The REACH OR MISS podcast is about the customer focused entrepreneur. Hayut Yogev chats with Guy Kawasaki, John Lee Dumas, Michael Stelzner, Kate Erickson, Chris Brogan, Mark Schaefer, Joe Pulizzi, Marcus Sheridan and more successful entrepreneurs and opinion leaders about their Customers Approach and Focus. The goal is to help entrepreneurs and startup founders to reach business success with the right strategy, marketing and sales approach.
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Ep. 266 – From the biggest failure to the biggest success – the successful entrepreneurs that reached new success records
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Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eComme…
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Ep. 265 – Rick Elmore: “Build the best relationships you can with your first clients. Those are your lighthouse customers.”
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Rick Elmore is an entrepreneur, sales and marketing expert, and former college and professional football athlete. As the Founder and CEO of Simply Noted, Rick developed a proprietary technology that puts real pen and ink to paper to scale handwritten communication, helping businesses of all industries scale this unique marketing platform to stand o…
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Rhonda Petit is a Sales and Business Peak Performance Coach with 35 years of Sales and Sales Management experience in Corporate America in the life sciences and diagnostic markets. She has experience working with Fortune 500 and Fortune 1000 companies. Today she works enthusiastically with Corporations and Individuals with champion mindsets, who kn…
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Ep. 263 – Jake Jorgovan: “It helps to launch a business in a rising tide, like in a rising wave. That’s what we are doing with podcasting right now.”
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Jake Jorgovan is a Serial Entrepreneur, Podcast Producer and Business Advisor. He is the Founder of Content Allies and Lead Cookie. Through these companies he has generated $40M+ in sales for his clients. Jake is the host of the Working Without Pants Podcast, and Leaders of B2B Podcast. He also shares the raw lessons of his entrepreneurial journey …
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Ep. 262 – Dan Zavorotny: “You just gotta go and try to sell to someone to see who wants your product. The goal is to get them to put their credit card in”
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Dan Zavorotny is the co-founder of NutriSense – a metabolic health company that utilizes Continuous Glucose Monitoring (GCM) technology to provide real-time data to clients. He launched 3 months before Covid, and he has grown the company from an idea to over $150 million valuation in just 26 months and 120 employees. Previously, he worked as a mana…
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Five years ago, I started my podcast REACH OR MISS for entrepreneurs. Two hundred sixty episodes to date and counting. I took something from any episode, and, of course, many taught me something new. However, three past episodes are the core of entrepreneurial marketing. In today’s episode, I invite you to listen to these three thought-leaders and …
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Ep. 260 – Lucas Root “The biggest reason that businesses fail is that the founder didn’t have enough money to pay their own bills”
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For over 17 years, Lucas Root led numerous teams on Wall Street. After establishing a consistent track record of success, Lucas started his own consulting business. Lucas works with strong brands with a well-funded great idea, who doesn’t quite know how to execute. Since early 2019, Lucas has had the wonderful opportunity to speak to numerous audie…
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One of the most popular questions on my REACH OR MISS podcast for entrepreneurs is the question about the biggest, most critical failure with customers. I often think about my biggest failure with customers. It was when I promoted my online course. Five years ago, a short while after I started my podcast for entrepreneurs, I decided to create an on…
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Ep. 258 – Robbie Samuels’s best advice: “Don’t create solutions in a vacuum; invite input from your most likely prospects.”
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Robbie Samuels is an author, speaker, and business growth strategy coach recognized as a networking expert by Harvard Business Review, Forbes, Lifehacker, and Inc. He is also a virtual event design consultant and executive Zoom producer recognized as an industry expert in the field of digital event design by JDC Events. Robbie is the author of "Cro…
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Ep. 257 – Chris Beall “The number one mistake entrepreneurs make is not trying to sell their product before building it.”
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For 30 years Chris Beall has led software start-ups as a founder or early-stage developer. He believes the most powerful part of a software system is the human being, and that the value key is to let the computer do what it does well — go fast without getting bored — in order to free up human potential. Chris is currently CEO of ConnectAndSell, Inc…
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Lisa Staff is a master photographer, former fashion model, and expert interior & exterior designer. She has had success at every turn in her entrepreneurial career due to her ability to connect and understand people on all levels. She embodies the metaphor of meeting people where they are and turning their lemons into lemonade. Deevo is a thought l…
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Ep. 255 – Patrick Parker’s one key success factor is Focus. “Because there’s so much noise going on in the world about what works and what doesn’t work.”
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Patrick B. Parker is an accomplished Tech Executive turned Founder with domestic and international experience in operations, custom software development, multichannel product distribution, and marketing involving both start-up and growth operations. He has bootstrapped companies he founded to millions ($MM) in ARR and has raised venture capital to …
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Ep. 254 – Mark Colgan: “It’s one thing to market and sell to people. It’s another thing to actually deliver on the promise that was sold.”
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Mark Colgan is an entrepreneur and revenue leader responsible for increasing revenue across a small portfolio of companies where he leverages his 13 years experience of B2B Sales, Marketing and Recruitment. Mark currently splits his time as Co-founder of Speak On Podcasts, mentoring B2B Startups via GrowthMentor and ScaleWise, The Product Onboarder…
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Ep. 253 – Michael Unbroken: “You have to be able to separate who you are as a human being, to an extent, from who it is that you are as a business owner.”
24:19
From homeless to hero, Michael Unbroken, is the Founder of Think Unbroken, best-selling author, award-winning speaker, podcast host, coach, and advocate for adult survivors of childhood. Since 2016, Michael has empowered over 100,000 trauma survivors to get out of The Vortex, learn to love themselves, and become the hero of their own story. Michael…
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Ep. 252 – Robyn Johnson’s best advice: When you’re looking at customer approach, make sure that you’re offering what your customers really want.
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Robyn Johnson has been heralded as one of the country's foremost leaders on the topic of selling and marketing products on Amazon.com. Robyn has been a guest on shows like Entrepreneur on Fire, Confessions of A Marketer, and is a SEMrush Academy professor. Robyn is the co-founder of Marketplace Blueprint, a digital agency that specializes in listin…
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Among all the challenges entrepreneurs are facing getting more clients is the challenge that is mentioned most. Customers are the oxygen of any business. And yet, we often think about getting customers and sales as a given. Surprisingly, in most cases, focus on getting more customers to grow your business is much easier than most entrepreneurs thin…
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There are a few reasons why so many entrepreneurs fail, and around 90% of the entrepreneurships fail. However, many of the most successful entrepreneurs I interviewed for my podcast told me the same thing; Keep going. Only those who quit fail. In today’s episode, I chose to focus on the stories of three successful entrepreneurs. The main reason for…
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Ep. 249 – Miriam Schulman: “You need to make sure you’re building customers and creating customer experience rather than just focusing on sales.”
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Miriam Schulman is an artist, author and founder of The Inspiration Place and The Artists Incubator Coaching Program where she helps artists (from amateurs to professionals) develop their skills, tap into their creativity, and grow thriving art businesses. Her podcast, The Inspiration Place, is on the top 1% of all podcasts globally and is listened…
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Ep. 248 – Khaled Maziad: “You can’t go against the market. You need to clearly know what they want and then give it to them.”
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Khaled Maziad is a marketing consultant who specializes in the Psychology of persuasion and high-ticket sales. He helps coaches transform their uncharged-non-monetary offer into a high-ticket one without having Tony Robbins like Brand. He shares his story on struggling to give away his stuff for free to charging high-ticket offers and helping his c…
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Ep. 247 – Mark Lachance best advice: “If you want to scale your business, “don’t fall into the trap.” You don’t need to be the smartest person in everything and everywhere.
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Mark Lachance is a serial entrepreneur, strategic thinker, and investor. He possesses a deep understanding of blitzscaling companies. Having owned and operated several businesses that have experienced hypergrowth through creative business development and lead generation, he is a master of sales and marketing and continues to apply and grow his expe…
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Ep. 246 – Parham Albadvi: “You need to develop relationships and build trust rather than always looking for a transactional relationship.”
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My name is Parham Albadvi. I’m a copywriter and brand strategist serving conscious businesses. I spent my formative years in Iran and moved to Canada eager to work for purpose-driven tech and B2B companies, but soon became disillusioned… I love working with conscious entrepreneurs - people who share my values and vision for the world. Clients that …
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Ep. 245 – Tim Cakir best advice: Be obsessed with the problem not the solution; if you obsess about the problem, the solution will change over time, getting better and better.
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Tim Cakir is a growth consultant who helps companies, entrepreneurs and students achieve fast and consistent growth. Working with 17 startups to date, some of his best achievements include helping two startups receiving 1.7 million euros in Horizon 2020 funding, increasing MRR of one startup from $80k to $300k in less than 18 months and completing …
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Ep. 244 – Brian Fritton best advice: “Don’t be afraid to narrow. The fastest and highest-quality way is by focusing first on a smaller group of people who will love your and represent your product”
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Brian Fritton is the founder of Havoc Shield, which is a cybersecurity program as a service where he brings the founder’s perspective to cybersecurity in an increasingly complicated and risk-filled environment. Brian has built products and led engineering, design, and IT teams at companies with credentials such as Fortune’s 500 Fastest Growing Comp…
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Ep. 243 – Scott Turman’s key success factor is tenacity; never give up. Failure was never an option!
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Scott Turman is an IT expert and entrepreneur that has been writing code and cryptographic systems for the last 25 years for the likes of NASA, the Department of Defense, Disney, and other Fortune 500s. He is the founder and CEO of BrightRay Publishing, an all-in-one writing and publishing service for busy entrepreneurs like himself. He lives in Fl…
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Ep. 242 - Brian Roland: “As an entrepreneur wherever you are, you're looking for gaps and thinking, ‘How can I fill that gap? How can I bridge that gap?’”
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Brian Roland is a Social Entrepreneur and Founder of Abenity, the 6x Inc. 5000 Company that’s powering corporate perks for top brands including U.S. Bank and MasterCard. And while Abenity provides millions of subscribers with private discounts, the company’s social mission is fighting extreme poverty with every program they deliver. Abenity recentl…
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There are a few reasons why so many entrepreneurs fail. I believe that lack of marketing is the biggest one. And that’s also what entrepreneurs think. According to CBInsight Post-Mortem research, 42% of the entrepreneurs who failed said the number one reason for their failure was ‘No market need.’ Finding the market need is, as I see it, the first …
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Ep. 240 – Michael Cannavo – Super73: One of the biggest tools that have worked for us has been our organic engagement on social media.
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Michael Cannavo started his career on social media. He was able to infuse his own understanding of viral content, social platforms, and demographic interests into Super73, causing it to accelerate the growth and visibility of the company. As the company grew, so did his social media presence. With 500,000 followers online, Michael has been able to …
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Ep. 239 – Yaro Starak: “You have to actually meet your customers where they are… Then present an alternative pattern or way to solve their problems.”
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Yaro Starak is the co-founder of InboxDone dot com, an email management company with a team of 25+ serving clients including restaurant owners, venture capitalists, accountants, doctors, lawyers, real estate agents, car retailers, online coaches and more. Yaro has made 30+ angel investments in tech startups including Steezy, LeadIQ, Fluent Forever,…
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Ep. 238 – Serioja Glorie – Sergei’s best advice for entrepreneurs: “There’s just one simple rule and it’s never, ever give up. You just have to keep going.”
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Serioja Glorie is an enthusiastic Serial entrepreneur. He has a wealth of knowledge on e-commerce that can be quite beneficial to every business owner. His automation service journey started because of his personal success & demands by others to tread similar paths that yield positive results. He broke a lot of barriers and utilized an ever-evolvin…
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Ep. 237 – Toccara Karizma’s key success factor: “For me, it’s mindset. I don’t ever believe in chasing money. I chase joy, and money naturally follows.”
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Toccara Karizma is a digital marketing consultant and business growth strategist. She is the CEO of Karizma Marketing, a full-service digital marketing agency dedicated to growing elite eCommerce brands online through email marketing, social media marketing, PPC, SEO, website conversion optimization, and more. Having built her own successful eComme…
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Ep. 236 – John Thalheimer: “I believed everyone in the world needed my products, and it wasn’t true. that’s the biggest challenge entrepreneurs have.”
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John Thalheimer is an award-winning management consultant, speaker, and author who has helped hundreds of businesses and thousands of entrepreneurs and small business owners transform their potential into extraordinary performance. The secret is in learning the ability to make the right behavioral decision in the moment to reach the desired outcome…
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Ep. 235 – Steven Hoffman: You can’t generate demand. Demand is either out there or not. In that case, you should kill the product and move on.
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Steve Hoffman (Captain Hoff) has had more careers than cats have lives, from Hollywood TV exec and game designer to manga rewriter, voice actor, animator, electrical engineer, studio head, and video game designer. Today, he’s the Captain & CEO of Founders Space, one of the world’s leading startup accelerators. Founders Space was ranked the #1 incub…
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Ep. 234 – Vikrant Shaurya’s best advice: “start small, think big.” in my first business, I was doing the complete opposite and ran out of money in six months…”
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Vikrant Shaurya is the CEO and Founder of BestsellingBook.com. He’s also the author of two #1 bestsellers: P.O.W.E.R: The Success Mantra, and How to Write a Bestseller: Become a Bestselling Author, Attract High-Value Clients, and Skyrocket Your Authority. Vikrant is the most-viewed author for “eBook Publishing” on Quora and is recognized by the Nat…
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Ep. 233 – Anthony Blatner: “You’re not going to be able to do everything by yourself. You’ll need to surround yourself with other people that will push you and whom you’re going to learn from.”
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Anthony Blatner is a tech founder, ex-IBMer, and the founder of Speedwork Social: a top LinkedIn advertising agency. After watching a lot of companies with great products or services fail because of ineffective marketing, Anthony started Speedwork Social to help those businesses unlock their B2B marketing potential and achieve explosive growth. By …
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Ep. 232 – Dan McGaw Best Advice: “Focus on generating revenue. Sometimes it’s much easier to sell and get your customers, not only to raise money.”
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Dan McGaw is an award-winning entrepreneur, speaker and the CEO of McGawdotio, an analytics and marketing technology consultancy and SaaS platform, UTM.io. In addition, Dan also finds time to be a 500 Startups Mentor, and has previously started the first business accelerator in Orlando. He’s also a thought leader in the MarTech world and CXL instru…
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Ep. 231 – Mark Firth: “You need to be in control of your audience. You should have your own audiences like an email list, podcast listeners, or phone numbers”.
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Mark Firth spent a large portion of his life working a corporate job in London, but he was left feeling unfulfilled and in need of creating an impact. He decided to take an extended break and visit Colombia, not knowing it would be one of the best decisions of his life. Mark met, fell in love and quickly started a family in Columbia, but he didn't …
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Ep. 230 – Karl Maier: “The team is how you make the work. Any one player can only go solar, but as a team you can go much further.”
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Karl Maier founded Abunden to help internal and external business advisors be even more effective in helping their clients to grow and succeed. Abunden is the third software company Karl has co-founded. In his various roles over the past three decades, he has been part of the leadership team in six established companies which have at least doubled …
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Ep. 229 – Jess Chan’s best advice: “just get started and figure it out along the way… entrepreneurs fail when they try to have it all figured out.”
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Jess Chan is the Founder & CEO at Longplay, a full-service email marketing agency for DTC e-commerce brands. Within 6 months of launching Longplay, Jess helped brands increase email revenue by 639% within 90 days and increase average order value by over 67%. Prior to Longplay, Jess was the Chief Marketing Officer at DTC brand Best Self Co where she…
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Ep. 228 – Roger Hardy built a NASDAQ-listed public company with his sister and sold it for almost half a billion dollars. Today he found a new opportunity in the eye care business.
22:47
Roger Hardy is a serial entrepreneur with over 15 years’ experience building several technology businesses to successful exits. Hardy founded Coastal Contacts Inc. in 2000, instantly re-writing the business model for contact lens sales and delivery. Drawing from his previous logistics expertise and industry knowledge, Roger seized the newly emergin…
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Ep. 227 – Andrea Owen: “Success doesn’t happen in a vacuum! You have to ask for help, whether that is with a therapist, your best friend, or your partner.”
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Andrea Owen is an author, global speaker, and professional certified life coach who helps high-achieving women maximize unshakeable confidence, and master resilience. She has taught hundreds of thousands of women tools and strategies to be able to empower themselves to live their most kick-ass life through speaking, her books, coaching, and her wil…
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Ep. 226 – Chris Mercer “What I am obsessed with is figuring out how to perfect systems as it relates to measurement, entrepreneurship and listening to customer journeys.”
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Chris “Mercer” Mercer, co-founder of MeasurementMarketing, is a sought after measurement marketing expert. Mercer (as he’s known) and his team have been helping marketers, marketing teams, and agencies measure their marketing so they know what’s working and what’s not. First by planning out what’s important to measure in their marketing, then how t…
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Aidan Sowa is an entrepreneur who got into the digital marketing space in 2016 due to working with the MIT Enterprise Forum Cambridge. Aidan is now the founder and CEO of Sowa Marketing Agency. Sowa Marketing Agency specializes in helping luxury realtor get featured in the media, guaranteed. Aidan believes all entrepreneurs have the choice to diffe…
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The 3 shared traits behind successful entrepreneurships It took me fourteen years of research that included following 120 entrepreneurs from their first stages, Interviewing more than 200 successful entrepreneurs, and listening to thousands of them. Here are the three factors of the Formula for Entrepreneurial Business Success. 1. New / Non- existi…
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Ep. 223 – Kevin Urrutia made it super easy for his customers to connect with the company. That what led to his biggest success
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Kevin Urrutia is the co-founder of New York based Voy Media who specialise in creating for clients Facebook and Instagram ads that are sophisticated and super creative. Kevin's team are usually half on site and half around the world. During lockdown they have all. been working remotely. Kevin also has his own podcast - Digital Marketing Fastlane wh…
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Ep. 222 – Imran built a successful digital business through creating meaningful connections on Twitter
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Imran, the founder & CEO of BIZBoost and BTweeps. Creating Meaningful and Personalized Digital Media Experiences, Globally, Human to Human, Since 2009. Most passionate about I run a company called BIZBoost. I started in 2010 as a brand. Initially, I focused on building a diverse and global network, both leaders and influencers, on the 9th of March,…
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My first executive marketing role wasn’t about marketing! At the age of 27, I was chosen to become the first Customer Service Manager and a board member. No one in that water systems company understood what I was going to do—and who needed a customer service manager when professional technicians went to fix whatever was needed when a customer compl…
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Ep. 220 – Ronny Leber created entrepreneurship around what he loves doing and tells entrepre-neurs: “the only limit is your own imagination.”
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Ronny Leber has been able to contribute to countless award winning events for over a decade. He has been on stage in front of more than 5 million people all over the world while working with some of the biggest brands in the world. Ronny loves to transform others by making them shine on stage and helping them to shape their own legacy. Besides work…
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Ep. 219 – Jason Zilberbrand, who has the largest aircraft appraisal firm in the world, shows success starts with finding what you’re really good at…
24:17
Jason Zilberbrand is the President of VREF Aircraft Value Reference & Appraisal Services. He is an Accredited Senior Aircraft Appraiser with the American Society of Appraisers (ASA), and an Accredited Member of the Appraisers National Association (ANA), and he is also an Accredited Member of the International Society of Appraisers (ISA), Expert Wit…
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Ep. 218 – Jenn T Grace pivoted from a consultant to a successful book publisher, bringing voice to the invisible stories that free people from their isolation
28:27
Jenn T. Grace, M.S., Founder & CEO of Publish Your Purpose. Jenn T. Grace is a nationally recognized business strategist, speaker, and award-winning author. She has been featured in Forbes, The Huffington Post, The Wall Street Journal, and CNBC. Jenn passionately believes the more raw and real we can be—the deeper the connections we can experience.…
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Ep. 217 – Dan Morris is on a mission to help 1000 businesses by 2025 by using the “4 R’s” any business needs To Maximize its Sales Process
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Dan Morris is an investor, advisor, and B2B growth expert with a mission to leverage his experience to impact 1000 businesses positively by 2025. Helping companies to succeed in volatile markets, increasing profitability from existing strategies, and helping CEOs take positive steps forward to grow their business is where Dan’s expertise is focused…
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