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The Drinks Noise Podcast is a show about spirits/drinks marketing, hosted by Mike McGrail, a whisky marketing specialist. It features guests from the industry and covers topics such as - branding, e-commerce, the on-trade, drinks innovation, digital marketing and more. There's something to learn for drinks marketers of all experience levels. Sign-up for email alerts and added-value content - https://drinksnoise.com/ and follow on Instagram - https://www.instagram.com/drink
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I chat to Elizabeth Mackirdy, the founder of Braw Liquor Club, a RTD cocktail brand based on the Isle of Bute, Scotland. We deep dive into the challenges of starting a brand with no industry experience, marketing wins and much more.
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Listen to learn about the importance of 1st party data, getting started in DTC (direct to consumer), knowing your consumer and much more as I chat to Mike Gammell, co-founder of Days, a Scottish alcohol-free beer brand that's making great strides in this increasingly popular category.
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Listen to learn how Erik McRitchie and the From Barrel to Bottle team go about creating some of the best whisky and spirits imagery you'll ever see. Key learnings include - how to keep your visuals fresh, the best way to brief photographers and why stunning visuals are key to marketing success.
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In this episode, I interview Chris Maffeo, an on-trade marketing specialist. Listen to hear no-nonsense advice on getting your drinks brand into venues and ensuring they're there to stay! If you enjoyed this, please do leave a review and tell a pal!
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In the first ever Drinks Noise Podcast, I interview Duncan McRae, a co-founder of modern whisky blenders, Woven. We talk about finding your 'why' and sticking to it, creating a community early, cracking your design aesthetic and much more. If you enjoyed this, please do leave a review and tell a pal!…
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Listen to this to hear more about The Drinks Noise Podcast, a show focussed on the world of spirits and drinks marketing. Please do subscribe to be one of our first listeners.
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