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On the What’s the Secret Podcast, former restaurant manager turned seven-figure entrepreneur Tom Gaddis shares with you the real strategies most gurus won’t tell you about growing a successful business. Discover the steps and strategies he used, to go from being on unemployment to starting and growing his own 7-figure business and helping 50,000 students all over the world. Each season on the podcast Tom dissects one critical key to building a business that helps you create financial securit ...
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It’s episode 100! I can’t believe it. We made it to 100 episodes and that’s in a big part thanks to you. So I’m celebrating the 100th episode of What’s The Secret? by reviewing what we’ve been over in the past 100 episodes and giving you the lowdown on what I’ve learned from recording them. It has been a crazy ride, but I am grateful for you tuning…
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Are you looking to get more done in less time? Well, you’re in luck! In today’s episode, I’m sharing three of my current favorite tools and a book that has helped me get more done in my business. These are things I’m using each and every day that have drastically changed my workflow and allowed me to get more done in less time. Whether you are an e…
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We all want to be successful, right? When you’re first starting out it can all seem so overwhelming. There is so much to learn, think about and do in order to create success, and it can be hard to know where to start. But what exactly does it take to be successful? Recently, I’ve been thinking about more specific actions that I could share with you…
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Holy cow, it’s 2022 – Happy New Year! Both 2020 and 2021 were pretty crazy, so what does 2022 have in store for us? In this episode, I’m talking a little about 2021; some of the things we did in our businesses, the things we could do differently, the planning strategies that I use in my business when a new year begins, and what we do to set ourselv…
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In the world of sales, we are often taught that we need to be pushy, aggressive, and ready to do whatever it takes to convince our prospects to part with their money. But this pressurized selling tactic doesn’t align with everybody’s values, and today’s guest decided to find a different way to sell, one that is in line with his goal of stepping out…
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Have you ever wondered what the world of affiliate marketing is really like? Do you wish you knew the difference between an affiliate marketplace and an affiliate network? Well, today’s guest is joining me to give the inside scoop on all things affiliate marketing. Alex Gunoe is the Director of Business Development at Digistore24, an all-in-one dig…
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We all know the power of morning routines, but fewer of us know the power of evening routines. So this week, I’m joined by Jose Escobar, Founder, and CEO of The Entrepreneur’s Bookshelf. Jose had a “good” life, but one day he realized that “good” wasn’t what he wanted; he wanted great. He implemented a morning and evening routine into his life, and…
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For a long time, no matter how hard I tried, I could not break that earning barrier and reach the six-figure mark in my business. I felt like I was spinning my wheels while nothing was working, and I struggled mightily to start generating significant money from my entrepreneurial efforts. But the reality was that I was actually doing some things th…
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On today’s episode, I sat with Sherry Bonelli, SEO expert, and owner of Early Bird Digital Marketing. We get real about entrepreneurship and the ups and downs that come with running your own business. Sherry had a business that was on its way to being successful but was met with an unfortunate failure. Today, we dive into how she navigated the down…
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Every entrepreneur stumbles upon this obstacle at some point in their journey and that’s how to generate new ideas. Whether it’s because of changes in the market, updated technology, or new ways of doing things, there’s bound to be something that triggers you to question, what you could be doing better? Running out of ideas can be frustrating, than…
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If you take a look at the business press lately, everyone is talking about the “Great Resignation.” This phrase describes the recent movement of people looking to start their own online business or find a remote job, so they can experience a type of freedom that they couldn’t with their previous job. But as someone that has built successful remote …
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From going to bed hungry because his family had very little money for food, to growing one of his first business ventures to over $40 million in revenue, and then selling for an 8 figure deal. Today’s guest, John Donges, knows what it’s like to struggle and what it’s like to succeed. John is an expert in what to focus on to scale aggressively, lett…
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In last week’s episode, we talked about the psychology of high-ticket selling. To follow up on that conversation, today we talk about how to bring more clients into your program through referrals. Referrals are an amazing way of generating additional revenue, while not spending more money on marketing. In today’s episode, I talk with Jodi and Darry…
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It's time to drop the fantasy that having an online business is going to, in some magical way, generate revenue without you having to do any real work. This episode aims to help you get out of that mindset and show you what it really takes to build a multi-million dollar online business. We are going to talk about something that is key in reaching …
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My guest today is Susie Carder. Susie is a self-made millionaire. She started with one salon and health spa and built it into one of the most successful businesses in the country. Susie then founded and sold three profitable companies, the last of which sold for over 10 million each. Today Susie and I discuss her best-selling book ‘Power Your Profi…
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If you are running any kind of online business, having a sales page is a MUST! It’s so important, but what can you do to increase your conversion rate? The answer is simple, add a sales video. In today’s episode, I'm going to share with you the elements of an effective sales video. One that is sure to increase your sales! I’m going to show you just…
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When most marketers talk about increasing sales, they talk about maximizing conversions, copywriting, and optimizing your funnel. But there are also some hidden ways that you can generate more sales, that are quick wins, and incredibly easy to implement in your current process. So in today’s episode, we are going to talk about three hidden ways to …
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Something that is trending right now in the Entrepreneurial world is, “Hustle Culture.” This is something big players are promoting in their messages, talking about working 18 hours a day and sacrificing proper sleep to achieve more. While it is important to have drive and a great work ethic, going to the extreme can have a negative impact on your …
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The other day I was talking with my 11-year-old daughter about how she gained 15,000 followers on Tik Tok, and she said something that blew me away. She said, “I ask my followers what they want to see and then I create that.” So simple! But a real recipe for success because most people have a tendency to overcomplicate things when they are trying t…
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Most of the time we tend to think of business as a separate entity in our lives, as entrepreneurs, and this makes us hit a plateau, where we get stuck in the same place without seeing results. So in today´s episode, I’m going to talk about how everything is connected and the realization that catapulted me into the type of person who has succeeded i…
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Maybe you are looking to start your own business, so you can ditch the painful job that you don’t like. You’ve been hearing that having an “online business” is what you should be doing. But what is hype and what is the real deal? In today’s episode, I will share with you insights about running a 7-figure business and compare that to what you are lo…
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One of the first and most profitable ways to make money online is creating an email list, every “online guru” talks about it, and that’s because it's true. But many people struggle on where to even start? Here’s a hint, email your list daily. So in today´s episode, I will share three ways that you can create and grow an email list. The best part, t…
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We all know that having a positive mindset is one of the most important pieces in becoming successful, at least that's what the experts say. But there is one type of mindset that can make or break your success, and you might not even be aware that you have it. In today´s episode, we are going to talk about the refund mentality and I'm going to teac…
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Developing a morning routine is one of the most important things you can do to boost your productivity and increase your chances of becoming successful. In today´s episode, I will share with you my morning routine, so you can get a look into how I set myself up for success. Hopefully, you will be able to apply a few of these tips and strategies to …
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As Entrepreneurs we always have this discussion going on inside our heads, “Should I value my time or my money more?”. Both are super important and valuable, but which one should you focus on the most? Today´s episode is going to be a short and sweet one. I´m going to talk about the age-old discussion, “Time vs Money” and why it matters to you, the…
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You see it all the time, people making money here and there, working 4-hour weeks, making 6 figures per month selling courses, and claiming that every human being can do it, but is that true? In today´s episode, I´m going to talk about my experience with remote business and what I have seen other successful entrepreneurs achieve, to let you know wh…
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It's amazing the lessons we can learn about business from all the other activities we do in our lives. One activity that I love to do and had the opportunity to do a lot recently in Las Vegas is playing Poker. In today´s episode, we are going to talk about Poker and all the lessons you can pull out of it to apply it to your business. I will point o…
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Are you looking to join a Mastermind? Or maybe you've already been involved with one and looking for more information. Either way, a Mastermind is one of the best tools to quickly grow your business, giving you access to a large audience of other successful people. In today´s episode, we are going to talk about the power of the Mastermind, and some…
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Whether you are looking to start or scale your affiliate business, you may be struggling with roadblocks, even lacking clarity on what to do next. If so, then you are going to love what we have for you today. In today´s episode, I´m going to be talking with John Crestani, John is a well-known Affiliate Marketer who has amassed a huge following on Y…
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Today's episode is short, sweet, and value-packed with lots of actionable information that you won´t want to miss out on. This Tuesday, I share three thoughts with you that have been life changers for me, that you'll be able to implement in your own life! “The important thing is that you have the right thinking and that you do things the right way,…
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Today's episode is a continuation of the series on Affiliate Marketing Secrets. One of the most profitable and effective ways to scale your business in the online space is to have a Webinar in place. So if you are looking to do an Affiliate Webinar for other people or bring someone else´s Webinar to your tribe, you will love what I'm going to tell …
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Making money while you sleep. That’s how many people look at affiliate marketing -- an easy way to get huge payouts just by promoting other people’s products. Well, it’s not as simple as that. While affiliate marketing can be a lucrative business, you should never approach it from a purely financial standpoint. Remember that you have a fiduciary du…
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Today's episode is a continuation of the series on Affiliate Marketing Secrets. After hearing the basics in Part 1, get ready to dive deeper and learn what makes an attractive offer, what percentage you should pay affiliates, how to run contests and other things to consider, whether you're just starting out or trying to build relationships with new…
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The ability to make money online has seduced flocks of people to leave their corporate jobs and pursue the work-from-anywhere lifestyle. Many people who want to follow this path think that affiliate marketing is a surefire way to earn a bunch of money on the internet. The truth is, it's not that easy. Without a game plan, you'll struggle and end up…
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What comes to mind when you hear the word “persuasion”? Whether you're an entrepreneur or not, persuasion is an essential skill to have these days. So how do you get someone to do something he’s not willing to do without using sleazy tactics or being aggressive? Tune in to this episode with Tom and his guest, Kenrick Cleveland, a certified Neuro-Li…
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“Build it and sell it for a big payday!“ It’s not rare for an entrepreneur to start a business with the goal to sell it. When the time comes to market your company, what will make it attractive to buyers? How can you be sure you get a fair deal? Let's hear it from Jeff Herschy, a former F-16 pilot turned digital entrepreneur. Listen up as Tom and J…
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Modern-day marketers and entrepreneurs tend to get caught up in the hustle of what every other marketer is doing. The reality is that we cannot do it all. So how do we know what we should be doing? Let's hear from Jason Wojo, owner of Wojo Media, a digital marketing agency that specializes in running paid ads. In this episode, Tom and Jason will go…
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On today’s episode, Tom is joined by ‘Email Paramedic’ Troy Ericson to discuss how Troy took his business from 30k to 300k in one year. Troy dishes out some tips and tricks to help online marketers and copywriters unleash their full potential. Some gems include being genuine, interacting with your followers, and building a network that will showcas…
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Today’s episode features Joe Fier and Matt Wolfe of Hustle & Flowchart. The guys chat about their journey from being part of the family business, to becoming someone’s employee, to their leap of faith into full-blown online business owners. The pair chat about their partnership, how they nurture and grow it, and how their communication and trust ha…
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“But wait, there’s MORE!” You’ve definitely heard this more than a few times during an infomercial. Great bonuses drive you to take action-- right now, today, to get the amazing add-on. In this episode, Tom breaks down what makes compelling and effective bonuses, while also talking about “bonus overwhelm.” The key to a good bonus is to make sure yo…
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“Only 20 left in stock! Limited time only!” You’ve probably heard a version of these advertising tactics in the past. On today’s episode, Tom explains just how effective this tactic is and how to utilize scarcity to increase your sales results. Scarcity is one of the most effective ways to drive your prospects into taking action and can be utilized…
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On this week’s episode, Tom is joined by online-marketing strategist Amy Posner. Posner offers tips and tricks to make sure your discovery calls are effective at bringing in clients that are right for you! The importance of an authentic, engaging, and confident discovery call goes a long way towards establishing great rapport and long-lasting relat…
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Brian Gregory joins Tom on the podcast to deep dive into emotional marketing. Emotional marketing targets the subconscious mind, emotions, and feelings that truly drive buyers to make their purchases. While working with small businesses, Brian realized there was a niche for helping them create emotion-driven advertising packages of agency quality, …
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In today’s episode, guest Taylor Morgan breaks down the keys to finding happiness and fulfillment in an entrepreneurial career. As a former Marine, Morgan offers an interesting perspective on nutrition, sleep, and stress as a businessman and entrepreneur. For Morgan, finding happiness meant redefining what success meant to him without the fear of l…
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Online course creation can be one of the most effective ways to get your knowledge and skills out into the world. Guest Molly Wendell breaks down key strategies in creating a successful and effective online course. Tom and Molly discuss the importance of getting specific, knowing your audience, crafting an accurate course promise, and picking the r…
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What do we do when the unexpected happens? Being an entrepreneur comes with high stress, where we spend a lot of our time not knowing if things are going to work out. It’s important for successful entrepreneurs to stay grounded and know how to handle these unexpected hurdles, especially in the business world. But how do we handle when these unexpec…
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In these trying times, we all could use a little optimism. Ultimately, it comes down to this: Your business could fail tomorrow, but YOU are the captain of the ship. That may sound harsh, but if you keep this in mind, you’ll only increase your chances for success. In this new episode, Tom sits down with serial entrepreneur, veteran, and tech innova…
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Let’s get real here: The internet is overflowing with “get rich quick” formulas and endless motivational posts. Those temporary bursts of inspiration can be powerful, but to achieve long-term success, you need more than one day of feeling good. On this one year anniversary of the podcast, Tom shares the most meaningful insights on success that he’s…
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With so many platforms and endless ideas, how do you go from imagining that business to seeing it soar? It’s so easy to overthink a strategy and get overwhelmed by the possibilities, but progress is closer than you think. In this new episode, Tom sits down with Liana Ling, the founder of Power Up Strategy, a marketing and advertising firm that help…
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So, what’s the secret behind great copywriting? So many businesses would benefit IMMENSELY by implementing copy and email lists, but by listening to the “rules” of copywriting, the writing becomes dull and corporate. But, why does it have to be? In this new episode, Tom talks with Australia’s Best Copywriter—aka Daniel Throssell—who dismissed those…
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