Join host Kate Hejde of Dear Kate Brand Strategy as she chats all things business and marketing for creative entrepreneurs. Kate is a big believer that you can build a business that fits your life, just How You Pictured It. There is no one right way to run a business. You can absolutely base your decisions on your priorities and values so that your business is aligned and joy-filled. With 11+ years in creative small business, Kate shares practical tips, inspirational stories, and the ups and ...
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The question is this: How are photographers like you who are tired of giving away all of their hard work at rock-bottom prices, who long to stand out in markets that are getting more and more crowded by the day and want to run businesses that serve them, their clients and their families... How can those photographers pull all of this off, without sacrificing their family time, their clientbase and their integrity? If that's the question... then this podcast has the answers.
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This week, I dive into essential tips for anyone looking to take the plunge into building their site, touching on the importance of selecting the right platform, the power of starting with a solid template, and learning just what you need - nothing more, nothing less. I also emphasize the game-changing impact of having a strategic roadmap, staying …
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So many small business owners make the mistake of misdiagnosing business issues due to focusing on the wrong symptoms. Today I'm sharing how I pinpoint the symptoms of problems in my business with tools and data. We talk about the use of analytical tools like Google Analytics, Google Search Console, and Hotjar to collect meaningful data on website …
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This week we're talking about the power of market research in creating your offers and attracting your dream clients. But we're putting a spin on it! Market research can be a very time consuming and costly endeavor especially for solopreneurs. I'm sharing how you can use AI to help analyze and access research into you target audience. Making it eas…
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Sitting with things unfinished, unpublished, and maybe even unstarted for fear of it not being perfect? Listen in to this quick pep talk about the power of getting things done and letting the perfectionism go. Follow Dear Kate Brand Strategy on Instagram Learn more at Howyoupicturedit.comPor Kate Hejde
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Get the Website That Sells Launch List: https://dearkatebrandstrategy.com/list Welcome back to 'How You Pictured It'! It’s been a while since our last get-together, and I'm thrilled to catch up. During our break, I’ve been busy crafting new offerings for you all, including launching my Showit template shop, and unveiling the Website Writer Workbook…
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Today I'm chatting with Lisa Rebel of Rebel Girl Marketing, an expert with over 30 years of experience in corporate America in sales and marketing. Lisa discusses the importance of networking for business success and shares practical tips on crafting a 'power pitch' for effective introductions at networking events. She offers advice to introverts o…
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In this episode, the I'm chatting with Liz Wolfe of Liz Wolfe Coaching about the topic of procrastination. First, Liz shares her journey from a corporate career to becoming a business coach for entrepreneurs and how she's built her business to fit her life just how she pictured. Liz then shares why we procrastinate, ways to get out of procrastinati…
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In this episode with Christine Michaelis of Creative Startup Academy, we're talking about how to get more happiness in your life and in your small business. She shares her journey towards happiness and wellbeing, a topic she deeply cares about and has written a book on called 'The Happiness Formula'. Christine highlights the importance of having a …
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In this episode of "How You Pictured It," we walk through a comprehensive end-of-year reflection process, designed specifically for creative solopreneurs. As 2023 draws to a close, it's the perfect time to look back on your projects, client interactions, and personal growth to help set the stage for a successful 2024. I discuss the importance of re…
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In this episode, I'm chatting with Laurel Vines of Vineyard Creative Co, the go-to expert on web and Pinterest strategy. She's spilling the beans about why Pinterest is a game-changer for businesses. Laurel is all about using Pinterest as an evergreen search engine, unlike those ever-changing social media platforms, for more sustainable marketing. …
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Erika Millard on Empowering Small Business Owners through Bookkeeping This podcast episode features Erika Millard, a bookkeeping coach specializing in supporting female entrepreneurs. She educates listeners about her unique coaching services and her thoughts on small business owners doing their own bookkeeping initially to gain basic knowledge and …
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In today's milestone episode of the 'How You Pictured It' podcast, I talk about the idea of aligning personal values and priorities with entrepreneurial goals. I talk about the roots of starting the podcast and my experiences over 12 years as a small business owner. This conversation focuses on helping small business owners rediscover the freedom a…
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Brittnie Renee is back for another episode of How You Pictured It! Her business has taken a little pivot and she's launched a brand new planner designed for Photographers to help you manage your time and reach your goals. In this episode we talked: Brittnie's history with time management How time management and using a planner is beneficial to crea…
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Join me for the interview with Susan Coelius Keplinger, owner of Force of Nature. Susan shares valuable insights on evaluating marketing efforts, utilizing AI, and harnessing the power of testimonials and influencers. Additionally, she shares her own experiences in building a successful business and the importance of balance within an entrepreneuri…
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In this episode of "How You Pictured It," host I interview Ziza Natur, a visibility strategist and public speaking coach. Ziza shares her expertise on how speaking opportunities can help entrepreneurs grow their businesses successfully. We discuss: - Ziza's role as a visibility strategist and public speaking coach for female coaches, consultants, a…
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In this episode I talk with guest expert, Rebecca Dollar, The Motherhood Mentor, about seasons of motherhood and entrepreneurship and how our businesses shift with our life. We talk about: - Capacity - Managing your energy and expectations - How different seasons have different needs -The comparison game Find more from Becca at https://www.themothe…
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In this episode, I'm doing a deep dive interview with Hannah Hoffman of Sunny Social Collective. We are talking all about Instagram and how to effectively market your small business with this platform. We cover: How to get consistent When to post Optimizing your Instagram Bio What kinds of posts you should be creating: Carousel vs Static vs Reels v…
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This week I'm sharing my newest favorite tools and softwares in my creative small business. I'm talking time management, AI, and SOP tools to get back hours and make your life as a creative entrepreneur easier. Here's what I'm loving lately: 1. Descript - A powerful software used for recording podcasts, audio, video, and screen sharing. It also tra…
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In this episode, we dive into the intersection between ADHD and entrepreneurship with our guest, Steph Zakas. Steph is a success mindset coach + alignment business mentor for photographers and creatives as well as an Elopement photographer. Join us as Steph and I share insights and experiences navigating the challenges and the strengths that come w…
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We're wrapping up our four-part series on websites for your creative small business today! In case you've missed the first 3, they were: Episode 39:Why Your Website Matters Episode 40: The Choose-Your-Own-Adventure Guide to Building a Strategic Website Episode 41: Mapping Out Your Website: The Purpose of Each Page In this final episode, we'll be ex…
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This is episode 3 of our 4 part series on websites for creative entrepreneurs! This week we are talking about the pages you need on your website and what belongs on each page. We're talking about the Home Page, About Page, Services Pages/Sales Pages, Blog Pages, and Contact pages I break down the overall content and purpose of each page and discuss…
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Episode 2 of 4 in the series on Strategic Websites for creative entrepreneurs and small businesses is all about how to get a strategic website. I talk about: My journey with building websites and the different platforms I've used Why Showit is my most recommended platform for creatives and service based businesses The parts that go into a strategic…
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This is the first in a series of 4 episodes on Websites for Creative Entrepreneurs. This week we are tackling the topic of Strategic Website Design: What it is, and how it benefits your small business. You'll hear: - Three factors of a great website - strategy, site design, and showing up, and how they all contribute to noticeable growth - Understa…
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Choosing Your Perspective: The Power of Choice and Its Impact on Our Lives with Kayla Burch Coaching
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Today’s episode of our podcast explores the theme of power of choice and change in creating our own reality. The guest of the show is Kayla Burch, mindset mentor and business coach who shares her inspiring story of transformation and empowerment. She discusses how you're always making a choice, even when you think you aren't, and how she’s applied …
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In this episode, we explore the concept of cycle syncing and how it can help women be more effective in their daily lives. Our guest speaker is Amy of Amy Rae & Co, a functional health consultant specializing in women's hormone balance and gut health. Amy shares her journey from being a nurse turned photographer to a health coach and the lessons sh…
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In today's episode I'm joined by Shannon of @Mrs.Vondy and theemailclub.co to chat about using email in your photography business to build relationships and your income! We cover: How you can get email wrong How to get started the right way Ideas for lead magnets, freebies, or opt-ins What a welcome sequence should include Ideal email schedules and…
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This one hits hard and close to home but is such an important conversation. Sabrina and I connected at the Reset Conference in 2022 when I was freshly reeling from my dad's sudden death. At our next in-person meet-up, I learned more about Sabrina's experiences with grief through her talk at PhotoNative. In this episode, we discuss how grief changes…
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In this episode, I'm joined by Paige Griffith of The Legal Paige. She brings her legal expertise to the topic of AI programs like ChatGPT, ImagenAI, and AfterShoot, helping us get clear on how the programs should and should not be used in our photography businesses. We talk about: why these tools can be beneficial for us as small business owners th…
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True to the title of this show, Brand Photography can help you get back to life How You Pictured It, when you first started your business. Maddie Peschong joins me in this episode to chat about pivoting from portrait and wedding photography into shooting for brands. We talked about: Skills needed as brand photographer vs. portrait Prepping for bran…
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**** Save your seat for my free masterclass! Build Your Brand Online A MASTERCLASS FOR CREATIVES READY TO DIY THEIR WEBSITE **** In this episode we are talking Pinterest for Photographers, Diversity in our work and online presence, and showing up authentically! Listen in to this conversation with Kaitlin McKeeby Website: www.kaitlinm.com Pinterest:…
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In this episode, I interview Dawn of Tech Savvy Creative about the use of AI and it's benefits for photographers. Dawn talked about what AI is and what it isn't. We discussed different software tools such as AfterShoot, ImagenAI, and ChatGPT. Dawn and I discussed the ethical and legal* implications that might pop up using these tools. We also talke…
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Where are your goals coming from? Are they realistic and achievable for you? Do they fit your needs and priorities? How are you going to reach them? These are just a few of the questions we tackled in this interview with Stephanie Taale of Flourish Online Management. We also got into setting lifestyle goals as well as financial goals, systems and s…
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Learn how deleting her Instagram account helped Brittnie reach 6 figures in her photography business. We talk about: being authentic in your photography business and showing up as yourself. boundaries between vulnerability and getting too personal building a brand doing what you love to avoid burnout connecting with clients Find Brittnie at https:/…
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Do you ever feel like you’ve become lost in your business? Your goals are fuzzy and you are not sure where you are going? Belle Verdiglione is here to chat with us about how to reflect on your past to shape the future of your business. She is a photography coach and has great advice on how to reevaluate your goals and reflect on your past to help m…
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Do you ever feel lost in your business? Angie and Gina have been there and are here to discuss how they found their “North star", what that means and how they find happiness and fulfillment in their work. 🎙️What To Listen For: ➡️Learn how Angie and Gina found their “North star” (and what that means) ➡️How and why your ideal client might not be the …
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Do you ever feel “stuck” in your business? Feeling like you have no idea what to focus on next? Have an endless to-do list? Or have too much on your plate that you resort to procrastinating instead of working? We’ve all been there and today Natalie Jennings from Photo Business Help walks us through how to get some clarity when our focus becomes blu…
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In this first interview episode of How You Pictured It, I'm chatting with Colie James about all things CRM and Dubsado for Photographers. We talk about: When you should get started with a CRM Why Dubsado is a great choice for photographers and creatives Customizing your offer for each inquiry How Colie helps photographers set up their CRM The CRM B…
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Piggybacking off recent episodes and content I've been sharing about websites, let's roll back to what you need before you even start into building your website. A clear brand message. Brand messaging is more than just the text and the words that's better on your website. It's more about the overall feel of what you do, the transformation that you …
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We've all been there...it's October and the sessions are rolling. You have more sessions in the next 3 months than you've had all year. What's more important than the sessions or money you are making, is your mental health. Busy season is no joke and if you don't take time for yourself or work on mindset during that time, you could end up burnt out…
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Have you ever felt overwhelmed with your business? Burnt out from spending so much time editing? Kate Hejde is here to talk to us about how soft proofing saved her business. She was questioning if she even wanted to be in business anymore because the work she was doing was taking so much time from life and I wasn't profitable enough to make it wort…
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Our website is our home base and the face of our business on the internet. Today, I'm walking you through an audit of your site to make sure it's doing it's job. Does your website hit on the three major points? Mentioned in today's episode: Copywriting for Creatives Hotjar Showit Interested in launching a new Showit website with me as your coach? D…
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Joe Hendricks joins us today to talk about niching down to scale your photography business. He is a landscape photographer turned elopement photographer and he walks us thought how and why his business has grown so much over the past few years. Joe and his wife own Elope Telluride and they do it all, from the photography to planning and location sc…
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In this episode, I'm talking availability vs. capacity. This is a timely episode as we are getting deep into the fall busy season for family photographers across the US. I talk about the difference between capacity and availability. Knowing when to say no to those last-minute requests and some reminders to keep you from getting overbooked and overw…
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Maggie Robinson of IPS Academy chats with us about how to make IPS work for you. "On behalf of all the photographers, I would say we start business thinking we're gonna do photography to have this amazing life around our family. And then a year in, it takes over the family life. We work in the day we work at night. We're literally like on call 24, …
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Kaitlin Roten is here to talk to us about high volume school photos. When she realized that doing family photo sessions were taking up too much of her family time, she decided to start doing school photos so that she could work while her kids were in school. https://thosephotoladies.com/ Want to sell more products to your clients? Try Swift Galleri…
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Do you ever get overwhelmed with the backend work of running your photography business? Angelica breaks down some MUST KNOW topics around bookkeeping and taxes so you can keep your business running legally. https://www.instagram.com/openroadsbkkg/ https://openroadsbkkg.com/ --- Send in a voice message: https://podcasters.spotify.com/pod/show/printm…
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Jessica Vallia is a Colorado Springs based photographer specializing in heirloom portraiture for families and high school seniors. She explains her client experience and why the conversations with her clients before the session are so important! Want to sell more products to your clients? Try Swift Galleries free for 14 days, no credit card needed.…
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In this interview with Shaun Gordon, Co-Founder and CEO of KISS Books, Chris and Shaun discuss simple strategies for selling more albums and books to your photography clients. Shaun dives into his framework he calls "The Stack" and breaks it down piece by piece to help you get more books into more clients' homes. Catch the video episode as well as …
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You know how some people seem to light up any room they enter? That's not LaJune. She doesn't light up rooms, she dazzles them. So grab a beverage and block off some time to join us in a somewhat meandering conversation covering everything from race and diversity and inclusion to sales and branding and market positioning. Want to catch the entire v…
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Being a solopreneur means that you are ALONE, A LOT. It can feel so isolating in the day-to-day of running a photography business, but it doesn't have to be that way! In fact, we are all better together. In today's episode, I'm talking about ways you can feel more supported and connected and less alone in your photography business. Let's work toget…
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