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In this show we will talk with a range of experts in regional festivals and events. It will offer event committees, event professionals and local government event staff with inspiration and insights into how they can continue to develop their festivals and events in a sustainable way. We promise to give you tips, insights and relevant (and practical) case studies to assist you in building sustainable and viable event/s in your regional community.
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Sales SOS Podcast

Liz Heiman, Re: Sales

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In the vast seas of sales methodology and technology, finding the right solutions for your team is overwhelming. Successfully setting up the sales process, sales leadership, and sales technology that is right for your team is difficult. The Sales SOS Podcast crew discusses the things that make or break sales organizations. Meet your Crew of Sales experts guiding your sales journey: Liz Heiman - CEO of Re: Sales; Brynne Tillman - CEO of Social Sales Links; Mike Simmons - CEO of Catalyst A.C.T ...
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In the Front Row with Mike Vaccaro is your front row seat to one-on-one conversations with sports figures. Our guests are hall of famers, gold medalists, record holders, trailblazers and more. We share stories from all sports and eras to bring you amazing guests with incredible accounts of the moments that made them the athlete and person they are today.
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Jake Plummer grew up in Idaho playing sports with his two older brothers. A three-sport athlete in high school, Plummer became an All-State quarterback who wanted to go to Stanford. Instead of being a walk-on for the Cardinal, he accepted a scholarship to Arizona State where he played for Bruce Snyder and became a starter his freshman year. A recor…
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Ryan Nyquist grew up in California riding bikes and doing trikes with his brother. What started out as a hobby became a profession when he left college and turned pro in 1995. He competed in his first X Games in 1996 and would rise to the top of the sport soon after. He moved to Greenville, NC where he lived with, and competed against, BMX legend D…
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00:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 01:03 Common Mistakes in Q4 Sales Strategies 01:31 The Pitfalls of Discounting 03:02 Motivating Your Sales Team 03:55 Effective Sales Management Practices 04:46 Real-Life Examples of Sales Mistakes 05:35 Top 5 Q4 Sales Mistakes 16:10 Balancing Investor Expectations 22:04 Conclusi…
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00:00 Introduction to Sales SOS Podcast 00:41 Meet the Sales SOS Crew 01:08 Planning for Next Year's Sales Success 01:49 The Importance of Consistent Prospecting 02:14 Leveraging Referrals and Content 06:15 Partnering for Greater Credibility 07:21 Strategic Sales Planning and KPIs 13:16 Behavioral KPIs and Funnel Management 16:41 Addressing Sales C…
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00:00 Introduction to Sales SOS Podcast 00:43 Meet the Crew and Today's Topic 01:21 Understanding Value Proposition 02:46 Key Elements of a Value Proposition 04:14 The Importance of Timing in Value Propositions 09:16 Tailoring Value Propositions for Different Roles 15:54 Research and Listening for Effective Value Propositions 20:24 Common Mistakes …
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00:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 01:10 The Importance of Communication in Sales 01:43 Effective Communication Strategies 04:27 Understanding Client Communication Preferences 12:15 Handling Ghosting and Unresponsive Clients 13:39 The Power of Repetition in Messaging 15:21 Building Credibility and Trust 26:28 Leve…
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00:00 Introduction to Sales SOS Podcast 00:39 Meet the Crew and Today's Topic: Value Selling 01:34 Understanding Value in Sales 05:13 The Importance of Customer Perspective 11:00 Discovery and the Sales Process 20:40 Navigating Corporate Structures and Emotions 28:39 Conclusion and Next StepsPor Sales SOS Podcast
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Mario Andretti was born in Italy during World War II. At 8 years old, he and his family spent time in a refugee camp in Italy before moving to the United States. The Andretti family settled in Nazareth, PA where Mario and twin brother Aldo discovered the nearby Nazareth Speedway. Lying about their age and experience, the brothers began racing at ag…
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Nick Mangold grew up in Ohio, the oldest of four kids with three sisters. He was all-state in football while also wrestling and competing in the shot put. A highly recruited offensive lineman, Mangold chose Ohio State over Notre Dame despite his mom's wishes that he'd play for the Fighting Irish. A three-year starter at center for Jim Tressel, Mang…
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Julius Hodge grew up in Harlem and was named after NBA Hall of Famer Julius Erving. He fell in love with basketball after his dad took him to a New York Knicks game against Magic Johnson and the Los Angeles Lakers as a kid. Hodge's game flourished in high school where he was a McDonald's All-American and the New York State Mr. Basketball. He grew u…
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00:00 Introduction to Sales SOS Podcast 00:40 Meet the Sales SOS Crew 00:57 Discussing Sales Leadership Mistakes 02:01 Unrealistic Sales Targets 03:21 Effective Sales Leadership Strategies 05:47 Challenges with Sales Forecasting 12:22 Mid-Market Sales Growth Strategies 13:17 Defining Mid-Market Businesses 14:44 Challenges in Mid-Market Growth 16:29…
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00:00 Introduction to Sales SOS Podcast 00:43 Diving into Effective Sales Leadership 01:23 Understanding and Measuring KPIs 05:51 Customizing KPIs for Sales Success 09:49 Team and Cultural KPIs 11:20 Determining Lead Distribution with KPIs 12:11 Involving the Team in KPI Creation 13:22 Utilizing CRM Dashboards for Self-Monitoring 15:10 The Importan…
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00:00 Introduction to Sales SOS Podcast 00:43 Meet the Sales SOS Crew 01:20 Defining Sales Leadership vs. Sales Management 02:42 Effective Sales Leadership Strategies 03:59 Motivating and Managing Sales Teams 06:31 The Role of Culture in Sales Leadership 12:18 Leading by Example and Engagement 14:30 Salespeople's Disconnect from Management 16:17 Th…
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00:00 Introduction to the Sales SOS Podcast 00:40 Essential Tools for Sales Leaders 01:17 The Role of RevOps in Sales 03:35 Daily Responsibilities of a Sales Leader 04:51 Importance of CRM and Data-Driven Decisions 06:57 Effective One-on-One Meetings 07:45 Balancing Data and Relationships 08:44 Types of Sales Meetings 11:05 Team Sales Meetings: Bes…
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00:00 Introduction to Sales SOS Podcast 01:00 Aligning CRM with Sales Process 02:00 Challenges in CRM Implementation 03:02 The Core Purpose of CRM 04:21 Documenting Sales Processes in CRM 06:35 Top of the Funnel Work 08:20 Debate on CRM Tools 11:39 Importance of CRM Strategy 12:29 Integrating Tools for Seamless Workflow 13:05 Maximizing CRM Efficie…
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00:00 Introduction to Sales SOS Podcast 00:39 Meet Your Hosts: Liz Heiman and Mike Simmons 01:07 Deep Dive into Sales Process Stages 01:51 Tools and Activities for Each Sales Stage 05:41 Common Mistakes and How to Avoid Them 08:17 Flexibility in Sales Processes 12:33 Spotting CRM Bull Crap Behavior 12:57 Sales Process: Tool or Handcuff? 13:46 Align…
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00:00 Introduction to Sales SOS Podcast 00:40 Meet the Hosts: Liz Heiman and Mike Simmons 00:58 Defining Sales Stages 01:40 Starting the Sales Process 04:10 Mike's Sales Stages Explained 10:51 Liz's Approach to Sales Stages 15:01 Starting the Closing Process 15:25 Consistency in Sales Language 16:59 Defining Sales Terms Clearly 17:40 Aligning Sales…
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00:00 Introduction to Sales SOS Podcast 00:40 Meet the Hosts: Liz Heiman and Mike Simmons 00:51 Understanding Sales Process 01:30 The Importance of a Structured Sales Process 02:42 Mike Simmons' Background and Insights 05:23 Defining Sales Process 09:39 Common Misconceptions About Salespeople 11:37 The Dopamine Trap in Sales 12:01 Sales Process as …
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00:00 Introduction to Sales SOS Podcast 00:46 Today's Topic: Building Your Sales Organization 01:06 Effective Onboarding Strategies 02:29 Personalizing the Onboarding Experience 05:14 Setting Clear Expectations 07:06 Common Onboarding Mistakes 07:43 Designing for Internal Customer Experience 08:34 Creating Early Engagement Across Departments 09:31 …
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00:00 Introduction to Sales SOS Podcast 00:44 Today's Topic: Building Your Sales Organization 01:12 Common Hiring Mistakes 01:55 Effective Hiring Processes 06:14 Scenario Testing and Feedback 07:52 Values and Diversity in Hiring 15:06 The Importance of Purpose and Values in Sales 15:47 Sales Team as Recruiters 16:21 Representing Your Brand 17:29 Ke…
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00:00 Introduction to Sales SOS Podcast 00:48 Building Your Sales Organization 01:42 Understanding Sales Roles and Titles 02:40 Debating the Role of BDRs 05:19 The Evolution of Sales Roles 08:39 Challenges in Defining Sales Roles 10:52 Addressing Bottlenecks in Sales Processes 12:39 Addressing Common Sales Strategy Pitfalls 13:03 The Talent Bottlen…
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Joe Theismann grew up in South River, NJ where he was often found outside playing basketball, baseball or football. After he convinced his mom to allow him to play organized football, he teamed up with future Hall of Famer Drew Pearson at South River High School and became a star. Highly recruited, Theismann initially committed to NC State before e…
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Tony Silvagni was born in Pennsylvania, but moved to Kure Beach, NC when he was 5. That move led to a love of the water and surfing. Silvagni gravitated to longboard surfing, idolizing surfing legend Kelly Slater. His professional career has taken Silvagni around the world where he has won numerous championships and placed 5th in the world in 2023.…
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00:00 Introduction to the Sales SOS Podcast 00:41 Today's Topic: Building Your Sales Organization 01:17 Exploring Sales Organization Structures 01:56 Specialization in Sales Roles 02:57 The Role of Account Management 05:57 Challenges and Strategies for Entrepreneurs 18:46 The Importance of Customer Success 32:04 Final Thoughts and Wrap-Up…
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Bob Kendrick grew up in the small town of Crawfordville, Georgia. In 1980, he accepted a basketball scholarship to play at Park College in Parkville, Missouri making his way to the Midwest for the first time. Following a 10-year newspaper career, Kendrick began his tenure with the Negro Leagues Baseball Museum in Kansas City, MO in 1998 and was nam…
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Dick LeBeau on 2008 Pittsburgh Steelers, Hall of Fame Playing Career and 45-Year NFL Coaching Career Dick Lebeau was born in London, Ohio just 25 miles from Columbus. He stayed close to home and played for legendary coach Woody Hayes at Ohio State and was a two-way player on the 1957 Buckeyes National Championship team. The Cleveland Browns drafted…
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Josh Rawitch is a Los Angeles native who grew up playing baseball and idolizing the Los Angeles Dodgers. He attended Indiana University thinking he would be the next Vin Scully and instead became Scully's "boss" during his 15 years working for the Dodgers rising to Vice President of Communications. Rawitch also spent a decade working for the Arizon…
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In this episode, we tackle target-market, focusing on how to create, list, and target your market. We discuss the importance of aligning sales and marketing on the ideal customer profile, maintaining clean data, and building lists with insights from tools like LinkedIn Sales Navigator. We also emphasize the need for personalized messaging and engag…
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In this episode, we cover understanding your client base and how it can help you identify your ideal customer for marketing purposes. We highlight the importance of analyzing existing clients to determine profitable ones and using data to uncover trends. We also explore the role of Net Promoter Score in leveraging satisfied customers to attract new…
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In this episode of the Sales SOS Podcast, we explore the topic of Account-Based Marketing (ABM) and the importance of a targeted approach in sales. We discuss identifying key accounts and all stakeholders involved in the buying process. We emphasize the need for collaboration between sales and marketing to create personalized content and strategies…
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In this episode of the Sales SOS Podcast, we examine the concepts of target market and ideal customer profile. We also explore how to identify your most profitable and enjoyable clients and the value of creating raving fans by focusing on what you want to be known for. We discuss the challenge of selling to multiple buyers within a complex sale and…
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In this episode, we lay out some of the most important rules and protocols for managing your CRM effectively. From naming conventions to user permissions, our expert panel discusses the importance of setting guidelines for data entry, integration, and user training. We explore the challenges of defining stages, close dates, and opportunity updates,…
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In this episode, we explore the most common CRM mistakes that businesses make when setting up their systems. We discuss the importance of designing CRMs for usability rather than just reporting, the pitfalls of over-customization, and the need for iterative processes and ongoing maintenance. We also explore the significance of having a knowledgeabl…
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In this episode, we discuss the importance of transforming how you use your CRM including the key considerations when setting up your CRM and reporting, defining SMART goals, measuring success, and tracking critical sales activities. We also explore the significance of aligning CRM data with the customer journey, segmenting data for effective repor…
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In this episode of the Sales SOS Podcast, we dive into Episode 5: "Transforming How You Use Your CRM." We explore what a CRM is and what it can do for your business. From managing sales activities to forecasting revenue, a CRM is a powerful tool for both salespeople and leadership. With the right CRM in place, your sales team can streamline their p…
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In this episode, we dive into AI governance. We discuss the importance of setting guardrails and policies to ensure that AI is used ethically and effectively within your sales team. From including AI guidelines in handbooks to training employees on proper usage, we cover a range of strategies to keep AI in check. We also touch on the need for trans…
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In this episode, we dive deep into the world of AI tools for sales. From transcription tools like Otter and Civil AI to predictive lead scoring in HubSpot, we explore how these tools can improve the way you sell. We'll also discuss the importance of putting accurate and detailed information into your CRMs to ensure the data pulled by AI tools is me…
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In this episode, we explore the transformative power of AI in sales. We discuss how AI can enhance your sales techniques, from improving customer insights to streamlining communication. You'll discover both the potential and pitfalls of integrating AI into your sales strategies, learning how to turn obstacles into opportunities. Hosted by industry …
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Lance Parrish was born in Pennsylvania and grew up in California where he was a three-sport star in high school. With an offer to play football at UCLA, Parrish was drafted in the first round by the Detroit Tigers in 1974 and decided to start his professional career. While making his way through the minor leagues, Parrish had a brief stint as a "bo…
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Dre' Bly Reflects on His 11-year NFL Journey, from Winning a Super Bowl to CoachingDre' Bly grew up in Chesapeake, VA raised by parents who were long-time educators. Bly played multiple sports as a kid highlighted by baseball and football. A fan of Michael Jordan and the Tar Heels, Bly chose to play at North Carolina over schools like Virginia, Vir…
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Dan “Nitro” Clark on being an American Gladiator and Netflix docuseries “Muscles & Mayhem”Dan Clark was born in Japan. After trying boxing and baseball, he turned to football which would take him to San Jose State and a brief stint in the NFL with the Los Angeles Rams. When his football career ended, Clark moved to Hollywood with Arnold Schwarzeneg…
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Joe Kleine grew up in Slater, Missouri where he was a 2nd Team Parade All-American basketball player. Raised Catholic and a big Notre Dame fan, Kleine chose to play for the Fighting Irish and head coach Digger Phelps. After transferring to Arkansas where he played for another legendary coach in Eddie Sutton, Kleine saw his game flourish. From 1982-…
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Jack "Goose" Givens on 1978 Kentucky National Championship and his NBA coach Hubie BrownJack Givens grew up in the housing projects of Lexington, KY playing baseball, but his sport of choice changed as his body changed and he started to grow. His growth spurt helped him excel at basketball and become Mr. Kentucky Basketball and a Prade All-American…
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Kevin Eastman on the 2008 Celtics Championship TEAM and Coaching KG, Ray Allen, And Paul PierceKevin Eastman grew up in New Jersey playing basketball. After graduating high school, Eastman played at Richmond where he was a two-time captain and 1000-point scorer (he was inducted into the Richmond Athletics Hall of Fame in 2004). Eastman played one y…
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Josh Bonifay grew up around baseball with a grandfather who was a minor league general manager and a dad who was the GM for the Pittsburgh Pirates. After excelling in high school, Bonifay attended UNCW where he played for legendary head coach Mark Scalf. Following his junior year, he was drafted by the Pirates receiving the phone call from his dad.…
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Brett Blizzard on UNCW Basketball, LESSONS learned from Coach Jerry Wainwright and playing in Italy Brett Blizzard grew up in Tallahassee, FL playing football for his dad, Al, but focused on basketball when his dad coached the high school team. A prolific scorer and Player of the Year at Florida State University School, Blizzard chose to play for U…
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