Los mejores podcasts de David Garfinkel (2024)

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Cult Building and Copywriting

16h ago

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The term “cult” has become such a loaded word lately.People who aren’t members of certain groups call the groups a cult, and the members of those groups resent and deny it.Yet, are all cults bad?Maybe some are, maybe some aren’t.But on today’s show, Nathan Fraser is going to talk about a special kind of cult that, in his view, is not only GOOD — bu…

1
Self Proclaimed Tech Geek Jim Louderback Opines 58:32

6d ago58:32

58:32

Michael Krasny began this episode with tech and media expert Jim Louderback by asking him what he foresees for the future of digital media and the dialogue then moved on to a discussion of AI and ChatGPT. From there the conversation went to the fate of TikTok & Jim's opinions on Instagram, YouTube and its creators, Netflix, and entrepreneurship. Th…

1
Living Gandhi’s 6 Core Values: Perry Garfinkel and Dawson Church in Conversation 45:06

7d ago45:06

45:06

Perry Garfinkel is a veteran journalist, editor, and author of the books Buddha or Bust and Becoming Gandhi. For that book, he spent 3 years retracing the footsteps of Mahatma Gandhi while living his core values. He has written extensively for many publications including the New York Times, National Geographic, LA Times, and the Huffington Post. He…

1
How To Find The Elusive Hidden Benefit

8d ago

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Ever wonder how to set yourself, your product, or your business apart?It’s a big puzzle these days.The best general advice I’ve heard is from recent podcast guest Scott Zetlan:“Different is better than better.”It almost sounds silly, but in the super-competitive marketplace, where products live in the real world, it’s not silly at all.It’s actually…

1
Change Your Energy For Radical Healing: Donna Eden, David Feinstein and Dawson Church in Conversation 46:47

13d ago46:47

46:47

Donna Eden and David Feinstein are pioneers in the field of Energy Medicine and Energy Psychology. For four decades, Donna has been teaching people how to work with the body’s energy systems to reclaim their health and natural vitality. She has taught more than 100,000 people worldwide, both laypeople and professionals. David is a clinical psycholo…

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David M Kennedy on the American West 57:18

13d ago57:18

57:18

We began this first of four episodes, sponsored by the Bill Lane Center for the American West, with its co-founder and emeritus Stanford History Professor and Pulitzer Prize-winning author David M. Kennedy, discussing the real and the mythic American West and the nation's possibly most interdisciplinary course offered by the Center on the West and …

1
High-Powered Copy Techniques For Cold Traffic And New Products

15d ago

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Job one for a copywriter is getting and keeping attention. We always give that our best shot.But there are some situations where you need to do this more intensely, and you don’t want to come across like a screaming insane person yelling loudly just to get attention.So we need to come up with some unusual techniques, to increase the intensity witho…

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Elizabeth Farnsworth - A Woman of Distinction 57:12

18d ago57:12

57:12

Elizabeth Farnsworth, former PBS Newshour anchor and reporter turned writer, engaged in a wide-ranging conversation with host Michael Krasny about her career and latest work. The discussion covered her memorable interviews, mentors, and experiences as a foreign correspondent, including traumatic events that led to her leaving that role. Farnsworth …

1
The South Park Copywriting Secret

22d ago

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Today we’re going to talk about two words that can change your writing forever. Not just your copywriting, but especially your copywriting.One word is a first-grade word and the second word is a fourth-grade word, according to people who seem to know about those things.The words are “but” – with one ‘t’ – and “therefore.” Why are these words so imp…

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Consciousness Is All There Is: Tony Nader and Dawson Church in Conversation 49:48

25d ago49:48

49:48

Tony Nader MD PhD is a medical doctor trained at Harvard University and Massachusetts Institute of Technology (PhD in neuroscience) and globally recognized expert in the science of consciousness and human development. His training includes internal medicine, psychiatry, and neurology. He’s the successor to Maharishi Mahesh Yogi and the head of the …

1
Perry Garfinkel - Gandhi was a Great Marketeer 49:44

27d ago49:44

49:44

We spent a recorded hour with esteemed journalist and editor Perry Garfinkel, author of the bestselling Buddha or Bust and the recently published Becoming Gandhi. Perry spoke of his quest to find morality in Gandhi's life and work and Gandhi's six principles and the differences between being and becoming – the latter presupposing the infinite in pr…

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New Ways To Use FAQs

29d ago

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You know FAQs – that list of frequently asked questions, and answers?Are they a copywriting chore you would just as soon avoid?Well, today I’d like to offer a different way to look at them. As a huge, and mainly underutilized, marketing opportunity.I want you to consider this possibility:An FAQ section doesn't just inform. It also persuades. But no…

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Journey into Nature and Creativity with Author Amy Tan 58:55

1M ago58:55

58:55

This week we spoke with author Amy Tan about her most recent best-seller, The Backyard Bird Chronicles, a fascinating immersion into nature, the world of birds and her dedication to drawing them. In 2016 during a time of overt racism, especially towards Asian Americans, Amy decided to dive into nature journaling. There she discovered a fascination …

1
Reversing Alzheimer’s: Heather Sandison and Dawson Church in Conversation 47:56

1M ago47:56

47:56

Heather Sandison ND is a renowned naturopathic doctor specializing in neurocognitive medicine and the Founder of Solcere Health Clinic, San Diego’s premier brain optimization clinic. She has dedicated her career to researching and supporting those suffering with dementia. She hosts the annual online Reverse Alzheimer’s Summit where she shares cutti…

1
Secrets For Editing Your Copy

1M ago

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OK, finally. You’ve got your copy written.At least your first draft.Now what?That’s what a subscriber to the podcast asked me on youtube a few weeks ago.The best I can do to answer that question is tell you how I look at copy, whether it’s my own, or a client’s.Today’s show is about a series of steps I go through to review copy with a mentoring cli…

1
How Our Negative Patterns Serve Us: Jerry Colonna and Dawson Church in Conversation 42:08

1M ago42:08

42:08

Jerry Colonna is a leading executive coach who uses the skills he learned as a venture capitalist to help entrepreneurs. He is a co-founder and CEO of Reboot, the executive coaching and leadership development company, host of the Reboot Podcast, and author of Reunion: Leadership and the Longing to Belong. He draws on his wide variety of experiences…

1
Jessica Calarco - Marginalized Groups and the Battle Against Inequities 1:00:44

1M ago1:00:44

1:00:44

A deep and wide ranging conversation with sociologist Jessica Calarco, focusing on educational disparities, class privilege, and social inequities. Key topics included the hidden curriculum in schools, the role of community colleges, and tax policies aimed at economic equality. The conversation began with a focus on the gap between the privileged a…

1
New Model Of Copywriting, With CRO Expert Scott Zetlanh CRO Expert Scott Zetlan

1M ago

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These days, things in copywriting are changing so fast it can make your head spin.Junior copywriters aren’t sure there’s a career path, because of AI.Experienced copywriters are finding clients have different and sometimes confusing demands that you never would have heard five years ago.Our special guest today, Scott Zetlan, has some answers for ju…

1
Fighting Corruption, Waste and Politics to Address Climate Change. Ethan Elkind Explains 1:00:08

2M ago1:00:08

1:00:08

Ethan Elkind, a leading climate scientist, led us initially into an understanding of why climate goals were not being met and how that affects overall messaging. From there he spoke of the importance of battery technology, solar and wind renewable energies, and transition to minerals such as lithium, cobalt and graphite. He emphasized the need for …

1
Cold Traffic Success Secrets, With Travis Moh

2M ago

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One of the hardest things for copywriters and business owners to get right is running ads to cold traffic on Facebook and Instagram, and making those ads profitable.If you’ve tried this for yourself, I think you know what I mean.So does today’s guest, who has discovered some important techniques that work and has also discovered the mistakes to avo…

1
The Gift of Your Shadow: Amrit Sandhu and Dawson Church in Conversation 48:59

2M ago48:59

48:59

Amrit Sandhu is an international speaker and life purpose coach. Episodes of his podcast, Inspired Evolution, have been heard or downloaded by over 2 million people. Amrit has gone from mental health challenges to a profound transformational journey. He shares his insights with others as he guides them in their own transformations. Here he and Daws…

1
Amazingly Valuable Copywriting Tips with William Siebler

2M ago

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I would say our guest today Will Siebler takes a Zen approach to copywriting. On the home page of his website, he has a picture of a lonely but sturdy coffee cup on a table. On the coffee cup is the word “Begin.”But the shimmering peace is shattered by a few words overlayed on the picture:“I’m Will. I write words that make your clients say, ‘Shut u…

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Aimee Allison Foresees a Bright Future for an America Full of Women of Color in Power 59:07

2M ago59:07

59:07

Aimee Allison, Founder of She the People, joined us to talk about the Kamala Harris presidential nomination and the increased and increasing role of women of color in U.S. key positions of political power. We spoke of political organizer, Georgia's Stacey Abrams, as well as the defeat of squad members Cori Bush in a Missouri primary and Jamaal Bowm…

1
4 Seasons Of Copywriting

2M ago

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Listen to this:“A perfect summer day is when the sun is shining, the breeze is blowing, the birds are singing, and the lawn mower is broken.”That’s from author and sportswriter Jim Dent, and it perfectly captures how a lot of us feel in the summertime. Lazy and happy to be so.And that’s fine. But don’t mistake your state of mind for the state of bu…

1
Healing Anxiety through the Body: Amanda Huggins and Dawson Church in Conversation 42:06

2M ago42:06

42:06

Amanda Huggins is the author of the book Anxiety to Empowerment. She is an anxiety and mindfulness coach, certified yoga and meditation instructor, and motivational speaker. She developed her own spiritual, scientific, and practical approach to deal with her own anxiety and now shares that with others. Here Amanda and Dawson dialog about: Amanda's …

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Bottoming Out the Universe: Richard Grossinger and Dawson Church in Conversation 44:25

2M ago44:25

44:25

Richard Grossinger has been a change maker since his college years. After an academic career teaching anthropology, he founded North Atlantic Books and currently edits the Sacred Planet Books imprint for Inner Traditions. Among his books are Planet Medicine and Bottoming Out the Universe. He has studied many transformational traditions including ta…

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Matt Abrahams - Think of Your Audience as the North Star of Communication 1:00:11

2M ago1:00:11

1:00:11

Stanford Business School Lecturer, author and host of the popular podcast Think Fast/Talk Smart joined us for an inspired and inspiring hour on overcoming public speech anxiety and communicating effectively. Matt spoke of the importance of focusing on value and being conversational as well as having a map and structure. He talked about deep breathi…

1
Confidence in Copywriting

2M ago

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It’s a double-edged word that doesn’t get talked about enough.And that word is: confidence.It definitely has a bad connotation, as in “con artist” or “confidence man.”But on the flip side, and with a different meaning, it’s a very important, positive word.I would say in some very straight-laced business circles, it’s the only emotion you can talk a…

1
Kelly Corrigan - It's Hard to Make a Family that Works but not Hard to be Useful 57:36

3M ago57:36

57:36

Popular PBS Interviewer and New York Times best-selling author Kelly Corrigan sat down with Michael Krasny to talk about a wide range of topics including her experiences decades ago as Professor Krasny's student as well as her views on interviewing. She spoke of her interviews ("A lot like a date and full of emotion") with Francis Collins; Jennifer…

1
Customer Problems Create Highly Profitable Copy

3M ago

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As a copywriter, sometimes your biggest problem is that your prospect doesn’t have a problem.Well, that’s not exactly it.Actually, sometimes your biggest problem is when you don’t KNOW what your prospect’s problem is… and how to communicate to them in a compelling way that your product can solve that problem.And if you can show convincingly that yo…

1
What the Afterlife Is Like: Susan Grau and Dawson Church in Conversation 47:56

3M ago47:56

47:56

Susan Grau is an intuitive medium, author, soul healer, and speaker. Susan is licensed as a hypnotherapist, and specializes in grief therapy, guiding people to healing and recovery. Her book Infinite Life, Infinite Lessons takes a deep dive into the soul's journey, offering insights into healing from grief and the afterlife. Here she and Dawson hav…

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Long-Time Trump Critic and Tax and Economics Expert David Cay Johnston Goes After the GOP Nominee and his Running Mate 1:02:03

3M ago1:02:03

1:02:03

Pulitzer prize winning journalist and economics and tax expert David Cay Johnston spoke with us about his long and extensive investigative research on former U.S. president Donald Trump as well as the state of the U.S. economy during the Trump and Biden presidencies. Johnston spoke critically of news organizations, especially of what he characteriz…

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Sacred Psychiatry: Judy Tsafrir and Dawson Church in Conversation 43:34

3M ago43:34

43:34

Judy Tsafrir, MD, is a holistic healer with a private psychiatry and psychoanalysis practice in Newton, Massachusetts. She is a board-certified adult and child psychiatrist and psychoanalyst, is on the faculty of Harvard Medical School and the Boston Psychoanalytic Institute and teaches and supervises at the Cambridge Health Alliance. She has also …

1
Copywriting to Prospects with Money

3M ago

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Does the world turn upside down when you are writing copy for prospects with money?The first time you do it, it sure seems that way.And there’s a good reason for that. The rules are different for writing that kind of copy.Does that mean that the core basic aspects of psychology are different for rich people than they are for everyone else?Absolutel…

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Past Lives and Spiritual Lessons: Michael Goddart and Dawson Church in Conversation 43:25

3M ago43:25

43:25

Michael Goddart is the author of In Search of Lost Lives, A New Now, and other books. He has been studying the work and practices of realized spiritual masters since he was a child and recommends a set of practices that allow us to connect with our Higher Self. Michael chronicles 88 past lives in the first book, describing them in detail and recoun…

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Peter Coyote - Most of Us Have a Kind of Merciless Junkyard Dog in Us 56:55

3M ago56:55

56:55

Acclaimed actor, famed narrative voice and Zen Buddhist priest Peter Coyote joined us in a far reaching dialogue which took in his acting and voice careers as well as his life and his life philosophy and sharp edged political views. We spoke, too, about the content in his latest book, Zen in the Vernacular and his early, preeminent family influence…

1
Transformation Stories That Convert

3M ago

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In this episode, we dive into the concept of transformation in marketing, revealing why it's the secret ingredient behind successful campaigns.We'll uncover the types of transformations—physical, emotional, and social—that resonate most with audiences. Learn how to identify the most compelling transformation your product offers and how to overcome …

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