcing. Beejel has been advising entrepreneurs since 2009, helping them overcome procrastination and leverage the power of virtual assistants. In this episode, he shares his journey from struggling entrepreneur to bu…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conversation, Ed shares his expert insights into Pinduoduo and the meteoric rise of its international marketplace, Temu. The episode kicks off with Ed discus…
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“And then it kinda dawned on me last year, I don't need a lead magnet or an opt in. I think you talked about how every time you create something, even if it's free, you still have to “sell it”. I'm just selling my newsletter. It was like a weight lifted.” Think fast. How many lead magnets have you created for your business? For this iteration of my…
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Bo Short, Leadership and Innovation: Embracing the Journey and Serving with Purpose - Innova.Buzz 634
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Our guest in this episode is Bo Short, co-founder and CEO of Base Molecular Resonance Technologies. Bo’s journey from a self-focused young entrepreneur to a visionary leader emphasizes the importance of embracing the journey and serving others. He shares how his evolving definition of success, grounded in personal growth and impactful leadership, d…
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In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global brands across the Asia-Pacific region. Jason delves into the evolving digital landscape, the unique challenges of engaging Gen Z consumers, and the strate…
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“I want to make sure that if someone happens to find me when I'm not posting content, that they have a way to hear about me, learn about me - without me having to pump out content to the feed.” Nothing makes me want to dive head-first into a vat of lava like the thought of making a 7-second video to post on Reels or TikTok. And if you feel that way…
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Our guest in this episode is Valentin Radu, a visionary entrepreneur and the founder and CEO of OmniConvert. Valentin's journey from a DJ at radio stations to a pioneer in customer value optimization highlights his diverse background and passion for understanding customer behavior. In this episode, he shares insights on maximizing customer lifetime…
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This week on the podcast, we're doing something a little bit different. A pod takeover. I invited my friend, Michelle Warner to take over my podcast feed. Her podcast Sequence Over Strategy is the only business podcast that I religiously listen to. Michelle and I are incredibly aligned with how we approach business (and she's also the opening speak…
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A special invite to the Make Marketing Suck Less Virtual Event! Social media feels like a 20-lb weight choking all the joy out of my business. All the "shoulds." All the rules. All the head trash around having the "perfect" hook." Maybe you feel it, too? Here's the deal: you don't have to RELY on social media for audience growth. You've got a ton o…
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Our guest in this episode is Sue Wong, co-founder and coach at My Manifesto. Sue brings a wealth of experience from her background in teaching and coaching, helping individuals gain clarity, focus, and inspiration to live authentic lives. In our conversation, we explored Sue’s journey, the concept of a personal manifesto, and practical steps to liv…
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In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. Dr. Herscovitch brings a wealth of knowledge on China's economic statecraft and the dynamics of Australia-China relations, offering deep insights into r…
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“I know that there's this unicorn idea that you can preschedule things months in advance, and preschedule all of your content, and, like, sit down for 8 hours in one day, and record 17.6 reels. But that is a lie unto me, and it never worked for me. And so for me, it had to be. It sucked even worse if I tried to batch content.” Marketing is relentle…
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Our guest in this episode is Daniel Den, a trailblazing founder of Ideas That Influence and co-creator of the X Factor Effect Methodology. Daniel’s innovative approach to marketing and differentiation has made a significant impact in helping businesses stand out in a crowded market. His interactive book box experience exemplifies his commitment to …
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In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship between the UK and China, and how Santander UK facilitates international growth opportunities for British companies looking to expand into China and other As…
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“I know that I'm extraordinary at what I do. And because I have messaging, because I have my packages, because I have my pricing, I can keep moving forward in confidence in one area of my life”. There comes a time when the shit hits the fan in your life and you just can't keep showing up the way you like. The first thing that always goes is marketi…
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Mark Wonderlin, Transforming Business through Strategic Video Storytelling - Innova.buzz 630
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Our guest in this episode is Mark Wonderlin, the visionary founder and CEO of Mosaic Media Films, and a pioneer in digital SLR filmmaking. Mark shared his profound insights into the transformative power of video storytelling in business marketing. By focusing on the audience's journey, Mark crafts videos that not only tell a story but also resonate…
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“I used to always think - I have all these great ideas and I make these products, like, you know, digital-based products. And if only I had the money that I could actually hire a team and build the thing out and then actually pay money for advertising, I just know it would hit.” If you just build the right funnel, have the right welcome sequence, a…
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Our guest in this episode is Brian Bogert, a passionate coach and speaker, who has transformed his profound personal adversities into a professional mission to empower others to live more authentically and impactfully. In his conversation with host Jürgen Strauss, Brian delves into the importance of embracing vulnerability, harnessing personal adve…
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Scott Allan, Mastering Mindset and Creating Success - InnovaBuzz Episode 628
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Our guest in this episode is Scott Allan, a renowned author, publisher, and transformational growth expert based in Osaka, Japan. Scott has turned his deep passion for writing and personal development into a thriving global publishing business. His journey from corporate life to becoming a key influencer in self-help and professional development pr…
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In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the evolving e-commerce landscape in China, and the promising opportunities for UK and European brands in APAC markets. The conversation begins with Zarina …
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Tiago Faria, The DREAM Method: A Proven 5-Step Process for Podcast Guesting - Innova.buzz 627
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Our guest in this episode is Tiago Faria, a business mentor and marketing expert. Tiago has transformed the way entrepreneurs and influencers expand their authority and reach new audiences with his innovative "DREAM Method." This approach harnesses the power of podcast guesting, helping individuals grow their networks and enhance their marketing st…
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“It was such a detour to go the whole social media, build a course, webinars, free webinars, pitch, cart closed route. The whole thing was such a detour for me. It seriously tanked my business.” So many business owners have gone down this path only to realize, “Hey. This isn't for me!” With all the hype around “stop trading dollars for hours” and m…
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Carlos Alvarenga, The Chemistry of Persuasion: How to Win Hearts and Minds - Innova.buzz 626
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Our guest in this episode is Carlos Alvarenga, a distinguished thinker and educator in the fields of communication and rhetoric. Carlos has an extraordinary background, starting as a refugee child and rising to become a prominent expert in persuasive communications. His journey includes deep dives into the ancient wisdom of Aristotle to update thes…
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Anytime you decide to work on your marketing message, it's going to require you to dig deep and do some thought work around your business, who you want to serve and what you want to be known for. If you're like most people, by the time you find this podcast, you've already tried another messaging framework. (I’m looking at you, StoryBrand.) So befo…
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How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes
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In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on the Chinese market. Maren shares the intriguing journey of Fjorda's entry into China, exploring the strategic decisions that led to its success and the b…
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Larry Apke, Thriving in Uncertainty with Agility, Innovation, and Education - InnovaBuzz 625
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Our guest in this episode is Larry Apke, a visionary VUCA consultant, agile coach, and the altruistic founder of JobHackers. Larry has dedicated his career to guiding individuals and organizations through the complexities of today's ever-changing world, using agile methodologies and education as his tools. His innovative approach to professional de…
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Your client has a lot of options when it comes to solving their problem. There's so much competition and competition for their time, energy, and financial resources. >>>How do you make sure that your business is the one they choose? >>>How do you show you're different from the web celebs with charismatic marketing? You do it by differentiating your…
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Mark Stern, The Physical-Digital Connection: Creating Memorable Brand Experiences - Innova.buzz 624
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Our guest in this episode is Mark Stern, a visionary entrepreneur who's redefining how brands connect with their customers. As the founder and CEO of Custom Box Agency, Mark merges tangible products with digital marketing to craft memorable and impactful customer experiences. In our engaging conversation, Mark shared his insights on creating deeper…
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“How does having a 3 Word Rebellion make marketing suck less?” That's a question I got from a listener and it's a super smart question. To truly make marketing suck less: you have to know that the work you put in will actually pay off that it will make marketing easier and more effective to bring in your right-fit clients. Today, I’m taking you beh…
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Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law
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In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trends, and the impact of cultural shifts on consumer behavior. The episode kicks off with Julienna sharing her journey into China-focused journalism and wh…
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Our guest in this episode is Anthony Nwaneri, a best-selling author and a visionary in the podcasting industry, renowned for his innovative approaches to podcast growth and monetization. From his early challenges in Nigeria to becoming a major influence in the podcasting world in the UK, Anthony's journey is a testament to the power of persistence …
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“Hey! Look at me!” “Hey! Buy my program…Read my blog…Listen to my podcast!” “Smash that subscribe button!” “Hey, I've got the only foolproof way to solve your problem!” Let's face it. It's noisy out in the marketplace. On social media, it seems like everyone is hawking their wares, talking about how much money they make and how they can teach you t…
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Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China
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In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. Since her last appearance on the podcast in 2020, the landscape of digital consumption in China has evolved significantly, and Olivia is here to shed light on the latest trends an…
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Steve McCready, Rewrite Your Story, Change Your Life - Innova.buzz 622
1:02:28
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Our guest in this episode is Steve McCready, a transformative coach and therapist whose journey has taken him from the fields of IT to the realms of psychotherapy and coaching. With a passion for helping others unlock their full potential, Steve has dedicated his career to understanding the stories we tell ourselves and how these narratives shape o…
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Do you ever find yourself reading an Instagram post or listening to a podcast, and you're absolutely horrified by the advice being given? You shake your head and you think, “That's not how any of this works!” I know I've been there, and the reason is because experts can spot BS a mile away. I believe that's one of the reasons why marketing is so ha…
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The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China
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In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. Based in Beijing and with his finger on the pulse of US-China relations, Joe provides valuable insights into the current state of the bilateral relationship, a…
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Our guest in this episode is Chris Hood, a digital strategist with a heart for innovation and a mind for technology. With a career spanning over 35 years, Chris has left a significant mark on the digital landscapes of TV, film, music, and video games. Through his book, "Customer Transformation," and his consulting work, he's helped organizations wo…
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Why is it so hard to claim your expertise? To own what makes you truly exceptional at your work. To own the capacity and the ability you uniquely have to guide your clients to results. Then why is it so hard to promote that? To tell people about it? And I get that marketing sucks, but it is truly time to expert up and claim your expertise for yours…
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Our guest in this episode is Erin Andrea Craske, a visionary coach, author, and a rebel at heart with a rich corporate background. Erin shares her journey from corporate strategy to coaching, emphasizing a transformative change through what she terms as an "effortlessness philosophy." Her insights reveal a profound understanding of leadership, stra…
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Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate
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In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. From his early career beginnings in Paris, Dean recounts his initial venture into China's burgeoning e-commerce sector, the pivotal transitions that led him to Alibaba, and the lesso…
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If everyone is saying the same thing to market their business, how do you— as an expert—stand out? How can you say something different that catches the attention of your right-fit clients so they pay attention to you and hire you and not your competition? Today we're doing something a little bit different. We’re diving into Marketing Message Makeov…
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Our guest in this episode is Robert Brill, the co-founder and owner of Brill Media, a digital advertising agency from Los Angeles, USA, dedicated to helping businesses scale and grow. With a journey marked by a transition from employee to entrepreneur, Robert shares his insights into the digital advertising landscape, underlining the importance of …
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Confession. I'm a bit of a control freak. Control is something we are socialized to do. We are told that we are the masters of our destiny! the captains of our ship! and we can pull ourselves up by our bootstraps! And in reality - in a business - there are so many things that are out of our control, like whether: A prospective client says yes You l…
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