Comedian Ellis Hoffmeister and Writer Ali Keller discuss the strange and wonderful television show that was Pretty Little Liars.
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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to highlight what truly matters in the world of B2B Go-to-Market. With nearly 25 years of combined experience working with top B2B brands like Drift and ...
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Startup Growth Expenses, Network Effects, & NDRs (with Commsor Co-Founder & CEO, Mac Reddin)
30:42
How is AI making it easier and more affordable to start a business? What are network effects and how do they drive business growth? Do Go-to-Network strategies, a twist on traditional go-to-market approaches, enhance go-to-market effectiveness? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Mac Reddin, C…
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OpenAI's AI Device, LinkedIn's Data Privacy Concerns, & Customer Evidence in GTM (with UserEvidence CEO, Evan Huck)
31:20
What does Jony Ive's collaboration with OpenAI mean for AI and hardware integration? Is it ethical for LinkedIn to use your data to train AI? How should customer data be used to support your go-to-market strategy? Those are the 3 big topics we’re covering on this episode of GTM News Desk. We’re joined by Evan Huck, CEO of UserEvidence, to share his…
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How does OpenAI's massive fundraising and $150 billion valuation reflect the growing role of AI in marketing? Is AI truly benefiting both B2B companies and their customers, as Scott Brinker's recent research suggests? What is the best framework for using data-driven marketing to align with your C-Suite this budget season? Those are the 3 big topics…
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AI Job Takeover, NBA's Media Shift, & Marketing Leadership (with CaptivateIQ’s CMO, Katie Foote)
29:56
Is AI actually helping folks be more productive at work? What can B2B learn from then NBA's new media agreement? What does an actual modern (and successful) marketing leader look like these days? Those are the 3 big topics we’re covering on GTM News Desk. And we’re joined by Katie Foote, CMO of CaptivateIQ and a former executive at Drift and Salesf…
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Nike’s Strategy Flop, Hubspot’s AI Search Grader, & ICP Tips (with SalesIntel’s Manoj Ramnani)
38:59
What can we learn from Nike’s last marketing pivot that failed? Is Hubspot’s AI SEO tool actually helpful? How do you define your ICP to be both people-first and fueled by data? These are the 3 big topics we’re tackling on this episode of GTM News Desk. We’re joined by SalesIntel’s CEO, Manoj Ramnani, who breaks down the importance of defining your…
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Zero-Click Content, Meta’s AI Characters, & 2024 Content Marketing Stats (with Sparktoro’s Amanda Natividad)
41:24
How is content marketing changing in 2024?? What is up with the Meta custom AI characters? How do you make effective zero-click content? Those are the 3 big topics we're covering today, on GTM News Desk. And we're joined by Amanda Natividad, VP of Marketing at Sparktoro, to share her expertise on zero-click content. (She coined the term, after all)…
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What is there to know about PathFactory’s acquisition of UberFlip? How do you design a people-first marketing funnel? Where is the future of SEO headed with Google’s latest updates? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Gainsight’s Director of GTM Strategy & Customer Education, Nikki Engel, …
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What are Google's surprising findings on video advertising? What is a Network Development Representative role (NDR)? What frameworks can elevate demand generation strategies? Those are the 3 big topics we’re covering on this episode of GTM News Desk. And we’re joined by Justin Keller (you know him from Terminus, Drift, and now Movable Ink) to share…
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What makes an event not suck? What are buyer-first practices that Navattic uncovered in 2023? Is growth hacking still a thing? Those are the 3 big topics we’re covering today, on GTM News Desk. And we’re joined by Bethany Murphy, Senior Director of Events at 6sense, to share her expertise on how to curate unforgettable event experiences, the import…
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Welcome to GTM News Desk, the podcast where Nick Bennett and Mark Kilens bring you real talk backed by real action. Twice a month, we cut through the noise to deliver the essential resources, news, and expert takes you need to create impactful, People-first GTM motions. From trending topics to clickbait headlines, we sift through the clutter to hig…
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A Christmas Nightmare...Por Ellis Hoffmeister, Ali Keller
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A.I. Fireflies for the episode tag?Por Ellis Hoffmeister, Ali Keller
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Pretty Little Monsters: Season 5 Episodes 9 & 10
1:13:11
1:13:11
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1:13:11
We're backkkkk. A much needed return to the wild world of Rosewood. Justice for Ella!Por Ellis Hoffmeister, Ali Keller
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WHYYYYYYYYYYYYY?!?!Por Ellis Hoffmeister, Ali Keller
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Season 5 continues. More explosions!!!!Por Ellis Hoffmeister, Ali Keller
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The Saga of Season 5 continues. A representation of both of our brain spaces.Por Ellis Hoffmeister, Ali Keller
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A. Doozy. Season 5. Buckle up!Por Ellis Hoffmeister, Ali Keller
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The one where all is revealed... sort of... ish.Por Ellis Hoffmeister, Ali Keller
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"Big and Full of People versus One Hallway and One Bathroom." Ellis would rather talk about our new description of the school in Pretty Little Liars than these episodes in one sitting.Por Ellis Hoffmeister, Ali Keller
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The Noir Episode. It's the noir episode.Por Ellis Hoffmeister, Ali Keller
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Pretty Little Monsters: Season 4 Episodes 17 & 18
1:50:35
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Comedian Ellis Hoffmeister and Writer Ali Keller are joined by comedian Dylan Penza to discuss the seventeenth and eighteenth episodes of Pretty Little Liars Season Four. We talk about... well, it's a guest episode so it goes all over the place... plus the pretty little liars get new nicknames... except for Lucy Hale.…
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Pretty Little Monsters: Season 4 Episodes 15 & 16
1:07:04
1:07:04
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the fifteenth and sixteenth episodes of Pretty Little Liars Season Four. We talk about all the secrets... and if they can KEEP it (I'm sorry).Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the thirteenth and fourteenth episodes of Pretty Little Liars Season Four. We talk... well, it's a lot.Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the eleventh and twelfth episodes of Pretty Little Liars Season Four. We talk about that bizarre footloose-type moment, knitting needles, and that BIG reveal.Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the ninth and tenth episodes of Pretty Little Liars Season Four. We talk about those incorrectly used references, Ashley and Ted's HOT, HOT scenes together, and how NOBODY on the planet has ever been THAT excited for cake.Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the seventh and eighth episodes of Pretty Little Liars Season Four. We talk about... well, the car crashing into the living room... what else is there? Turns out, a lot in Episode 8.Por Ellis Hoffmeister, Ali Keller
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Pretty Little Monsters: Season 4 Episodes 5 & 6
1:08:19
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the fifth and sixth episodes of Pretty Little Liars Season Four. We talk about the numerous innacuracies of the sorority sequence, the bonafide horror influences on these episodes, how a locked closet is always suspicious, and BEES!Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the three and fourth episodes of Pretty Little Liars Season Four. We talk about these bonkers episodes where Ellis almost throws in the towel but stays for the camp value (special shoutout to the scene where Spencer narrates her stalking of Melissa).…
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the first and second episodes of Pretty Little Liars Season Four. We talk about Mona's arc, Aria's knitted hats (again), Wilden's body/sheet/wind choreography, seeing dead bodies, and the wild start to the new season .Por Ellis Hoffmeister, Ali Keller
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Comedian Ellis Hoffmeister and Writer Ali Keller discuss the twenty third and twenty fourth episodes of Pretty Little Liars Season Three. We talk about Hannah's babysitting, Spencer's "transformation" (AKA a hair straightener and a black hoodie), and the chef's kiss reaction shots prevalent through this bonkers and satisfying(?) end to the season.…
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