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Every week I will watch an old episode of one of my favorite classic television shows (this could be from the 1950's through the 1990's) and have a guest watch with me who has never seen it before. We will then discuss the episode from both perspectives. Join us for some fun!
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The New Mainstream Podcast

The New Mainstream Podcast

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The New Mainstream podcast features real conversations about the cultural nuances impacting multicultural communities in the U.S. and its influence on brand marketing and the importance of DEI in strategic marketing conversations.
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She Dynasty

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She Dynasty pronoun-noun / SHē dīnəstē /: An unstoppable force of ambitious women who turn their visions into realities. They inspire, mentor, and propel each other into ruling an initiative, business, field, or anything they set their mind to. We’ve searched far and wide for some kickass women, and you've gotta hear their stories.
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The way we consume media has completely changed. Today, marketers need to be savvy in their understanding of how different audiences behave and what they areinterested in. One area seeing significant growth is musicand video content, particularly through mobile and connected TV platforms. For brands, leveraging these platforms to engage with underr…
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McKinsey's fourth report in its series on the business casefor diversity reinforces the idea that companies that invest in diversity, equity, and inclusion (DEI) initiatives are more likely to outperform those that do not. Integrating DEI into the DNA of an organization is not only socially responsible but also a sound business strategy. Companies …
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The Brady's are back, and so is our Brady superfan! Join me and my cohost, Eden, as we watch Jan and Marcia prepare for a double wedding. Did Eden watch an episode or a movie? She's not sure. Among other things, we mention: Home Alone, Psycho, Snoozy Suzy, excessive PDA, Summer of '42 and...Seinfeld!…
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The pandemic didn't create new consumer trends butsignificantly accelerated existing ones. The consumer landscape is dynamic, continuously evolving as people change, societies evolve and cultures shift. Consequently, researchers must stay adaptable, embracing new methods and technologies like artificial intelligence (AI). AI enables innovations lik…
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Join me and my cohost, Emily, as we discuss this 1970's family drama, requested by our listener, Nancy. We discuss: the rural purge of 1971, The Simpsons, Dark Shadows, Is Jenny Crazy? and...Seinfeld. Oh! and there is a new theme song at the end, written and sung by my 7-year-old granddaughter, Shiloh. Join us for the fun!…
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Despite gaining significant momentum in 2020 following a surge in social justice awareness, diversity, equity and inclusion (DEI) has faced recent backlash. Yet, inclusive marketing remains essential for businesses seeking long-term success. Inclusive marketing is not just about representation. It is a strategic approach designed to build deep conn…
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In this episode of The New Mainstream podcast, Mario Carrasco and Michael Roca, who currently spearheads the Cross-Cultural Center of Excellence at Omnicom Media Group, delve into the evolving landscape of multicultural marketing and media. Multicultural has shifted from a niche segment to a central focus for many brands and agencies. This change r…
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Younger generations of workers have fully embraced the "work from anywhere" concept, prompting employers torethink conventional methods. With the rise of remote and hybrid work models, flexible and adaptive workspaces have become more critical than ever. The pandemic accelerated the shift towards more distributed teams, andorganizations are now adj…
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Join me and my cohost, Tony, as we recap the pilot episodes of the 1970's sitcom "Mort and Mindy," which was requested by our listener, Regina. In this episode, we get a crossover within a crossover, discuss how many children Tony will need to have for the sake of this podcast, and we mention: The Office, Full House, Modern Family, Shirley Temple a…
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Marketing is both an art and a science, shaped by the experiences and perspectives of its practitioners. Initially, multicultural marketing was considered a niche orspecialized area within broader marketing strategies. However, there has been a gradual shift towards integrating multicultural marketing into the coremarketing approach. This shift inv…
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The marketing landscape is evolving, driven by the rapidly changing demographics in the U.S. Today's consumers are culturally diverse, tech-savvy, and vocal about their needs and wants. Among them, to be represented authentically in advertising. For marketers, this requires a change in the paradigm, a move beyond general marketing strategies to emb…
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Black Americans, comprising about 14% of the U.S. population, wield significant economic influence, with buying power surpassing $1.5 trillion. Their culturalimpact is equally undeniable, shaping everything from music and fashion to cuisine and beyond. Yet, generally, brands fail to invest in the market research needed to truly understand the compl…
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Whether refreshing an existing brand orlaunching a new one, the fundamentals remain the same— understanding the "why" behind your brand is critical to its long-term success. While logos and color palettes are often seen as the face of a brand, they are merelyidentifiers, visual representations of a brand’s ideals. But branding goes deeper than that…
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