In this episode, John Mackey takes us from the inception of SaferWay—the precursor to Whole Foods—to building one of the most successful natural food empires in the United States. He shares how a life-altering experience shifted his consciousness about food and health, leading him to pioneer the organic food movement. Learn about the delicate balan…

From commanding the cycling circuit with Team Canada to building an 8-figure enterprise, Rob Fraser reveals the sophisticated mental models that drive exceptional performance. This isn't about sports metaphors—it's a masterclass in translating elite competitive principles into business strategy. Rob Fraser is the owner and operator of the sock comp…

Through contrarian thinking and patient capital deployment, John Bragg built two multi-billion-dollar businesses from a remote village. John Bragg is the entrepreneur behind Oxford Frozen Foods, which processes over 50% of the world's wild blueberries, and Eastlink Communications, the largest private telecommunications company in North America. Thi…

When Princeton-educated attorney Erin Wade left law to open a restaurant, she didn't just create award-winning comfort food—she engineered a revolutionary workplace culture. This conversation reveals how she transformed an Oakland mac and cheese restaurant into a laboratory for modern management principles. Wade shares her groundbreaking 'color cod…

Matthew Dicks reveals the sophisticated frameworks behind storytelling mastery—an essential skill for leaders who need to persuade, inspire, and drive change. Far from basic presentation tips, this conversation deconstructs the psychological elements that make stories an instrument of influence. Learn the strategic principles of narrative architect…

Former IBM executive April Dunford reveals the sophisticated frameworks behind market leadership. This isn't about marketing tactics but how category leaders reshape markets to their advantage. Drawing from decades of experience, Dunford shares the nuanced art of market definition, competitive positioning, and strategic narrative. These are essenti…

From Cambridge startup to NYSE heavyweight, HubSpot co-founder Brian Halligan reveals the sophisticated frameworks behind scaling a $30B enterprise. Now a Sequoia Capital Senior Advisor, Halligan shares rare insights into the nuanced decisions that separate exceptional companies from merely successful ones. Learn the strategic principles of modern …

Few episodes in The Knowledge Project’s nine-year history have impacted people’s relationships and lives more than when Esther Perel shared her infinite wisdom for the first time in 2019. Shane and Esther discuss how the stories you tell yourself shape how you see the world (and what to do about that), the important conversations to have at the beg…

Shane Parrish and Maya Shankar dive into the complexities of identity and personal transformation. They explore how significant life changes can reshape one's sense of self and explain how to navigate these transitions. Maya shares her personal stories and tips on making proactive choices and keeping a flexible, layered sense of self. They also dis…

What ancient wisdom and modern science reveal about raising exceptional children. Through years of anthropological research and scientific inquiry, NPR correspondent Michaeleen Doucleff uncovers the counterintuitive principles that shape human development across cultures. This isn't about quick fixes or parenting hacks—it's a deep examination of ho…

Succeeding in both life and business is very difficult. The skills needed to scale a company often clash with those required to cultivate a thriving home life. Yet, Brent Beshore seems to have cracked the code—or at least he's actively working on it. In this conversation, he spills his secrets on excelling in both arenas. This episode is split into…

The skills it takes to get rich are drastically different from the skills it takes to stay rich. Few understand this phenomenon more than Morgan Housel. He's identified unique lessons about wealth, happiness, and money by studying the world's richest families and learning what they did to build their wealth and just how quickly they squandered it a…

Investigative journalist Abigail Shrier reveals an uncomfortable truth: our culture's overwhelming embrace of therapy might be harming the next generation. In this thought-provoking conversation, she challenges conventional wisdom about mental health, drawing from extensive research and disturbing patterns among lifelong therapy patients. Learn whe…

What if reaching the next level of success wasn't determined by another skill, degree, or course but by something that changed on the inside? That's what Dr. Jim Loehr believes, and in this episode, he reveals everything he knows about mental toughness and winning the mind game. Shane and Loehr discuss the radical importance of the stories you tell…

From a single storefront to a $200M enterprise, David Segal reveals the sophisticated frameworks behind building a category-defining business. Learn the counterintuitive principles that separate exceptional operators from average founders, including the hidden challenges of success and the strategic tension between working in versus on your busines…

Shane Parrish sits down with the renowned biochemist Dr. Rhonda Patrick to explore the intricate world of nutrition and health. Dr. Patrick provides a deep dive into the role micronutrients play in our daily health, detailing how deficiencies and insufficiencies in vitamins, minerals, fatty acids, and amino acids can lead to serious health issues o…

Throughout his tenure, Brad Jacobs has built multiple billion-dollar companies. While there is no "playbook" for growing a business, he focuses on a few factors above all else in every company he operates, and in this conversation, he reveals them all. Shane and Jacobs discuss how to read anyone during an interview through a series of intentional q…

Most families who obtain immense wealth squander it by the third generation. But Chris Davis comes from a family whose grandfather and father all became independently wealthy of each other, and Davis has done the same. How does that keep happening? In this conversation, we find out. Shane and Chris discuss life and investment lessons he learned fro…

What can you do (or avoid) tomorrow to guarantee you can live longer? In this episode, Bryan Johnson reveals the five simple disciplines you can start doing to live healthier and longer. Johnson shares what his daily routine looks like, the ins and outs of his experimentation process, and why he gave his father plasma. Johnson also opens up about t…

Dr. Becky Kennedy shares the crucial life and parenting skills you need but didn't get taught on regulating emotions, setting boundaries, and the best sentence you can say when a partner tells you something difficult. This episode applies to EVERY relationship in your life, not just your kids. Get ready to parent more effectively with less stress, …

Tom Gayner, CEO of Markel Group, reveals the lessons he’s learned from Charlie Munger and Berkshire Hathaway, how he invests, and the specific way he thinks about opportunity cost. Gayner shares the difference between good debt and bad debt, where he disagrees with Munger, and why he focuses on the basics. This intimate conversation offers a level …

Blake Eastman has dedicated his entire life to psychology and nonverbal behavior. In 2009 he founded The Nonverbal Group, a behavioral research and education company in New York City which conducts large scale studies on human behavior and uses a wide range of technologies to systematically deconstruct and improve human communication. Eastman dives…

The Knowledge Project closes 2023 with a look back at some of the best conversations of the year. Featuring interviews from nine of the most downloaded and acclaimed episodes of 2023, this collection of conversations offers a variety of insights into the power of intention, how to become a better listener, how to give and receive feedback at work, …

When Paul Assaiante announced his retirement from coaching the men's squash team at Trinity College in Connecticut earlier this year, it marked the end of the most successful run for any coach in the history of college athletics. During his tenure, Assaiante guided Trinity to 17 national titles, including 13 consecutive championships and 252 wins i…

We all inhabit different identities throughout our day. Perhaps we’re entrepreneurs or employees, mothers or fathers, athletes or CEOs. But how can you harness the strengths of these different identities to get the best out of yourself? And can these different identities be used to get through tough times? Todd Herman calls on more than two decades…