Los mejores podcasts de George Chen (2024)

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#158: The 5 Reasons Your Demand Gen Program Isn’t Working (And How To Fix It!) 29:15

4d ago29:15

29:15

This week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it. We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter …

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Ep. 12: We’re getting older: how to tackle ageing with optimism and live well 1:01:57

10d ago1:01:57

1:01:57

In this episode, Dr Lucy Pollock reflects on 30+ years in geriatric medicine, emphasising the importance of understanding older patients as individuals with unique life stories. She highlights the societal challenges of ageing, the need for empowerment through information, and the misconceptions surrounding ageing and health. She advocates for hone…

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#157: Building a High-Impact Demand Generation Framework - George Coudounaris as a guest on Denave 59:58

11d ago59:58

59:58

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP In this episode, George Coudounaris appears as a guest on the Denave podcast to share the secrets behind sustainable B2B growth. You'll learn how to move beyond lead generation and build demand that scales. We cover…

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Transforming Finance: AI in the Accountancy World with David Adderson 26:39

15d ago26:39

26:39

Welcome to the AI Business Leadership Podcast, where we explore how artificial intelligence is transforming industries and enhancing productivity. In this episode, our host Laura Nelson, Head of Product at SolvedBy.Ai, sits down with David Adderson, co-founder of Youtopia—a cutting-edge AI-driven company revolutionizing the accountancy world. David…

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Ep.11: The young neuroscientist helping to replace teen doom-scrolling with positive, fulfilling habits 53:22

17d ago53:22

53:22

TJ Power is an author, professional speaker and neuroscientist. He’s dedicating his life to answering our modern world’s mental health challenges, one of which will resonate with just about every parent on the planet. TJ has developed an extraordinarily clever model to help people - particularly teenagers - to replace social media “doom-scrolling” …

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#156: Demand Generation: When to Hire an Agency and When to Go In-House 35:55

18d ago35:55

35:55

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP In this episode, we dive deep into a question we get asked all the time: should you outsource your demand generation program to an agency or do it in-house? As two people who have experience on both sides – running …

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Ep. 10: George Monbiot on oligarchs, the environment and not letting other people do your thinking for you. 39:57

24d ago39:57

39:57

If you’re one of the 81 million people who read the Guardian online each month, then chances are you’ll be familiar with the name George Monbiot. George is a regular columnist for the publication and writes hard-hitting, thought provoking pieces. In fact, “hard-hitting and thought provoking” probably sums him up very well in just a few words. In th…

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#155: Demand Generation Simplified: The Mindset You Need to Succeed 34:03

25d ago34:03

34:03

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qP In this episode, we’re going deep into the mindset that will set you up for success in demand generation. Too many marketers think there's a hidden secret to generating demand, but we’re here to debunk that myth. We…

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Embarking on AI: Cristina Duta’s Do’s and Don’ts 24:53

28d ago24:53

24:53

In this episode of The AI Business Leadership Podcast, we sit down with Cristina Duta, Head of Intelligent Automation at AECOM, to explore the intricacies of leading successful AI initiatives in modern organisations. With over 12 years of experience in software development and AI-driven digital transformation, Cristina shares invaluable insights on…

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Ep.9: ComaDad (Part 2): Institutionally Unsafe. The episode Transport for London definitely doesn’t want you to hear. 1:11:27

1M ago1:11:27

1:11:27

If you thought that catching a London bus or walking the busy streets of London were relatively safe, think again. That’s because London buses have been seriously injuring and killing people - mainly pedestrians - with alarming frequency and predictability, for decades. And the fact of the matter is - these crashes are largely avoidable. In this ep…

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The Future of Green Payments with George Maddaloni of Mastercard 29:24

1M ago29:24

29:24

In this episode of CXO Bytes, George Maddaloni, CTO of Operations at Mastercard, joins Sanjay Podder to discuss how Mastercard is driving innovation in sustainable technology through green software practices. George shares insights on the company's approach to reducing energy consumption in software development, the role of AI and data in enhancing…

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#154: B2B Triggers and Signals Explained – the Right and Wrong Way to Use Them for Demand Gen 26:09

1M ago26:09

26:09

Triggers and signals are all the rage in B2B marketing at the moment. We have website visitor identification companies like RB2B!, Clearbit, and Dealfront making plenty of noise. We have intent data vendors trying to sell you lists of people more likely to be ‘in-market’. In this eye-opening episode of The B2B Playbook, we dive deep into the world …

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Sunday Baroque Conversations 126: Will Liverman 24:37

1M ago24:37

24:37

GRAMMY Award-winning musician Will Liverman has been praised for his versatility and skill as a singer. The American operatic baritone has performed in several roles at the Metropolitan Opera, and Lyric Opera Chicago, where he premiered an opera he co-created -- The Factotum – with his longtime friend, DJ King Rico. Will Livermanspoke with Suzanne …

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Ep.8: ComaDad (Part 1): Two weeks in a near-death coma after being hit by a 12 tonne London bus 1:03:38

1M ago1:03:38

1:03:38

In Tom Kearney’s house, the 18th of December each year is “Bus Day”. That’s the date in 2009 Tom was hit by a 12 tonne Transport for London bendy-bus (Route 73) and flung to the side of Oxford Street bleeding out from his mouth and head. Against the odds, after being in a near-death Coma for a fortnight, Tom slowly rehabilitated and recovered. In t…

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#153: What Google's Massive Search Leak Means for Demand Generation Marketers 35:40

1M ago35:40

35:40

In this episode, we dive deep into Google's massive search documentation leak and explore what it means for your SEO and content strategy - and how it plays into your wider Demand Generation strategy. With over 14,000 potential ranking factors exposed, this is a game-changer for anyone serious about digital marketing. We break down key insights fro…

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AI Workforce Revolution: Christina Chen on Building a Workforce Fit for the AI Era 31:32

1M ago31:32

31:32

Are businesses truly prepared for the AI revolution? In this episode of The AI Business Leadership Podcast, we explore the key to staying competitive in the AI era: your people. Join us as we sit down with Christina Chen, CEO of First AI Talent, to discuss how companies can overcome the AI talent gap and build a workforce that’s ready for the futur…

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Ep.7: Taking silk, taking on the tobacco companies and taking a break 56:22

1M ago56:22

56:22

Catherine Callaghan is a talented, high achieving barrister who has become recognised as one of the best in her field - in a very competitive field - by becoming the 424th woman ever to "take silk" as a King's Counsel in the UK. In doing so, she has also achieved a first (for the UK). But that first is not her only one, and it won't be her last.…

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#152: Dreamdata's CMO reveals their Demand Generation Strategy and Growth Secrets - Steffen Hedebrandt 42:54

2M ago42:54

42:54

How can B2B marketers navigate and measure your impact on long, complex B2B buying cycles? This week we sat down with Dreamdata We sat down with Steffen Hedebrandt, Co-founder and CMO of DreamData. We explore the complexities of long B2B buying cycles, innovative strategies for demand generation, and how to measure marketing impact across the entir…

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#151: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman 51:36

2M ago51:36

51:36

How do you go from 70 to 1000+ registrants for your webinar? How do you convert this to revenue? In this game-changing episode of The B2B Playbook, we dive deep into the world of webinar marketing with expert Justin Zimmerman. Justin reveals his innovative approach to webinars that's driving unprecedented results for B2B companies. We explore a com…

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Maximising Retail Success: Ian Scott on AI Empowering Physical Stores 28:53

2M ago28:53

28:53

Welcome to the AI Business Leadership Podcast! In this episode, we have a fascinating conversation with Ian Scott, an independent retail consultant and a Rethink Retail Top 100 Influencer. With over 20 years of experience, Ian shares his journey in the retail industry and offers his expert insights on the evolving role of AI in retail. We explore h…

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Ep 6. We’re all going to die, so let’s talk about it. Also, Tony Blair. 1:33:10

2M ago1:33:10

1:33:10

Clare Montagu’s career - so far - has been far from conventional. Fresh out of Oxford University and London School of Economics, Clare got stuck into the world of politics, including two years working for Tony Blair when he was PM. In recent years, she’s been in the business of death and dying, most recently running a disruptive funeral business in…

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#150: Reach More B2B Customers with The Dream 100 Technique 34:09

2M ago34:09

34:09

How can you reach more ideal B2B Customers? In this episode of The B2B Playbook, we dive deep into the game-changing concept of the Dream 100 strategy. We explain how this powerful technique can help you identify and reach your ideal B2B customers more effectively than ever before. We discuss the origins of the Dream 100, how it fits into our 5 B's…

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Ep.5: Mai Chen: Putting a superdiversity lens on business, government and life. 1:03:21

2M ago1:03:21

1:03:21

Mai Chen is a super-high achieving, super productive, highly intelligent, go-getting human being with a long list of awards, achievements, publications and accolades. She arrived in New Zealand from Taiwan at an early age, and has experienced racism in many forms - even now after all these years. Her views on race, diversity and equality are strong…

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#149: Are You Overcomplicating Demand Generation? Here's how to simplify it (George Coudounaris on TMW) 1:21:34

2M ago1:21:34

1:21:34

Are you overcomplicating Demand Generation? We've been in the B2B marketing game for a while now, and if there's one thing we've learned, it's that we marketers love to overcomplicate things. Demand generation is no exception. But here's the truth: at its core, demand generation is about building relationships and solving real problems for your cus…

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Sunday Baroque Conversations 125: ChamberQUEER 43:00

2M ago43:00

43:00

ChamberQUEER highlights LGBTQIA voices in contemporary and historical music and reimagines the classical concert experience as a radically inclusive gathering space and musical community for the 21st century. Founded in 2018 by Jules Biber (cello), Danielle Buonaiuto (soprano), Brian Mummert (baritone), and Andrew Yee (cello), ChamberQUEER operates…

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Accelerating Growth Through AI: George Boretos on Data-Driven Decision Making and Leadership 25:45

2M ago25:45

25:45

Welcome to the latest episode of the AI Business Leadership Podcast! Join our host, Laura Nelson, Head of Product at SolvedBy.Ai, as she dives deep into the world of artificial intelligence with industry expert George Boretos, Founder and CEO of FutureUp. In this insightful conversation, George shares his 25+ years of experience in enterprise softw…

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Investment Evolution: Georgios Markakis on AI, Fundraising and Business Strategy 22:22

2M ago22:22

22:22

Welcome to another episode of the AI Business Leadership Podcast hosted by Laura Nelson, Head of Product at SolvedBy.Ai. In this episode, Laura speaks with Georgios Markakis, Managing Partner at Venero, a top-ranked work tech mergers and acquisitions advisor. Georgios brings over 20 years of experience in deal origination and execution, financial a…

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AWS Summit AI-Ready Infrastructure Panel with Prasad Kalyanaraman, David Issacs & Neil Thompson 45:43

2M ago45:43

45:43

CXO Bytes host Sanjay Podder is joined by Prasad Kalyanaraman, David Isaacs and Neil Thompson at the AI-Ready Infrastructure Panel at the AWS Summit in Washington, June 2024. The discussion featured insights on the transformative potential of generative AI, the global semiconductor innovation race, and the impact of the CHIPS Act on supply chain re…

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Ep.4: The friends who decided to row across the Atlantic without doing “too much research” in advance. 1:05:51

2M ago1:05:51

1:05:51

Giles Johnson lives in a small, idyllic village in Somerset, England. But a year ago, he was on the high seas, in the middle of the Atlantic Ocean, rowing from the east coast of Canada to the west coast of Ireland. It was the latest of his audacious (possibly crazy) adventures with good friend and adventure partner, Matthew Ponsonby. Hear Giles des…

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#148: How to Reduce Churn with Onboarding and Increase Revenue with Expansion | CRO School - pt.5 20:50

2M ago20:50

20:50

You put so much time, effort and money into winning new customers. But keeping them, preventing churn, and looking for expansion opportunities is what helps take your organisation to the next level. Otherwise you’re just constantly trying to fill a bucket with holes in it. So many organisations don’t have a smooth onboarding process to ensure the c…

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Ep.3: His life in books: the classic, epic, real life adventure of Red Széll. 1:02:30

3M ago1:02:30

1:02:30

As a young man, Red Széll got some news - very badly delivered - which instantly changed the course of his life. Find out what he did next (hint: as a young man, he didn’t react well), how his life has ultimately panned out, how he broke a climbing record, and what he is doing to help others who might face a journey in some way like his.…

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#147: Maximize Your Chances of Winning Deals | CRO School - pt.4 20:03

3M ago20:03

20:03

You've finally got your target customer to a meeting. It's taken even more touchpoints than research says it should. How do you make sure you don't screw it up? How can you maximize your chances of winning their business? And once you've won it, making sure it gets past legal, finance - and to make sure they stick around as a happy customer? Today …

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Ep.2: From grisly crime scenes to fields of honey bees: the professor of forensic science bringing great minds together to solve big problems. 58:20

3M ago58:20

58:20

In this episode, we talk with Professor Ruth Morgan about the world of forensic science, a field which has seen incredible advancement in recent years, and what this means for crime scenes . She also talks to us in detail about a project she’s spearheading to bring together experts from a broad range of disciplines and fields, to work on some of th…

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Ep.1: A lifetime of climate change science: “I feel positive about the future; it’s important to keep doing things.” 55:30

3M ago55:30

55:30

Dr Jim Salinger is regarded as one of the most important figures in climate change science worldwide. He has devoted his life to measuring, analysing and communicating about climate change. In 2007 he was awarded a Nobel Peace Prize (shared with a group of scientists and also former Vice President Al Gore). In 2024, he was named New Zealander of th…

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#146: How to Build Relationships of Trust and Make Companies Want to Buy | CRO School - pt.3 32:51

3M ago32:51

32:51

If you want more customers to buy your product or service, you need to build trust with them first. Trust that you won’t let them down, that you will deliver the outcomes expected, and that they won’t regret their decision for choosing your company. Companies that are focussed on ‘selling the meeting’ don’t build trust. In an effort to look for the…

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#145: Foundations to Set Up Your Revenue Engine | CRO School - pt.2 26:30

3M ago26:30

26:30

If you're a CMO, CRO or Head of Sales, you should be asking yourself: how can our teams work better together to drive more revenue, in a more efficient way? We've come across so many organizations that have bloated methods for acquiring customers. They're loaded to the brim with hungry SDRs who have 'book the meeting at all costs' as their mandate.…

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Transforming Productivity: Simon Hedaux on AI's Impact in Retail and Hospitality 21:26

3M ago21:26

21:26

Welcome to the AI Business Leadership Podcast! In this episode, Laura Nelson, Head of Product at Solved by AI, chats with Simon Hedaux, co-founder and CEO of ReThink Productivity. ReThink Productivity is dedicated to transforming how some of the world's largest companies operate by refining processes, reviewing systems, and analysing change impact.…

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Greening Digital Sustainability with Dr. Ong Chen Hui 39:07

3M ago39:07

39:07

Welcome to the first episode of CXO Bytes! Join host Sanjay Podder as he talks to leaders in technology, sustainability, and AI in their pursuit of a sustainable future through green software. Joined by Dr. Ong Chen Hui, Assistant CEO of Singapore's Infocomm Media Development Authority (IMDA), the discussion focuses on Singapore's comprehensive app…

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#144: 5 Steps to Building an End-to-End Business Growth Engine | CRO School - pt.1 22:45

3M ago22:45

22:45

Are you struggling to acquire new customers profitably? Do you have a bloated sales team that are trying to find the needle in the haystack? Are customers churning after being sold a dream you can't deliver on? You may have been setup to fail with a sales-led model that just won't work for your business as you scale. To answer your prayers for a 'b…

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#143: Should You Take Our Demand Generation Course? Who it's for, outcomes and more 45:06

4M ago45:06

45:06

We’ve shared our 5 BEs Demand Generation Framework with you in over 140 episodes of The B2B Playbook. That’s our ‘free, easy’ way for marketers to get started learning about what a Demand Generation program should really look like. But working out exactly how to implement a Demand Generation engine in your business is going to take time and conside…

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Streamlining Success: Stefan Fehr on AI-Driven Efficiency 26:58

4M ago26:58

26:58

In this AI Business Leadership Podcast episode, host Laura Nelson, Head of Product at SolvedBy.AI, sits down with Stefan Fehr, the innovative Founder and CEO of ModernIQs. Join us as Stefan shares his journey from an apprenticeship in a German manufacturing plant to leading a company revolutionizing productivity for marketers, entrepreneurs, and co…

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CXO Bytes Trailer 0:52

4M ago0:52

0:52

Tech leaders, your balancing act between innovation and sustainability just got a guide with the Green Software Foundation’s latest podcast series, CXO Bytes. In each episode, Sanjay Podder, Chairperson of the Green Software Foundation, and host of CXO Bytes will be joined by industry leaders to explore strategies to green software and how to effec…

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#142: Get a Competitive Edge with Voice of the Customer Research (VOC) - Alan Hale 1:09:08

4M ago1:09:08

1:09:08

We sat down with Alan Hale, president of Consight Marketing Group, to discuss the importance of voice of the customer (VOC) research for B2B companies. Alan is a true expert in the field, and he shared his insights on why customer obsession should be the North star for any business. According to Bain & Company, only 21% of B2B companies identify an…

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Sunday Baroque Conversations 124: Byron Schenkman 28:30

4M ago28:30

28:30

Byron Schenkman is an American harpsichordist, pianist, and music scholar who specializes in baroque and early music. Along with violinist Ingrid Matthews, Byron Schenkman cofounded Seattle Baroque, which the two musicians directed until 2013. Suzanne spoke with Byron Schenkman -- who has performed on dozens of recordings -- about their current pro…

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#141: Demand Generation, Sales & Marketing Alignment, and AI in B2B - Steve Armenti (ex-Google) - Demand Gen mini-series Ep.13 59:34

4M ago59:34

59:34

When sales and marketing play on the same team, an organization is able to acquire new customers far more efficiently. But the two are so often at odds with each other. Marketing are pressured to generate 'leads' right now, often forcing their hand to pass onto sales low-intent leads that have little interest in buying. Sales are just looking for '…

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Empowering Enterprises: Aarti Samani on Making Every Business an AI Business 32:22

4M ago32:22

32:22

Welcome to the AI Business Leadership Podcast! In this episode, we are excited to have Aarti Samani, CEO of Shreem Growth Partners, join us to discuss the transformative power of artificial intelligence in business. 🔍 Episode Highlights: -Introduction to Aarti Samani: Aarti shares her journey from investment banking technology to leading high-growt…

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#140: Getting sales and marketing working better together - Demand Gen mini-series Ep.12 32:24

4M ago32:24

32:24

Sales and Marketing alignment is the holy grail for an organization. When the two work together, the business benefits enormously by having a much more efficient method of acquiring new customers. But the reality of most organisations is the two teams are often at odds with each other. Marketing are pressured to generate 'leads' right now, often fo…

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#139: Our B2B Demand Gen Tech Stack: what we use and recommend - Demand Gen mini-series Ep.11 36:17

5M ago36:17

36:17

What tools should you have as part of your Demand Generation Tech Stack? This week, we share our favourite tools that we use and that most B2B marketers should consider having in their arsenal. You'll see what we use for our own personal B2B tech stack, including tools we use for content creation, LinkedIn automation, website tracking, and more. Th…

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Sunday Baroque Conversations 123: Ian Watson 22:49

5M ago22:49

22:49

In 1982, a group of Early Music fans founded the Connecticut Early Music Society to present an annual festival of concerts every June. They feature a repertory of European music written before about 1800 and they focus on historically-informed performance practices, including the use of period instruments. Ian Watson is Artistic Director of the CT …

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Maximising Cloud Potential: John Julia on AI-Driven Optimisation and Modernisation 25:43

5M ago25:43

25:43

Join us as we enter Episode 3 of the AI Business Leadership Podcast. We will be looking at the world of maximising cloud potential. Host Laura Nelson, Head of Product at SolvedB.Ai, chats with John Julia, Senior Vice President of Sales at Pinnacle AI, about AI-driven optimisation and modernisation. John brings over 35 years of experience in foundin…

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