Indulge in a world of fragrance with Scent World, a show that explores the power of expressing yourself through scent. Presented by Scentbird, each episode is a multisensory experience rooted in unfiltered conversations with perfumers, visionaries, and fragrance lovers. They’ll share everything they know, take you behind the scenes, and transport you to their most intimate memories. Whether you’re a beginner or a fragrance aficionado, Scent World will inspire you to experience scents (and li ...
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A continuous series of short motions examining the flow of pattern and repetition, in both shared common tasks and those that are a bit more personal...
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As the daughter of a Jamaican mother and an American father, Keta Burke-Williams often felt like the girl who never fit in. Fragrance became a powerful way for her to escape. In 2022, she founded Ourside with a collection of three scents, each inspired by a daydream: Dusk, Moon Dust, and Nostalgia. It's an invitation to explore a world where your s…
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“You can travel anywhere in the world with a fantastic fragrance,” says John Molloy, who co-founded Memo Paris in 2007 with his wife, Clara Molloy. The duo has since captured over 92 unique global destinations into a range of irresistible scents. They’ve pioneered leather fragrances, creating 15 unique scents that capture the richness and complexit…
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Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that eleva…
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Vanilla is having a big moment and it’s not hard to see why. This cozy, sweet note brings a sense of warmth and comfort that just hits differently. Think of the nostalgia of baked cookies or that first sip of a vanilla latte—pure bliss, right? Lately, it feels like every perfume brand is jumping on the vanilla bandwagon, releasing scents that eleva…
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They say, “don’t quit your job after your first Burning Man,” but that’s exactly what Rob did. He left behind a successful career as a retail executive and went on a journey to reconnect with himself. It was during a plant ceremony that he gained clarity on a new life purpose: opening a gender-free shopping environment. Less than a year later, in 2…
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“It was surprising to see a couple of beauty rookies do everything right,” says James Manso as he reflects on his first encounter with House of Bō. Over tacos and margaritas, co-founders Bernardo Möller and Giancarlo Pérez opened up about their vision for the brand: fusing Mexican artistry with slow, experiential perfumery. Since launching in 2021,…
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Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…
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Back in the day, shopping for a scented candle would take you to a dusty shelf in the back of the lingerie department. In came Laura and Harry. When they founded Slatkin & Co in 1992, the couple put home fragrance on the map, creating the category and infusing it with a sense of luxury and refinement. Their first candle, Bamboo, became an instant f…
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From the early 2000s to today, celebrity fragrances have played a major role in pop culture, capturing the essence of our favorite stars in a bottle. Whether it's the nostalgia of a classic or the excitement of a new release, these scents have become legendary in their own right. Kicking off our bonus “Having a Moment” series, where we bring you th…
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“What’s your personal forest?” is the question Fabrice asks perfumers to kickstart the creation of a new fragrance. After building EB Florals devoted to the world of flowers, he launched Scents of Wood in 2020 as a love letter to trees. What he did next was a first in the industry: aging fragrances in wooden barrels, which brings out the notes and …
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What did Los Angeles’ grunge era smell like? Rosie Jane Johnston remembers well. After moving to the city from Sydney in the 1990s, she built a career as a celebrity makeup artist and created Leila Lou as her “calling card.” Little did she know this scent would lead her to launch By Rosie Jane in 2010 as the first clean fragrance brand. Bringing a …
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Nicole Miller is one of the most legendary names in fashion. She started out in the early ‘80s with runway shows that became the talk of the town, showcasing the biggest supermodels of the time: Naomi Campbell, Linda Evangelista, and Tyra Banks. Nicole’s designs don’t just walk the runways — they’re worn by the likes of Beyoncé, Angelina Jolie, and…
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To try new fragrances, it was common to make a trip to a department store perfume counter. In came Scentbird. In 2014, Mariya and her co-founders built a scent recommendation platform. Soon people started asking to sample the fragrances, and almost five iterations later, the idea came to be: a 30-day supply of a fragrance of your choice. Today Scen…
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[Bonus] Scent World Live with The New Savant, House of Bō, Ulrich Lang, & The Maker (Part 2 of 2)
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In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 2, we feature Ingrid Nilsen (The New Savant), Bernardo Mö…
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[Bonus] Scent World Live with D.S. & Durga, Commodity, Brown Girl Jane, & Scents of Wood (Part 1 of 2)
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In celebration of Scentbird’s 10th anniversary, we bring together a group of forward-thinking fragrance founders for our first Scent World Live. This bonus episode is split into two parts hosted in New York City by Brittney Jackson Moseley, who runs integrated marketing at Scentbird. In Part 1, we feature David Moltz (D.S. & Durga), Vicken Arslania…
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What do men's and women's top fragrances have in common? It comes down to 13 notes that are perfectly gender-fluid. This was one of the "a-ha!" moments for Scentbird while developing its very first fragrance line: Confessions of a Rebel, which launched in 2018. The team set out to push against outdated archetypes and invite raw, unfiltered self-exp…
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With 1.4 million followers, Paul Fino (@paulreactss) is one of the best-known content creators on #PerfumeTok. He has a keen eye for finding hidden gems and helping his audience discover affordable scents that don’t compromise on quality. In 2023, he fulfilled one of his lifelong dreams: creating his own fragrance, Miss Girl, in partnership with Oa…
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Chriselle started as an OG fashion influencer. In 2021, she took over Phlur during a divorce and used fragrance to create what some call her “breakup album.” The result? A collection that’s as personal as it gets, capturing a whirlwind of emotions as she embarked on a new life chapter. In this episode, Chriselle sits down with Marianne Mychaskiw, w…
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Carina created her first fragrance at 13 and launched her brand, DedCool, at 21. The first 1,000 bottles sold out instantly and before long, it was featured on the shelves of major retailers like Barneys and Sephora. DedCool’s scents challenge traditional norms, with a genderless, vegan, and non-toxic line that includes hits like Xtra Milk and Red …
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Alaska, a standout star from RuPaul’s Drag Race, made waves in the episode “Scent of a Woman.” There, she won the fragrance commercial challenge with her vision for Red For Filth. Fast forward over a decade, and she has just launched it as an actual fragrance that’s 100% vegan and “unisexual non-binary.” It’s edgy and perfect for a night out, mixin…
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Frederic Malle on the Ultimate Creative Freedom in Perfumery
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When Frederic Malle launched Editions de Parfums in 2000, he did something no other brand had done: credit perfumers on each bottle. Seeing perfumers as true artists, he gave them free rein to express their ideas in bold, new ways without feeling constrained by briefs, budgets, or deadlines. This approach has attracted some of the greatest perfumer…
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Car fresheners came about in the early 1950s and since then, have looked (and smelled) pretty much the same. In 2016, Ryan Baylis and his co-founder, Christian Thrapp, set out to them a much-needed refresh. Handcrafted from wood, stone, or metal, Drift’s products are soaked in clean fragrance oils and attach to your car visor. They say they’re desi…
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Inside Creed, One of the World's Oldest Perfume Houses, with Luis Cavallo
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Creed is one of the oldest perfume brands in the world. Founded in 1760 as a tailoring house, it has spanned seven generations of perfumers, making it a truly legendary name in fragrance. They first became known for creating bespoke scents for royals and dignitaries. Today, they carry on their legacy with handmade craftsmanship and rare ingredients…
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Rachel rose to fame as Hollywood’s most influential stylist, known for creating the “boho rocker chic” look inspired by the 60s and 70s. Working with A-listers like Lindsay Lohan, Kate Hudson, and Jennifer Lawrence, she became synonymous with everyday glamour. She thinks fragrance is the finishing touch to any outfit and draws on different types of…
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Malin+Goetz's New Twist on Classic Scents, with Matthew Malin & Andrew Goetz
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What does a simple skincare routine look like? At a time when skincare was becoming more and more complicated, Matthew and Andrew went a different direction: less, but better. They started Malin+Goetz in 2004 with just six essential products that worked for all skin types, tones, and genders. Today, fragrance is the brand’s fastest-growing category…
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Trixie Mattel on her Perfume Obsession, Fragrance Q&A + Scent Recommendations
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Trixie, the electrifying drag superstar, shatters boundaries and captivates audiences like no other. She won RuPaul’s Drag Race All Stars Season 3, and since then, has been on a meteoric rise to become a cultural icon. She worked with Integrity Toys to create the “Trixie” doll, was nominated for a Critics’ Choice Award for her “One Night Only” come…
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Dita is the biggest name in burlesque since Gypsy Rose Lee. She is known for revitalizing the art form, mesmerizing sold-out theaters around the world with spectacles that evoke fantasy and freedom. Born Heather Sweet in Michigan, Dita posed on the cover of Playboy in the early 2000s and soon became fashion’s “it” girl. Her book, Your Beauty Mark, …
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In Part 2, we explore Dita’s collaboration with perfumer and Heretic Parfum founder, Douglas Little. Together, Douglas and Dita tell the story behind their latest fragrance, Scandalwood. They talk about their creative process, finding inspiration in vintage erotica, and why the social revolution of the 1920s made it such a rich period for perfumery…
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Mona introduced the world to Middle Eastern scent layering. She came into the limelight as the co-founder of Huda Beauty, and in 2018, founded Kayali, which translates to “my imagination” in Arabic. Propelled by the wildly popular fragrance Vanilla 28, the brand is known for its decadent, luxurious gourmands that demonstrate Mona’s belief that “per…
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Can a fragrance do more than smell good? That’s the question behind “functional fragrances,” which are developed to elicit a certain emotion, mood, or cognitive state. Malaika and her team are pioneering this space, tapping into decades of neuroscience research to explore how scent can make you feel better. But they don’t stop there. They bring in …
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Jo Loves Founder on Changing the World with Fragrance
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Jo has one of the most recognizable names in the perfume industry. Starting out with handmade scents from her kitchen, she grew Jo Malone London into a cult classic brand worn by royals. She sold the company to Estée Lauder in 1999, and after stepping away, found the inspiration to start a new venture, Jo Loves. It’s a rekindling of her deeply pers…
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David says that when he started out, he knew nothing about perfume, business, or the perfume business. From his Bushwick apartment, he began making fragrances for friends, and at one point, joined forces with his wife, Kavi Moltz, to bring D.S. & Durga to life. They brought together their backgrounds in music and architecture to create scents as im…
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What would Endor, the moon in Star Wars, smell like? How about Central Perk, the coffee house in Friends? Questions like these start the creative process at Homesick, a home fragrance brand with a knack for capturing places and moments. Whether it’s your favorite series, college town, or even wedding celebration, they know how to evoke a memory tha…
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The root of the word “perfume," Ancient Egyptian perfume rituals, and the use of galbanum in the 13th century, with Sue Phillips, who carved her space in the industry as a "scentrepreneur.” It’s a term she coined to describe her work developing fragrances for luxury brands like Tiffany & Co., Lancome, and Burberry, and celebrities like Jamie Foxx a…
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Translate Your Personality DNA into Fragrance, with Azzi Glasser, the Celebrity Perfumer
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Azzi is known as the perfumer for the world’s biggest celebrities. Her creations help Johnny Depp and Orlando Bloom get into character for movie roles and serve as personal fragrances for Kylie Minogue and Cindy Crawford. Her bespoke work starts at £15,000, but for the first time, she is making her scents more widely available with The Perfumer's S…
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Along the sun-kissed shores of the Mediterranean, the Côte d'Azur exudes an irresistible aura of sensuality. This timeless stretch of coastal paradise, often referred to as the French Riviera, is where Veronique spent her childhood. Now she captures the richness of the region into scents that spark joy and remind us to add beauty to everyday life. …
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As one of the first YouTube stars, Ingrid reached over 6 million followers and landed pioneering deals with Covergirl, Jo Malone London, and Fresh Beauty. In 2020, she joined forces with Erica, who had built a career in tech and media, to launch The New Savant. The brand pays homage to the untraditional, self-made journey in life. In this episode, …
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Think of a place and time in history and imagine what it smelled like. This has been the source of inspiration for Carlos: tapping into scent to unlock the past. His work as a fragrance developer includes the signature scent for St. Regis Hotels & Resorts, the nostagia-infused Vacation sunscreens, and the first fine fragrance for J.Crew. With ARQUI…
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Awaken Your Inner Maker, with The Maker’s Lev Glazman & Alina Roytberg
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Lev and Alina are best known for building Fresh into a cult beauty brand now part of LVMH. For the past decade, they’ve been channeling their passion into a new endeavor: a boutique hotel that expands into a lifestyle brand. Nestled in the Hudson Valley, with its vibrant arts scene and the Catskill Mountains as a backdrop, The Maker opened in 2020 …
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Have you ever wondered how France became the center of the perfume world? It was thanks, in part, to Louis XV. During his reign in the 18th century, the French royal court was known for its lavish use of fragrances, giving rise to a revolution that shaped perfumery as we know it. The splendor and opulence of this era serve as the inspiration for Pa…
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The story begins with a text message. While sitting at the beach, Vicken hears that Commodity has shut down and is looking for a new owner. It’s 2019, and by then, the company had made its mark on the industry as the first direct-to-consumer fragrance brand. Launching with a Kickstarter crowdfunding campaign in 2013, it more than doubled its goal, …
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Since starting out in the early 90s, Frank has brought to life some of the most beloved fragrances of our time. Nowadays he’s best known as the creator of Le Labo’s Santal 33. His portfolio goes on to include collaborations with Dolce & Gabbana, Gucci, Hugo Boss, Jason Wu, and Ariana Grande. He’s been prolific in crafting scents that, in his own wo…
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Bring Back Rock ’n Roll Nostalgic Freedom, with Room 1015’s Michael Partouche
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Michael went from being a pharmacist by trade to being a rocker by trade. He says the guitar was his salvation. For over a decade he toured the world with his psychedelic rock band, Rodeo Massacre, where he was a guitarist, composer, and producer. At a certain point he leaned into fragrance as a medium for olfactive counterculture, a bridge between…
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Fragrance Week Bonus Episode: Start Your Scent Journey, with #PerfumeTok’s Tiff Benson, John Gonzalez, and Emelia O’Toole
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Fragrance can be a little daunting, so in celebration of National Fragrance Day, we’re enlisting the help of three of our favorite #PerfumeTok content creators. They share candid reactions to most-loved and niche fragrances. We cover Frequently Asked Questions like how to experiment with fragrances, how to train your nose, and what to wear on vario…
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Flowers have been used in fragrances since the ancient times, when plant-based ingredients like blooms, leaves, and resins were blended to create scented oils. Michelle thinks the time has come to give traditional florals the modern upgrade they deserve. She’s no stranger to innovation. Starting out in PR, she worked with the pioneering women who b…
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One idea has ruled the fragrance industry for generations: women wear florals and men wear musks. When Matthew and his co-founder, David Kien, began making candles out of their kitchen, they took a different stance. They named the brand Boy Smells and packaged products in a pink box, giving rise to what they call “genderful” expression. It’s an inv…
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You may recognize Chris from his 25-year career as a model, where he appeared in over 60 campaigns for Ralph Lauren and became an iconic face for the luxury brand. It was on a spontaneous trip to Grasse, the French Riviera town known as the perfume capital of the world, that Chris struck a deal with a scent manufacturer to start his own line. Not l…
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Steph first came into the limelight as Kim Kardashian’s assistant and rose to become the Chief Operating Officer of Kardashian West Brands. She now serves as the Chief Impact Officer of Plus, a biodegradable body wash brand, and co-founded Future Earth, a climate education platform. In partnership with Snif, Steph has launched her own fragrance. It…
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Douglas says that from a young age, he understood that a rebellious nature lived within him and was fighting for his voice. He’s not afraid to be polarizing and unapologetically himself. That’s the driving force behind Heretic. The brand is an expression of his intense love of nature and is on a mission to show the provocative side of naturals and …
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A sneak peek into Scent World, a multisensory experience rooted in unfiltered conversations with perfumers, visionaries, and fragrance lovers. Follow to enjoy episodes soon.Por Scentbird
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