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Welcome to 'Packaged for Success'—the podcast where glass ceilings come with ladders, and success is part of the package. This is your go-to audio space celebrating the remarkable journeys of women leading the way in the consumer packaged goods industry. Every episode, we unwrap the stories of trailblazing women who are shaping the future of CPG. From groundbreaking startups to iconic brands, these leaders are innovating, inspiring, and pushing boundaries. Join us as we dive into the strateg ...
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In this episode we delve into the financial hurdles facing small CPG brands, especially when it comes to raising funds. Navigating the funding landscape is tough, and it gets even tougher due to the government barring grants to Black women entrepreneurs via The Fearless Fund. We discuss these challenges openly, sharing personal experiences and the …
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Building and Leveraging Your Personal Brand Authority as a CPG Brand Owner
1:01:23
1:01:23
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1:01:23
Join us as we discuss building and leveraging your personal brand authority as a CPG owner. We’re talking about stepping into the public light, doing public speaking events, networking, and recognizing when you’re ready to elevate your personal profile as a CEO. Plus, we emphasize the importance of authenticity—keeping your brand as real as you are…
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Burnout to Bailout: Navigating the Stress of Running a Full-time CPG Brand
1:01:38
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In this episode, we get real about the burnout that hits hard when you're hustling to grow your CPG brand. We're sharing our personal stories of burnout struggles and how we bounced back. Plus, we've got practical tips to help you recognize, manage, and prevent burnout while keeping your business thriving. Tune in for an honest and supportive chat …
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In this episode we discuss how to handle customer service for your CPG brand, while remaining self-aware and using emotional intelligence to navigate conflicts with difficult customers. We're sharing our tips and personal stories to help you maintain your authenticity and professionalism. Tune in for a fun and insightful chat on balancing business …
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Surviving Retail - The Truth Behind Big Box Retail Stores
1:17:57
1:17:57
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In this episode, share our real experiences about getting into and operating within retail, personal horror stories, giving tough advice to people who want to go into retail, and questioning the business practices of big box retail brands. This is real talk about how we are surviving retail.Por Twelve17 Media
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Are you pivoting under pressure or pivoting on purpose? In this episode, we dive head-first into the transformative power of the pivot when it comes to operating, growing, and scaling your CPG brand, while still maintaining healthy self-care. Through candid discussions and personal stories, we uncover the risks and rewards involved in making strate…
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Our Insider Stories from Shark Tank, Good Morning America & Tabitha Brown
1:12:05
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Tune in for an exclusive behind-the-scenes episode where we spill the tea on national exposure for your CPG brand. We share our firsthand experiences of how appearances on Shark Tank and Good Morning America impacted our businesses, offering insider insights on how to prepare for these opportunities. From the nerve-wracking pitches to the whirlwind…
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The Truth About Influencer vs. Content Creator Marketing For CPG Brands
1:08:20
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Join us for an eye-opening episode where we delve into the world of influencer marketing. We dish out the real talk on leveraging influencers, navigating the slippery slope, and the good and bad sides of this marketing strategy for your CPG brand. With candid insights from our own experiences, we reveal how we've utilized influencers in the past to…
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Join us for a candid chat about the beginnings of how we started our national CPG companies—Vicky Cakes and Yum Crumbs. We talk about how we both started with our spouses, hustling through bootstrapping, overcoming imposter syndrome, and a lot more juicy details of our CPG journey. After hearing our stories, you’ll feel motivated, inspired and read…
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In our debut episode, hear what the show is all about and how we became fast friends. We spill the tea on our friendship-turned-business partnership; and uncover a few secrets to maintaining our sanity in this crazy CPG industry. We also share a few of the ins and outs of our journey – the good, the bad, and the downright hilarious. From swapping f…
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