Los mejores podcasts de Daniel Burstein (2024)

1
Global Technology Leadership: Adapt your marketing to reflect cultural nuances (podcast episode #113) 47:24

12d ago47:24

47:24

"One doesn't discover new lands without consenting to lose sight, for a very long time, of the shore." That quote is from Nobel Prize winning novelist André Gide. And I think there is a great lesson for marketers here. For 25 years, MarketingSherpa has published case study articles. And sometimes when I talk to marketers, they are so myopically foc…

1
Wellness Marketing: Educating consumers is crucial for building trust and driving change (podcast episode #114) 1:04:54

17d ago1:04:54

1:04:54

Marketing is about helping your ideal customer perceive the value your products deliver. But before they can perceive that value, you have to create it. When I received the podcast guest application for my next guest, in my due diligence I found that Consumer Reports named its Stratami mattress one of the 9 best mattresses of 2024. To hear key less…

1
Marketing Adaptability: The art of letting go of creative ideas so you can champion future concepts (episode #112) 51:01

23d ago51:01

51:01

Imagine this: you've spent months ideating, planning, and crafting the perfect marketing campaign. The creative is stunning, the messaging is on point, and the target audience has been meticulously defined. But as the launch date approaches, things start to wobble. A key department is out of sync, a crucial piece of technology isn't ready, or the t…

1
Substance Over Style: Good work has to speak for itself (podcast episode #111) 49:33

1M ago49:33

49:33

“Writing is never done, it is just due.” This is a common sentiment from anyone who has ever worked in a deadline-driven field like journalism or academia. And it certainly holds true right here in the marketing industry as well, made all the more difficult in my career personally when I transitioned from print to digital…which could be changed an …

1
Client Empowerment: Be the woman behind the woman (podcast episode #110) 41:51

1M ago41:51

41:51

My latest guest represents the perfect dichotomy of what it takes to make it in marketing. On the one hand, the word rockstar is half the name of her company, which connotes to me, Mick Jagger strutting around on-stage crooning “I’m a man of wealth and taste.” Or perhaps for a newer generation, Adam Levine in the spotlight belting out “I got the mo…

1
B2B Digital Marketing & Demand Generation: My boss has asked me to produce $1 billion in revenue. Now what? (episode #109) 1:06:16

2M ago1:06:16

1:06:16

When I started in B2B, my mentor told me, “We call this business to business, but make no mistake, people buy products, not businesses. It’s people who make decisions for these businesses.” Here’s where the rubber meets the road. If you’re only focused on businesses as accounts, you’re overlooking opportunities. For example, as our latest guest sha…

1
Breaking Taboos and Learning from Customers: The unconventional marketing journey of the Director of Marketing & Communications at Global Protection Corp. (episode #108) 47:13

2M ago47:13

47:13

Content Warning: On How I Made It In Marketing, we delve beneath the buzzwords of our industry to uncover the biggest lessons from successful careers. Our guests share detailed, hard-fought, in-the-trenches stories of how they learned these lessons and put them into practice. Today's guest has spent a significant part of her career selling condoms.…

1
CPG Campaigns: Marketing is often about showcasing human truths (podcast episode #107) 53:45

2M ago53:45

53:45

Look, let’s face it, our industry can have a bad reputation. And I can see why. Just scroll through YouTube or social media and you’ll see self-appointed gurus shouting about tricks and hacks and shortcuts. But sustainably successful marketing is not about shortcuts, it’s about digging into the very essence of what it means to be a human being. Sou…

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Sustainable Marketing: How DC Water turns waste into wealth (episode #106) 43:09

2M ago43:09

43:09

The Accidental Recycled Poop Marketer! That’s the headline of a recent podcast guest application. And it came from someone leading marketing for an interesting product – a paid B2B and B2C product, sold by a nonprofit, that is run by an independent city government authority, a water and sewer utility formed in collaboration with the federal governm…

1
Authentic Brand Storytelling: Embed creative within your business model (episode #105) 44:24

3M ago44:24

44:24

Be careful you don’t engage in marketing color by numbers so to speak. It’s easy to get lost in process flowcharts and databases. You could build out the perfect infrastructure – the right media buys, marketing automation and drip campaigns all set, everything is being properly measured and attributed – yet in all that work it is easy to overlook w…

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Sustainable Marketing: Take the time to understand your target audience deeply and your value proposition (episode #104) 47:51

3M ago47:51

47:51

Who is your ideal customer? And how does your brand serve them? Yes, I know you have KPIs to hit this quarter. Leads. Sales. A specific revenue target. And so it can be easy to quickly drill down to targets. But all marketing beings by asking… who is the ideal customer? And how does our brand serve them? So I loved a lesson I recently read in a pod…

1
Career Adaptability: Marketing can lead to many other things (episode #103) 51:09

3M ago51:09

51:09

Where do you see yourself in five years? I always hated this interview question. It’s not that I’m against planning; it’s that I’m for flexibility. And I don’t want to get trapped in a five-year plan. I try to focus on delivering value today helping people out, and improving my future self for tomorrow, and from there, opportunities naturally arise…

1
Creative UX/UI For Impactful Marketing: Think, build, and scale like a product owner (podcast episode #102) 1:02:02

4M ago1:02:02

1:02:02

You can’t do everything. So you essentially have to make some ‘bets,’ for lack of a better word. What is going to have the biggest impact with your audience? Focus your energy and budget there, to make the biggest splash you can. OK, that’s a boring way to say it. So I like how my next guest worded it in his podcast guest application – ‘If you're g…

1
Marketing Pragmatism: Embrace ‘hand-grenade math’ over false precision (episode #101) 1:02:36

4M ago1:02:36

1:02:36

In the fast-paced world of marketing, precision can often be a double-edged sword. In our this episode, Kiara Kempski, Vice President of Global Consumer & Vendor Marketing at The Knot Worldwide (https://www.theknotww.com/), shares why sometimes ‘hand-grenade math’—a rough yet pragmatic approach—is more effective than chasing false precision. I disc…

1
Marketing Operations: Balance ambition with well-being (podcast episode #100) 43:05

4M ago43:05

43:05

How I Made It In Marketing is not about marketing. Not really. It’s about marketers. And the funny thing about marketers is that we’re not just marketers, we’re also human beings. So to succeed as marketers, we also have to be successful humans. Which is why I always love a lesson like – ‘Balance ambition with well-being.’ To hear the story behind …

1
Enterprise Solutions Marketing: You can make a big career, and still stay human (episode #99) 1:02:47

5M ago1:02:47

1:02:47

I like to call it blandvertising. I’m sure you’ve read it and heard it before. There are words. Lots of them. They fill a space – in an ad, on a landing page, in a press release, maybe even in a keynote presentation. You’ve seen these words before if you’re in the target audience. Scalable. Leading. Agile. Enterprise-grade. Full-service. Data-drive…

1
Marketing Mentorship: Direct feedback is a gift (episode #98) 1:03:18

5M ago1:03:18

1:03:18

“The difficult we do immediately. The impossible takes a little longer.” That quote is from David Ben-Gurion. And it reminds me of marketing. We’re in the digital age, or maybe we’ve crossed over into the AI age. Either way, we don’t have the long deadlines we had when I started my career writing print ads. And that’s just the difficult. What about…

1
Product Quality: Marketing's job is to help the product win (podcast episode #97) 1:05:31

5M ago1:05:31

1:05:31

I’ve been watching the new Steve Martin documentary, and it includes a clip of him accepting the Mark Twain Prize. He calls it “The only significant American award for comedy…except for money.” It reminded me of our own industry, but in a different way. We have many awards for creativity, and I am a creative person so I love them, but ultimately th…

1
Strategic Delegation: Time is your most precious asset (episode #96) 1:01:18

6M ago1:01:18

1:01:18

Wherever you are in your career today, you are not necessarily stuck there. I’ve heard time again from guests on How I Made It In Marketing about how they’ve been able to make dramatic, perhaps unlikely career shifts. On the flip side, if you are a hiring manager, do not pigeonhole potential recruits based only on their current experience. For as m…

1
CMO-CPO Collaboration: Bridge Marketing and Product for collaborative growth (podcast episode #95) 1:04:21

6M ago1:04:21

1:04:21

One of my favorite career analogies is the music video for No Rain, by Blind Melon. There’s a girl in a honeybee costume, dancing around, and she’s so sad because no one seems to care or understand. And then one day, she comes across this field filled with people in honeybee costumes hopping and leaping around. A look of elation crosses her face, a…

1
Entrepreneur’s Resilience: From zero to 112,000 YouTube subscribers (episode #94) 48:44

6M ago48:44

48:44

Whatever it is you’re working on and struggling with, don’t pivot too soon. Make sure you give it enough time to work. For as this episode’s guest explains – resilience pays out. Frank Spitzer, CEO, Pelecanus, shares the story of how he grew his company’s YouTube channel from zero to 100,000 subscribes, along with many more lesson-filled stories. P…

1
Marketing Experimentation Strategy: Define and differentiate between experimentation and execution in marketing activities (episode #93) 58:50

6M ago58:50

58:50

Coders are rewarded for writing new features, not for making their code as efficient as possible, Chirstopher Mims recently reported in The Wall Street Journal. According to the article, bloated software raises many risks, and costs the US alone $2.41 trillion due to cybersecurity issues, operational failures, and other problems. It would be easy f…

1
Branding Lessons from TV Production: Don't focus on failure, keep moving towards success (episode #92) 57:12

7M ago57:12

57:12

We as marketers, we’re the ones that make the brand promise to potential customers. So it is our job to make sure our companies actually come through on that promise, are consistent with that promise. We are the defenders of the brand. I love a lesson from my next guest – don't be afraid to say ‘no’ if it serves the brand. Which of course sounds go…

1
Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91) 1:07:53

7M ago1:07:53

1:07:53

Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly. I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy. Even whe…

1
Adaptive Leadership: It’s never too late to reinvent yourself (podcast episode #90) 1:07:06

7M ago1:07:06

1:07:06

Rebranding. We use that term for companies. But what about for you? What is your current value proposition, and what would you like it to be…no matter where you are in your career? Because as my next guest has learned – it’s never too late to reinvent yourself. Here to share the story behind that lesson, along with many more lesson-filled stories, …

1
Content Marketing and Advertising: Be mindful of the ‘curse of knowledge’ (podcast episode #89) 1:10:51

7M ago1:10:51

1:10:51

You know too much. You know too much. No this isn’t dialogue from a spy movie, I mean in your role as a marketer. You know too much about your product or service or whatever you’re asking your customer to do. And it makes it hard for you to see your advertising and your conversion funnel through the customer’s eyes. Or as my next guest put it in he…

1
B2B Brand Marketing and Culture: The higher up you go, your priority becomes the people (episode #88) 57:52

8M ago57:52

57:52

If a podcast plays in a forest and no one is around to hear it, does it make a sound? Bit of a cheeky thought experiment, I’ll admit, but here’s one thing I’ve noticed – we marketers don’t always create content for an audience, sometimes the audience is an afterthought. We’re too focused on an algorithm. Or a lead generation goal. Or a calendar. Or…

1
Journalistic Content Marketing: Storytelling has magic and beauty (podcast episode #87) 1:09:04

8M ago1:09:04

1:09:04

Think about the last time you read a piece of content that truly resonated with you. It could have been a news article, a blog post, or even a social media update. Now, consider what made that content impactful. Was it the way it was written, the story it told, or how it connected with your experiences? This brings me to a crucial aspect of marketi…

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Social Media Marketing Leadership: Value productivity over perfection (episode #86) 1:03:24

8M ago1:03:24

1:03:24

“We can say that. Sure we can say that.” Oh, I do not like having to utter this phrase in meetings. Because it’s not what you can say, it’s what you should say. I’ve heard so many times ‘we can say that in an ad.’ Or ‘we can write a press release about this.’ Oh, the hubris in that statement. Because we get lulled into false confidence in the four …

1
Customer-First Marketing: Every click is a wish (podcast episode #85) 1:03:44

9M ago1:03:44

1:03:44

I remember sitting next to someone at a conference, eating lunch, making small talk. And it came up that his brand had no competition. And I said, ‘wow, what a dream position to be in.’ I was used to working with a competitive sales office, hyper-focused on differentiating from competitors. You know, us vs. them. He said, ‘No, no, no. It’s not a dr…

1
Creative Marketing and Advertising Campaigns: Hold the line & get a door kicker (podcast episode #84) 58:06

9M ago58:06

58:06

When I was president of my homeowner’s association, it changed my walk through the neighborhood. Before I was on the board, it was – hey, how you doing, talk about sports, the weather, whatever. But once I was on the board it became – I have an idea, we should have this, this should change, etc. And I’d always say – ‘Great, make it happen. We’re an…

1
Architecture Design Marketing: Don’t stay in your lane (episode #83) 1:02:15

9M ago1:02:15

1:02:15

I started my career as a copywriter, and I learned a key part of my value to any client or any employer was not just the way I shaped words or filled a block with text – it was to advocate for the customer. Take their viewpoint. To this end, being an ‘order taker’ was not going to help me create great copy. Or great marketing. I had to get undernea…

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Innovative Marketing Leadership: It is okay to think outside the box but make sure you don't create surprises (episode #82) 1:04:13

9M ago1:04:13

1:04:13

Any industry, and our marketing industry is no exception, has a pack mentality. We say certain buzzwords and share certain ideas. But we can hear them ad nauseam, to the point where they just wash over us and don’t really mean anything. We nod in agreement at a networking event with a drink in our hand, but do we actually do anything about it the n…

1
Advertising Agency Leadership Insights: Humanity and transparency are fundamental in creative relationships (episode #81) 48:39

10M ago48:39

48:39

In 1957, Vance Packard wrote a book called ‘The Hidden Persuaders,’ about the mysterious arts of advertising, and how advertising agencies research ways to manipulate people. I don’t know about you in your career, but I don’t want to be that guy. The way I see it, companies create value. And in a capitalist society of choice, they need to communica…

1
Career Management: Focus on your left foot (podcast episode #80) 44:40

10M ago44:40

44:40

Let me confess something to you right now — I have my share of weaknesses. I’m sure you’re not shocked to hear that. We all do, right? But I don’t go ‘all in’ on improving them. Instead, I focus on my strengths. I learned this lesson from John Maxwell long ago. He said, “We’re taught to be well-rounded and to improve our weaknesses. However, in man…

1
Leading Through Learning: Chief Growth Officer’s innovative approach to marketing leadership (episode #79) 1:04:07

10M ago1:04:07

1:04:07

Here’s one thing I love about a career in marketing. I’ve gotten the opportunity to learn the inner workings of so many other industries I would have never been exposed to if I didn’t have to tell their story. So I learned that my skill isn’t necessarily to know everything about every industry. But it’s to be able to learn quickly, work with subjec…

1
Entrepreneurial Resilience: Many of the day-to-day annoyances that inspired him to sell, he actually missed after he sold (episode #78) 1:04:59

11M ago1:04:59

1:04:59

Running a marketing department or agency can feel a bit like being in that Jay-Z song. And I gotta admit, sometimes I feel overwhelmed by 99 problems that come my way. So I appreciate the ray of sunshine who is my next guest, who reminds us that ‘Solving problems for people is a privilege, not a burden.’ To hear the story behind that lesson, along …

1
Franchisee Success Strategies: Localized marketing (when done right) can outperform broader, generic campaigns (episode #77) 52:19

11M ago52:19

52:19

In every survey we conducted for benchmark reports, one challenge consistently topped the list among marketers – the size of the marketing budget. I mean, who could argue. We would all want a bigger budget, right? And while a hefty budget is a dream for many, this episode’s guest is a testament to the idea that constraints can actually be a catalys…

1
Experiential Marketing: If you build it, they will come (episode #76) 1:03:43

11M ago1:03:43

1:03:43

You’re reading this podcast description right now. But are you really paying attention? I mean, really tuned in? Or are you half reading and half thinking of your upcoming deadlines, a campaign that underperformed, and a plethora of other tasks, goals, and concerns? Actually being in the moment – and wringing the most we can get out of it – is so d…

1
Outside-In Messaging: Nothing counts more than the language of the customer (episode #75) 1:07:33

12M ago1:07:33

1:07:33

How many times have you read a company’s marketing and thought – they’re not talking to a customer; they’re talking to themselves. This is especially prevalent in B2B. I’ve seen this on homepages, landing pages, print ads, in press releases, and on and on. I started my career as a copywriter and then worked in sales enablement. So I – it is temptin…

1
Marketing Leadership: Embracing questions and overcoming pretense (episode #74) 56:08

12M ago56:08

56:08

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). Good marketing isn't just about catchy slogans or flashy ads; it's about understanding the human psyche. The psyche of our customers, yes, but our own as well. So in this episode we’ll delve into a psycholog…

1
Personal Development in Career: Step out of your comfort zone (episode #73) 42:50

1y ago42:50

42:50

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). “Everything can be taken from a man but one thing: the last of the human freedoms—to choose one's attitude in any given set of circumstances, to choose one's own way.” This is from Viktor Frankl, in the book…

1
Leadership Development: Network every day (episode #72) 1:09:45

1y ago1:09:45

1:09:45

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). “The reasonable man adapts himself to the world; the unreasonable one persists in trying to adapt the world to himself. Therefore, all progress depends on the unreasonable man.” That quote is from George Ber…

1
Female Entrepreneurship and Marketing: Having built a big community doesn't mean you will be able to monetize it (episode #71) 1:03:09

1y ago1:03:09

1:03:09

Get the power of 10,000 marketing experiments working for you. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). It is hard to make this episode of How I Made It In Marketing and share it with you. Because you are professional marketers and entrepreneurs, many of you know marketing, business, and conten…

1
SaaS Marketing and Demand Generation: Harness technology to enhance customer experience (episode #70) 52:53

1y ago52:53

52:53

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). I wish I could just tell people what they should do. Whether it was people on my team who reported to me, potential customers, or even my own kids. But that approach has a major flaw – they will resist. Heck…

1
Leadership Transformation: Come in quietly (episode #69) 40:37

1y ago40:37

40:37

Get the power of 10,000 marketing experiments. Play with MECLABS AI at MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa). Perhaps you’re a key business leader and just acquired a company. Or maybe you’re starting your first job right out of college. Either way, you had to find a way to be effective with your new team. How do yo…

1
Strategic Marketing Collaboration: Find your partner in crime (podcast episode #68) 35:38

1y ago35:38

35:38

_____________________________________________________________________________________ Join us in the AI Guild. Chat with MECLABS AI to learn more – MECLABS.com/AI (MECLABS is the parent organization of MarketingSherpa) _____________________________________________________________________________________ We all know that if we run a marketing experi…

1
Data as Marketing Fertilizer: You can have piles and piles of data, but unless you know how to use the data correctly, it won’t get you very far 41:24

1y ago41:24

41:24

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing I use one word all smooshed together to describe the time I spend on the job – worklife. I’m not talking about balance. I’m …

1
AIOps Marketing: Make yourself uncomfortable (episode #66) 41:08

1y ago41:08

41:08

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing We often talk about product-market fit. But what about marketer-role fit? You could be an amazing marketer in many ways, but…

1
Strategy: Don’t think of your customers as a ‘target’ to acquire (podcast episode #65) 53:13

1y ago53:13

53:13

The How I Made It In Marketing podcast is underwritten by MECLABS Institute, the parent organization of MarketingSherpa. Join us for an AI Guild session Wednesdays at 2 p.m. Eastern Time. Learn more at MECLABS.com/AI-Briefing When you listen to How I Made It In Marketing, you often hear me challenge a guest. Not because I necessarily disagree with …

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